SWOT Analysis of Bajaj Electricals with USP, Competition, STP (Segmentation, Targeting,

Positioning) - Marketing Analysis

Bajaj Electricals

Parent Company Bajaj Group

Category Electrical Equipment

Sector Industrial Products

Tagline/ Slogan Inspiring trust

Well diversified product market has enabled it to deliver complete electrical

USP solutions to its customers

STP

Electric Appliances, Fans and Lighting, consumer durables, engineering and

Segment projects

Telecom Companies, defense and aviation Entities, Construction companies,

Target Group Telecommunication companies, Public utilities

Positioning A learning electrical company producing quality products with great trust

SWOT Analysis

1. Decades of experience in design, development and manufacturing

2. Strong financial performance

3. Diversified into many segments and tapping sophisticated markets

4. High liquidity has enabled it to invest in new technologies and have grown i
many segments

5. Market leadership and price competitiveness

Strengths 6. Has a strong workforce and good brand presence due to TVCs and print ad

Weaknesses 1. The brand has less penetration across international market

 2. Market share is limited due to intense competition

1.Expansion through Strategic Alliances

2. Growth in its product line could increase demand

3. Population growth and urbanization is increasing the demand

4. Emphasis on in-house R&D for Technology Development

Opportunities 5. Focus on Technology Intensive Products

1. Maturing categories,products, or services

2.Competition from private firms

3. Cheaper technolog

Threat 4. Price wars

Competition

1.Panasonic Appliances India Company Ltd

2.Whirlpool of India Ltd
3.V-Guard Industries Ltd

Competitors 4. Khaitan Electricals Ltd.