Intern. J.

of Research in Marketing 27 (2010) iii–iv

Contents lists available at ScienceDirect

Intern. J. of Research in Marketing

j o u r n a l h o m e p a g e : w w w. e l s ev i e r. c o m / l o c a t e / i j r e s m a r

Editorial board

International Journal of Research in Marketing Andre Bonfrer Singapore Management University, Singapore
Randolph Bucklin University of California—Los Angeles, USA
(IJRM) Editorial Board 2009 Steven Michael Burgess University of Cape Town, South Africa
Ziv Carmon INSEAD, France
Rajesh K. Chandy London Business School, UK
Alexander Chernev Northwestern University, USA
Pradeep K. Chintagunta University of Chicago, USA
Elizabeth Cowley The University of Sydney, Australia
Editor Imran Currim University of California—Irvine, USA
Marnik G. Dekimpe Tilburg University, The Netherlands/Catholic Darren Dahl University of British Columbia, Canada
University Leuven, Belgium Martijn de Jong Erasmus University Rotterdam, The Netherlands
Barbara Deleersnyder Tilburg University, The Netherlands
Managing Editor Benedict Dellaert Erasmus University Rotterdam, The Netherlands
Cecilia D. Nalagon Tilburg University, The Netherlands Siegfried Dewitte Catholic University Leuven, Brussels
Adamantios University of Vienna, Austria
Policy Board Diamantopoulos
Hubert Gatignon INSEAD, France Bas Donkers Erasmus University Rotterdam, The Netherlands
Donald R. Lehmann Columbia University, USA Tülin Erdem New York University, USA
Jan-Benedict E.M. University of North Carolina, USA Peter S. Fader University of Pennsylvania, USA
Steenkamp Dennis Fok Erasmus University Rotterdam, The Netherlands
Stefan Stremersch Erasmus University Rotterdam/IESE, Spain Ruud T. Frambach Vrije Universiteit, The Netherlands
Philip Hans Franses Erasmus University Rotterdam, The Netherlands
Area Editors (AE) Karen Gedenk University of Cologne, Germany
Kusum L. Ailawadi Dartmouth College, USA Inge Geykens Tilburg University, The Netherlands
Hans Baumgartner Pennsylvania State University, USA Katrijn Gielens University of North Carolina, USA
Bart J.J.A.M. Bronnenberg University of Tilburg, The Netherlands David B. Godes University of Maryland, USA
Amitava Chattopadhyay INSEAD, Singapore Peter N. Golder New York University, USA
Peter J. Danaher University of Auckland, New Zealand Daniel G. Goldstein London Business School, UK
Els Gijsbrechts University of Tilburg, The Netherlands Oscar Gonzales-Benito University of Salamanca, Spain
Jacob Goldenberg Hebrew University of Jeruzalem, Israel/Dartmouth Rajdeep Grewal Pennsylvania State University, USA
College, USA Jin Han Singapore Management University, Singapore
Zeynep Gurhan-Canli Koç University, Turkey John R. Hauser Massachusetts Institute of Technology, USA
Dominique M. Hanssens University of California—Los Angeles, USA Oliver Heil Johannes Guttenberg University, Germany
Bruce G.S. Hardie London Business School, UK Kristiaan Helsen Hongkong University of Science and Technology,
Sandy D. Jap Emory University, USA Hong Kong
Tom Meyvis New York University, USA Lutz Hildebrandt Humboldt University, Germany
Eitan Muller Tel Aviv University, Israel/New York University, USA Christian Homburg Mannheim University, Germany
Koen H. Pauwels Dartmouth College, USA/Ozyegin University, Turkey Michael Houston University of Minnesota, USA
(from January 2010) Wayne D. Hoyer University of Texas, USA
Werner J. Reinartz University of Cologne, Germany/INSEAD, France Wagner A. Kamakura Duke University, USA
Aric Rindfleisch University of Wisconsin—Madison, USA Donghoon Kim Yonsei University, South Korea
John H. Roberts Australian National University, Australia/London Ran Kivetz Columbia University, USA
Business School, UK Daniel Klapper Johann Wolfgang Goethe University—Frankfurt
David Soberman University of Toronto. Canada/INSEAD, France am Main, Germany
Christophe Van den Bulte University of Pennsylvania, USA Ajay Kohli Emory University, USA
Harald J. van Heerde University of Waikato, New Zealand Manfred Krafft WHU Otto Beisheim School of Management,
Peter C. Verhoef University of Groningen, The Netherlands Germany
Luk Warlop Catholic University Leuven, Belgium Trichy V. Krishnan National University Singapore, Singapore
Russell S. Winer New York University, USA Gilles Laurent HEC—Paris, France
Stefan Wuyts Tilburg University, The Netherlands Peter S.H. Leeflang University of Groningen, The Netherlands
Aurelie Lemmens Erasmus University Rotterdam, The Netherlands
Members of the Editorial Review Board (ERB): Siew Meng Leong National University Singapore, Singapore
Michael Ahearne University of Houston, USA Jonathan Levav Columbia University, USA
Joseph W. Alba University of Florida—Gainsville, USA Barak Libai Tel Aviv University, Israel
Sönke Albers Christian-Albrechts University of Kiel, Germany Gary L. Lilien Pennsylvania State University, USA
Berk Ataman Erasmus University Rotterdam, The Netherlands Jordan Louviere The University of Technology, Australia
Rajeev Batra University of Michigan, USA Scott B. MacKenzie Indiana University, USA
Tammo H.A. Bijmolt University of Groningen, The Netherlands Puneet Manchanda University of Michigan, USA
Ruth N. Bolton Marketing Science Institute, USA Dina Mayzlin Yale University, USA
Simona Botti London Business School, UK Natalie Mizik Columbia University, USA
Douglas Bowman Emory University, USA C. Page Moreau University of Colorado, USA
Eric Bradlow University of Pennsylvania, USA Prasad Naik University of California—Davis, USA
Roderick Brodie University of Auckland, New Zealand
(continued on next page)

doi:10.1016/j.ijresmar.2009.12.007
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Martin Natter Johann Wolfgang Goethe University—Frankfurt am Frenkel Ter Hofstede University of Texas at Austin, USA
Main, Germany Olivier Toubia Columbia University, USA
Oded Netzer Columbia University, USA Mark Uncles University of New South Wales, Australia
Vincent Nijs Northwestern University, USA Demetrios Vakratsas McGill University, Canada
Elie Ofek Harvard University, USA Gerrit H. Van Bruggen Erasmus University Rotterdam, The Netherlands
Thomas Otter Johann Wolfgang Goethe University—Frankfurt am Ralph Van der Lans Erasmus University Rotterdam, The Netherlands
Main, Germany Wilfried R. Vanhonacker Moscow School of Management, Russia
Richard Paap Erasmus University Rotterdam, The Netherlands Marc Vanhuele HEC—Paris, France
Paddy V. Padmanabhan INSEAD, Singapore Stijn Van Osselaer Erasmus University Rotterdam, The Netherlands
Jaideep Prabhu Cambridge University, UK J.C.M. Van Trijp University of Wageningen, The Netherlands
Renana Peres Hebrew University of Jerusalem, Israel Julian Villanueva IESE Business School, Spain
University of Pennsylvania, USA J. Miguel Villas Boas University of California—Berkeley, USA
F.G.M. (Rik) Peters Tilburg University, The Netherlands Joachim Vosgerau Carnegie Mellon University, USA
Christian Pinson INSEAD, France Luc R. Wathieu European School of Management and Technology,
John Pracejus University of Alberta, Canada Germany
Stefano Puntoni Erasmus University Rotterdam, The Netherlands Kenneth R. Wathne BI-Norwegian School of Management, Norway/
William P. Putsis University of North Carolina, USA University of Wisconsin—Madison, USA
William Ross Pennsylvania State University, USA Michel Wedel University of Maryland, USA
John R. Rossiter University of Wollongong, Australia Barton A. Weitz University of Florida—Gainsville, USA
Roland T. Rust University of Maryland, USA Klaus Wertenbroch INSEAD, France
Miklos Sarvary INSEAD, France Berend Wierenga Erasmus University Rotterdam, The Netherlands
Lisa K. Scheer University of Missouri, USA Veronica Wong Aston University, UK
Bernd H. Schmitt Columbia University, USA Jie Zhang University of Maryland, USA
Roni Shachar Tel Aviv University, Israel/Duke University, USA
Venkatesh Shankar Texas A&M University, USA
Itamar Simonson Stanford University, USA
Catarina Sismeiro Imperial College London, UK Cecilia D. Nalagon
Bernd Skiera University of Frankfurt, Germany
Rebecca Slotegraaf Indiana University—Bloomington, USA
Tilburg University, K1024, Warandelaan 2, PO Box 90153, 5000 LE Tilburg,
Dirk Smeesters Erasmus University Rotterdam, The Netherlands The Netherlands
Raji Srinivasan University of Texas, USA E-mail address: http://c.d.nalagon@uvt.nl.
Shuba Srinivasan Boston University, USA
Rajendra K. Srivastava Singapore Management University, Singapore
Diederik Stapel Tilburg University, The Netherlands