INTRODUCTION

Tourism we see is the origin from the Sanskrit literature.

It has given us three terms derived from the root word
„ATANA‟means,”Going out‟. The three terms are:
 Trirthatana
 Paryatana
 Deshatana

Tourism is one of the world's fastest growing industries as well as the major source of foreign
exchange earnings and employment for many developing countries.
World tourism demand continues to exceed expectations, showing resilience against extraneous
factors. According to the UNWTO World Tourism Barometer, released (November 2006):
In the first eight months of 2006 international tourist arrivals totaled 578 million worldwide
(+4.5%), up from 553 million in the same period of 2005, a year which saw an all-time record of
806 million people traveling internationally.
Growth is expected to continue in 2007 at a pace of around 4% worldwide.
Tourism is vital to the well-being of many countries, because of the income generated by the
consumption of goods and services by tourists, the taxes levied on businesses in the tourism industry
and the opportunity for employment and economic advancement by working in the industry.

ATANA
(Going out)

TRIRTHATANA PARYATANA DESHATANA

(Going out and (Going out and (Going out of
Visiting Places of Visiting Places the country for
differentReligion) for Pleasure and Economicgain)
knowledge)

Figure 1. Three terms derived from atana

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TRIRTHATANA: Going out for the „religious trip “For
example: char dham(Gangotri, Yamunotri,
KedarnathandBadrinath ), amaranth yatrain India etc.

2
 Gangotri Yamunotri Kedarnath

Badrinath

PARYATANA: Going out and Visiting Places for Pleasure and knowledge For
example: Ajanta and Ellora, Elephant caves in Maharashtra, India.

Kailasha temple (cave 16), one of the Ajanta caves

Hindu temples of the ElloraCaves.
Deshatana: Going out of the country for economic and intellectual gain.
For example: For job, studies etc.
In simple words Tourism is act of travel for the three purposes Leisure, Pleasure and
Business. According to the World tourism m organization:

3
 “Tourism comprises the activities of the person traveling and staying in the
places outside their usual environment for not more than one consecutive year
for leisure, business and other purpose”.
The Usual environment is intended to exclude trip with in the place of residence,
work or education and daily shopping and other day to day activities.

REGIONAL AND
LOCAL TOURISM NATIONAL
TOURISM INDUSTRY TOURISM
ORGANISATIONS ORGANIZATIONS

COMPONENTS

Public/private
Lodging Travel trade
Transportation Recreation and services
Hotels organizations organizatio
Motels Rail entertainments n
Air Health
Resorts Insurance Travel
Other Road Agency
Banking
types of Sea/water Finance Tour
Accommodat Training and operators
ion development
Tourism and
hotels

Figure 2. SIMPLE STRUCTURE OF TOURISM INDUSTRY

4
World tourism statistics and rankings:
In 2011, there were 983 million international tourist arrivals, with a growth of 4.6% as
compared to 2010.

The World Tourism Organization reports the following ten countries as the most visited
in terms of the number of international travelers. In 2011, Turkey overtook the United
Kingdom to become the sixth most visited country.

International International
Change
UNWTO tourist tourist
Rank Country 2010
Region arrivals arrivals
to 2011
(2011) (2010)

1 France Europe 79.5 million 77.1 million +3.0%

United North
2 62.3 million 59.8 million +4.2%
States America

3 China Asia 57.6 million 55.7 million +3.4%

4 Spain Europe 56.7 million 52.7 million +7.6%

5 Italy Europe 46.1 million 43.6 million +5.7%

6 Turkey Europe 29.3 million 27.0 million +8.7%

7 Europe 29.2 million 28.3 million +3.2%

United

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  International tourism receipts

International tourism receipts grew to US$1.03 trillion (€740 billion) in 2011,

corresponding to an increase in real terms of 3.8% from 2010. The World Tourism
Organization reports the following countries as the top ten tourism earners for the year
2011, with the United States by far the top earner.

International tourism receipts

UNWTO (2011)
Rank Country
Region

1 United States North America $116.3 billion

2 Spain Europe $59.9 billion

3 France Europe $53.8 billion

4 China Asia $48.5 billion

5 Italy Europe $43.0 billion

6 Germany Europe $38.8 billion

7 United Europe $35.9 billion

Kingdom

8 Australia Oceania $31.4 billion

9 India Asia $27.8 billion

10 Hong Asia $27.2 billion

Kong(China)

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  International tourism expenditure

The World Tourism Organization reports the following countries as the top ten biggest
spenders on international tourism for the year 2011.

International
UNWTO tourism
Rank Country
Region expenditure
(2011)[3]

1 Germany Europe $84.3 billion

2 United States North America $79.1 billion

3 China Asia $72.6 billion

4 United Kingdom Europe $50.6 billion

5 France Europe $41.7 billion

6 Canada North America $33.0 billion

7 Russia Europe $32.5 billion

8 Italy Europe $28.7 billion

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  Most-visited cities by international tourist arrivals

Top 10 most visited cities by estimated number of international visitors

International
Rank City Country visitors Year Notes
(millions)

Extrapolation, excluding outer

1 Paris France 15.6 2011
suburbs visitors

United
2 London 15.2 2011
Kingdom

3 Antalya Turkey 10.5 2011 May include same-day visitors

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 New Projection, may include same-
4 United States 10.3 2011
YorkCity day visitors

Excluding Malaysian citizens

5 Singapore Singapore 9.2 2010
arriving by land

KualaLumpu
6 Malaysia 9.0 2011 Only hotel guests
r

Excluding Mainland Chinese

7 Hong Kong HongKong( 8.7 2011
visitors
China)

United Only hotel and hotel apartment

8 Dubai 8.1 2011
ArabEmirates guests

9 Istanbul Turkey 8.1 2011 May include same-day visitors

10 Bangkok Thailand 7.2 2010

9
 Indian tourism

Figure 3. TOURISM MAP

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Tourism emerged as the largest global industry of the 21st century. In the new millennium, global
economy will be governed by Technology, Telecommunication and Tourism. Tourism has a
potential to create the maximum number of jobs. According to an assessment, in India alone, 100
million additional jobs will be created by the Tourism industry in the next 25 years. It helps to
earn valuable foreign exchange.
Tourism in India is the largest service industry, with a contribution of 6.23% to the national GDP
and 8.78% of the total employment in India. In 2010, total Foreign Tourist Arrivals (FTA) in India
were 5.78 million and India generated about 200 billion US dollars in 2008 and that is expected to
increase to US$375.5 billion by 2018 at a 9.4% annual growth rate. The majority of foreign
tourists come from USA and UK. Kerala, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the
top five states to receive inbound tourists. Domestic tourism in the same year was 740 million.
Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received the big share of these
visitors. Ministry of Tourism is the nodal agency to formulate national policies and programmes
for the development and promotion of tourism. In the process, the Ministry consults and
collaborates with other stakeholders in the sector including various Central Ministries/agencies,
the state governments and union territories and the representatives of the private sector. Concerted
efforts are being made to promote new forms of tourism such as rural, cruise, medical and eco-
tourism. The Ministry of Tourism also maintains the Incredible India campaign.
In 2011, total Foreign Tourist Arrivals (FTA) in India were 6.18 million and Foreign Exchange
Earnings stood at US$ 16.691 billion (Global rank-17) up 17.6% from previous year figure of US$
14.193 billion (5.58 million FTAs in 2010). India's Foreign Exchange earnings grew by an
astonishing 14.1% (CAGR) during 2001-10 out-pacing global average 7.7%. Owing to steady
decade-long growth, India's share in world Foreign exchange earnings has gone up from 0.64% in
2002 to about 1.72% in 2011.
According to World Travel and Tourism Council, India will be a tourism hot spot from 2009 to
2018, having the highest 10-year growth potential. The Travel & Tourism Competitiveness Report
2007 ranked tourism in India sixth in terms of price competitiveness and 39th in terms of safety
and security.

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Classification

Tourism may be classified into the following types:

 inbound international tourism:

It means visiting to a country by non- resident of that country.
 outbound international tourism:
It means visiting by the residents of a country to another country.
 internal tourism:
It means visiting by residents of a country to their own country.
 domestic tourism:
It consists of inbound international tourism plus internal tourism.
 national tourism:
It consists of internal tourists plus outbound international tourism.

1.2 OBJECTIVE OF THESTUDY

 To highlight the potential of the Indian Tourism Industry.

 Learned about the destinations of the India.
 To know the present scenario of the tourism industry.
 Helps preserving Indian heritage and culture and projecting the same to the world.
 To brings socio-economic benefits in terms of employment, income generation, revenue
generation, foreign exchange.
 Gives direction and opportunity to the youth of the country to understand the aspirations
and view point of others and helps in greater national integration;
 Offers opportunities to the youth of country, not only for employment but also for taking
up activities for nation- building and character building like sports, adventure, etc.

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1.3: SCOPE OF THE STUDY

The Employee and Labor Relations (ELR) team is committed to promoting effective, fair, and
professional relationships between the university and its employee groups. The ELR team
partners with University leadership and supervisors to administer employment strategies that
support the University’s mission and strategic initiatives.

The ELR team provides critical services including:

 Building relationships with employee representatives including union leadership and OA

Council
 Serving as the University representative in union contract negotiations
 Ensuring compliance with collective bargaining agreements and employment policies
 Training supervisors and managers on best practices in areas of performance management,
discipline, grievance handling, and other ELR matters
 Consulting with supervisors and employees to address workplace climate concerns and
build more productive supervisory relationships
 Providing guidance on performance management and discipline matters
 Managing the employee grievance process

We strive to be proactive, consultative partners meeting the needs of employees and operations
across the institution. Human Resources will lead efforts to attract, retain, develop, and engage
excellent faculty and staff by:

 Providing professional consultation to maximize organizational performance and guide

strategic decision-making.
 Communicating openly and effectively with the campus community.
 Fostering a workplace environment, which maximizes employee contributions to teaching,
research, and service?

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COMPANY PROFILE

Travel agent in Delhi is not just a name, but it is a commitment. We are a reputed and
professionally managed company that has been in the business of Tour and Travel since 2000,
based in New Delhi, India.

TRAVELMATE INDIA is one stop travel house, exploring the world can be one of the most
rewarding experiences in life. However, planning a trip can be extremely frustrating especially
when one does not know where to start. We understand travel needs of all and deliver the best
through meticulous planning.
Traveling with TRAVELMATE is all about escaping the ordinary to truly appreciate the
extraordinary. It is about bringing people together or taking them away, about discovering the
world or getting lost in it.

TRAVELMATE brings together a highly trained team of individuals with over two decades of
experience in the travel industry. A team that has the confidence and the expertise to handle the
most complex and challenging tasks they are faced with.
Travel Mate is a travel agency of repute established in the year 1990, with a professional outlook
in the competitive world of today.
We have numerous certificates of accreditation awarded by all the major airline carriers such as
Swissair, British Airways, Cathay Pacific and Air India. We are recognized by the Department of
tourism Government of India and are members of:

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 1. -International Air Transport Association (IATA)
2. -Pacific Asia Travel Association (PATA)
3. -American Society of Travel Agents (ASTA)
4. -Indian Association of Tour Operators (IATO)
5. -Travel Agents Association of India (TAAI)

Our Services Include:

 Domestic and International Air Travel:

We operate Group Tours in all our divisions i.e. Outbound, Inbound and Domestic. Each tour is
different in the number of days and destinations. All the tours are pre-planned i.e. the dates of
departures and arrivals are fixed in advance for all the tours.
Inbound Group Tours are operated by us, we organize for accommodation, air travel, coach, car,
guides and excursions for foreign tourists travelling in groups from the size of 15 to 45 persons on
a pre-booked itinerary. We cater to these varied demands arising from our clients outside India.
Some of these tours handled by us are theme led tours like gardens of the world, natural history,
art treasures, etc.
Under FITs, we provide customized holidays, which have flexibility and are designed to suit the
customer needs unlike group tours, which are standard in nature. We believe this product though
complex has good demand and requires better planning and execution to meet individual needs.
We have experience in handling complex requests associated with FITs and have a unique internet
program that allows and facilitates complex itinerary planning and booking capability.

 Incentive Travel Conferences &Seminars (MICE-Meeting, Incentives, Conferences &

exhibition):
Leisure travel is increasingly being used as an incentive tool by many organizations to convey
appreciation for recognizing achievers. It has dual benefits, one by providing a holiday that
enables an executive to unwind and recharge and the other serving as a reward for excellence that
inspires the team. Our incentive division works closely with the client to tailor-make a program
best suited to his needs and budgets.
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  Corporate / Business Travel:
The Corporate or Business Travel has witnessed a change from the traditional travel agency
mode to total travel management mode. In this mode, the objective is to minimize the total travel
budget for the corporate while maintaining the service standards. The need has arisen from the
increasing complexities, quality and time effectiveness of business travels of current times. The
Corporate Travel market is a highly competitive market with presence of both domestic and
international travel companies. We have systems and processes in place to make urgent and quick
bookings for domestic and international flights, hotels, visas, foreign exchange, travel insurance,
car rentals, etc. We also provide various services related to conference organizing, meetings,
exhibitions, trade fairs for corporate travelers. This is mainly a fee-based business and involves
low marketing cost. It provides scale to the operations and hence the buying power and a sense of
predictability to the business.
 Passport & Visa Facilitation:
Visa services are provided in the categories of Tourist visa, Transit visa, Business visa, Student
visa, Conference visa and Entry and Employment visa. Passport services include issuance and
cancellation of passport, editions in details, extension of validity, etc. We are involved in all visa
and passport related processes from lodgment of application to delivery of the passport. We
undertake all administrative, logistical and technical tasks related to the processing function,
except the decision-making. Thus, allowing diplomatic missions to focus towards the core task of
judging an applicant’s eligibility as granting of visa remains the prerogative of the diplomatic
mission, we support them for all the rest of the activities.

 Car Rentals
 Money Exchange

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Company details

CIN U63040DL1992PTC047295

Company Name TRAVEL MATE INDIA PRIVATE LIMITED

Company Status Active

RoC RoC-Delhi

Registration Number 47295

Company Category Company limited by Shares

Company Sub Category Non-govt company

Class of Company Private

Date of Incorporation 23 January 1992

Age of Company 26 years, 7 month, 26 days

Director Details

DIN Director Name Designation

05175995 ASHISH KUMAR Director

06492981 SURINDER KUMAR Director

00489202 SURINDER KUMAR Director

02890976 PRASHANT KUMAR Director

17
 The tourism industry comprises of the following main and distinctive sectors:

 Transportation

Tourism industry is heavily dependent on the transportation industry that comprises of airlines,
cruise and ferry lines, passenger railways, coach and bus travel, car hire. Thanks to the increase
in tourist traffic, over the years, the range of airline services has considerably, not only in terms
of frequency of flights and number of destinations, but also in terms of different services, and
differing levels of service to meet different passenger needs. This shows the important role
marketing plays as competition and demand intensifies.

 Accommodation

Accommodation includes hotels, ranging from the biggest international chains recognizable
worldwide such as Hilton and Holiday Inn to small independent establishments. In order to gain
recognition in an increasingly competitive marketplace, you can dream of, to large operators
offering services at all different levels to cater for budget, family, or singles holidays to „near‟ or
„faraway‟ destinations.

 Tourism Destination Operators/ Destination Management
This is new category in many senses, as it is an area of the tourism industry, which has seen a
massive growth in the development of theme parks and other types of artificial tourist
destinations in the recent years. However Disneyland and Disneyworld in America were the
forerunners of this development in tourism marketing, and they have been well established for
decades

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REVIEW OF LITERATURE

3.1 DEFINITION

In 1936, the League of Nations defined a foreign tourist as "someone traveling abroad for at least
twenty-four hours". Its successor, the United Nations, amended this definition in 1945, by including
a maximum stay of six months.

In 1941, Hunziker and Kraft defined tourism as "the sum of the phenomena and relationships
arising from the travel and stay of non-residents, insofar as they do not lead to permanent
residence and are not connected with any earning activity. In 1976, the Tourism Society of
England's definition was: "Tourism is the temporary, short-term movement of people
to destinations outside the places where they normally live and work and their activities during the
stay at each destination. It includes movements for all purposes. In 1981, the International
Association of Scientific Experts in Tourism defined tourism in terms of particular activities chosen
and undertaken outside the home.

In 1994, the United Nations identified three forms of tourism in its Recommendations on
Tourism Statistics:

 Domestic tourism, involving residents of the given country traveling only within this country
 Inbound tourism, involving non-residents traveling in the given country
 Outbound tourism, involving residents traveling in another country

Positive Starts To 2012 For Tourist Arrivals Data released by the Indian Ministry of Tourism in
April 2012 showed that tourist arrivals grew strongly in the first quarter of 2012, building on
growth registered in 2011. Between January and March, visitor arrivals grew by 9.5% year-on-year
(y-o-y) to 1.9mn. Growth was particularly strong in March, when arrivals grew by 13.2% y-o-y.
Foreign exchange earnings grew by an impressive 42% y-o-y in rupee terms in March, as compared
to 6.8% growth over the quarter as a whole.

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3.2: SIGNIFICANCE OF TOURISM

Tourism has become an important, even vital, source of income for many regions and even entire
countries. The Manila Declaration on World Tourism of 1980 recognized its importance as "an
activity essential to the life of nations because of its direct effects on the social, cultural,
educational, and economic sectors of national societies and on their international relations."
Tourism brings large amounts of income into a local economy in the form of payment for goods and
services needed by tourists, accounting as of 2011 for 30% of the world's trade in services, and for
6% of overall exports of goods and services. It also generates opportunities for employment in
the service sector of the economy associated with tourism.
The hospitality industries which benefit from tourism include transportation services (such
as airlines, cruise ships, trains and taxicabs); hospitality services (such as accommodations,
including hotels and resorts); and entertainment venues (such as amusement
parks, restaurants, casinos, shopping malls, music venues, and theaters). This is in addition to goods
bought by tourists, including souvenirs.
On the flip side, tourism can degrade people and sour relationships between host and guest.
Such high levels of growth bode well for performance throughout the rest of the year and are
particularly positive in the context of mounting global economic uncertainty. With India having
therefore performed well during its traditional high season in the early months of the year, we
maintain our forecast for tourist arrivals of 6.8mn in 2012, building on 2011‟s positive
performance.
India Expands Visa on Arrival System Local media reports in early 2012 suggest that the Indian
government is considering extending the Visa on Arrival (VOA) system to more countries, in order
to bolster the tourism industry. The VOA system was first introduced in January 2010 and then
applied only to Finland, Japan, Luxembourg, New Zealand and Singapore. In January 2011, it was
extended to Cambodia, Indonesia, Vietnam, Laos, Myanmar and the Philippines. Now, it may be
extended to countries such as Thailand, Spain, Germany, Brunei, Malaysia, Brazil, South Africa,
Russia, France and Sweden.
The current visa application system can be unwieldy and time-consuming, so the Indian
government may be seeking to attract more tourists by streamlining procedures.
Ministry Of Tourism Launches 2012-2017 Development Plan In early 2012, Indian
PresidentPratibhaPatellaunchedthecountry’s12thfive-yeartourismdevelopmentplan, focusing on the
2012-2017 period. During this timeframe, India is targeting average annual tourist arrivals.

20
We have described numerically the banking business environment for each of the countries
surveyed by BMI. We do this through our Commercial Banking Business Environment Rating
(CBBER), a measure that ensures we capture the latest quantitative information available. It also
ensures consistency across all countries and between the inputs to the CBBER and the Insurance
Business Environment Rating, which is likewise now a feature of our insurance reports. Like the
Business Environment Ratings calculated by BMI for all the other industries on which it reports,
the CBBER takes into account the limits of potential returns and the risks to the realization of
those returns. It is weighted 70% to the former and 30% to the latter.

The evaluation of the „Limits of potential returns‟ includes market elements that are specific to
the banking industry of the country in question and elements that relate to that country in
general. Within the 70% of the CBBER that takes into account the „Limits of potential returns‟,
the market elements have a 60% weighting and the country elements have a 40% weighting
includesbankingelementsandcountryelements(specifically,BMI‟sassessmentoflong- term country
risk). However, within the 30% of the CBBER that take into account the risks, these elements
are weighted 40% and 60%, respectively. Further details on how we calculate the CBBER are
provided at the end of this report.

In general, though, three aspects need to be borne in mind in interpreting the CBBERs. The first
is that the market elements of the „Limits of potential returns‟ are by far the most heavily
weighted of the four elements. They account for 60% of 70% (or 42%) of the overall CBBER.
Second, if the market elements are significantly higher than the country element so the Limits of
potential returns‟, it usually implies that the banking sector is (very) large and/or developed
relative to the general wealth, stability and financial infrastructure in the country. Conversely, if
the market elements are significantly lower than the country elements, it usually means that the
banking sectoris small and/or underdeveloped relative to the general wealth, stability and
financial infrastructure in the country. Third, within the „Risks to the realization of returns‟
category, the market elements (i.e.: how regulations affect the development.

21
3.3 TYPES OF TOURS ININDIA

1. Medico Treatment (India’s Growing Medical Tour)

2. Natural Heal ink (Ayurveda,Yoga)

3. Art & Culture Tour (Taj MahalTour)

4. Festive Tour (Diwali,Dasshera)

5. Exploration Tour (Wild Life &Heritage)

6. Study Tour (Specialized Courses)

7. Beach Tour (Beach Holiday Destinations In India)

8. Excursion Tour (Mountaineering, River Rafting)

9. Golden Triangle (Cities Of Golden Triangle)

10. Indian Traditional Tour

1. Medico tour in India

22
India is hoping to expand its tourist industry – to include visitors with heart conditions and
cataracts. Indeed, medical tourism, where foreigners travel abroad in search of low cost, world-
class medical treatment, is gaining popularity in countries like India. The field has such lucrative
potential that Indian finance minister Jaswant Singh called for India to become a “global health
destination.” Moreover, with prices at a fraction of those in the US or Britain, the concept will
likely have broad consumer appeal – if people can overcome their prejudices about health care in
developing countries. Though the quality of health care for the poor in countries like India is
undeniably low, private facilities offer advanced technology and procedures on par with
hospitals in developed nations.

2. Natural healing

According to Ayurveda, every living and nonliving being in this universe is a combination of
five basic eternal elements, called Pancha Maha Bhoothas. Human Body is also constituted by
these five eternal elements in various compositions. Hence, it can be conceived that every cell
of body is possessed with all the properties of life. The only difference of Human Body from the
external World is the expression of CHAITHANYA or consciousness of life spark or spirit or
soul. The five basic eternal elements are:

3. Art & culture tour

23
India has been the motherland of art, culture and architecture all across the globe. The
historical monuments in India like the forts, palaces, caves, temples, mosques and churches tell
their own tale. The Art and Culture Tour of India takes you to a unforgettable odyssey of the
ancient monuments in India, the Taj Mahal in Agra in Uttar Pradesh; Ajanta Ellora caves near
Aurangabad in Maharashtra; Temples of Khajuraho and South India along with many more
structures depicting the art and culture of India.

4. Festive tour

24
Fairs and Festivals complete the hue and colour in the sketch of real India. Whether Holi,
Gangaur and Pushkar Fair of Rajasthan; Elephant Festival, Onam or Boat Carnival of Kerala, The
great Goan Carnival; Taj Mahotsav of Agra or Tansen Festival of Gwalior; as a tourist you
witness a distinct feature in every festival reflecting the culture, customs and traditions that
belong to that region of India.
Every year millions of travellers visit India with a purpose of India Festival Tour, coinciding the
date of travel with the occasion of some Indian Festival. All the festivals pay a tribute to Indian
customs, traditions, culture and climate, which form an indispensable part of Indian soil. The
renowned ones are the Pushkar Fair, International Kite Festival, Surajkund Fair, Goa Carnival
etc. that pull the whole of the tourist traffic towards India. The mega size and the cultural
diversity inherent in these festivals are apparent enough to leave a tourist awestruck.

5. Exploration tour

Wildlife tours in India

25
Explore the wild jungles and forests of India on India Wildlife Tours. Feel the excitement of
seeing a majestic tiger prowling in a jungle, or elephants and rhinos trampling their way through
the tall grass of a National Park in India. See amazing animals on wildlife safari tours in India.
You can see deer, monkeys, bear, squirrels and mongoose in the forests. Tour a land of natural
beauty and wonder, with exciting India Wildlife Tours.

Heritage tours in India

India is famous for its forts, palaces and mansions that exude the cultural legacy of India. Then
entire length and breadth of the country is dotted with the tourist places telling a tale of their own.
The temples, rock cut caves and even the exhibits of the Indian emperors boast of the royal
traditions followed religiously in ancient India.

26
 6. Study tour

Experience life in a rural tribal community, visit social, economic development projects, and tour
places of cultural, historical and religious significance. “The two-week Unique Study Tour to
India will bring to life concepts of sustainable, community-based development through visits to
both rural and urban community development projects and conversations with the different
people involved.

27
 7. Beach tours

India is a land with a long coastline measuring over 6,700 km, is washed by the Arabian Sea to
the west, the Bay of Bengal to the east and the Indian Ocean to the south. Explore the magnificent
Indian Beaches stretching over the vast coastline of Indian Peninsula. Travel the most exclusive
Beaches of India spread across the seashores of the states like: Goa, Kerala (Kovalam, Marari,
Varkala, Poovar), Lakshadweep and Andaman & Nicobar. Have an unforgettable Trip to Beaches
of India at your favorite destination. The Indian Beaches offer you solitary and special moments
whether for romantic honeymoon, a perfect holiday, an ideal vacation or even to fulfill your
adventurous appetite through waterspouts.

Indian beaches are just the right place for fun and frolic, and either a family holiday or a lone
excursion. The hospitality of the people adds to the charm of the beautiful surrounding, as does
the all-pervasive holiday mood. While, some of the beaches are well prepared for tourists and
appointed with every facility, be it hotels and resorts, beach shacks and small restaurants serving
delicious but affordable food, or beach bazaars with colorful balloons, the others are sandy and
isolated retreats perfect for unwinding and relaxing.

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 8. Excursion Tour

Mountaineering tours in India

Mountaineering as a sport has a history as old as the history of the evolution of human race itself.
Mountaineering started when the need was felt for people who could climb difficult heights and
terrains to meet people across the border, to trade, or to conquer new territories. In the course of
time, man developed new modes of transportation and communication and venturing out on these
difficult routes were not needed. Nevertheless, what remained was his nature to take risks and
getting pleasure in conquering something totally unknown and unexplored. This inner urge to take
up challenges has led man to do things that are quite daring.

29
 Mountaineering destinations in India

Himachal Pradesh, Garhwal and Kumaon regions of Uttar Pradesh, Ladakh region of Jammu and
Kashmir, Northeast India, and Sikkim are the most important mountaineering destinations in
India. The summits that are quite popular with the mountaineers are Num, Kun, and the Zanskar
range in Jammu and Kashmir. In Kishtawar, there are numerous peaks with altitudes up to 6,500
m that require technical climbing skills. In Himachal Pradesh, the areas of Lahaul and Spiti as
well as the Kulu valley have several challenging peaks. The peaks in India have been classified
as 'open', 'virgin', 'border', 'trekking', and 'other peaks'. Each category offers a number of choices.

30
 Adventure Himalayan safari in India

India is a thrilling adventure holiday destination. You can choose from a wide range of
adventure tours in India, while on your Indian Holiday. You can enjoy mountaineering in the
Himalayas, and trekking, camping and rock climbing on various mountain ranges, while on
adventure tours in India. Feel the thrill of white water rafting and kayaking on the rivers of
India. Take off from lofty cliffs and soar like a bird, while hang gliding or parasailing in
India. If you are a wildlife enthusiast, you are sure to enjoy wildlife safaris and adventure
tours to the National Parks and wildlife sanctuaries in India. If water sports are what excite
you, then India's long coastline and islands offer plenty of opportunities for water sports
adventure tours in India. You can enjoy swimming, snorkeling, scuba diving, and surfing,
wind surfing and sailing, on adventure tours in India, when you enjoy an adventurous Indian
Holiday.

31
 River rafting tour in India

Be swept along a rushing river in a rubber raft, tumble over rapids, plunge over waterfalls and
feel the icy spray splash on your face, as your raft races along a mountain river in India.
Experience the thrill of white water rafting in India along tumbling snow-fed Himalayan Rivers
in summer destinations in India.

River rafting in India is an exhilarating experience that you can enjoy on your Indian Holiday.
One of the best regions for river rafting in India is the stretch up to Rishikesh in Uttaranchal.
White water rafting on the Alaknanda, Bhagirathi and Ganga rivers is a popular adventure
tourism activity in summer in India. For the more adventurous traveler, white water rafting tours
in India can also be organized on the Indus River in Ladakh and Brahmaputra River in Arunachal
Pradesh.

32
 9. Golden triangle tour in India

Welcome to the golden triangle tour of India. The holiday you will remember for the rest of your
life. If you are keen to take the picture for the India Gate, The Taj Mahal or the Sand Dunes as
the backdrop for your favorite photograph, which one will, you pick. Is it difficult to decide?
Well at the Indian visit, we offer you all the best of the holidays clubs Royal Rajasthan with the
terrific city of the Taj Mahal besides the dazzling and delightful Delhi. The golden triangle tour
of India is probably the most captivating holiday that can be spent at India. Over the years, the
Golden Triangle (Delhi - Agra - Jaipur) has made a firm footing on the tourist map of the world.

10. traditional tour in India

Traditionally, the journey (Yatra) is done from the west to the east starting from Yamunotri, then
proceeding to Gangotri & finally to Kedarnath & Badrinath. Yamunotri & Gangotri fall under
Uttarkashi district in Garhwal region of Uttaranchal. Badrinath falls under Chamoli & house three
out of five Panch Kedar, Panch Badris, Sacred Sikh shrine of Hemkund Sahib, skiing paradise.

Although Chard ham are accessible through a network of motor able roads, arduous trails remain
the ancient sanctuaries of faith for fulfilling experience.

33
 Marketing mix with tourism industry

Product
Physical
Evidence
Price

The Seven P‟s

of Tourism
Process Marketing Mix

Place

People Promotion

34
RESEARCH METHODOLOGY

Research Objective:
Study the Consumer Behavior With regards to Travel and Tourism in India.
Research Problem:
How Modernize is Travelling Habits of the people?
Sampling Size: 10
Sampling techniques: Through Questionnaire

The Survey was conducted over a period of a month June (3-4days). In which, I
went to tourists places of Delhi like Qutab minar, India gate etc. Tourist Coming
from different countries and made them aware of the survey, provided them with
the questionnaire and helped them in filling it.
The information which was seek from them was to predict how modernize their
way of travelling is. They were asked,
How often they travel?
For how long?
Where they travel?
With whom?
They plan their Trip?
Do they stay?
Have much familiar they are with online travel assistance options?
How they like to travel more?
Is India is a favorable destination?

This research methodology deals with several data collection methods and techniques that makes
researcher to make work easier and to collect valuable data from respondents. In this research
researcher explained the purpose of choosing this type of method and the design for the research.
In this research researcher used survey method to collect data from respondents.

35
Methodology will not express precise techniques; however, it will indicate various courses of
actions that require to be pursued. These practices represent a common outline. It might be
classified in sub-practices, it might be united, or its series might alter. Nonetheless, whichever
assignment works out has to complete these practices in one or the other way.
Methodology could explanation of procedure, or might be prolonged to contain a theoretically
logical gathering of hypothesis, notions otherwise thoughts as they concern to an exact research or
area of investigation.
Method might define an easy group of techniques or actions, or else it might pass on to the
underlying principle as well as the theoretical postulations that inspire a definite revise concern to
the systematic process. For instance, academic writing frequently contains a part on the method of
the researchers.

Research method:
The method of research used by the researcher is survey method that gives data on present
situation of consumer behavior on tourism and up to date data gathering on field. This method is
chosen because the researcher is working on behavior of consumer in tourism that deals with their
status of mind and ideas. For this, researcher has designed a questionnaire that helps to collect data
that is very easy to take opinions of respondents. This method is completely deals with their own
answers that there is no need of getting confusion with the data.

36
DATA ANALYSIS

The is a process of inspecting, cleansing, transforming, and modeling data with the goal of
discovering useful information, informing conclusions, and supporting decision-making. Data
analysis has multiple facets and approaches, encompassing diverse techniques under a variety of
names, while being used in different business, science, and social science domains.

o With data available various analysis where done in order to study travelling
behavior of the ample.

1. To start with Age Group.

Age Group

Below20 20-25 25-30 Above30

3%
17% 33%

47%

The Sample was made of 47% people falling in the age group of 20-25 years. Next trailing Age
group was “below 20” years with 33 % of contribution. Age group of 25-30 and Above 30 years
had contribution of 17% and 3% respective.

37
2. Occupation

I. Different course
II. Service
III. Business
IV. Housewives

6% 9%

15%

I. Different course
II. Service
70% III. Business
IV. Housewives

72 % of respondents where student pursuing different courses of graduation level

.Where a 15 % where engaged in service. Followed by 11% engaged in Business
while rest two percent were Housewives.

38
 1. No. of Trips

I. Every week
II. Once in three months
III. Once in six months
IV. Every month

trips

5%
23%

Every week
55% Once in three months

17% Once in six months

Every month

As above data signifies, only 5% went out every month while 23 % went once in 6 months. 17%
went once in 3 months and 55 % went every week.

39
 2. Planning

I. By yourself
II. Through travel agent

planning

46%

54% By yourself
Through travel agent

When it comes to planning your Trip 54 % liked to plan their trip all by themselves
where as 46 % rendered the service of Travel agents.

40
 3. Planning

III. By yourself
IV. Through travel agent

planning

46%

54% By yourself
Through travel agent

When it comes to planning your Trip 54 % liked to plan their trip all by themselves
where as 46 % rendered the service of Travel agents.

41
 4. Purpose

I. Family vacation
II. Adventure
III. Business point view
IV. Spiritual and religious

purpose

21% 22%

Family vacation
Adventure
24%
Business point view
33%
Spiritual and religious

When asked about the purpose of the Trips they make, 22% answered that its mostly Family
vacation. Other 33% said that it’s Adventure while 24% said that they do it for Business point of
view. While 21% people defined their purpose as Spiritual and religious.

42
 5. Mode of Transportation

I. Car
II. Ship
III. Airplane
IV. Train
V. Bus

mode of transportion

23% 24%

17% 12%

23%

People prefer airplane over all the others followed by Car, Train, and Bus and at the last Ship.

43
 6. Destination

I. Commercially place
II. Historically significant place
III. Beaches
IV. Deserts

destination

24%

14% Commercially place

Historically significant place
26%
Beaches

12% Deserts
50%

50 % people commented that their preferred and most destinations is beaches, 24% people its
Commerci1ally places, for 14% it is Deserts. While for 12%,it is Historically Significant places.

44
 7. Travel

I. Domestic
II. Both
III. International travel

Travel Preference

International travel
24%
Domestic Travel

10% 66%
Both

Out of sample 66% people Prefer international travel While 24% people Prefer both international
As well Domestic & rest 10% Domestic only.

45
 8. Companions

Companions
Alone
21%
Colleagues
2%
family
59%
Friends
18%

58 % of people prefer making visits with Family members. While 21 % like to travel alone.18 %
travel with friends. While only 2 % with colleagues.

46
 9. Accommodation

Resorts 11%

Expensive
Hotels
64%

Economy
Hotels
25%

64 % prefer to stay in Expensive Hotels, While 25 % choose Economy Hotels. 11% go for
Resorts.

47
 10. Duration

DURATIONCHOICE

11%
1-2 Days
13% 28%
3-5 days
Week
18%
Fortnight
30%
A Month

Major chunk Stay for 1-2 day 28%, closely followed by 30 % going for 3-5 days. And 18 %
staying for a week with 13 % staying for a fortnight and 11 % for a month’

48
 11. Planning

V. By yourself
VI. Through travel agent

planning

46%

54% By yourself
Through travel agent

When it comes to planning your Trip 54 % liked to plan their trip all by themselves
where as 46 % rendered the service of Travel agents.

49
 12. Purpose

V. Family vacation
VI. Adventure
VII. Business point view
VIII. Spiritual and religious

purpose

21% 22%

Family vacation
Adventure
24%
Business point view
33%
Spiritual and religious

When asked about the purpose of the Trips they make, 22% answered that its mostly Family
vacation. Other 33% said that it’s Adventure while 24% said that they do it for Business point of
view. While 21% people defined their purpose as Spiritual and religious.

50
 13. Mode of Transportation

VI. Car
VII. Ship
VIII. Airplane
IX. Train
X. Bus

mode of transportion

23% 24%

17% 12%

23%

People prefer airplane over all the others followed by Car, Train, and Bus and at the last Ship.

51
 14.Destination

V. Commercially place
VI. Historically significant place
VII. Beaches
VIII. Deserts

destination

24%

14% Commercially place

Historically significant place
26%
Beaches

12% Deserts
50%

50 % people commented that their preferred and most destinations is beaches, 24% people its
Commerci1ally places, for 14% it is Deserts. While for 12%,it is Historically Significant places.

52
 15. Travel

IV. Domestic
V. Both
VI. International travel

Travel Preference

International travel
24%
Domestic Travel

10% 66%
Both

Out of sample 66% people Prefer international travel While 24% people Prefer both international
As well Domestic & rest 10% Domestic only.

53
 16. Companions

Companions
Alone
21%
Colleagues
2%
family
59%
Friends
18%

58 % of people prefer making visits with Family members. While 21 % like to travel alone.18 %
travel with friends. While only 2 % with colleagues.

54
 17. Accommodation

Resorts 11%

Expensive
Hotels
64%

Economy
Hotels
25%

64 % prefer to stay in Expensive Hotels, While 25 % choose Economy Hotels. 11% go for
Resorts.

55
 18. Duration

DURATIONCHOICE

11%

28% 1-2 Days

13%
3-5 days
Week
18%
Fortnight
30%
A Month

Major chunk Stay for 1-2 day 28%, closely followed by 30 % going for 3-5 days. And 18 %
staying for a week with 13 % staying for a fortnight and 11 % for a month’

56
Learning from the training

It was a great opportunity for me to work with Travel mate India. From
this valuable training, I have learnt many beneficial things.

How to present myself in a pleasant manner.

How to render the best possible services to the

clients

The value of timely services provided to the

clients.
Updating all the documents, files and related information for the visas.

Coordinating with the files before and after departure with the
accounts team.

How to negotiate with the clients on phone as well as walk in clients.

How to make proper quotation for clients as per their requirements.

How to make healthy relation with the head office for ticket etc.

The significance of having all round guidance and support from

seniors.

The importance of exhibiting a very important relationship in the

office.

The importance of having a very competitive and healthy growth.

I have also learnt how to book a tour for the tourists. The tour can be of two
types. One is FIT and the other is GIT. FIT means where the tourist wants
to travel individually or only with his / her family. GIT means where a large
number of persons gathers from different parts.
57
FINDINGS

Mostly all the tourism agencies Of India Employees are well aware of the role and
importance of the training They are self-motivated to attend such training program as it will
result in their skill enhancement & improving their interpersonal skill.

Corporate HR, Travel Mate pvt ltd of India, time to time training is provided to all the
Employees and it is continuous process.

Travel Mate pvt ltd of India -induction training and soft skill development training, provide
two types of training to the Employees.

Questionnaire is the most popular mean of evaluating the training program in Travel Mate
pvt ltd of India.

Most of the Employees feel that interview is the most appropriate method of evaluating the
training program.

Post training evaluation focus on result rather than on the effort expended in conducting the
training and it worth the time, money and effort.

Most of the participants are benefitted by giving feedback after attended the training. It
motivated them to do better, helped them to increase their job performance and is an aid to
future planning.

In Travel Mate pvt ltd Of India , post training evaluation is used to identify the effectiveness
and valuation of training program, to identify the ROI(return on investment), to identify the
need of retraining and to provide the points to improve the training.

58
CONCLUSION

Wars, tsunami and bird flu etc. are serious problems that have a significant effect on tourism.
However, these are not the elementary problems. Infrastructure is one primary problem to many
industries in India. Infrastructure in India has improved but still it is far from what is required to
become a world tourist destination. Another one is the infamous corruption of India, which is a
major obstacle to the tourism industry. Resolving these issues will itself help in overcoming other
smaller problems mentioned above.

Government of India has a target of 10% GDP growth rate, with the present growth rate at around
8%. To maintain such a high growth rate and increase the employment opportunities at the same
rate, it has to exploit the potential and growing sectors like Tourism. In addition, to fully exploit
these sectors, problems related to these sectors should be addressed along with the fundamental
issues like infrastructure and corruption.

59
RECOMMENDATIONS

The management must commit itself to allocate major resources and adequate time to training.
Ensure that training contribute to competitive strategies of the firm. Different strategies need
different HR skill for implementation. Let training help employees at all levels acquire the needed
skill.
Ensure that a comprehensive and systematic approach to training exists, and training and
retraining are done at all levels on a continuous and on-going basis.
Ensure that there is proper linkage among organizational, operational and individual training
needs.
Skill based training (product/process training) should also be provided.
Besides questionnaire, other methods of post training evaluation should also be used like
interviews, self-diaries, observation and supplement test.
The evaluation procedure must be implemented concerning trainer, trainee and subject.
Post training feedback has to be continuous and should be taken from line manager/superior &
from peers to find out the effectiveness and valuation of training.

60
LIMITATION OF THE STUDY

The study is limited to the Travel Mate of India. Therefore, the study is subject to the
limitation of area.
The period of the study was only two weeks, which may provide a deceptive picture in
comparison of the study based on long run.
Sampling size was of only 20, because only these people had attended soft skill
development training.
Travel Mate of India of India only provides soft skill development training, not skill based
(product/process) training. So how can one evaluate the skill based training is still
unresolved.
The study is based only on secondary & primary data so lack of keen observations and
interactions were also the limiting factors in the proper conclusion of the study.

61
Annexure:

Bibliography

 https://www.indiantourism.com
 https://www.tourisminindia.com
 https://tourism.gov.in www.incredibleindia.org unwto.org www.mapsofindia.com
 https://www.google.comwww.scribed.comwww.wikipedia.com
 https://www.travelmateindia.com
 https://Source: mytravelindiaguide.com
 https://www.india.gov.in/topics/travel-tourism
 https://www.india.gov.in/topics/travel-tourism
 https://traveltips.usatoday.com/importance-tourism-india-32802.html
 https://Tourism". Oxford English Dictionary (3rd ed.). Oxford University Press.
https://September 2005. (Subscription or UK public library membership required.)
 UNWTO technical manual: Collection of Tourism Expenditure Statistics" (PDF). World
Tourism Organization. 1995. p. 10. Archived from the original (PDF) on 22 September
2010. Retrieved 26 March 2009.
 The Growing Importance of Tourism in the Global Economy and International
Affairs". Journal.georgetown.edu. Retrieved 9 April 2017.
 International tourism challenged by deteriorating global economy" (PDF). UNWTO World
Tourism Barometer. Seven (1). January 2009. Archived from the original (PDF) on 17
October 2013. Retrieved 17 November 2011.
 UNWTO World Tourism Barometer. August 2010. Archived from the original (PDF) on 17
October 2013. Retrieved 17 November 2011.

62
 QUESTIONNAIRE

Please go through the following questionnaire and identify the appropriate responses for each of
them. There is no such thing as a correct answer, therefore feel free to respond prohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic purposes.
There will not be any commercial solicitation or usage of the response in any kind / form
whatsoever.

Personal Information
Name:
Gender:
Occupation:
E-mail id:
Country:

1. How often do you travel out station?

 Once in year
 Once in 6 Months
 Once in 3 Months
 Every Month
 Every Week

2. How do you Plan your Trip?

By Yourself
Through a Travel Agent
3. What is most common type purpose of your travel?
o Family Vacation
o Adventures
o Business

63
o Spiritual

64
 o Religious
4. What mode of transportation do you opt? Rate them on the basis of your preference
(most preferred at the top, Least preferred at the bottom)
Car, Bus, Train, Airplane, Ship
1. 5.
2.
3.
4.

5. Where do you go most often?

o Hill Stations
o Beaches
o Deserts
o Historically Significant places
o Commercially Busy cities
6. Do you travel internationally or domestically?
o International
o Domestic
o Both

How many times you travel........................

7. With whom, Do you travel most often?

o Family
o Friends
o Colleagues
o Alone
8. Where do you like to stay?
o Expensive Hotels
o Economy Hotels
o Resorts

65
9. What is generally the length of the trip?
o 1-2days
o 3-5days
o A week
o A fortnight
o A month

10. Do you think India is favorable destination for the tourist?

o Yes
o No

11. How many places you have visited until now in India (name them)?

Ans:

12. Have you used any online travelling website?

o If Yes, how often?

 none
 sometimes
 often
 every time when I plan a travel

o NO

13. What are the problems faced by you during travelling to India?

Ans:

66
 14. Which place you like the most? ( From places you have visited)

Ans:

15. Is India has lots of heritage Sites?

o Yes
o No

16. India Is rich in culture?

o Yes
o No

17. Is India has beautiful natural environment?

o Yes
o No

18. Does India have attractive destinations?

o Yes
o NO
Ans:

19. Is India has many heritage sites?

o Yes
o No

20. India is rich in culture?

o Yes
o No

21. Is India has beautiful natural environment?

o Yes
o No

67