An Assignment of subject ESBM:

On BUSINESS PLAN

TOPIC
AN INNOVATION IN FARMING LAND TESTING
MBA 2nd Year

TO BE SUBMITTED TO:
Mr. Syed Ahmad Saad

GROUP MEMBERS:
Chitranshu Verma – 22BAMMK268
Akanksha Parashar – 22BAMMK309
Aman Sengar – 22BAMMK265
 INTRODUCTION

India faces several challenges related to farmland testing, which can impact the productivity
and sustainability of agriculture in the country:

1. Limited Access to Testing Facilities: Many Indian farmers, especially those in rural and
remote areas, have limited access to soil testing facilities. This results in inadequate soil
analysis and fertilization planning, which can lead to suboptimal crop yields.

2. Inconsistent Testing Quality: Even when testing facilities are available, there can be
significant variations in the quality and accuracy of soil testing. Inconsistent methods and
equipment may lead to unreliable results, impacting farmers' decision-making.

3. Language and Education Barriers: A significant portion of India's farming community

may not be well-versed in the language used for soil testing reports or may lack the
education necessary to understand and act upon the recommendations provided.

4. Cost of Testing: Soil testing services can be costly for small and marginal farmers. The
expense associated with testing and the purchase of recommended fertilizers can be a
burden for those with limited financial resources.

5. Limited Awareness: Many farmers in India are not aware of the importance of regular soil
testing and its potential benefits. This lack of awareness can hinder the adoption of modern
agricultural practices.

6. Infrastructure and Connectivity Issues: In remote areas, infrastructure and connectivity

problems can hinder the timely sharing of test results and recommendations, which are
crucial for informed decision-making.
7. Lack of Sustainable Farming Practices: Soil testing is often not integrated into broader
sustainable farming practices. As a result, some farmers may overuse chemical fertilizers
or not adopt environmentally friendly approaches, harming soil health and the
environment.

8. Data Management and Accessibility: Effective soil testing requires data management and
accessibility. In many cases, farmers lack the means to store, retrieve, and analyze
historical soil test data to track changes in soil health over time.
 BUSINESS IDEA

To address these issues, a startup that is coming to our mind is that there can be a product that uses
AI to analyze soil health and recommend customized, eco-friendly fertilization plans for farmers,
optimizing crop yield while minimizing environmental impact.

DESIGN OF THE PRODUCT

The design of the product that is coming to my mind is like the shape of a pen which can be inserted
easily into the soil, it should be a waterproof design to protect it from moisture. Not only it can
talk about the fertility of the soil but also the moisture content, the microbial factor level of the
soil, and the overall appropriateness of the soil for farming.

The product will be somewhat like this

Although many companies are working to develop products like these, they will be big and bulky,
not so easy to carry, and will be highly costly, and will not be within reach of every farmer. Only
the big farmers will find it easy to purchase these products.
But we as a team want to develop a product that can address these issues very easily and will be
cheap enough to be in reach of every farmer whether big or small.
 STARTUP NAME AND PITCHING

The name that we all agreed on was "EcoAgro Insight." This innovative company leverages
artificial intelligence to assess soil health using data such as nutrient levels, moisture content,
and microbial activity.
Farmers would simply take soil samples, which the startup's app analyzes, generating a
comprehensive report. Based on this analysis, EcoAgro Insight provides personalized fertilization
plans, recommending the exact nutrients and quantities needed for optimal crop growth.
The system continuously learns and improves, adapting to changing soil conditions and
considering environmental sustainability. Farmers can access the platform via a user-friendly
app, making precision agriculture more accessible and efficient.
Not only does EcoAgro Insight contribute to higher crop yields, but it also promotes eco-
conscious farming practices, reducing the use of unnecessary fertilizers and minimizing
environmental impact.

NOVELTY
EcoAgro Insight introduces a novel approach by combining AI technology with precision
agriculture to offer personalized soil health analysis and fertilization plans. This tailored approach
sets it apart in the agricultural tech landscape.

APPROPRIATENESS
The startup addresses a crucial need in agriculture – optimizing crop yield while minimizing
environmental impact. Its focus on personalized recommendations ensures that farmers receive
specific and relevant guidance tailored to their unique soil conditions.

USABILITY
Farmers can easily incorporate EcoAgro Insight into their practices. The app's user-friendly
interface simplifies the soil analysis process, making precision farming accessible to a wide range
of agricultural professionals, regardless of their tech expertise.
 TECHNOLOGY INNOVATION

The use of AI for soil analysis and recommendation plans showcases a high level of technological
innovation. Continuous learning algorithms ensure that the system adapts to changing
conditions, providing cutting-edge solutions for sustainable and efficient farming practices.

IMPACT SCALE

The impact of EcoAgro Insight extends beyond individual farms. By promoting eco-friendly
practices and optimizing crop yield, the startup contributes to a more sustainable and productive
agricultural sector, potentially influencing farming practices on a larger scale.

BUSINESS VIABILITY

With the increasing demand for sustainable agriculture and precision farming, EcoAgro Insight
aligns with market trends. Its subscription-based model, offering ongoing soil health monitoring
and recommendations, creates a sustainable revenue stream while providing long-term value to
farmers.
 PROPOSED PRODUCT NAME AND ITS USAGE

To enhance EcoAgro Insight's offerings, a physical device called "EcoSense Probe" could be
developed. This probe would be inserted into the soil to collect real-time data on various
parameters such as nutrient levels, moisture content, and temperature. The device would
wirelessly transmit this data to the EcoAgro Insight app, providing even more accurate and timely
information for the AI analysis.
The EcoSense Probe not only complements the existing service but also streamlines the data
collection process for farmers. Its integration with the EcoAgro Insight platform enhances the
precision of soil health analysis, allowing for more targeted and effective fertilization
recommendations. This physical device adds a tangible and practical dimension to the startup's
technological innovation, further differentiating it in the market.

STEPS: -
1. Soil Sampling and Data Collection: Farmers would start by collecting soil samples from
their fields using a soil sampling kit provided by EcoAgro Insight.
2. Data Entry and Soil Sample Submission: The collected soil samples will be mixed and
prepared as per the instructions provided by the startup.
3. AI-Powered Soil Analysis: Once the samples are received at the EcoAgro Insight
laboratory, they will be analyzed using advanced technology, including AI algorithms.
4. Personalized Recommendations: The AI system would generate personalized
recommendations based on the soil analysis results and the data provided by the farmer.
5. Alerts and Monitoring: Farmers would receive these recommendations through the app,
along with alerts and reminders for fertilization and other farming activities. The app
would also provide a dashboard to monitor changes in soil health over time.
6. Optional Hardware Integration: For farmers seeking more accurate and real-time data,
the EcoAgro Insight startup might offer the "EcoSense Probe." This physical device would
be inserted into the soil to collect real-time data on various parameters.
 7. User Support and Education: The startup would provide user support through the app,
addressing any queries or concerns that farmers have.
8. Long-Term Data Management: The app would also store historical soil test data, allowing
farmers to track changes in their soil health and make informed decisions for long-term
land management.

So, this is our proposed start-up plan that will benefit the farmers to a great extent in making the
right decisions that what is the right time to grow a particular type of crop. Or what are the essential
nutrients that should be added to soil to make it ready for the crop to be cultivated.