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First Steps in Retail From Blogs to Bombs. The Dictionary for Managing Trees in
Management, 3rd Edition Future of Digital Technologies in Urban Environments
Author: Mark Wrice Education Authors: Danny Draper and
Publisher: Palgrave MacMillan Author: Mark Pegrum Peter Richards
Published: 2010 Publisher: UWA Publishing Publisher: CSIRO Publishing
Published: 2009 Published: 2009
Like First Steps in a Retail Career, First Steps I love this book! There is an abundance of The Dictionary for Managing Trees in Urban
in Retail Management will be useful for both information everywhere on the good, bad Environments is a welcome ready reference
the retail teacher and the new manager. and the ugly of our instant connectivity for study, work and home. The list of people,
A teacher will appreciate the discussion to the internet and the impact of digital apart from specialist arboriculturists, for
questions, best practice checklists and the technologies on the lives of learners today. whom this book would be essential and
wealth of illustrations, to inspire their lesson This book provides the reader with the luxury useful reading is long: students of biological
preparation. A new-to-the role manager will of an examination of the technological, the sciences, horticulture and design; report
find it packed with how-to-avoid-burnout tips, pedagogical, the social and the ecological writers and workers in local councils, hobby
such as how to delegate, getting organised, implications of our reliance on digital tech- farmers, the serious suburban gardener with
communicating with management, how to nologies in the learning process. sometimes very big trees to manage and
prevent theft and how to deal with difficult By looking at all of the above from prune and enthusiasts who devote themselves
and even dangerous customers. different angles the author is able to ensure to maintaining local areas of natural vegeta-
The topics covered in First Steps in Retail the reader is able to arrive at their own tion, to name but a few. As a lay reader with
Management include: The step up to manage- decisions on the value of using digital a strong interest in ‘reafforesting’ urban areas,
ment, Profiling a retail market, Coordinating technologies for learning. I was fascinated with what there is to know.
customer service, Selling, Merchandising, Pegrum has conducted current research Though diagrams are not always common in
Inventory, Safety, Security, Staff training, to produce a very readable text which focuses dictionaries, they made the technical defini-
Employee relations, Finance, which is written on the increasing use of digital technologies tions very clear. The numbered parts show the
by Richard Clifton, and Clerical administra- in everyday life. He examines how the use of writers to be careful and precise in conveying
tion. The Introduction to retail signage and blogs and wikis, podcasts and video mashups, information. Many of the diagrams showed
ticketing section in the Merchandising chapter social networking sites and virtual worlds has things often seen but little understood.
is written by Barbara Enright. divided many educationalists, but at the same The references and further reading is
Mark Wrice is a specialist retailer time has created a big picture view that we extensive and comprehensive with many
trainer with over 30 years experience in the can’t ignore. interesting titles for readers with particular
industry. Richard Clifton is an accountant He discusses how education is more than interests.
who specialises in financial planning and a preparation for future employment. It must The index has been particularly well
superannuation consultant. Barbara Enright is prepare students for a social future. Being thought through. The numbered divisions into
a ticket writer and a TAFE teacher able to express themselves online is going areas of specific interest make the dictionary
First Steps in Retail Management is also to be an enabling factor to ensure they are very user friendly indeed: General terms; Age
interesting to read for its own sake. As a not doomed to silence in a global world that of trees, Animals and habitat in trees; Bark;
shopper who loathes self-service, I was most is increasingly relying on its citizens to be Branches, crown and canopy; Buds; Compart-
interested to read Wrice’s statement, The digitally literate. mentalisation of decay in trees, Condition
industry is still suffering from the movement Technology in learning today is so much of trees, Crooked trees; Deadwood; Descrip-
throughout the 1970s and 1980s towards more than technology. Pegrum reminds us tion of tree dimensions; Excavation and
self-service, which led to a loss of personal that as educators we must look at digital construction; Form of trees; Fungus; Leaning
retailing skills within the industry. technologies from a pedagogical perspective, trees; Palms; Periods of time; Planning and
I wonder how he feels about the new rather than just from a technological perspec- Law; Pruning; Roots; Sap; Significance; Soil;
checkouts where we are expected to swipe tive. His messages are brief — it’s a small Symmetry; Tree testing equipment; Tropisms;
our own goods. I find them very impersonal.❖ book — but he has also established a wiki Vigour; Wood and Wounds. There will be many
and Twitter feed to continue the discussion. In people who will be grateful to Danny Draper
a rapidly changing digital learning environ- and Peter Richards for doing the organisa-
ment, this seems entirely appropriate.❖ tional research for them.
Anyone with a more than passing interest
in trees of any kind would be well served by
having this book on their library shelf. ❖