ANDREW DALY BSc MBA

31a Charlbury Road, Oxford OX2 6UX

07505 202421 andrew_daly1@btinternet.com

Full P&L responsibility for Linde UK and South Africa with a combined turnover of £330 million
and 1700 people. Responsible for new equipment sales, contract hire, leasing, used equipment, rental
and aftersales service.

Proven P&L experience, commercial breadth, strong leadership skills, and effective team building.
Consistent record of achievement in some of the world’s best and most demanding companies,
including six years at General Electric. Experience includes private equity with six years of KKR
ownership at KION Group.

Strong international experience, including 5 years living in Holland. MBA with distinction from
Manchester Business School.

KION Group Sept 07 to present

£6 billion revenue forklift truck manufacturer. The business was bought by KKR and Goldman Sachs
in 2006 and floated on the German stock exchange in 2013.

March 14 to present – Managing Director / Commercial Operations Director, UK & South Africa,
Linde Material Handling.

In March 2014 I was given full P&L responsibility for Linde South Africa, in addition to my Linde
UK responsibilities, with the primary objectives of turning around and growing an unprofitable and
inefficient business.

- Complete restructure of the South African leadership team.

- Developed new plan and processes for managing the South African business – including market
share growth, engineer and service efficiency, working capital and cash flow.
- Currently preparing business for an equity based strategic partnership to further improve the
business and address local BBB-EE challenges (Broad Based Black Economic Empowerment).

Sept 07 – Feb 14 - Sales and Marketing Director, Linde Material Handling UK

Full P&L responsibility for 9 individual businesses with a combined turnover of £290 million and
1400 people.

Substantial profit turnaround and efficiency improvement of the UK business – key highlights;

- Increased profitability (EBITA) from 2% return on sales (ROS) to 7.0% ROS.

- Increased UK market share from 19% to 24%.
- Improved central loss making contract management business by £10 million EBITA.
- Short Term Rental utilisation increased from 60% to 80%. The rental fleet is 10,000 units.
- Used trucks sales of 3500 units per annum, increasing profitable end user sales from 16% to 40%.
- Negotiated contracts with many large customers including Sainsbury’s, Morrison’s, Co-Op, Coca
Cola, Premier Foods, Norbert Dentressangle (logistics), Travis Perkins (builders merchant).
- Created new, more effective organisational structure.
- Introduced Customer Panel concept – meeting with a group of customers twice a year to share
and adapt our plans to ensure we remain customer focussed in all we do.
- Nominated to lead a KION team on Leadership Culture – sponsored by the CEO of KION.
Unipart Nov 04 to July 07
£1 billion revenue automotive and logistics company.

Nov 05 – July 07 Marketing Director, Unipart Automotive (£450 million revenue)

Promoted to Marketing Director of Unipart Automotive after 12 months in the company. Responsible
for product, price, communication activity and also increasing revenue with a group of independent
garages under the soft franchise ‘Unipart Car Care Centres’.

- Increased Unipart Car Care Centres revenue by £10 million to £100million.

- Successfully integrated 50-person team from 3 merged trading companies.
- Introduced structured approach to improve product management discipline.
- Designed and implemented new brand positioning to unite the integration of 4 trading companies.
- Negotiated sponsorship contract for Leo and Greg Mansell, sons of Formula 1 racing driver Nigel
Mansell.

Nov 04 – Oct 05 Marketing Director, Mechanical Repair Division (£300 million revenue)
- Restructured product and pricing team to increase focus and revenue generation.
- Developed Unipart Group Vision as part of 7-person CEO led team.

General Electric (GE) Nov 98 to Oct 04 - including 5 years living in Holland

$130 billion US conglomerate

Worked for GE Capital within different equipment management businesses including cars, vans,
commercial vehicles and trucks.

Promoted 3 times in 6 years and CEO nominated for 2 leadership courses.

May 03 – Oct 04 UK Sales Director. GE Fleet Services (£160 million revenue)

- Increased national account sales through focus on new business generation.
- Up-graded 24-person sales team, following GE’s rigorous HR process.
- Implemented Sales Force Effectiveness disciplines.

July 02 – April 03 Director, Sales Force Effectiveness. GE EEM (£900 million revenue)
This role focussed on standardising and improving sales processes for 3 merged GE companies. I was
nominated to participate in a GE benchmarking project investigating the best sales led companies in
Europe, visting and interviewing companies including Oracle and Airbus.

Jan 00 – June 02 Commercial Director. GE Capital TIP (£400 million revenue)

- Set up and established Pan European Account sales team - responsible for £50million sales.
- Increased Pan European Account sales by 14%, adding £7 million revenue.
- Responsible for all marketing activities – product, price, communication.

Nov 98 - Dec 99 Marketing Planning Manager. GE Capital TIP (£400 million revenue)
- Transformed business understanding of the European transport market, including supply and
demand, growth and dynamics, key player activity and competitive dynamics.
Ford Motor Company Sept 94 to Oct 98 – 4 years

Jan 98 - Oct 98 Brand Manager, Ford of Britain – Fiesta and Ka.

- Developed and implemented brand plans for Fiesta and Ka.

Jun 96 - Dec 97 Customer Relationship Marketing Manager, Ford of Europe

Jun 95 – Jun 96 Zone Manager, Ford of Britain

- Responsible for sales growth across 30 dealerships.
- Transformed customer satisfaction for the country’s largest single dealership.

Sep 94 – May 95 Project Manager, Ford of Britain

LucasVarity Sept 89 to Aug 92 – 3 years

Jan 91 - Aug 92 Assistant Account Manager – Lucas Commercial Diesel Systems

Sep 89 - Dec 90 Graduate Trainee in Sales and Marketing.

Education

1992-1994 Manchester Business School.

MBA with distinction.
Awarded scholarship by Ford Motor Company
5-month exchange at North Carolina University, USA.

1986-1989 Swansea University. BSc in Business Studies. Grade 2:1

1981-1986 Shrewsbury School. 3 ‘A’ Levels, 10 ‘0’ Levels

Community Volunteering

Member of Linton Road Neighbourhood Association since January 2010, helping to preserve
and improve the local neighbourhood housing development standards. Also responsible for
raising money for local charities through local neighbourhood events.

Personal Information
- British
- Date of Birth: 14th November 1967.
- Married with one daughter and one son.
- Interests: rugby and triathlon.