ayer shopping

LODE is a VR game that uses

multiplayer real products.
shopping We realLode
game featuring
uses ‘play’ to familiarize customers to VR shopping. It’s a fact that in VR, ‘play’ can
products LODE is a consumer modified shopping experience - offering users personalized
reinforce activity characters
looped between
to try the physical body andthatdevices, so that virtual exploration LODE
more to millennials, who demand interactive and
for purchase. We help vendors sell more to millenial women
becomes whosecond uses
nature. In our
on ‘smart’
game, users
products
can find
fit as expected
discounts, win prizes,
when purchased.
and be awarded
play to familiarize consumers to VR shopping - addressing the lack of women in
ng demand
experiences.
social and interactive shopping experiences. for learning. This gaming,
kind of interactivity means that purchases can be made in VR immediately,
by offering content that keeps their interest more so than traditional battle-
in fun, engaging centric
ways -games.
opening up opportunities
LODE, instead, offersfor both to
a place in-game purchases
be creative, exploreand
andreal
socialize
Problem: product purchases - both with enormous
with other players. market potential.
•
g needs 25% of UX
better apparel bought online is returned, 60% due to sizing issues.
strategies
• Lack of gaming content for women - While 52% of women have Lode
makes content currently
Through LODE,lacking in gaming,
we want users toforembody
women.their
Research tells uscharacters
own virtual that in games,
and make
n have

played computer games, only 6% of
played computer games, only 6% of women identify as gamers. women want to be creative, explore worlds, find collectibles and socialize rather thantobattle
empowered purchases through them. The ability of Virtual Influencers showcase
amers other players. Ours is a choose
products, your own
set trends and adventure game;- in
endorse brands a city
many block to inhabit,
similar ways to where you
real celebrities -
Solution: can customize outfits
makeand them spaces. Approaches
powerful can vary
marketing tools from
in the trying and buying products in
game.
• Programmed ‘smart’ products that automatically fit personalizedyour own preferences, to creating an idealized digital life. Our platform is home to virtual
avatars means more real product purchases. influencers with explicit
Our goal personalities. In many
is to have these similar
Virtual ways to
Influencers real celebrities,
eventually go beyondtheir ability
our to and
platform
marketing
• for vendors
A social = opportunities
customization for both
game that introduces the ‘Influencer Gamer’ products,
showcase fullyset
integrate
trends with
and the lives of
endorse their users.
brands, make them powerful marketing tools in
and real product
and leads purchases
to more in-game purchases. the future advertising landscape. Through Lode, we want users to embody their own
s &
detailed immersive environments help to create influencers and make empowered purchases through them. Our goal is to seamlessly
r. MARKET SIZE translate digital expression into real life, allowing our users to shop and create virtually
anywhere. OUR TECHNOLOGY
EXPERIENTIAL
A HUGE OPPORTUNITYRETAIL
FOR VR OUR TECH SYSTEM ARCHITECTURE

OVERALL ARCHITECTURE OF THE CONFIGURABLE VR STORE

3D Exposition Model
Sensory Engagement & interactivity:
targeted
5G will greatly audio 3D Characters Programmer Animator Designer
boostnatural lighting simulation
VR retail. • Interactive avatars
32 Billion 5G is critical for VR Procedural Rigging/ Design/ Configuration
5G isarchitectural
critical for VR detailing
to • full range of locomotion Mesh Editing Consumer Input Data Inputs
In-Game to be adopted on be adopted on all ourfeatures• Customizable to style
40 Billion User triggered 3D Store
Purchases all our devices. 5G devices. 5G reduces and measurements 3D Products 3D Characters
Online Model
Total Available Experiential Retail Serviceable 12 reduces
Billion latency, latency, provides
3D Characters 3D Store Model
Market Revenue provides
Attainable MarketExperience Drivenmore more bandwidth and
428.3M Environmentally
better quality screens, responsive avatars
• natural that
environment
VR and AR Retail Current VR and bandwidth
Revenue and simulation
can try on items
improves connectivity Configurable Virtual Stores
Revenue by 2022 AR Ad Revenue better quality
and intuitive locomotion • architectural detailing
traffic capacity.
screens, improves • User triggered features
Customizable to style and measurements
connectivity and 3D Products
traffic capacity. • Smart fit matching Marketing Contextual User Interface
Total Available Market Serviceable Attainable Market 3D Products User
Purchasing
2022 2018 Interactive/convertible • User triggered domain
animations expert Social forums
User triggered animations

BUSINESS MODEL COMPETITIVE

INVESTMENT OPPORTUNITY ADVANTAGES
Advertising Fee
FREE FREE Purpose: Building MVP that will lead to development of end product for full launch. Aiming for client interest and
Non-Interactive Content growth.
Smart digitized Digitally native
ent MVP Build: $30,000, 1 month, team of 5
STANDARD &
LODE INTERACTIVE RETAILERS
NON-INTERACTIVE products
avatar fit
that match environments that
respond to avatars
es Interactive Content CONTENT End Product Development: $1.38M, 24 months, team of 7
CONTENT
USERS LODE
Subscription/ Interactivity Fee VENDORS
This Year’s Goal: To reach product market fit with revenue
PRODUCT/Closing Fee INTERACTIVE
PURCHASES CONTENT Personalized
Future Subscriber Growth: 20% each quarter Avatars
Social - compare Games to drive sales
products with friends
PAID TO SELLERS SUBSCRIPTION FEE /
e Leetee Wang Yao Wang Vladimir Peric
O Co-Founder, CEO CLOSING FEE
Audio immersion Lead Programmer
Virtual Reality producer
 91% of millennial women wish they could compare
items as they would in a dressing room. The opinions
of friends and family are important.
“Now that I’ve put it on, this will really help me decide
- Thinkover 2019
what to buy!”
- LODE Survey 2019 Retailers adopting experiential commerce report 80%
higher year-on-year growth rates
90% of users successfully navigated through to - APAC Study 2018
Purchase in the game.
- LODE Survey 2019 72% of millennials would rather spend money on
experiences than on things
- Eventbrite 2014

COMPETITORS INVESTMENT OPPORTUNITY

Experiential AVATAR CREATION Beta Testing for Market Validation: 3 Months

Retail:
1. Intuitive Browsing Create Avatars that can be Collaborations with apparel brand focused on consumer engagement and responsive
2. Human, Social used across multiple platforms
3. Brand as Culture products, to produce targeted interactive experience. Available both in VR, in store and online
4. Socially Meaningful
5. Immersive Cost: $40,000 Core team of 5
6. Accessible
7. Personalized
3D Avatars that respond Goals: Subscriber growth, to reach product market fit with revenue
to 3D products and
environments End Product Development: 18 Months
AR App to try on makeup -
no store experience
Stagering brand collaborations until we have a fully built out Virtual Shopping Platform, and
2D Images of apparel long term consumer following.
to match to images and
measurements of users - AR Shopping, 360s, no Avatars
lacks accuracy Cost: $1.3M Core team of 8

AR/VR SHOPPING Goals: Subscriber growth 20% per quarter

OUR TEAM

Leetee Wang Marianne Sanche Vladimir Peric Kordae Henry

Co-Founder, CEO Co-Founder, Creative Lead Programmer Character Design &
Director Rigging
Master of Architecture, Master of Architecture, UE4 Blueprints, C++ Visual Artist,
University of Pennsylvania University of Pennsylvania University of Belgrade Master of Arts, Sci Arc
CREATEYOUR
CREATE ANDAVATAR
CUSTOMIZE YOUR OWN VIRTUAL INFLUENCER
EXPLORE VIRTUAL SHOPS
BROWSE AND DISCOVER REAL BRANDS
VIRTUALLY TRY ON REAL-LIFE PRODUCTS
REAL PRODUCT PURCHASES
STYLE LOOKS AND GET DISCOVERED
AS A VIRTUAL INFLUENCER
EXPLORE
CREATE A VARIETY
YOUR AVATAR OF VIRTUAL SHOPS
EXPLORE VIRTUAL SHOPS
BROWSE AND DISCOVER REAL BRANDS
VIRTUALLY TRY ON REAL-LIFE PRODUCTS
REAL PRODUCT PURCHASES
STYLE LOOKS AND GET DISCOVERED
AS A VIRTUAL INFLUENCER
VIRTUALLY
CREATE YOUR TRY ON REAL-LIFE PRODUCTS
AVATAR
EXPLORE VIRTUAL SHOPS
BROWSE AND DISCOVER REAL BRANDS
VIRTUALLY TRY ON REAL-LIFE PRODUCTS
REAL PRODUCT PURCHASES
STYLE LOOKS AND GET DISCOVERED
AS A VIRTUAL INFLUENCER
DISCOVER
CREATE YOURREAL BRANDS
AVATAR PLAY AND
CREATE WIN
YOUR REAL DISCOUNTS
AVATAR
EXPLORE VIRTUAL SHOPS EXPLORE VIRTUAL SHOPS
BROWSE AND DISCOVER REAL BRANDS
BROWSE AND DISCOVER REAL BRANDS
VIRTUALLY TRY ON REAL-LIFE PRODUCTS
VIRTUALLY TRY ON REAL-LIFE PRODUCTS
REAL PRODUCT PURCHASES REAL PRODUCT PURCHASES
STYLE LOOKS AND GET DISCOVERED STYLE LOOKS AND GET DISCOVERED
AS A VIRTUAL INFLUENCER AS A VIRTUAL INFLUENCER
REAL PRODUCT
CREATE PURCHASES
YOUR AVATAR
EXPLORE VIRTUAL SHOPS
BROWSE AND DISCOVER REAL BRANDS
VIRTUALLY TRY ON REAL-LIFE PRODUCTS
REAL PRODUCT PURCHASES
STYLE LOOKS AND GET DISCOVERED
AS A VIRTUAL INFLUENCER
SOCIALYOUR
CREATE SHOPPING
AVATAR EXPERIENCE LETS YOU SHARE YOUR STYLED LOOKS
WITH FRIENDS
EXPLORE VIRTUAL SHOPS
BROWSE AND DISCOVER REAL BRANDS
VIRTUALLY TRY ON REAL-LIFE PRODUCTS
REAL PRODUCT PURCHASES
STYLE LOOKS AND GET DISCOVERED
AS A VIRTUAL INFLUENCER
IN-APPYOUR
CREATE PURCHASES
AVATAR ALLOW YOU TO STYLE LOOKS AND GET DISCOVERED AS
TOP VIRTUAL INFLUENCER
EXPLORE VIRTUAL SHOPS
BROWSE AND DISCOVER REAL BRANDS
VIRTUALLY TRY ON REAL-LIFE PRODUCTS
REAL PRODUCT PURCHASES
STYLE LOOKS AND GET DISCOVERED
AS A VIRTUAL INFLUENCER
SMARTYOUR
CREATE MATERIALS
AVATAR PROGRAMMED TO RESPOND TO PRODUCT POPULARITY
Times a product
EXPLORE was tried
VIRTUAL on :
SHOPS
>150 times
BROWSE AND DISCOVER REAL BRANDS
VIRTUALLY TRY ON REAL-LIFE PRODUCTS
REAL PRODUCT PURCHASES
STYLE LOOKS AND GET DISCOVERED
AS A VIRTUAL INFLUENCER

100-150 times

50-100 times

< 50 times
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