Ravi Kumar | E-Mail: ravi4info@gmail.

com | +91-9935099838
EXECUTIVE SUMMARY

Marketing Professional with 10 years’ experience across verticals. Have gained in-depth exposure to Consumer
Insights, Revenue & Market Planning, Usage & Retention, GTM planning, New Products Launches. Currently
working with India’s leading Telco, spearheading CLM for UPE

 Strong acumen to plan towards goals, design business strategies & deliver complex business challenges
 Successful track record of profitable execution of strategies, delivery excellence, planning and
customer delight

PROFESSIONAL EXPERIENCE

Company Designation Vertical Role Tenure

Bharti Airtel Sr. Manager Customer Lifecycle Management High Value Segment Apr 17 to Present
Bharti Airtel Sr. Manager Customer Lifecycle Management Data Nov 15 to Mar 17
Bharti Airtel Manager Customer Lifecycle Management Roaming, ISD & VAS Jan 15 to Oct 15
Bharti Airtel Manager Customer Lifecycle Management Roaming, ISD & Postpaid Nov 13 to Dec 14
Bharti Airtel Asst. Manager Business Planning & Consumer Insight Revenue Planning July 11 to Oct 13
Bharti Airtel Executive Business Planning & Consumer Insight Market Planning Oct 07 to Jun 11

Usage & Retention – High Value Segment Apr 2017 - present

 Responsible for engaging subscribers in High Value Segment through Bundle Products to enhance
revenue as per new market scenario
 Developed retention, Win-back, Cross-sell & Up-sell program for 35 mn base basis their Device Type
(Smartphone/ Feature Phone) & Usage Behavior
 Revenue management as per Minutes play, Rate management & Data adoption
 Regular Competition Monitoring and extracting tactics to drive change

Product Marketing – Data CLM Nov 2015 – Mar 2017

 Successfully launched 3G & 4G in UPE. Data in the same period grown and has been one of the corner-
stones in driving Revenue / RMS growth via Data.
 Introduced Data Trial Pack on Short Code (IVR) & Paper coupons to experience speed for Data
engagement on Airtel Network
 Introduced Data Sachet Pack on Paper & Self-care mode, which have significant count of Daily recharge
especially in Rural Market
 Driven successfully LRLU (Low Usage & Low Revenue) 3G Site reduction project by rigorous tracking &
share update with Sales & Network team
Product Marketing – Roaming, ISD & VAS CLM Jan 15 – Oct 15

 Driving Core VAS & SMS revenue – total portfolio INR 140 mn per month
 National In & Out Roaming Revenue (Voice, Data & SMS)
 Introduced vanilla Nepal ISD pack on Per second pulse at low MRP for Nepal Corridor (Nepal Border
District)

Postpaid Product Marketing – Roaming, ISD & VAS Nov 13 – Dec 14

 Driving overall Postpaid Revenue – INR 130 mn per month

 Upsell Data & Add-on Pack
 National In & Out Roaming Revenue (Voice, Data & SMS)

BPCI – Revenue Planning Jul 11 – Oct 13

 Weekly, Fortnightly & monthly Revenue forecasting (Gross Revenue)

 Regular update of newly launched products pre & post performance to all marketing verticals
 Close monitoring of Processing & Airtime reversal on a product level
 Analysing Customer rate & explore reason for its variation
 Generation and analysis of various critical dashboards on Customer & market insights

BPCI – Market Planning Oct 07 – Jun 11

 Analysing following critical KPI’s on a Fortnightly & monthly basis

1. RMS (Revenue market share)
2. SONA (Share of Gross addition)
3. SOM (Share of Market)
4. SOGA (Share of gross addition)
 Site wise business KPI’s tracking to monitor site’s health & performance
 Daily decrement site wise analysis to highlight area wise performance
 Managing trade scheme pay-out and settlement
 Analysing pipeline stock with the channel and providing critical input to the management

ACADEMICS

Degree Year University Specialization

MBA 2013 Sikkim Manipal University Marketing
BA 2007 Lucknow University Economics
Certification 2002 Industrial Training Institute Electronics

KEY ACHIEVEMENT
 Awarded ‘Gold Award’ for Valuable Contribution in Data growth for 2016-17
 Recognized by ‘Silver Award’ for reduction of LRLU 3G Sites in 2015-16 (H2)
 Awarded for customer rate (CR) explanation dashboard - replicated across the HUB - 2012
 Awarded for “Silent Warrior Award” for valuable backend support in 2009
 Rewarded as a “Performer of the Year 2007-08” in Marketing Team