Editor-in-Chief Managing Editor

Arch G. Woodside Michel Laroche

Boston College Concordia University
Editorial Review Boards
Buyer Behavior Judith-Anne Garretson Folse Dawn Lerman Joseph T. Plummer
Drew Martin Louisiana State University Fordham University Advertising Research Foundation
Senior Associate Editor Ellen R. Foxman Mary Long Lydia Price
University of Hawaii Bentley College Pace University China Europe International Business School
Suraj Commuri Maggie Geuens Girish Punj
Associate Editor Gerrard Macintosh
Ghent University, Belgium North Dakota State University University of Connecticut
University at Albany, Andrea Gröppel-Klein
State University of New York Thomas J. Madden Priyali Rajagopal
University of the Saarland, Germany Southern Methodist University
Dana Alden Klaus Grunert University of South Carolina
University of Hawaii, Manoa Keven Malkewitz Greg Rose
University of Aarhus, Denmark
Murphy Andrew Oregon State University University of Washington, Tacoma
Zheyin (Jane) Gu
Massey University, New Zealand Tony Ellson Catherine Roster
Mark J. Arnold State University of New York (SUNY)
at Albany Cardiff University University of New Mexico - Albuquerque
Saint Louis University Hosany Sameer
Søren Askegaard Louise M. Hassan Mary Ann McGrath
Lancaster University, UK Loyola University of Chicago University of London
University of Southern Denmark, Odense
Andrea Hemetsberger Charles McMellon Charles M. Schaninger
Sharon E. Beatty
University of Alabama University of Innsbruck, Austria Hofstra University University at Albany — SUNY
Suzanne C. Beckmann Tzung-Cheng (T.C.) Huan Leon G. Schiffman
Carol Megehee
Copenhagen Business School, Denmark National Penghu University-Taiwan St. John’s University
Coastal Carolina University
Michelle Bergadaa Victoria James Bernd H. Schmitt
Kyeong Sam Min
University of Geneva, Switzerland Cardiff University, UK Columbia University
Albert J. Della Bitta Robert Jewell The University of New Orleans
Jonathan Schroeder
University of Rhode Island Kent State University Banwari Mittal
Rochester Institute of Technology
Michael Callow Jae Min Jung Northern Kentucky University Linda Shea
Morgan State University California State Polytechnic University, George P. Moschis University of Massachusetts
Marylouise Caudwell Pomona Georgia State University
University of Sydney Elaine Sherman
Michael Kamins David L. Mothersbaugh Hofstra University
Farooq Chudry Stony Brook University University of Alabama Deborah Spake
University of the West of England, UK PK Kannan
Deborah Y. Cohn James M. Munch University of South Alabama
University of Maryland Wright State University
Touro College Shawn Thelen
James Coyle Dr. Uraiporn Kattiyapornpong (Ping) Rajan Nataraajan
University of Wollongong, Australia Hofstra University
Miami University Oxford Ohio Auburn University Wells Victoria
J Joseph Cronin Jr Pillai K G
U.R. Orth Durham University
Florida State University Aston University, UK
Ajith Kumar Christian-Albrechts-University Kiel, Sijun Wang
Pierre Desmet Germany
University of Paris-Dauphine and Essec, Arizona State University Loyola Marymount University
France Louise M. Hassan Antony Peloso Zhiyong Yang
Martin Eisend Lancaster University, UK Arizona State University University of Texas at Arlington
European University Viadrina, Dong Hwan Lee Patrick De Pelsmacker Yang Zhilin
Frankfurt, Germany Manhattan College University of Antwerp, Belgium City University of Hong Kong

Finance and Accounting John B. Broughton Hei Wai Lee David M. Reeb
Olubunmi Faleye Chapman University University of Michigan, Dearborn Temple University
Associate Editor Benoît F. Leleux
Claire E. Crutchley Harley E. Ryan Jr.
Northeastern University Auburn University IMD, Switzerland Georgia State University
Oya Altinkiliç Ken Cyree Dalia Marciukaityte
Srinivasan Sankaraguruswamy
University of Pittsburgh University of Mississippi Cleveland State University
National University of Singapore
Augustine Duru Ike Mathur
H. Kent Baker Southern Illinois University Nilanjan Sen
American University
American University Nanyang Technological University
Ingrid E. Fisher Michael McMillan (Singapore)
Chenchuramaiah Bathala University at Albany (SUNY) CFA Institute
Cleveland State University Ken Shaw
Rani Hoitash Lalitha Naveen
University of Missouri
Bentley University Temple University
Randall S. Billingsley David M. Smith
Sang-Gyung Jun Lee Pinkowitz
Virginia Tech University at Albany (SUNY)
Hanyang University Georgetown University
Rita Biswas Robert E. Lamy Arnold L. Redman Samuel C. Weaver
University at Albany (SUNY) CFA Institute University of Tennessee at Martin Lehigh University

International Business S.T. Cavusgil Mile Jovic Bodo B. Schlegelmilch

Sergio Biggemann Georgia State University BK Belgrade University Vienna University of Economics and
Associate Editor Michael Czinkota Hans Kasper Business Administration
University of Otago Georgetown University University of Limburg Steven Si
Syed T. Anwar Adamantios Diamantopoulos Mike Kotabe Bloomsburg University of Pennsylvania
West Texas A&M University University of Vienna Temple University Jan-Benedict Steenkamp
G.J. Avlonitis Leonidas Leonidou University of North Carolina at
Bahman P. Ebrahimi
Athens School of Economics and Business University of Cyprus Chapel Hill
University of Denver
Science Jane Lu
Kamal Fatehi Shawn Thelen
Artur Baldauf National University of Singapore Zarb School, Russia
University of Bern Kennesaw State University
Kristian E. Möller
Paul Beamish Pervez N. Ghauri Jean Claude Usunier
Helsinki School of Economics and
The University of Western Ontario King’s College London Université des Lausanne
Business Administration
Michelle Bergadaà Robert Grosse David Ricks Attila Yaprak
University de Genève Thunderbird Thunderbird Wayne State University
Frank Bradley Graham J. Hooley Ilkka Ronkainen Steve Werner
University College Dublin Aston University Georgetown University University of Houston
Keith D. Brouthers Alain Jolibert Saeed Samiee Van R. Wood
University of London E.S.A. Grenoble The University of Tulsa Virginia Commonwealth University
Strategic Management and Walter D. Davis Joseph T. Mahoney Timothy M. Stearns
Organizational Behavior University of Mississippi University of Illinois at Urbana-Champaign California State University-Fresno
Lei-Yu Wu Gregory Dess Bruce Meglino Hwee Hoon Tan
Associate Editor University of Texas at Dallas University of South Carolina Singapore Management University
National Chengchi University, Taiwan Steven W. Floyd William G. Mitchell
Jean B. McGuire University of Connecticut Duke University Bing-Sheng Teng
Associate Editor Urs Gattiker Hugh O’Neill Cheung Kong Graduate School of Business
Louisiana State University University of Lethbridge University of North Carolina George Washington University
Vincent L. Barker III Denise Hoyer Scott L. Newbert Sean R. Valentine
University of Kansas Eastern Michigan University Villanova University, U.S.A University of Wyoming
D. Anthony Butterfield James G. Hunt Daniel Power
University of Massachusetts Texas Tech University University of Northern Iowa Patrick Van Kenhove
Wei-Ru Chen Simon S.K. Lam Samuel Rabinowitz Ghent University, Belgium
INSEAD, Singapore University of Hong Kong Rutgers University–Camden Heli C. Wang
Shamsud D. Chowdhury Edward Levitas Jay Rakich Hong Kong University of Science and Technology
Dalhousie University University of Wisconsin-Milwaukee Indiana University Southeast
Margaret Cleek Jiatao Li Chester Schriesheim Ken Wexley
California State University–Sacramento Hong Kong University of Science and Technology University of Florida Wexley Consulting-HRD
Arthur Darrow Olie Lundberg P.H. Soh Chyan Yang
Bowling Green State University The University of New Orleans Simon Fraser University National Chiao Tung University

Marketing Rohit Deshpande Ajay Kohli Ben Oumlil

Barry Babin Harvard Business School Emory University Western Connecticut State University
Associate Editor Michael J. Dorsch Joy Kozar Linda D. Peters
Louisiana Tech University Clemson University Kansas State University University of East Anglia, UK
David J. Ortinau Sean Dwyer V. Kumar Nicole Ponder
Co-Associate Editor Louisiana Tech University Georgia State University Mississippi State University
University of South Florida Barbara Lafferty Frank Pons
Stephen Arnold Mary Ann Eastlick
University of Arizona University of South Florida Laval University
Queen’s University Fujun Lai
Jill Attaway Alexander E. Ellinger Melvin Prince
University of Southern Mississippi-Gulf Coast Southern Connecticut State University
Illinois State University University of Alabama
Charles W. Lamb, Jr. Kristy Reynolds
Seigyoung Auh Sevgin Eroglu
Yonsei University Texas Christian University University of Alabama
Georgia State University Jeffrey E. Lewin
Julia Baker David Eppright Donald P. Robin
Texas Christian University University of North Texas Wake Forest University
The University of West Florida J. David Lichenthal
Tom Baker Brian Rutherford
Clemson University Heiner Evanschitzky City University of New York
University of Strathclyde Annie H. Liu Purdue University
Daniel Bello
Georgia State University Linda Ferrell Loyola Marymount University Ralf K. Schellhase
James S. Boles University of New Mexico Jason Lueg University of Applied Sciences Darmstadt
Georgia State University Richard Flight Mississippi State University Jagdip Singh
Adilson Borges Eastern Illinois University Bryan A. Lukas Case Western Reserve University
Reims Management School John Fraedrich University of Melbourne K. Sivakumar
Thomas Brashear Southern Illinois University James R. Lumpkin Lehigh University
University of Massachusetts Amherst Louisiana Tech University Stephanie Slater
Karin Braunsberger Daniel J. Goebel
Illinois State University Xueming Luo Cardiff University
USF St. Petersburg University of Texas at Arlington Nathalie Spielmann
Gregory Brush Mitch Griffin
Bradley University Greg Marshall Reims Management School
University of Western Australia
Les Carlson Rollins College David Strutton
David M. Hardesty
University of Nebraska-Lincoln Stephen W. McDaniel University of North Texas
University of Kentucky
Gabriel Cepeda Carrion Texas A&M University Tracy A. Suter
Eric G. Harris Gordon H.G. McDougal
University of Seville, Spain Oklahoma State University
Pittsburg State University Wilfrid Laurie University
Jean-Charles Chebat Goran Svensson
H.E.C. – University of Montreal Angela Hausman Peter McGoldrick Oslo School of Management
Yung-Hsin Thomas Chen Xavier University University of Manchester Fang-Fang Tang
Asia University Jon M. Hawes Carol M. Megehee Chinese University of Hong Kong
Larry Chonko Indiana State University Coastal Carolina University Jeff Tanner
University of Texas at Arlington Donna Hill Bulent Menguc Baylor University
George Christodoulides Bradley University Brock University
University of Birmingham Charles R. Taylor
Michael Hui Richard Michon Villanova University
Christina Chung The Chinese University of Hong Kong Ryerson University
Ramapo College of New Jersey Scott Vitell
Subin Im Vince Mitchell University of Mississippi
Gerard Cliquet City of London University
University of Rennes College of Business Udo Wagner
San Francisco State University Junyean Moon
Colleen Collins-Dodd University of Vienna
Anita Jackson Hanyang University
Simon Fraser University Dave Webb
Bettina Cornwell Central Connecticut State University Robert E. Morgan
Cardiff University The University of Western Australia
University of Oregon Fernando Jaramillo Mike Wittmann
Ronald L. Coulter Jay Mulki
University of Texas at Arlington The University of Southern Mississippi
Southwest Missouri State University Northeastern University
William J. Kehoe Stern Neill Alvin Williams
Pratibha Dabholkar University of Virginia
University of Tennessee California Polytechnic State University The University of South Alabama
Rajiv P. Dant Chankon Kim Linda Nowak Elizabeth J. Wilson
University of Oklahoma Saint-Mary’s University Sonoma State University Suffolk University
Rene Y. Darmon Keysuk Kim Aron O’Cass Clifford E. Young
ESSEC Iowa State University University of Newcastle University of Colorado at Denver
James DeConinck Eunju Ko Talai Osmonbekov Jingyun Zhang
Western Carolina University, USA Yonsei University University of Northern Arizona Bowling Green State University

Business and Marketing Research William C. Black Dhruv Grewal Simon Sigué
Andreas Graefe Louisiana State University Babson College Athabasca University
LMU Munich, Munich, Germany Edward A. Blair Wagner Kamakura Ashish Sinha
Geoff Soutar University of Houston Duke University Victoria University of Wellington
The University of Western Australia Scot Burton Steve Kates K. Sivakumar
Dinesh Gauri University of Arkansas Simon Fraser University Lehigh University
Marketing Goutam Chakraborty Ujwal Kayande Sihem Taboubi
Whitman School of Management Oklahoma State University Australian National University HEC Montreal
Bruce Alford Joseph A. Cote Balaji C. Krishnan Harry Timmermans
Louisiana Tech University Washington State University University of Memphis Technical University of Wellington
Lawrence Ang Sujay Dutta Shaun McQuitty Kevin E. Voss
Macquarie University Wayne State University Athabasca University Oklahoma State University
Michael Beverland Mike Ewing Harmen Oppewal Jim Wiley
Royal Melbourne Institute of Technology Monash University Monash University Temple University
Mukesh Bhargava Adam Finn Chris Pullig Ian F. Wilkinson
Oakland University of Detroit Shaun University of Alberta Baylor University University of New South Wales, Australia
Abhijit Biswas Dinesh K. Gauri William Qualls Louise Young
Wayne State University Syracuse University University of Illinois University of Western Sydney
Dipayan Biswas Sanjoy Ghose Edward E. Rigdon George Zaccour
University of South Florida Wisconsin - Milwaukee Georgia State University HEC Montreal

Book Essays Bill Black Wagner Kamakura Bill Qualls

Scarlett Wesley Louisiana State University Duke University University of Illinois at Urbana
Associate Editor Tim Christiansen Champagne
University of Kentucky Montana State University
Bruce Alford John Eaton Melissa Moore Ed Stafford
Louisiana Tech University University of North Carolina– Charlotte Mississippi State University Utah State University
Service Management Lester W. Johnson Kathleen Seiders Martin Wetzels
Lei-Yu Wu The University of Melbourne Boston College Maastricht University
Associate Editor
National Taipei College of Business Anna S. Mattila Magnus Soderlund Yingzi Xu
Haipeng (Allen) Chen Pennsylvania State University Stockholm School of Economics AUT University
Texas A&M University
Jyh-Shen Chiou
National Chengchi University Paul G. Patterson Richard A. Spreng Chwo-Ming Joseph Yu
Lawrence F. Cunningham The University of New South Wales Michigan State University National Chengchi University
University of Colorado at DenverDwayne
Dwayne D. Gremler Ko de Ruyter Tsutomu Watanabe Hao Zhao
Bowling Green State University Maastricht University Shinshu University Cheung Kong Graduate School of Business
Service Research Tom DeWitt Janet R. McColl-Kennedy Wolfgang Ulaga
Anders Gustafsson University of Hawaii The University of Queensland University of Paris Pantheon-Sobornne
Associate Editor
Karlstad University Paul W. Fombelle Sabine Moeller
Northeastern University EBS Business School Jochen Wirtz
Lerzan Aksoy Heiko Gebauer Chiara Orsingher National University of Singapore
Fordham University University of St Gallen Università di Bologna
Tor W. Andreassen Thorsten Gruber Lia Patrício Lars Witell
Louisiana Tech University The University of Manchester University of Porto Karlstad University
Ruth N. Bolton Maria Holmlund-Rytkönen Mark S. Rosenbaum
Arizona State University Hanken School of Economics Northern Illinois University David M. Woisetschläger
Sterling A. Bone Phil Klaus Nancy Sirianni Technishe Universität Braunschweig
Brigham Young University Cranfield University Texas Christian University
Liliana Bove Robert J. Kwortnik David K. Tse Chi Kin (Bennett) Yim
University of Melbourne Cornell University Hong Kong University The University of Hong Kong
B2B & Inter-organizational Behavior Kleinaltenkamp, Michael Ritter, Thomas Danny Bellenger
Baxter, Roger Freie Universität Berlin Copenhagen Business School University of Alabama
Associate Editor Leung, Thomas Kim-ping Sengupta, Sanjit Stephan C. Henneberg
AUT University Hong Kong Polytechnic University San Francisco State University Manchester Business School
Ballantyne, David
Otago University Lindgreen, Adam Sharma, Arun Zach G. Zacharia
Brush, Greg University of Cardiff University of Miami School of Business Lehigh University
University of Western Australia Schiele, Holger Keith A. Richards
Corsaro, Daniela Mandjak, Tibor University of Twente University of Tennessee
Università Cattolica del Sacro Cuore Corvinus University
Davis, Donna F Potentials: contacted & not contacted Wolfgang Ulaga
Matthyssens, Paul Chiara Cantù IMD Business School
Texas Tech University Universiteit Antwerpen
Ehret, Michael Università Cattolica del Sacro Cuore Ben Lawson
Nottingham Trent University Medlin, Chris Hugh Pattinson University of Cambridge
Glynn, Mark University of Adelaide UTS
AUT University JBR Editorial Board
Golfetto, Francesca Naude, Peter Ingmar Geiger Susan L. Golicic
Bocconi University University of Manchester
Ho, Dixon Rinallo, Diego Michael Gibbert Lisa K. Scheer
Nanyang Technological University Euromed Management Universita della Svizzera Italiana University of Missouri

The Journal of Business Research is affiliated with the Society for Marketing Advances.