MRA QUESTIONNAIRE ON

IRMA STUDENT MESS

SUBMITTED BY:

ABHISHEK SHARMA (P37095)

AKHIL NAIR (P37097)
SYAMKRISHNAN ARYAN (P37173)
VAIBHAV TIWARI (P37175)
VAIBHAV KAHATE (P37176)
VIVEK SAGAR (P37179)
1. SCREENING QUESTIONS

1.1. Do you go out for having food frequently?

A) Yes

B) No

1.2. How frequently do you go out for food?

A) Once in a week
B) Twice in a week
C) Thrice in a week
D) More than thrice in a week

1.3. What is the reason for going out?

A) Food related issues

B) For celebrations and occasions
C) Just for a change

2. SEGMENTATION QUESTIONS

2.1 Basis Variable

2.1.1. How do you rate cleanliness in the mess?

Very Good Good Indifferent Bad Very bad

1 2 3 4 5

2.1.2. How do you feel about taste of food in the mess?

Very Good Good Indifferent Bad Very bad

1 2 3 4 5
2.1.3. What do you think about the variety in mess menu?

Very Good Good Indifferent Bad Very bad

1 2 3 4 5

2.1.4. How do you feel about the ambience of the mess?

Very Good Good Indifferent Bad Very bad

1 2 3 4 5

2.1.5. What do you think of the statement, ‘Mess takes care of regional preferences’?

Strongly agree Agree Neutral Disagree Strongly

Disagree
1 2 3 4 5

2.2 Target Variable

Intervention: An app based solution to improve mess related issues like food quality, taste,
variety and wastage with the help of real time ratings, feedbacks & complaints, menu
suggestions, wastage alerts and mess bill updates and payment facilitation.

2.2.1. How likely are you to use this app?

More Likely Likely Neutral Less Likely Never

1 2 3 4 5

2.2.2. How likely are you to recommend fellow participants to use the app?

More Likely Likely Neutral Less Likely Never

1 2 3 4 5
3. POSITIONING QUESTIONS

How will you rate mess (after intervention) and other alternate options for tabulated attributes:
(1 being least favourable and 5 being most favourable)

Food Mess Gita Amul Sunrise Omelette Shop Others

Junction Aunty Foodland
Attribute
Taste
Cleanliness
Ambience
Distance
Variety
Time consumption
Service

4. CONJOINT QUESTIONS

Following are the different factors and levels under each attribute for Conjoint Analysis.

1. Rating/ Complaint/ Feedback mechanism

A. After every meal
B. End of the day
2. Menu Suggestions
A. Menu for the day
B. Menu for the week
C. Menu for the fortnight
3. Wastage alerts
A. After every meal
B. End of the day
4. Payment mechanism
A. PayTm
B. Internet Banking
 C. Others

Based on these 4 factors and levels under those, we will get 36 (2*3*2*3= 36) different
profiles. These 36 profiles are reduced to 12 profiles by experimental design builder.
Respondents are asked to rate the profiles based on their comparative preferences for product
profiles which are the combinations of different levels under each attributes / factors.

Give rankings for the different profiles tabulated below:

Payment
Ratings/Complaint/ Wastage Mechani
Profile Feedback Menu Suggestions Alerts sm Ratings
After every
1 After Every Meal Menu for the week meal PayTm
After every Internet
2 After Every Meal Menu for the week meal Banking
Menu for the End of the
3 After Every Meal fortnight day PayTm
Menu for the After every
4 After Every Meal fortnight meal Others
End of the
5 End of the Day Menu for the week day Others
Menu for the End of the Internet
6 End of the Day fortnight day Banking
After every
7 End of the Day Menu for the day meal PayTm
End of the
8 After Every Meal Menu for the day day Others
End of the
9 End of the Day Menu for the week day PayTm
End of the Internet
10 After Every Meal Menu for the day day Banking
Menu for the After every Internet
11 End of the Day fortnight meal Banking
After every
12 End of the Day Menu for the day meal Others
5. SOCIO- DEMOGRAPHIC AND PSYCHOGRAPHIC QUESTIONS

1) What is your food practice?

A) Vegetarian
B) Non- vegetarian
C) Eggetarian

2) Do you have a previous experience of hostel mess?

A) Yes

B) No

3) Do you belong to which part of India?

A) North India

B) East India

C) West India

D) South India

E) Centre India

F) North East India

3) How will you rate the statement “Mess food is expensive”?

Strongly agree Agree Neutral Disagree Strongly

Disagree
1 2 3 4 5