PROJECT REPORT

ON
“COMPARISION BETWEEN JNPT AND ADANI”
2018

SUBMITTED BY:
SHARMISTA MHATRE

SONALI GHARAT

VIKRANT KOLI

DIKSHA KOTKAR

SAYALI THAUR

PRANEET KOLI

SAURABH JAGTAP
 PREFACE

As a part of the MBA curriculum and in order to gain practical

knowledge in the field of management.We are required to make a report
on “COMPARISION BETWEEN JNPT AND ADANI”. The basic
objective behind doing this project report is to get knowledge tools of
marketing.
In this project report we have included various concept effects and
implication of JNPT and ADANI Port.
Doing this project report helped us to enhance our knowledge regarding
the work in the CSR activities of marketing department and port
operations. We have gain experience related with our topic concept.
Through this report we come to know about importance of team work
and role of devotions toward the work.
 ACKNOWLEDGEMENT

This project is an outcome of the support and encouragement

provided by a number of people at ______________________that
embodies of the best aspect of Indian corporate world.

I would like to express my sense of gratitude to the company for

giving me this valuable learning opportunity and allowing me to conduct
this project.

I sincerely thanks my project guide AMBIKA SINGH (Marketing

Head), J.N.P.T COMPANY for guiding me throughout the project and
helpful in furnishing the required information.

Yours faithfully,
____________________
 DECLARATION

We hereby declare that project entitled “Comaprision Between

JNPT and ADANI PORT” submitted to JNPT is our original
work and the project has not formed on the basis for any degree,
associateship, fellowship or any other similar titles.The
information submitted by us is true and original to the best of
our knowledge.
 Company Profile
Sector: Industrials
Industry: Transportation & Logistics
Sub-Industry: Transport Support Services

Jawaharlal Nehru Port Trust provides marine and shipping

services. The Company offers container terminals, general cargo,
liquid cargo terminals, and more. Jawaharlal Nehru Port Trust
serves customers and clients internationally.
 INTRODUCTION

Jawaharlal Nehru Port, also known as Nhava Sheva, is the largest container port in India.Located
east of Mumbai (previously known as 'Bombay') in Maharashtra, the port on the Arabian Sea is
accessed via Thane Creek. Its common name derives from the names of Nhava and Sheva villages
that were situated here. This port is also the terminal of Western Dedicated Freight Corridor (in
construction). Jawaharlal Nehru Port is also commonly referred as JNPT (short for Jawaharlal Nehru
Port Trust).

HISTORY

Ever since its inception on 26 May 1989, Jawaharlal Nehru Port (JNP) has blazed a new path for
itself in the port sector – aiming to set the benchmark for the heights India could reach in
technological innovation and administrative skill. Envisioned in a remote location about 10 km across
the Bombay Harbour, JN Port rose up from paddy fields, salt-pans and marshlands, in a Herculean
effort at construction – the first large-scale industrial development in independent India. The Port is
as much a representation of what is best about India's capabilities, from project conceptualization to
completion, as it is an example of human endeavor against all odds.
It has charted India’s international trade to a glorious course of success and achievements, breaking
records and creating new benchmarks. JN Port is the biggest container handling port in India,
handling around 44% of the country’s containerized cargo, crossing the historic landmark of 4 million
TEUs in container throughput consecutively for the last five years. In its coveted role as the Hub Port
on the West Coast of India, JNP is ranked 31st among the top 100 Container Ports in the world.
Having set for itself a long-term goal of achieving 10 million TEUs by the year 2020-21, through
addition of two more Terminals, viz. the 330M Stand-alone Container Terminals (DP World) and the
4th Container Terminal (Port of Singapore Authority) and a Satellite Port at Vadhvan Point, JNP
throws open an array of worthwhile opportunities for the maritime trade, including the shipping lines
and shippers, to ferry their cargo to various sectors across the globe.
Supported by a top of the order, world-class infrastructure with high technological standards,
facilities at JNP consist of a full-fledged Custom House, 30 Container Freight Stations and
connectivity to 52 Inland Container Depots across the country. The excellent hinterland connectivity
both by rail and road is being further strengthened by ongoing projects like the Dedicated Freight
Corridor (DFC), which will increase the existing train capacity of 27 to 100 trains per day; Multi-
Modal Logistics Park (MMLP) and widening of the Port road connectivity. lts proximity to the Cities of
Mumbai, Navi Mumbai and Pune; airports; hotels, exhibition centres, etc. gives the Port an extra
edge to address the shippers’ needs, efficiently and promptly.
With a strong commitment to provide seamless service to the customers as India’s prime facilitator
of international trade and logistics, Jawaharlal Nehru Port strives to be the undisputed leader in the
South Asia Region in the years to come.
 FACILITIES

The JNPT Container Terminal is operated by JNPT. It has a quay length of 680 metres (2,230 ft)
with 3 berths.
The Nhava Sheva International Container Terminal (NSICT) is leased to a consortium led by P & O,
now a part of DP World. Commissioned in July 2000, it has a 600 metres (2,000 ft) quay length with
two berths. It can handle up to 15.6 million tons of cargo.[6] NSICT was India’s first privately managed
container terminal. In the year 2006, GTI (Gateway Terminals India Pvt Ltd), a third container
terminal operated by APM Terminals, with the capacity to handle 1.3 Million TEUs was
commissioned. A new standalone container terminal by the name of NSIGT having a quay length of
330 m and a capacity of 12.5 Million Tonnes will be fully operational by July, 2016. Work has
commenced for commissioning of fourth container terminal with a quay length of 2,000 m. This
terminal will be operated by PSA and will have a capacity of 4.8 Million TEUs (60 MTPA). Phase-I of
the project with a quay length of 1 km will be commissioned by Dec., 2017.
Jawaharlal Nehru Port has become the first port in the country to implement logistics data tagging of
containers. The port implemented the logistics data bank tagging of containers, first of its kind
facility, which will help importers and exporters track their goods in transit through logistics data bank
service.
An RFID (Radio Frequency Identification Tag) tag would be attached to each container which would
be tracked through RIFD readers installed at different locations.
 TRAFFIC

JNPT View From Seaside

JNP accounts for more than half of total container volumes handled at India's 12 public ports and
around 40 percent of the nation's overall containerized ocean trade.[3] Major exports from Jawaharlal
Nehru Port are textiles, sporting goods, carpets, textile machinery, boneless meat, chemicals and
pharmaceuticals. The main imports are chemicals, machinery, plastics, electrical machinery,
vegetable oils and aluminium and other non-ferrous metals. The port handles cargo traffic mostly
originating from or destined for Maharashtra, Madhya Pradesh, Gujarat, Karnataka, as well as most
of North India.

Capacity Addition:
 Development of fourth container terminal
On December 2014, JNPT awarded the prestigious 4th container terminal to M/s. Bharat Mumbai
Container subsidiary of PSA, Singapore on DBFOT basis with a capacity of 4.8 million tones with Quay
length of 2kms. The project is taken up in 2 phases. The construction of Phase-1 is completed on
22nd Dec’2017 and put up for the vessel operations.
Estimate cost - Phase I - Rs.4719 Cr / Phase II - Rs.3196 Cr. Total Rs.7915 Cr.
 Development of Coastal Birth
The construction work of coastal birth along with two approaches bridges in backup of reclamation
area is 11 hectare has been taken up. The work was awarded on 31 st March,2017. Estimated cost is
143.32 Cr, and will be completed within 24 months.

Road Connectivity:
 Development of Fly over in port area at Y junction
The port has awarded the work of two fly overs in JN port area.
i. The work of construction of fly over at North gate complex is awarded in March 2017. The work is
commenced at site. Estimated cost is 127 crores
ii. The work of construction of fly over near Y junction is awarded in March 2017.The work is commenced
at site. Estimated cost is 82.95 crores
 Widening of NH 4B,SH-54 and Amra Marg to 6/8 lanes
The project of “widening of NH- 4B,SH -54 and Amra Marg to 6/8 lanes on the boundaries of the
proposed Navi Mumbai international level at total project cost of Rs.2935.91 crores for a total length
of 43.91 KMs is in progress. The work is taken up in 4 phases. The funding is being done by JNPT by
obtaining ECB loan from SBI Hongkong & DBS Singapore, for loan amount of 400 million USD i.e.
Rs.2600 crores, The work is in progress and will be completed during the year 2018.

Modernization:
 Development of infrastructure in Port based Multi product SEZ at JNPT
 JN Port has planned SEZ in 277 hectares area. The work of land development is completed and
construction of boundary wall work is substantially completed. The engineering, procurement &
construction work is awarded in the month of oct 2016, Rs 476 crores. The EPC work will be
compilted by 2018.
 Restructuring of container Yard for optimal yard utilization
This project will help in optimum utilization of yards and will improve the performance parameters.
The work is phase I is awarded in March, 2017. The work is commenced at site.
 Development of integrated centralized parking plaza
The work of development of further infrastructure work in 45 hectare area such as top pavement
buildings, RCC drains, firefighting , gates boundary wall etc.is taken up. This work was awarded in
March 2017. The work is commenced at site and is in progress . Estimate cost is 149.31 crores.
 Development of common Rail yard inside Port
The work is taken up through Indian Port Road Company Ltd. (IPRCL). The work is awarded in March
2017. Estimate cost is 91.91 crores. The work is commenced at site.
 Modernization of cargo handling equipments RTGCs
JNPT has awarded the work of supply of 15 nos E-RTGCs to M/s Sany Group of companies, with an
estimated cost of Rs.160 crores by March 2017, 15 nos. of E-RTGCs received in the port and 9 nos.
and commissioned in November -2017
 Development of Dry Port at Wardha
The Wardha Dry Port is being developed in a bid to cater effective logistics services to the industries in
Vidarbha region and improve cargo throughput at the port. The land acquisition of Dry Port is
completed. The dry port is proposed to be constructed over an area of 140 Ha in phased development,
of which around 21 Ha is being developed in the phase-I. An investors meeting will be conducted at a
convenient date as per approval from authorities for tender process for selection of ICD. The
construction work for the boundary wall of the dry port is in process.
 Solar Power projects (25MW)
At present solar power projects of 0.8 MW on roof tops of Port building taken by JNPT. For
development f additional solar power projects of 25 MW, JNPT has decided to assess the viability
of the project or else to purchase the solar power through power purchase agreement (PPA)

Development of Dry Port at Jalna

JNPT is developing a Dry Port at Jalna to cater to the traffic from the Marathwada region. The land
acquisition (190 hectares) for the project has already completed. Planning and estimates for Phase-I is
in process. The Area levelling work for Phase-1 (60Ha) has also commenced. The construction of
boundary wall is in process. The Detailed Project Report for development of Dry Port is in process.
 OUR VISION
To be recognized as India’s premier container port providing integrated to
the best interest and customers.

OUR MISSION
The port is committed to meeting the needs and expectations of its
customers through: Equipping itself with state-of-the-art equipment and
technology and efficient, professional and computer integrated terminal
operation system. Conforming to international standards and offering
competitive rates. Ensuring security and safety of life, equipment and cargo.
Perceiving the principles of sustainable development. Courtesy to customers.

Environmental Management at Jawaharlal Nehru Port Trust

Jawaharlal Nehru port is committed to sustainable development and adequate

measures are being taken to maintain ecological balance. The total land available
with JNPT is around 3402 hectares out of this, 1147 hectares area (34%) of the
port is under green cover including mangroves. The port’s ecosystem consists of
rich and diversified flora and fauna. To address the Global climate change problem
at port level, the Port has taken up various initiatives to achieve “Green Port
Status” and has received many commendation/awards in this endeavour.
 JNPT SEZ UTILITY
Road:

►Main road is of 45 meters width and the internal roads are of 45 and 30 meters width
Length of Internal Roads – 11.73 km

►All the roads are of Pavement Quality Concrete (PQC)

►Storm water drain and street lights will be erected in either side of the road Design
standards – IRC and MoRTH

►Design Speed – 50 Kmph

►Pavement design – Rigid – IRC 58-2011 (Design life - 30 yr.)

Power
►1 MVA for construction activities to be available at site within 3-4 months
►45 MVA power capacity planned

►Distribution license and power purchase agreement procurement is in progress

►Power connection will be given up to the site layout entrance.

►Incoming power by MSEDCL up to 220/23KV SS

►Supply power through three 33/11 kV switching stations – 2 in processing area and 1
in non-processing area

►Solar powered street lighting with facility to change over to MSEDCL power in case of
inadequate solar energy

Flexibility in case of addition/subtraction of user/plots Single type of cables used

(Ease in material management during O&M) Individual can further step down as per
their requirements

Water
►1 MLD: To be available at site within 3-4 months
►13 MLD of total water capacity planned
►Three OHTs (Two for processing & one -Non processing area)
Source: Gawan Reservoir (MJP) MJP will be supplying the treated water. Chlorination facility will
be available

Rain Water Harvesting

►Along road side to cater water from the road surface and adjoining land area.
►Grid type arrangement based on the site grading plan.
►Discharged into natural steam located west-north.
►Maximum level at south-east side near SH-54 is 6.8m.
►Designed as per IRC SP: 42 and 50.
►A minimum longitudinal gradient is maintained to attain the minimum self-cleaning velocity.
Longitudinal pipe with inlet chamber at selected interval of storm water drain is proposed for ease
and eco-friendly construction at site.

Sewage Treatment Plants

►STP proposed for a capacity of 6.5 MLD with SBR technology.
3.8 MLD from PA 2.64 MLD from NPA
►Treated water to be recycled through a dedicated distribution system for all the plots for various
purposes such as gardening and other industrial uses after tertiary treatment

Greenery Ratio
►The Greenery ratio is at 20 % of the total land area

Access to the site

►The SEZ site has 1 gate and 1 emergency exit.
►The SEZ site is 5 Kms away from the Container landing area
►Railway connectivity to other industrial areas

SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats:

Strength:
Frequency/regular services Focus on providing appropriate services and
infrastructure and increase marketing functions role and
strength to maintain frequency of traffic.

The marketing function could develop strategies to retain

shipping lines based o customers management
initiatives.
Infrastructure Upgrade Infrastructure in sea side and cargo handling to
improve throughout from current facilities.

Equipment such as RMQC, Tugs etc may need up

gradation to maintain world class performance levels.

These investments need to be made ensure JNPT’s

competitive strength in port infrastructure..
Connected to major JNPT should endeavor to maintain its well connected
locations in India status by ensuring connectivity to planned major
corridors such as GOLDEN Quadrilateral etc.
Financial Position Leverage financial position to invest in future
development plans.
Opportunities for investment should be actively sought
and followed, based on prudent financial reasoning.
Availability of Land Identify and implement opportunities for land usage
which are complementary to the ports strengths.

Areas such s logistics are possible value-added

opportunities which JNPT could exploit.

Weakness:
Distance from major JNPT should carefully evaluate the trans-shipment
shipping routes
Opportunity before choosing the same focus.

Infrastructural limitation Revamping of pipelines network to ensure optimum flow

for liquid cargo rates from the ships to the tanks.

This would also lead to reduction in the time consumed in

pigging etc and therefore increase the liquid cargo
capacity.
Restriction arising from Dredging to permit larger vessels in lines with the
limited draft requirement of future ship sizes.

JNPT should endeavor to be able to handle a majority

(over 84%) of the ship sizes that sail in the region
(Europe Asia Route)

Limited space of JNPT needs to undertake measures to optimize current

expansion utilization of space both on sea side and land side ,

This would entail up gradation of equipment and

automation.
IT Connectivity Implement mechanism to IT enable activities at the port
to largest extent.

Threats:

Increase in Competition JNPT will face increasing competition in the future from
private terminals operators

The new ports will attract traffic from Northern regions in

the future
Increasing complexity of Complexity would arise due to increase in number of
multiple terminals terminals operators in areas where shared resources are
 involved.

An ex. Would be mixed train (train carrying cargo for one

terminal) handling as it would require various terminals
operators loading/unloading on the same train.

Similarly other processes where common infrastructure is

used such as port roads etc will face increasing
pressures.
Increasing bargaining Globally a few shipping lines control majority of the
power of shipping lines traffic.

Currently the top 20 shipping lines comprise over 90% of

the global maritime traffic.
 JNPT MARKETING

Functions of Port Marketing:

As such port is not directly involved for direct marketing although it is carrying indirect
activities like advertising, publicity, promotion and public relations .

ADVERTISING:
JNPT do release advertisement in news papers, magazines, hoarding, banners ,
sponsorships, (in print as well as electronic media) under which it undertakes release of
interviews features cover story editorial (of chairman , deputy chairman etc).

PUBLICITY:
JNPT carry various publicity campaign at places like airports, road shows, prints
publicity materials like brochures, leaflets, imposing JNPT logo on t-shirts, caps at
sports venue, banners, trade meets, preconference participation in exhibitions,
seminars, tradeshows, trade fairs etc.

JNPT also publishes brochures calendars, diaries, industrial photography, documentary

frame etc.

PROMOTION:
To promote JNPT, JNPT offers operational concessions, fix window and single window
clearance etc.

PUBLIC RELATION:
JNPT conducts meetings with customers, stakeholders, port customers meetings daily
worthy meetings, trade meets for better interactions and in order to maintain good public
relations.
JNPT marketing organize port visits for students of engineering, management, officers,
delegation and foreign delegations.
 MARKETING STRATEGY
JNPT’s marketing strategy would revolve around the levers of price, customers,
geographies, services and communication and would delineate JNPT’S target within
each of the levers.
 Cost- how would JNPT ensure competitive prices for its services and how would
it provide better value to its customers?
 Customers- what customers would JNPT focus on?
 Geographies- what geographies would be serviced by JNPT?
 Communication- what would be JNPT’S marketing strategy to attract and retain
customers?
 Services- what service would JNPT offer?

ELEMENT DETAILS
COST JNPT would endeavor to reduce its cost of operations
through undertaking various initiatives that aid in improving
efficiency. This would include development of automation
infrastructure to reduce process times, improvement and up
gradation of infrastructure to increase efficiency and regular
training of employees to improve turnaround times.

JNPT would also focus on improving service level of current

processes through improvement in processes and
introduction of marketing team which would undertake
customer management practices to ensure service levels
and customer satisfaction.
CUSTOMERS JNPT would focus on customers in the western and
northern region. It would aim at attracting and retaining
these customers through various customers driven as well
as service driven initiatives.

The customers would ne large shipping lines for cargo and

marine related services.

To retain and attract these customers JNPT would develop

customers’ centric marketing team which would ensure
customer satisfaction within the users. JNPT would also
endeavor to capture a larger part of the value chain and get
direct contact with the end customers. This would be done
through extension of services.
GEOGRAPHIES JNPT would service Maharashtra and the northern
geographies. To ensure smooth flow of traffic from these
regions JNPT would ensure that all elements in the part are
developed (connectivity, RMGCs, RMQCSs etc)

Apart from this JNPT would also endeavor to attract traffic

from northern regions by providing additional value through
services such as warehousing, EPZ etc. Over the long term
JNPT would also explore entering the transport logistics
(Rail freight containerization) between northern
geographies and the port to ensure smooth flow of traffic.

COMMUNICATION JNPT would also develop a marketing team to ensure that

the users are aware of its capacities and services offering.
The marketing team would also ensure effective customers
management and satisfaction through account
management and feedback.(These have been detailed
within the commercial strategy)
SERVICES JNPT would primarily be a landlord port facilitating port
services executed by services providers.

It would as a port offer the following services in the

following areas

 Containers (Marine and Cargo Handling)

 Liquids (Marine and Cargo Handling)
 Logistics (CFS, Empty Yards and FTZ)

The services provided by JNPT would help in retaining and

attracting customers. Apart from this services such as
logistics would also enable JNPT to generate additional
revenues from resources available at JNPT. The additional
services would also help industrial growth in the region and
would help industries in:

 Reducing transits losses,

 Reduce time to market;

Thereby, aiding the industries in reducing costs. JNPT

would also evaluate entering into new service segments
such as Ro-Ro if they are found to be an attractive
proposition in the future.

This service would also act as a sustainable competitive

advantage of JNPT over other ports in India.
JNPT’s marketing team will strive toward efficient customer’s management and
developing the same as a competitive advantage of JNPT over other ports. The role of
the marketing team will be centered on the following four aspects

 Customers
 Price
 Promotion
 Competition

Customers: The marketing team would be divided into key account managers. Each
account manager would be responsible for 2-3 customers and would aim at maximizing
Revenues from the customers as well as for resolving any customer related queries.

Price: The marketing team would constantly study the competitors and would play a
role in developing pricing strategies for the port. These strategies would revolve around
volume discounts, growth discounts as well as route discounts.

Competition: The team would regularly study the environment to develop reports on
competitor plans as well as future scenarios. These would be provided to various
departments of the port for appropriate action. The team would also be responsible for
identifying future opportunities. These can arise from specific routes, specific industries
or specific customers. The marketing team would then develop strategies to exploit the
opportunity for the port. These would be passed to the senior management of review.

Promotion: The marketing team would regularly showcase capabilities of JNPT in

port and logistics to customers to attract new customers and retain strategic customers.
Findings:
Delay in the functioning is caused due to:

 Adverse environmental conditions and also no berth availability.

 JNPCT uses the old technology whereas GTIPL terminal uses latest technology
and works faster. For e.g. obtaining permission for berth ring of vessel. The
shipping agent has to physically meet the port officer and ask for written
permission, because the permission asked through emails are left unanswered.

 Fixed window are given for each vessel as a result, pervious vessel misses
window then the next one too. In such cases the vessel has to wait outside the
port and so, the average waiting time for three terminals varies. If the previous
vessel takes more time for unloading and loading, or has broken down or is
performing poorly then naturally, the vessel gets delayed.
 In JNPT, the container positions in yard are sometimes not updated so the
shipping agent needs to send surveyors for physically visiting the container yards
for updating container positions.
 Express database is so vast that it is difficult for the staff to access the data and
analyze it quickly.
 Quality of service provided by the GTICT and NSICT are superior as compared
to JNPCT.
 If any changes are required to be made in facilities so, in other to implement
those changes lot of delay is caused.
Recommendation:

As per the analysis of the project following are the recommendations and Suggestion for
shipping lines / Agents and Port:

 To retain its position in comparison with other ports, JNPT should use updated
technology, improve infrastructure and optimize the export /import procedure in
various ways.

 Shipping agents should make entries for the containers in advance, so that it
becomes easy for the port planning g departments to plan the container in yard
and vessels.

 The documents required should be kept ready for any transaction from port as
well as from shipping agents side to avoid delay because of documentations.

 JNPCT should adopt newer technology for the smooth functioning.

 JNPCT should, like other terminals provide their users with a unique username
and password so that they can keep the track of the containers online and should
not send surveyors.

 JNPCT however sends a codec which provides detail of container positions, but
the file is in different format and has to be changed and viewed and also not is
updated .So, it is advisable to keep a single format.

 The cargo to be transported by road should be compulsory Insured.

 System should be updated regularly and also integrated software should be

developed, especially for communicating between marine, PPD dept, and other
depts., so that updates about arrival and berthing can be updated.

 Cranes should be well maintained for better performance.

 Charge heavy penalties to make employees work more efficiently.