Brand Identity
It wants to seem like a serious magazine.
Brand Identity is where a magazine is
represented how it wants to be per-
ceived by the audience. This is done
with the image, the colours and the
layout of the magazine (the theme).
Brand Identity in Vibe:
They use blocky text and san serif fonts.
The text is very clustered giving it a almost thug like
feel.
Makes the celebrities look very serious with their
glares almost angry and they are never smiling which
maintains their power.
Shows the audience how to act to appear as a cool
gangster.
The use of obscuring the title slightly to show that the
magazine is well know therefore can be read with
someone's head in front of it.
There are many shadows used to show they are large
and intimidating.
There is a consistent use of the colour black as black
symbolises danger and bad things which is what each
magazine uses for this purpose. There is also a use of
red which has the same effect as black. It is also very
conventional for these two colours to be combined in
front covers.