Audience

Cash savvy
those who want to keep up with fashion without feeding mass consumption
18 -40
conscious fashion lovers
individuals going through temporary stages of rapid size change. That includes
pregnant women
middle or upper class

Social-Media freaks

 Keep up with latest fashion trend

 Try new brands


9-5

- Maintain budget/spending
- Show off to friends
- Associate with class or colleagues
- Satisfy fashion desire
- Save space at home
- Partake in environment sustainability

Socialize A lot

- Stay ahead of others fashion wise

- Maintain budget
- Save space at home

Techy

- Save space at home

- Maintain budget
- Keep up to fashion trend

Benefits

 renting clothes be a more environmentally friendly alternative to

buying into fast-moving fashion trends, but consumers can also save
space in their homes
  rental can be a way for brands to generate extra revenue from excess
inventory
 Individuals who might otherwise feel unable to afford a brand can
give it a try through rental
 providing the "Cinderella experience"
 women can experiment with fashion, try new designer brands and
then decide which pieces they want to invest in
 rental model offered women a more economical way to look
fashionable.

Products
high end and designer labels
Designer gown and accessory rentals
customers looking to sport the latest fashion
Formal
Casual
Partywear
Traditional
Top
Gown

Pricing
10% and 15% of the retail price

Audience Talk
half of young women polled said they felt the need to wear a different look every
time they went out

Marketing Strategy
live chats with stylists and the ability to order a free back-up size.

reaching out to parenting bloggers, who tried and loved the service

Demography Psychographics Lifestyle Buying habits Customer Needs

(values, attitudes, (geographic (brand loyalty,
belief systems, location, leisure impulse buyer or
pain points) activities, travel) saver, price
awareness,
unique features
they look out for)

Lagos - Needs more - Love beach - Price Awareness Tidy room space,
clothes but hangout more cloth option
concerned about - Saver
home space - Birthday parties Different clothes
for diff outings
- Seek quality with - Date nights
less Budget clothing
- Corporate
- Hates spending events Seek friends
approval of their
- Willing to spend - Seek lavish styles
on quality famous events
designers
- healthy eating
- Conscious of
other people’s - hangout with
opinion about friends on
their outlook weekends

- SDGs
ambassadors

- Seeks brand that

support real
feminism
movement

- Enjoy hanging
out with friends

- Fav social
networks are
Instagram, Twitter
Snapchat, and
Tiktoks
 - Love to take
responsibilities

Interview Q

What motivated you to purchase our product?

How did our product eliminate your pain points?

Were there any particular factors that contributed to you choosing our company over our competitors?

What made you switch to us?

Sade is Tech expert working in Victoria Island, she earns 100k monthly and lives in a sef contain
apartment of 200k in Yaba. She enjoys spending quality time on Instagram and Tik Toks, her weekends
are for friend’s hangout or meetup. Sade loves meeting people online, she’s conscious of other people’s
look and appreciate good style. She actively read women activities blogs and keeps up with
entertainment.