[Omar Hesham ]

[Owner]
[SHOCKS]
[SHOCK.com]

[SHOCKS]
Business Plan Summary
The Business
Business name: SHOCKS

Business structure: It is a partnership .

Business location: El Tagammoa El Khames : Point 90

Date established: after 1 year.

Business owner(s): Omar Hesham.

Relevant owner experience: First experience in this field .

Products/services: Take away fast food , the anticipated demand for our products to
be high .

The Market
Target market:

We are you selling to normal customer, they buy our products over others because we:
1-Gives customer good quality of food . 2- perfect service .
3-Looking for customer feedback . 4- our prices is so acceptable

Marketing strategy:

By gives customer good quality of food, we attract customers by making our prices is so
acceptable,this work because a lot of customer looking for price first .

The Future
Vision statement:

Our vision for the business is to open more branches , and to become a chain .

Goals/objectives:

Our short term: goals is to save our current customer and make them to become higher
,long term : open other branches , and to become a chain . Activities will we undertake
to meet this goals by developing our products.
The Finances
Profit we intend on making in a particular
timeframe 30000 pounds per month .
Money will we need up-front from 20000 to
60000.
I will obtain these funds from my own
money and my partnership .
My own money are contributing 40%
towards the business.
The Business
Business details
Products/services: Take away fast food , the anticipated demand for our products to
be high .

Registration details
Business name: : SHOCKS

Trading name(s): : SHOCKS ( BURGERS ON WHEELS )

Date registered: after 1 year .

Location(s) registered: El Tagammoa El Khames : point 90.

Business structure: It is partnership .

GST: NOT registered at GST .

Domain names: Not Registered .

Licences & permits: Foodservice License , Employee Identification Number (EIN) ,

Business License

Business premises
Business location: El Tagammoa El Khames : point 90 .

We don’t nedd a big space because we are only put our truck and all orders are
takeaway .

Buy/lease: we are currently leasing premises .

Organisation chart:

Management & ownership

Names of owners: Omar Hesham.

Details of management & ownership: My involvement :40% share and my role to be

Business Planner and HR . It is a partnership the :Chief Executive Officer (CEO) be
running the business by 30%share and his role increasing shareholder value and leading
the development of long-term strategies,The Marketing Manager 20% share and his role
to Conducts Market Research and Customer Relationship Management , The Office
Manager 10% share and his role to Organize and schedule meetings and Point person for
mailing, shipping, supplies, equipment, bills . The Sales person 5% share and his role to
Negotiating Prices and Selling and Completing Paperwork . The Events Coordinator 5%
share and his role to control an event and meet with clients to work out event details .

Experience: No experience in this field .After 1 year we will have owned this business
.No previous businesses owned/managed. There is no any major achievements/awards.
Key personnel
Current staff

[List your current staff in the table below.]

Job Title Name Expected staff Skills or strengths
turnover

[CEO] [Kerolos 4 years Ability to learn from the past, Strong

Morkos ] communication skills ,Building
relationships. ,Realistic
optimism.Understanding,Listening
skills ,Willingness to take calculated
risks
5 years experience

Marketing [Omar 2 years Leadership and Communication,

Manager Alaa] Teamwork ,Good Relationship
5 years experience

Office Manager [Mostafa 18 months Administrative Skills , Analytical

Osama ] Skills, Attention to Detail
3 years experience

Sales person [Saleh 18 months Self confidence, Responsible,

Mohamme Positive attitude
d] 2 years experience

Required staff

[List your required staff in the table below.]

Job Title Quantity Expected Skills necessary Date required
staff
turnover

Top 1 2 Forecasting. Learning [10/2019]

Manager from past mistakes.
Listening to feedback from
employees and managers.
Project planning.
4 years experience

Chefs 3 1 Cleanliness , Creativity, [10/2019]

Multitasking
2 years experience

Sales [2] [2-3 years] Meeting Sales Goals. [7/2019]

Manager Negotiation.
Sell to Customer Needs.
Motivation.
least 2 years experience
Recruitment options : Traning current staff

Training programs

Yes there is training programs, By external providers ,We will undertake training
porgram like : Orientation , Technical Skills Development Training, Soft skills
development training

Skill retention strategies

Make tranning to ensure the skills of staff are maintained, Yes there is allocation of
responsibilities, Top manager are responsibilities documented and communicated to
staff, By train and test them is the internal processes will we implement to regularly
check that the current skills of staff members are still appropriate for the business

Products/services
Product/Service Description Price

Cheese burger American cheese. Shocks sauce Double 57 L.E

Tomato & lettuce Triple 72 L.E

Trible B American cheese ,Beef bacon,BBQ sauce Double 65 L.E

(BBQ Bacon) Shocks sauce,Tomato & lettuce Triple 80 L.E

The Big mouth Mozzerella sticks , American cheese, Double 70 L.E

Blueberry BBQ sauce pickles & lettuce Triple 85 L.E

The shocker Fried jalapenos, Blue cheese sauce, Double 70 L.E

Carmelized onions,Sweet Triple 85 L.E
mushrooms,American cheese & shocks
sauce

Market position: Product attributes and benefits , Product quality high quality , Product
price cheap , Competitors: Making consumers think that your brand/product is better
than your competitors

Unique selling position: even one that ostracizes some prospective customers—is a
competitive advantage that allows you to avoid the trap of trying to please everyone.
stand apart from competitors and actively focus your energy on creating things that cater
to your ideal group of customers.

Anticipated demand: 10 more

Pricing strategy: AVERAGE PRICE . We have you chosen this strategy because it fit to
all people .

Value to customer: Necessity

Growth potential: workforce and increase production , It uses sales and revenues to
predict
Innovation
Research & development (R&D)/innovation activities

R&D is directed toward developing products to meet the unmet needs, financial and staff
resources will we allocate are markets or central planning.

Intellectual property strategy

TRADEMARKS and COPYRIGHTS.

Insurance
Workers compensation: [NO compensation insurance.]

Public liability insurance: [NO public liability insurance.]

Professional indemnity: [NO professional indemnity insurance]

Product liability: [Yes product liability insurance ]

Business assets: [NO.]

Business revenue: [No]

Risk management
[List the potential risks (in order of likelihood) that could impact your business.]
Risk Likelihood Impact Strategy

Legal Highly Likely High Don't Use Work Without

Permission

technology Highly Likely High regularly update software

to the latest versions

Financial Highly Likely High Save Money

Legal considerations
[consumer law, business law.]

Operations
Production process

Idea generation , Idea evaluation, Strategic analysis, Market testing

Suppliers

[Independent crafts people, they supply to our business with all goods that we needs.WE
maintain a good relationship with them by paying on time ]
Plant & equipment

[List your current plant and equipment purchases. These can include vehicles, computer
equipment, phones and fax machines.]
Equipment Purchase date Purchase Running
price cost

Truck 20/8/2019 $1000 $200 a

month]

Computer 6/5/2019 $800 $50 a

month]

Burger machine 24/03/2019 $500 $100 a

month]

generator 20/6/2019 $2100 $800 a

month]

Inventory

There is no inventory ,because we bring our product day by day and fresh .

Technology (Software): Point of sale software ,and the main purpose, to replace the
cash register ,manage multi outlet, it has full service feature too so you can sync all data
from waiters, chef, and cashier. This cost $550.

Trading hours: From 12 pm tp 12am, we expected peak trading times and more
profitable is between 3 pm to 10 pm, NO change over different season.

Communication channels: BY Facebook , and instagram

Payment types accepted: Cash only .

Credit policy: No credit policy only vash basis .

Warranties & refunds: NO Warranties & refunds only if there mistake in the order .

Quality control: [Fast Moving Consumer Goods ,Customer Service, Food Services]

Memberships & affiliations: NO memberships

Sustainability plan
Environmental/resource impacts

[Climate change risks for your business may include: frequent extreme
weather,decreased demand: if they are not environmentally friendly, global impacts
:overseas suppliers may be unable to deliver goods or services due to climate change,,.]

Community impact & engagement

[Government can influence a firm by introducing new laws that can affect operations
such as the National Minimum Wage, We can engage the community impact in
minimising our hire of staff.]
Risks/constraints

[Climate change risks for your business may include: frequent extreme weather ]

Strategies

[By making place that not affected from Climate change]

The Market

Market research :There is no statistical research .

Market targets : The quantity depend on the demand of

our products/services. no plan to sell in a planned
timeframe

Environmental/industry analysis : There is no statistical

research or analysis .

Your customers
Customer demographics

Burger lovers,. any age that would like to eat burger, Both gender ,never mind for his

social status or education and attitudes

Key customers

As i said, burger lovers, I target myproducts/service to them by good advertising .

Customer management

By good service and quality ,by take their feedback, By offer new things ,we have
introduced customer service standard, no we don’t follow any particular code of practice.
 [Business Name] Business Plan [YEAR]

S.W.O.T. analysis
[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address
each of the weaknesses/threats.]
Strengths Weaknesses

[.location .Govermental policies

.low prices .high expenses
.quality .not moveable
.low/time service . bad reputation about cars that serves food

Opportunities Threats

.franchising .Govermental policies

.making a customer loyalty in a short time .Weak marketing effectivnes
.WOM .many customer may affect service time
.Climate change

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Your competitors
How do you rate against your competitors?
Our rate very high against ourcompetitors .

How can your business improve on what they offer?

We can improve our business by respect time and give good quality with good price .

Competitor details

[List at least 5 competitors in the table below.]

Competitor Established Size Market Value to Strengths Weaknesses
date share (%) customers

Rock burger Before 2 3 staff 60% 30_55 L.E Quality Time

years

Wood burger Before 1 3 55% 40_70 L.E Size Time

years

Big smoke Before 3 4 50% 30_45 L.E price Time

burger years

Mobile burger Before 2 2 70% 45_85 L.E Price,quality Time

years

Dr. burger Before 3 4 90% 30_90 L.E Size ,Quality,Price Time

years

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 [Business Name] Business Plan [YEAR]

Advertising & sales

Advertising & promotional strategy

[What strategies do you have for promoting and advertising your products/services in the next 12 months?]
Planned promotion /advertising type Expected business improvement Cost ($) Target date

Online _ social media high improvement 20000EGP [10/2019]

Events high improvement 28000EGP [12/2019]

Posters high improvement 7000EGP [1/2109]

Sales & marketing objectives

Who makes up your sales team?

Sales Person make sales team .

What sales techniques will they use? What tools/material will they use to help sell your products/services?

1_Build brand awareness 2_Grow market share 3_Launch new products or services 4_Target new customers

5_Enter new markets internationally or locally 6_Improve stakeholder relations 7_Enhance customer relationships

What sales goals/targets will they meet?

Our sales goals to increase profit and have large number of customer .

Unique selling position

Why do you have an advantage over your competitors? How will your products/services succeed in the market
where others may have failed?

We have advantage over our competitors because we look what customer need and that help us to to succeed in the market .

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 [Business Name] Business Plan [YEAR]

Sales & distribution channels

Channel type Products/services Percentage of Advantages Disadvantages
sales (%)

Shopfront Food(Burger)/Drinks 70% Profitable / faster Many people in same time

Internet Food (Burger)/Drinks 30% Easier to reach Late delivery /wrong order

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 [Business Name] Business Plan [YEAR]

The Future
Vision statement
Our vision for the business is to open more branches , and to become a chain .

Mission statement
Success customer needs and satisfaction will help us to achieve our vision .

Goals/objectives
Our short term: goals is to save our current customer and make them to become higher ,

long term : open other branches , and to become a chain .

Activities will we undertake to meet this goals by developing our products.

Action plan
Please note: This table does not include sustainability milestones as they are listed in the sustainability section above.
Milestone Date of expected Person responsible
completion

Put menue 1/2019 Marketing manger

Open wepsite 1/2019 Marketing manger

Buy motorbikes 3/2020 Office Manager

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 [Business Name] Business Plan [YEAR]

The Finances
Key objectives & financial review
Financial objectives

Growth in revenues Growth in earnings Higher returns on invested capital

Finance required

Money will we need up-front from 20000 to 60000 EGP .

I will obtain these funds from my own money and my partnership .

My own money are contributing 40% towards the business. Because , I want the high percent of return .

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Assumptions Start-up costs for [2020]

[Double-click the table below to enter
Utility connections & bonds (Electricity, gas, water) 7000EGP Furniture 20000EGP your details or attach your own start up
Phone connection 500EGP Shop fitout 3000EGP costing sheet at the back of this business
Internet connection 2000EGP More… 5000EGP plan.]
Computer software 25000EGP
Training 4000EGP
Wages 60000EGP
Stock/raw materials 30000EGP
Insurance 0EGP
Building & contents 0EGP
Vehicle 0EGP
Public liability 0EGP
Professional indemnity 0EGP
Product liability 0EGP
Workers compensation 0EGP
Business assets 0EGP
Business revenue 0EGP
Printing 0EGP
Stationery & office supplies 0EGP
Marketing & advertising 0EGP
More… 0EGP
Total start-up costs 200500EGP Total equipment/capital costs 463000EGP

THIS COST according to interview with the Top Manger of Shocks , Mr:

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 [Business Name] Business Plan [YEAR]

Balance sheet forecast

[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]

BALANCE SHEET FORECAST [Year 1] [Year 2] [Year 3]

Current assets
Cash $1,000 $1,500 $2,000
Petty cash $200 $300 $5,000
Inventory $500 $500 $750
Pre-paid expenses $500 $750 $750
Fixed assets
Leasehold $500 $500 $500
Property & land $500 $500 $500
Renovations/improvements $500 $750 $1,000
Furniture & fitout $700 $500 $500
Vehicles $500 $750 $1,000
Equipment/tools $500 $500 $500
Computer equipment $500 $500 $500
More… $100 $100 $100
Total assets $6,000 $7,150 $13,100
Current/short-term liabilities
Credit cards payable $0 $0 $0
Accounts payable $0 $0 $0
Interest payable $0 $0 $0
Accrued wages $0 $0 $0
Income tax $0 $0 $0
More… $0 $0 $0
Long-term liabilities
Loans $0 $0 $0
More… $0 $0 $0
Total liabilities $0 $0 $0

NET ASSETS $6,000 $7,150 $13,100

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Profit and loss forecast

[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]

Sales $20,000 $25,000 $30,000

less cost of goods sold $4,000 $5,000 $7,000
More… $1,000 $1,000 $2,000

Gross profit/net sales $15,000 $19,000 $21,000

Expenses
Accountant fees $1,200 $1,200 $1,200
Advertising & marketing $600 $500 $500
Bank fees & charges $0 $0 $0
Bank interest $0 $0 $0
Credit card fees $0 $0 $0
Utilities (electricity, gas, water) $1,200 $1,200 $1,200
Telephone $60 $60 $60
Lease/loan payments $0 $0 $0
Rent & rates $3,000 $3,000 $3,000
Motor vehicle expenses $0 $1,000 $1,500
Repairs & maintenance $600 $500 $500
Stationery & printing $300 $500 $750
Insurance $0 $0 $0
Superannuation $0 $0 $0
Income tax $0 $0 $0
Wages (including PAYG) $4,200 $4,200 $4,200
More… $600 $500 $500

Total expenses $11,760 $12,660 $13,410

NET PROFIT $3,240 $6,340 $7,590

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Expected cash flow

[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]

Cash incoming
Sales $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $4,000 $5,000
Asset sales $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Debtor receipts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total incoming $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $2,500 $4,500 $5,500

Cash outgoing
Purchases (Stock etc) $200 $200 $100 $50 $50 $50 $50 $50 $50 $50 $50 $100
Accountant fees $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Solicitor fees $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Advertising & marketing $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Bank fees & charges $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Interest paid $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Credit card fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Utilities (electricity, gas, water) $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Telephone $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60
Lease/loan payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent & rates $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Motor vehicle expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repairs & maintenance $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Stationery & printing $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25
Membership & affiliation fees $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Licensing $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Superannuation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income tax $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Wages (including PAYG) $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350
More… $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Total outgoing $1,360 $1,360 $1,260 $1,210 $1,210 $1,210 $1,210 $1,210 $1,210 $1,210 $1,210 $1,260

Monthly cash balance $140 $140 $240 $290 $290 $290 $290 $290 $290 $1,290 $3,290 $4,240
CLOSING BALANCE $140 $280 $520 $810 $1,100 $1,390 $1,680 $1,970 $2,260 $3,550 $6,840 $11,080

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 [Business Name] Business Plan [YEAR]

Break-even analysis
[Double-click the table below to enter your details or attach your own table. Refer to the Business Plan guide from
www.business.gov.au/businessplan for the calculations.]

BREAK-EVEN CALCULATOR
Timeframe (e.g. monthly/yearly)
Average price of each product/service sold $125.00
Average cost of each product/service to make/deliver $5.00
Fixed costs for the month/year $100.00

Percentage of price that is profit $0.96

Total sales needed to break-even $104.17
Number of units sold needed to break-even $0.83

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Supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached
documents include:

 [List all of your attachments here. These may include resumes, inventory list,
survey/questionnaire and/or financial documents.].

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