The dateline is small and not invasive.

It doesn’t take any more of your

attention than it needs to.
There is use of a puff which
makes the price line stand
out.
Cosmopolitan cover models
are normally women, this
appeals to their target
audience of 18-34 year old
women.
The fonts used are all sans serif,
this appeals to the younger target
audience.
On the coverlines the key words
are larger to jump out and make
the consumer read the headline
and therefore be more likely to
read the magazine.

The colour palette is simple. It uses white,

black and orange text. The white and
black match the colours of the dress and The barcode and Hearst
the blue background contrasts with the logo are at the bottom
orange of the coverlines and masthead. corner.

Simple to navigate with navigation bar
It has minimal headings to choose
between which mirror the content of
the magazine.
The target audience is 18-34 year old
women. This is shown through the
content.
The representations are mainly of
women, this appeals to the target
audience and breaks stereotypes as men
are normally the most represented group
in media products.
Lots of images are used,
this appeals to the
audience. It also allows the
reader to quickly choose a
story to click on.
There is one feature headline/story at the
top of the page and more stories within
sections as you scroll down.
The sections are: latest news; longer
reads; entertainment beauty fashion;
everyone’s clicking on… ; ultimate beauty
buys; spring summer style; horoscopes;
and latest news.
The footer includes There is also the Hearst
links to sections as logo, showing that
well as showing cosmopolitan is a
convergence by trying brand of Hearst and
to convince the reader the IPSO logo to show
to buy a subscription they follow the IPSO
to the print magazine. guidelines.

The front cover model is Nadiya Hussain.
This shows good representation as she is
not white or a man, both of which are the
normally represented groups for media
products.
The colour scheme is simple.
It uses colours from her outfit
(pink) and the plainer colours
of black and white.
The use of a natural background is
interesting. It creates variation
from the usual solid colour
background of a studio. It gives a
more homely and relatable feel.
The dateline and issue
number are present but
again not invasive.
The target audience is
women over 35. The cover
model and headlines appeal
to this type of person.
A range of fonts are used.
Some are serif and some sans
serif. This creates distinction
between headlines.
The barcode and Hearst
logo are in the same place
as on Cosmopolitan, this
creates continuity between
Hearst products.

The website has a similar
design. With a main story at
the top and sections for
other stories down the
page.
The representations are
varied. They don’t only
include one ethnic group,
and mainly have
representations of women –
this will appeal to the target
audience.
The topic areas differ to
include food and drink,
fashion, culture, beauty and
travel but have a similar
layout using pictures to
appeal.
The navigation is easy to
understand and simple. It
allows readers to quickly
find what they are
interested in and then
makes them more likely to
stay on the website.
The footer is almost identical to that
of Cosmopolitan and all of the Hearst
brands. It contains links to sections of
the website as well as social media,
the Hearst logo and the IPSO logo.