Today while scrolling Facebook I came across video by motivational speaker.

Not just one video

but there are ample of such influencing videos on Facebook and other social media. And a
thought came in my mind about their marketing strategy. We all must have attended seminars
and lectures by influential people and have heard success and failures by leaders of particular
niche. And this is nothing but a kind of influential marketing.
Influencer marketing is nothing but constricting individuals with their following on platforms
like Facebook, Twitter, Instagram and YouTube to share their experience with a product or
service without blindly marketing it. And according to me this is what is needed while
promoting education. This trend seems to work quite influentially with educational institutions.
Now you must be thinking how is it done?
Well, then solution is simple.
The institution acknowledges the student and in return, the students share the experiences
about the school and why should that place be their ultimate choice of learning.
“Influential marketing does not just sell a product or a service- it sells an experience around your
business.”
If I tell you the figure, you will be quite shock to know that this marketing tact generates 11
times the ROI of traditional digital marketing.
Universities find their successful graduates who promote relevant content who is mostly
reflected with a Q & A video between a journalism student and a successful graduate.
What say! Is it something not great and a unique idea?