Executive Summary

Nexxwave Incorporated is a small start-up firm located in the Sarasota, Florida. We offer Internet and Web-
related services to minority businesses owned in the southeastern United States. The services we offer
include low- cost website development and design, hosting, maintenance, marketing, and analysis.
Given our experience and expertise in both commercial Web development , business-to-business sales and
our access to minority network, we believe we can offer a unique and superior service to minority business
owners, especially in comparison to what is currently available.
The demand and growth rate for Web development and marketing services in the minority-owned business
market is at an all time high and shows no sign of slowing anytime soon. The website design business is
highly competitive in the middle market segment but due to cost considerations a large amount of pent up
demand is lying latent in the lower market segment ( $400-$1200 per website)
We believe the reason for this virtually untapped market is due to expensive project costs, the highest profit
margins in Web development today are in servicing large- and medium-sized corporations. We have
developed an offshore based back-end and a self-service front-end system that dramatically reduces steep
project costs and henceforth will allow us to offer the same high-end Web development services as larger
companies receive at a much lower cost to the client.
Objectives

1. Revenues of $1,000,000 by December 31, 2010.

2. Net Profit of 40% in 2009 and 55% in 2010.
3. 65% Gross margin by December 31, 2010.

Mission
Our mission is to provide affordable, accessible, and streamlined Internet and Web services to minority
owned businesses. We have developed a system for offering many different types of Web services (site
development, hosting, marketing, and maintenance) that are exclusively tailored to fit the needs and
resources of our target market.
Keys to Success

1. Offering high-end Web services to small minority-owned businesses in a way that they can
understand and afford.
2. Build a strong residual income through secondary subscription-based services tailored for small
business (website hosting, marketing, maintenance, consulting).
3. Establishing strategic partnerships with minority owned Internet service providers and computer
consulting companies to refer small business website projects to us in exchange for high payoffs.
Operations Plan

Business Location

As an on-line business, the primary location of our business is the Internet, and various aspects of
establishing and maintaining our location in Cyberspace will be discussed in the Web presence section below.
However, the front-end business including marketing, selling, customer service & billing & admin services
will be located in Sarasota, Florida. The design of the websites will be performed at a location in Hyderabad,
India. The hosting and SEO services will be provided through outsourcing partners located in India & the US.
Operating Facilities & Equipment

All the operating equipment & facilities for the front-end of the Nexxwave will be provided by Infosun
Technology at their US office. At this time, we are not forcasting purchase of any additional equipment or
facilities for the Nexxwave. The Nexxwave operations in Hyderabad, India will need to be housed in a low-
rent space for 5 web designers. Initiatlly we will need to purchase hardware, software and magic jack phones
for the three web designers.
Production and operating procedures;

Since our founding premise is low cost for our clients and high margins for Nexxwave we will need to achieve
two main objectives;

1. High volume sales with lowest possible acquisition costs.

2. Low cost of production with lowest production costs per page with little or no overheads.

To achieve low cost of sales we will employ the following sales & marketing strategies;
1. Web based sales using an aggressive SEO and channel marketing techniques
2. Network marketing through a channel partners within the minority network
3. Commission-only inside sales people.
To achieve low cost of production we will employ the following production strategies
1. Low overheads
2. Combination of experienced and freshman designers
3. Use of templates and other agile design techniques
4. Limit number of revisions and reworks

To achieve low cost of customer services, billing & admin we will use the following techniques;
1. Encourage customers to use Nexxwave Portal for entering their requirements & data, previewing of
finished websites, communicating with offshore designers, and payment.
2. Minimize personal service
3. Use offshore resources for customer service

Management Plan

US Front-end

1. Manager: Asim Chauhan ( Existing no additional cost)

2. Operating manager: Lina Wennerstrand ( Existing no additional cost)
3. Inside Sales person ( 2) Commission Only
India Back End

1. Manager Pradeep Reddy ( Existing no additional cost)

2. Operations/project Manger ( $500/month)
3. Web Designers 3 ( $ 500+300+300= $1100)

Let me know what other costs would be. No security, no cafeteria….. a bare bones business

Numbers for Guidance

Item Cost
average sale/ 5 page site $500
Production costs $150
set-up costs $100
Sub-total $250
Gross margin $50
Sales costs $50
Cust serv, billing, admin $35
sub-total $85
Total cost $335
Net Margin $165
% Margin 33