ChilitosBizModel - Canvanizer - Canvanizer
ChilitosBizModel
Key Partners
1. Who are your key
partners?
employees & vendors
- employees are the
key, since customer
facing people can
make or brake this kind
of business
- key produce providers
- providers of
ingredients for the
powder and sauce
mixes
- packaging vendors
- malls
- soda company (Coca-
Cola / Pepsi - strategic
alliance to sell just
"that" soda)
- bank (transactions
with credit/debit cards
is a must)
- admin vendors (law
firm, accountant)
- marketing vendor
(brand book, kiosk
design, campaigns, etc)
Cost Structure
1. What about your cost structure?
costs
the cost sheet include:
- payroll
- M&R
- consultants
- Mkt & advertising
- IT expenses
- rent
- utilities
- vehicle leasing
- vehicle operation
- taxes and contributions (not
related to income)
The expenses that are stated
above, primarily reflect the
cost of opening the business
(legal, marketing, etc), as well
as the costs of operating the
kiosks, preparation and
distribution. They are stated in
detail in the financials of the
company
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Key Activities
1. What are your key 1. What are your value
activities?
the right product
- ensure the right
product with the right
presentation and price
for teenagers.
This means, having
fruit, vegetable,
candies, etc., fresh
(just the right level of
ripeness), cut correctly,
the right presentation
of the cups, napkins,
etc.
.. "we are out of ... " is
NOT an option
the right vendors and
supplies
- continuous
negotiations with
produce vendors is key
- ensure the quality of
the chilli powders and
sauces is basic
Key Resources
1. What are your key
resources?
Production (knowledge
and IP)
- This is a product that
is sold only within the
mexican territory. The
research that has been
done in order to
capture the knowledge
of this simple business
is key for being able to
learn from other´s
experiences in the
business
- The recipes for the
powders and sauces is
also very important for
the success of the
venture (these will be
registered trademarks
of the company)
17/05/15 16:47
Value Proposition Customer Relationships Customer Segments
1. Your customer 1. Customer Segments
propositions? relationships?
children and teenagers
chilitos value prop relationship via brand (middle-class, upper
awareness middle-class)
- value to children -
- at the beginning, the - the target customer
children will find a tasty
relationship with the base is a mix between
and appealing option
customer will be niche and mass market
for a quick snack that
"acquired" via service (considering the total
will be easily bought by
quality of walk-in size of the Guatemala
parents due to it´s
customers buying the market). In the
healthy option
products at the kiosks guatemala city market,
- value to teenagers -
- positioning of the an average of one
great food, good taste,
sauces and powders million persons visit
affordable price,
generates a "take malls every weekend,
appealing and trendy
away" solution, since malls have
- adults - choice of
expanding the become a place to
healthy options that
relationship, which "spend the day" as
taste different and
increases with the opposed to a simple
doesn´t cost a fortune.
products being sold at shopping center (in
They don´t have to "do
retail sites. line with the global
it themselves". The fact
trend of shopping
that they can buy the
malls).
sauces and powders
The target customers
allows them to buy
for these sort of
"party size" options for
products is a young
home parties
customer base, that
includes everything
from young children to
teenagers.
Channels
Later on within the life
cycle of the business,
1. Channels
a geographic
kiosks expansion is
considered, either to
- the first stage
secondary cities within
depends on sales done Guatemala, as well as
directly at the kiosks capitals of other
while the brand is central american
properly positioned countries, such as El
- social media is key to Salvador and
generate traction with Honduras
the target audience
health aware adults
supermarkets
- the intention is to
- the second phase also reach adults that
considers selling the have a certain
sauces and powders awareness for healthy
through retailers food and find in our
product an affordable,
tasty option
Revenue Streams
1. What are your revenue streams?
"Show Me the Money"
- the initial stage entails
primarily cash sales at the
kiosk (either cash or with
credit/debit cards)
"Credit Sales"
- the second stage that
includes wholesale distribution
via supermarkets requires a
minimum of a 60day credit
contract with customers
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