Professional Documents
Culture Documents
INTRODUCTION
Filipinos has always been musically inclined. This is why the music industry is one
of the most prominent industries in the world of entertainment.
According to Besa (1998), Philippine music has been developed long ago in 1521
in the time of Ferdinand Magellan when he brought Spanish colonization and
Christianization to the Philippines, which also brought in European religious and secular
music. Ever since then, the Western culture has already influenced our characteristics,
culture, fashion, linguistics, and especially in music. Music in the Philippines consists of
three major streams: the indigenous, the Spanish-influenced, and the American-
influenced.
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Original Pilipino Music, also known as OPM, is Philippine music that was
developed from the 1970’s up to the 1990’s. In the 1970’s and in the early 1980’s it
served as the voice of the Filipinos during the Martial Law. In the 1990’s the birth of
modern, alternative Philippine Music flourished.
Original Pilipino Music (OPM) played an important role in the history of the
Philippines. Filipinos use their music and lyrics as their way to voice out their opinions
on current events that are happening in the Philippines.
“Filipinos are known for being “makabayan,” so it’s no stretch of the imagination
to realize that so many of our OPM songs have political references. These songs are
great works of art in and of themselves but they don’t stop there. Their artists used
their influence to try to connect to their audience on a deeper level, reaching out to
those who care and those who understand.” (Gonzalo, 2016)
In music, it’s very common that the audience or the listeners to have their own
interpretations to the song. The composers make songs to be able to convey their
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message to their audience. In graphic design, interpretation also exists. Graphic design
is visual communication. It is creating visual materials for a purpose and to convey a
message to its target audience.
Like any music industry in the world, Original Pilipino Music also had the help of
graphic design in the marketing their music to the public.
“Because the art books are works of visual art, an approach or criteria that
could include the case of books made by artists. The works in this exhibition
have been produced by people who have themselves, or are considered by
the art world, as belonging to the rank of artists. However, artists also
produce statements of philosophical and critical, autobiographies and other
kinds of writing that would not be willing to bring them the label of visual art.”
(Milpedras, 2010)
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1.2 Project Rationale
Original Pilipino Music (OPM) has played an important role in the history of the
Philippines. It is loved and cherished by each and every Filipino. OPM songs where
influenced by the current events in society. And after every era, significant and
historical events happen thus influencing the music of the Filipinos.
“The music of a given period specifies the character of the said time frame: it
can be contemplative, festive, or glorious. Indeed, the music of a particular
period tells “not only of its harmonies but also of its conflicts”; and in times of
oppression, music reveals a “passionate outpouring of the human heart”
(Fleming & Veinus, 1958)
Today, OPM lacks support from the Filipino people. This project is worth pursuing
to inspire Filipinos to support Original Pilipino Music.
“Although OPM is being heavily endorsed, many still prefer listening to foreign
music. In the University alone, only seven out of 20 students preferred
listening to OPM. Others preferred listening to foreign music because they
claimed it had more thought and better quality. Filipinos support foreign music
more than their own and prefer buying albums produced by foreign artists. In
the album charts of major record companies, more than half of the albums in
the top spots were by foreign artists.” Santos (2012)
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1.3 Objectives of the Study
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1.4 Scope and Limitations
This research will cover the beginning from where Original Pilipino Music was
“Filipinized” which is in the 1970’s up to this day. The study is limited to OPM songs in
Tagalog only.
The researcher created ten illustrated interpretations of the OPM songs. The
study is limited to OPM songs that have allegory. This study used interview method as a
data gathering method. The researcher interviewed music experts and experts in
interpreting literature to be able to aid with the interpretation of the OPM songs. The
researcher aims to illustrate the interpretations of OPM songs with allegory through
digital illustrations.
The art book will contain illustrated interpretations of the OPM songs that will be
selected. It will also contain the lyrics of the each song, the interpretations, and
information about the artists of the songs.
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1.5 Significance of the Study
This section provides an outline about the various significance of this study. This
study is significant to the following:
Filipino Musicians. This study will give recognition to the Filipino musicians. This
study will serve as an inspiration and support to every Filipino musician to uphold
Original Pilipino Music.
Graphic Designers. This research’s output will serve an inspiration for conceptualizing
visual designs and graphic design styles.
Music Enthusiasts and OPM Enthusiasts. This study will enhance their appreciation
for Original Pilipino Music (OPM).
Organisasyon ng Pilipinong Mangaawit (OPM). This study’s output will serve as a
tribute to the Original Pilipino Music industry as it showcases OPM songs.
Filipinos. This study will serve as an inspiration to Filipinos as it showcases OPM songs
that gave empowerment of patriotism to them.
Future Researchers. This study will provide information on the history of original
Pilipino music and graphic design.
Researcher. This study will help her enhance her knowledge in Philippine Music, the
history of graphic design and developing and utilizing different graphic design styles.
BS Graphics Design and Multimedia Arts students. This study will serve an
inspiration for studies related to graphic design, illustration and visual graphics.
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1.6 Definition of Terms
The following are the operational and conceptual definitions of terminology used
in this research. The meanings are provided to guide the readers to understand the
study better.
Allegory is a body of text which symbolizes a deeper meaning or story. It has two
meanings or interpretations: one literal meaning and another meaning that is usually a
hidden meaning that is a moral, political or a spiritual meaning.
Art Book showcases graphic illustrations that are created by the artist.
Digital Illustration it is developing and creating illustrations digitally through the use
of modern technology.
Graphic Design it is developing and creating visual graphics that has a purpose to
inspire and to inform a message through visual elements of graphic design such as
typography, imagery, shapes, colors, symbols, and many more.
Original Pilipino Music (OPM) it is Philippine Music from the 1970’s up to this day
Philippine Music it is a general term for music in the Philippines. It has no certain
timeframe, period or era.