Questionnaire:

 Name:
 Sex:
o Female
o Male

 Age:
o 20-25 Years

o 25-30 years

o 30-35 years

o 35-40 years

o 40-45 years

o 45-50 years

Q1) How much time do you spent daily towards the following Medias?
o Media Less than 30 Minutes 31 Minutes to 1 hour More than 1 hour
o Television
o Magazines
o Internet
o Radio
o Newspaper

Q2) Do you know about celebrity endorsement?

o Yes
o No

Q3) Which brand ambassador do you prefer the most?

o Amitabh Bachan
 o Kareena Kapoor Khan
o Deepika Padukone
o Akshay Kumar
o Aishwarya Rai Bachan
o Aamir Khan
o Ranbir Kapoor
o Other

Q4) What attracts you more?

o Celebrity endorsed advertisement
o Non Celebrity endorsement advertisements

Q5) Please indicate which type of celebrity has influenced your purchasing
decision?
o Actors or Actresses from movies
o Cricketers
o Others (Please Mention)

Q6) Are you aware about celebrities promoting products in advertisements?

o Yes
o No

Q7) Celebrity has the power to change my perception regarding any brand/
products?
o Agree
o Disagree
o Strongly agree
o Strongly disagree
o Neutral

Q8) Celebrity/ Non celebrity conveys all the true features of a products?
o Agree
 o Disagree
o Strongly agree
o Strongly disagree
o Neutral

Q9) Purchase a product because it is endorsed by your favorite celebrity/Sports

celebrity?
o Yes
o No

Q10) Do you find celebrity endorsement beneficial for brands/products?

Mention below