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  • 106SEM

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    Thư Mabư
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    This document discusses strategies for choosing a celebrity to promote an entertainment event. It suggests researching the celebrity's objectives, sales and attendance impact, background information, how they became famous, potential scandals, and risks to the event's reputation. Contingency plans should also be considered in case issues arise involving the celebrity that could affect the event. The goal is to select a celebrity endorsement that will maximize profits for the event.

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    106SEM.docx

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    This document discusses strategies for choosing a celebrity to promote an entertainment event. It suggests researching the celebrity's objectives, sales and attendance impact, background information, how they became famous, potential scandals, and risks to the event's reputation. Contingency plans should also be considered in case issues arise involving the celebrity that could affect the event. The goal is to select a celebrity endorsement that will maximize profits for the event.

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    6 views2 pages

    106SEM

    Uploaded by

    Thư Mabư
    This document discusses strategies for choosing a celebrity to promote an entertainment event. It suggests researching the celebrity's objectives, sales and attendance impact, background information, how they became famous, potential scandals, and risks to the event's reputation. Contingency plans should also be considered in case issues arise involving the celebrity that could affect the event. The goal is to select a celebrity endorsement that will maximize profits for the event.

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    © All Rights Reserved
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    of 2

    106SEM – INTRODUCTION TO

    ENTERTAINMENT INDUSTRIES
    INTRODUCTION

    EVENT BACKGROUND

    SCOPE

    PURPOSE

    If we don’t invite any celebrity, how much profit may we get?

    OBJECTIVE

    BRANDING STRATEGIES (THEORY)

    CHOOSING THE CELEBRITY

    Objectives:

    Why choosing that celebrity?

    How the sales/attendance will affect if choosing that celebrity

    Information of the celebrity

    How that person get famous? Does he/she has any scandal or bad image may affect the event
    reputation?

    Forecasting if event happens, celebrity can have some problems may affect the event

    If then, how to due with?


    https://www.youtube.com/watch?v=knm2_7xs0lY&ebc=ANyPxKriiAnIFLVdIh7dgAbGHNuzsOLZEibIEB
    s5ee7-1NATk_xOBQZmuvtUfW1pwFXPMu6e1avT3BDYJewOMBkkyBu_8TiNjQ

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