Professional Documents
Culture Documents
Longganisa Feasibility Study
Longganisa Feasibility Study
Paldit Pangasinan
CHAPTER I
Project Proponents
The proponents of the business are Melody Ocampo Silvertino and ______. They
thought of a product that is well known in the market which is Longganisa. The business
is named Mel’s Special Longganica because Longganisa is a main dish for Filipinos, and
thus, Longganisa is similar to a chorizo and also closely associated with the Portuguese
linguiça. Its defining characteristics are interpreted differently from region to region.
Longganisa refers to sausages flavoured with indigenous spices, with each region
having its own specialty. Among others, Lucban is known for its garlic-laden longanizas.
Guagua for its salty, almost sour, variety. Longganisang hamonado (from the Spanish:
Unlike Spanish chorizo, Filipino longganisa can also be made of chicken, beef, or
even tuna. Commercial varieties are made into links, but homemade sausages may be
simple patties
The proposed name of the business is Mel’s Special Longganisa which comes
from the proponents name. Mel’s Special Longganisa had been chosen in order to
procure the best business with our specialization in servicing the people and giving them
Partnerships
will be formed according to the articles of the Civil Code of the Philippines that defines
money, property or industry to a common fund with the intention of dividing the profits
among themselves.
The partnership will operate based on its partnership agreement in its Article of
• there are more persons to conduct the business and to handle its problems
• and the combined ability and resources of partners are source of strength.
The proposed business will adopt the line type of internal organization. Under this type of
organization, there is a direct flow of authority from one top position to immediately
subordinate levels. This authority flows to subordinate positions directly below and as it
goes down it is subdivided. The line type of organization has clear and distinct channels
The business is located in Barangay Paldit Pangasinan where one of the proprietor
was residing. The business would be located in Barangay Paldit Pangasinan where many
The Vigan longaganisa is a small and plump native sausage, good for about two or
three bites.
bread filling, it is
traditional favored as breakfast fare together with fried eggs and steamed or fried
rice. It is best dipped in Ilocos vinegar with plenty of chili, garlic and onions.
Filipinos cook them in a pan with water. The longganisa cooks in its own fat after
the water evaporates and is then cooked further until it slightly caramelizes. A tip to avoid
of making this native has existed since the period of the Spanish galleon trade. It is
distinct from other Philippine sausages because of its use of the local sugar cane vinegar
and Vigan-grown garlic, which are major products of the city as well.
The Biguenos are so fiercely proud of their longganisa that they have made it as
the product they would like to be most known for. They had it recognized as the city’s
One Town, One Project (OTOP) selection under this national government program.
They’ve endeavored throughout the years to be the top longganisa producer in the
Philippines.
Filipino chorizos or sausages. These cured sausages are known in many Philippine
regions. The famous types of longganisa originate from the towns of Vigan , Lucban, and
Guagua. Pork is the most preferred meat used in making this sausage. Other alternatives
TECHNICAL STUDY
PRODUCTION DESCRIPTION
Longganisa in an Eggshell dessert addicts, a place to dream of as you try to escape the
daily stresses of life and just a comfortable place to meet your friends or to read a book,
all in one. With the growing demand for high-quality gourmet Longganisa in an Eggshell
dessert and great service, Mel’s Special Longganisa will capitalize on its proximity to the
Barangay Paldit Pangasinan to build a core group of repeat customers. Mel’s Special
Longganisa will offer its customers the best prepared Longganisa in an egg shell in the
area that will be complimented with other pastries, as well as free books that its patrons
PRODUCTION SCHEDULE
In starting the operation of the business, the owners should complete the
necessary documents and requirements needed for the legalization; this stage of business
government agencies.
Before a partnership can operate legally, it must first to comply with certain level
legal. If the following cannot be obtained the operation will not function well.
BIR 1902 DTI application
Business Permit For employees: SSS,PhilHealth,Pag- ibig
Barangay Clearance Declaration of real property tax
Fire Inspection CertificateSEC
Sanitary plumbing Permit Building Permit
Manufacturing process
6 large eggs
Directions
Using a paring knife, score eggshells two-thirds of the way up, and carefully
crack. Separate egg whites and yolks. Transfer 5 egg yolks to a bowl; reserve egg whites
and remaining yolk for another use. Bring a small pan of water to a boil. Add eggshells,
and boil 3 minutes. Using a slotted spoon, remove shells, and drain. Scrape out
Put milk, vanilla bean and seeds, and sugar into a medium saucepan; sprinkle with
gelatin. Let stand until softened, about 3 minutes. Cook over low heat, stirring until sugar
Whisk salt with egg yolks. Slowly whisk in hot milk mixture until combined, and
then pour back into saucepan. Cook over low heat, stirring occasionally, until custard is
thick enough to coat the back of a spoon, about 3 minutes. Remove vanilla bean. Pour
Pour 2 tablespoons custard into each eggshell, and divide remaining custard
among six 6-ounce ramekins (alternatively, divide all custard among eight 6-ounce
WASTE DISPOSAL
In Barangay Paldit Pangasinan especially in the place where the shop is located,
the proponents will pay the disposal team which comes everyday to pick up the garbage.
Every other day of throwing the garbage will make the environment of the Mel’s Special
Longganisa. It will provide customer satisfaction on seeing the environment of the Mel’s
SWOT
Strengths:
1. Demand: The demand for Product and quality products at competitive prices is
2. Customer base: The customer base which is the main element whilst determining
element for strategic positioning of an organization in the target market. The fact that
the Barangay Paldit Pangasinan importance and a shop located there can attract
customers from both the national and international market makes the location factor
Weaknesses:
1. Volatile customer base: The major weakness is the volatile nature of the
customer base in the Barangay Paldit Pangasinan. The fact that even though the
customer potential in the Barangay Paldit Pangasinan is vast, but ever changing due
to the nature of the business in the Barangay Paldit Pangasinan makes the customer
oblivious in nature.
Barangay Paldit Pangasinan caters high level of customers during the periods of
holiday making whilst supports only the business travellers at other times. This
makes it clear that the business for the Mel’s Special Longganisa Longganisa is
seasonal in nature.
Opportunities:
the customers visiting from the far east of the world as argued by Laurence Mathew
(2005). This demand can1 be harnessed by the Mel’s Special Longganisa Longganisa
The financial analysis in the next section will provide a deeper insight on the pricing
of the products.
2. Diverse Target market: The diversity in the market which is merely due to the
method of attracting a niche market or more than one segment of the market with
customised products whilst providing a base line of product range to meet the overall
3. Promotion through embracing culture: The fact that the Barangay Paldit
Pangasinan caters visitors from difference culture makes it clear that the Mel’s
marketing, is actually a successful method of reaching the wider market where the
Mathew (2005).
Threats:
1. Terrorism: The major threat is the element of disaster that can be caused by
terrorist attacks. The fact that Barangay Paldit Pangasinan is a pivotal location for
terrorist attack is the major threat faced by any shop in Barangay Paldit Pangasinan.
2. New entrants and costs: The threat of new entrants in the market is a critical
element. This is also an increasingly concerning factor with the rapid deployment of
the construction project for Barangay Paldit Pangasinan which not only increases the
opportunities from development but also the threat of new entrants and stiff
From the analysis above it is clear that even though there are potential threats and
the strengths and opportunities are out performing the weaknesses and threats thus
justifying the investment for a new Mel’s Special Longganisa Longganisa in Pangasinan.
DEMAND AND SUPPLY
DEMAND
Based on the data gathered, the past demand shows an increase from 68,850 in 2010
Year Y X X2 EXY
2012 71,340.00 0 0 0
SOLUTION:
Yc = a+ bx
Where:
A = y/n
= 359,980/5 = 71,996
B = xy/x2
= 18,860 / 10 = 1,886
Yc = 71,996 + 1,886x
Project demand
Year X EXY
2010 3 77,654
2011 4 79,540
2012 5 81,426
2013 6 83,312
2014 7 85,198
The proponents use statistical straight line method to project the demand for five
years. The projection shows that the demand of Mel’s Special Longganisa in an Eggshell
has annual increase of 2.35% and it increases from 77,654 in year 2005 to 85,198 in year
2009.
C. Supply
Product in Barangay Paldit Pangasinan. The supply shows that the past supply of Mel’s
Special Longganisa increased from 52,137 in 2001 to 61,664 in 2005, with an average
Year Y X X2 EXY
2012 56,076 -2 4 0
2013 58,955 -2 4 58,955
EY=284,348 10 EXY=22,493
Solution :
Yc = a + bx
Where:
A = y/n
= 284,348 / 5 = 56.870
B = xy / x2
= 22,493 / 10 = 2,249
Yc = 56,870 + 2,249x
Year X Yc
2010 3 63,617
2011 4 65,866
2012 5 68,115
2013 6 70,364
2014 7 72,613
The proponents used statistical straight line method in projecting the supply for
the next five years. The period supply for Mel’s Special Longganisa in Barangay Paldit
Pangasinan.
This shows an increase from 63,637 in 2005 to 72,613 in 2009 and having an
of 4.31% increase in supply for sweets shop, still it is very insufficient to satisfy the
. The demand and supply gap analysis shows that the supply cannot meet the
The demand and supply gap analysis from the past gap analysis shows the
2010 having 54.31% to 19.14%. but by entering into the business to contribute the
proponents share the unsatisfied consumer and will tend to drop form 18.08% in 2010 to
14.77% in 2012.
Demand of product
w o r l d ’s m o s t p o p u l a r d e s s e r t s , t h a t ’s w h y t h e d e m a n d f o r t h i s i s v e r y
promising.
Longganisa has chosen for the study because It has proven its
consumers.
desirable locations.
The marketing program for the product
L o n g g a n i s a i s s i t u a t e d i n t h e a r e a n o t h i g h t r a ff i c c o u n t
Based on the market analysis, the product has an edge over its
Organizational Chart
PROPONENTS
Staf
OVERALL OBJECTIVES
To l e n d i t s c o n t i n u i t y a n d v i t a l i t y i n p r o d u c i n g d e l i c i o u s
t o d a y.
SPECIFIC OBJECTIVES
Longganisa
To g r o w a t a p r o f i t a b l e r a t e t o c r e a t e e m p l o y m e n t
To m a i n t a i n h e a l t h y i n g r e d i e n t s f o r p e r s o n a l w e l l -
being
To e s t a b l i s h n e w s t a l l e v e r y 2 y e a r s
CHAPTER IV
This is the chosen logo because it shows the product itself, the
c o n s u m e r s w o u l d s u r e l y l i k e t o t a s t e a n d w i l l b e v e r y a ff o r d a b l e f o r
everyone.
Longganisa Recipe
fresh pork casing (washed very well in water and vinegar; or use synthetic casing,
1 In a bowl, mix brown sugar, rock salt, minced garlic, liquid seasoning, cracked
2 Add mixture to the ground pork and blend well so the seasoning is well
3 Knot one end of the casing. Using a funnel, slowly stuff the pork mixture into
the casing until the mixture reaches the knotted end; tie the other end to enclose.
4 Using kitchen twine, tie the filled casing at intervals to make 2-inch sausages.
5 To cook: In a pan, boil sausages in 3/4 to 1 cup of water until water evaporates.
Fry in its own oil or add cooking oil until golden brown.
Job titles
P ro p r i e t r e s s – R e s p o n s i b l e i n t h e o v e r – a l l o p e r a t i o n o f
operation.
D o a s s i g n e d t a s k s a n d a s s i g n m e n t g i v e n b y t h e m a n a g e r.
Plant Lay-out
30sqm
I.1. OTHER MARKET INFLUENCES
o f a m e a l t h a t j u s t s c r e a m s l u x u r y a n d d e c a d e n c e . I t ’s a l i t t l e b i t o f
s e l f i n d u l g e n c e t h a t m a k e u s f e e l g o o d . U n f o r t u n a t e l y, m o s t f o o d
good for us. That good feeling quickly that it turns into guilt
f l a v o r i n g s . t i m e i f w e c o u l d m a k e We l l , t h e t h o u g h t o f m a k i n g e a c h
e a s i e r. S a m e t a s t e , s a m e t e x t u r e b u t w i t h a m u c h c h e a p e r p r i c e .
growing business that most people are now eager to run with. As the
Internet has covered almost all the world including every nook and
c o r n e r, p e o p l e n o w c a n c o n n e c t w i t h t h e o p p o s i t e p o l e w i t h i n a f e w
business as it can bring more potential clients to them. For any kind
can view your required the items from home with the help of
Internet marketing websites and place order for the items you want.
M A R K E T I N G S T R AT E G Y
h a v e d i ff e r e n t k i n d o f t h i n g s f r o m d i ff e r e n t p a r t o f t h e w o r l d .
can search for the products they want to buy and can order it. Before
go for buying it, customers can view the product. Including all the
facilities and convenience that both the customers and the business
QUALITY ASSURANCE
Performance
Product life
Appearance
a n d e ff i c i e n t e ff o r t t o a c h i e v e t h i s q u a l i t y g o a l b y :
and components.
Continuing to improve our manufacturing facilities
M a i n t a i n i n g a q u a l i t y a s s u r a n c e o rg a n i z a t i o n a n d s y s t e m
T h e Q u a l i t y A s s u r a n c e o rg a n i z a t i o n s h a l l h a v e t h e p r i m a r y
m o t i v a t i o n ; h o w e v e r, q u a l i t y c o n s c i o u s n e s s i s t o b e a n i n t e g r a l p a r t
f u l f i l l t h e c o m p a n y ' s p o l i c y. T h i s c o m m i t m e n t w i l l b e d i r e c t e d
On-time delivery
Cost
Projected financial statement
Table 1.6 Shows the Projected Balance Sheet of Mel’s Special Longganisa
Assets
Current Assets
Merchandise
inventory
8,410.00 9,251.00 10,176.10 11,193.71
Total Current
Assets
692,570.00 1,461,891.00 2,299,792.10 3,213,665.71
Fixed Assets
Machineries and
Less: Accu.
Total Fixed
Table 1.6 Shows the Projected Balance Sheet of Mel’s Special Longganisa
Assets
Current Assets
Merchandise
inventory
8,410.00 9,251.00 10,176.10 11,193.71
Total Current
Assets
692,570.00 1,461,891.00 2,299,792.10 3,213,665.71
Fixed Assets
Machineries and
equipment 11,520.00 11,520.00 11,520.00 11,520.00
Less: Accu.
Depreciation 2,200.00 2,200.00 2,200.00 2,200.00
Total Fixed
Asset 9,320.00 9,320.00 9,320.00 9,320.00
Liabilities and
owner equity 715,610.00 1,484,931.00 2,322,832.10 3,236,705.71
N e t P r o f i t M a rg i n = N e t i n c o m e a f t e r t a x
Sales
Ye a r 1 Ye a r 2 Ye a r 3 Ye a r 4 Ye a r 5
P287, 040 P331, 520 P373, 024 P418, 144 P478, 542
O p e r a t i n g P r o f i t M a rg i n = P r o f i t b e f o r e t a x e s
Sales
Ta b l e 1 . 8 S h o w s the Operating Profit M a rg i n of M e l ’s Special
Longganisa
P358, 800 P414, 400 P466, 280 P522, 680 P598, 178
G r o s s P r o f i t M a rg i n = G r o s s P r o f i t
Sales
Ye a r 1 Ye a r 2 Ye a r 3 Ye a r 4 Ye a r 5
P65, 000.00
P ro j e c t e d C a s h F l o w
Ta b l e 1 . 5 S h o w s t h e C a s h F l o w o f M e l ’s S p e c i a l L o n g g a n i s a
from operation
Cash
Disbursements
Purchases 420, 000 462, 000 508, 200 559, 020 614, 922
Salaries 67, 200 67, 200 73, 920 84, 000 84, 000
Rent 120, 000 120, 000 120, 000 120, 000 120, 000
Misc. 12, 000 14, 400 15, 600 16, 800 18, 000
licenses
Income tax 71, 760 82, 880 93, 256 104, 536 119,636
Net Cash 712, 960 768,480 836, 976 912, 856 985, 558
Cash Bal. beg. 58, 800 654, 160 1, 422, 640 2, 259, 616 3, 172, 472
Cash Bal. end. 654, 160 1, 422, 640 2, 259, 616 3, 172, 472 4, 158, 030
Current operating expenses
PENRO 500.00
Sticker/Plate 150.00
BIR 600.00
DTI 500.00
A) Employment
M e l ’s S p e c i a l L o n g g a n i s a C o n t r i b u t i o n t o s o c i a l a n d
Pangasinan.
B.) Income
C . ) Ta x e s
Wi t h t h e t a x e s , M e l ’s S p e c i a l L o n g g a n i s a w i l l p a y t o t h e
progressive nation.
D.)Supply of Commodities
T h e r e i s a l a rg e m a r k e t f o r l o n g g a n i s a . S u p p l y i s l i k e l y
promising.