Research into Hearst magazine

covers and websites

Media Language
• Camera work – shots and angles
• Mise-en-scene – location, lighting, make-up
and costume
• Layout and typography
• Mode of address and language
• Colour
• Other editing features required to construct a Media Representations
page • Issues, events, social groups and individuals
• Choices about how to represent
• Positive and negative stereotypes
• Social groups who are under-or
misrepresented
• Impact of industry contexts on choices
producers make
• Constructions of reality
• Claims about realism
Cosmopolitan
Masthead
The use of capital letters of
the masthead stands out,
along with the pink that
matches the color palette.
Sydney Sweeney is a celebrity
that will attract a target
audience who are interested
in her. By having Sydney
Sweeney on the front cover
this would stereotypically
attract girls who is their target
audience
The use of a rhetorical
question can be very
intriguing for an audience
wanting to read more
San-Serif font illustrates a modern,
more friendly and simple look.
Price line and date line
The date line states when the
magazine was published and how
much it cost.
Colour palette
The use of pink, white and black
compliments the core feature
image which is Sydney Sweeney’s
dress.
The camera shot angle is a
medium shot, this draws
attention to the character and
emphasises her outfit
This is an added side feature that
is less important but still attracts
the readers attention
Website
On the Cosmopolitan website, the homepage includes an image about abortion representing both black and white females. The
navigation bar includes topic areas of celebs, style, beauty, lifestyle and shopping which can be narrow and targeted mainly
towards women. The use of lowercase letters on each of the topic areas could mean it is more informal and denote the
importance. The articles posted on the website include celebrity gossip, beauty and fashion thus tells us who their audience is.
The typography on the header is san-serif which replicates the print cover. The website homepage includes an abundance of
images to grab your attention, enhance the website and easily illustrate stories.

Social Media
Cosmopolitan’s social media accounts are accessible on Instagram, Twitter,
TikTok and Facebook with hundreds of thousands of followers on each as
well as 1.6 million subscribers on YouTube. All women posted on their
Instagram page are represented in a positive light embracing women
power. The use of bright colours in their posts stand out, making it more
appealing and highlighting a happier atmosphere. Their Twitter page
contains images for every post based on celebrity gossip and news with a
videos throughout.
The language used is very inclusive to make their target audience feel
important and apart of the brand.
 Price and date line indicates

Men’s Health when the magazine was Barcode Slogan

released This represents the product,
helping it stand out. This is
important for brand recognition

Serif font illustrates a traditional ,

more sophisticated and formal tone Masthead
of the magazine Instantly recognizable to the
audience as a brand image.
With the use of red, this makes the
The use ‘rivals’ and ‘blitz’ help masthead to stand out
to emphasize the stereotype of
men being more competitive
and striving to be the
quintessential alpha male. This Ryan Reynolds is a celebrity and
could typically mean that the the image used clearly shows he
reader will want to be like him has a muscular body

Color palette
The use of red, blue and black are
the main colors on this front cover
The use of blue, red and black
stereotypically represent male
Cover lines colours
References what is inside the
magazine to persuade readers to
buy the magazine
Website
The Men’s Health website is simple to navigate with a navigation bar including health, entertainment, fitness, style and
grooming. The content posted are particularly for men implying who their target audience is. The colours used on their website
match the colours used on their magazine covers, displaying a correlation. There is an abundance of images and videos with
minimal text. The typography used is san-serif which does not match the typography used on the print front cover.

Social Media
Men’s Health Instagram page with 1.7 million follower's that post content of
fitness workout videos from fitness trainers to engage their audience. Majority of
their page consists of males stating their focus. Facebook is a great way for their
audience to interact via the comment, like or share button. The Men's Health
Twitter page has 4.4 million followers that post content based around men.
Layout is simple and eye-catching consisting of videos, reels and posts. The
colours used are mainly dark colours, showing the gender the magazine is
targeted at. For example, blue, black and red.