iMolly 1

iMolly, creativity and innovation.

According to the readings to carry out an innovation process, creativity is

required, which is defined as the generation of novel and useful ideas, implementing

these ideas in new products and processes (Sarooghi, 2015). Taking into account this

definition, our group decided to create Molly, an electronic dog that lets people know if

they are able to adopt or buy a dog, through an application.

For the creation of iMolly, all the members of the group had several ideas, so we

decided to take into account the collectivism dimension, to expose all the points of view,

compare some ideas of others, creating a balance between the individualist ideas of the

members for get ideas that will benefit creativity, (Sarooghi, 2015). That is why we

brainstormed and after discarding and uniting, we proceeded to divide the tasks

according to the capacities of each one; it was not an easy task, since some parts of Molly

were not as planned, but that is what collectivism is about to sacrifice ideas for the

cooperation of teamwork, (Triandis et al, 1988); saying that we did not agree and

proceeded to improve it so that all (or the majority) agreed.

I loved this activity because it was unexpected and many times I thought I was not

very good at thinking creative ideas, but I realized the opposite and the importance of

working in groups bacause it allows to enrich and improve the ideas I had about the topic.
 References

Sarooghi, H., Libaers, D., & Burkemper, A. (2015). Examining the relationship

between creativity and innovation: A meta-analysis of organizational, cultural, and

environmental factors. Journal of business venturing, 30(5), 714-731.

Triandis, H. C., Bontempo, R., Villareal, M. J., Asai, M., y Lucca, N. (1988).

Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships.

Journal of Personality and Social Psychology, 54(2), 323– 338.