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1. Property:
2. Specifications:
MEDIUM/HIGH
INTENSITY
COMMERCIAL (C-2)
DISTRICTS
3. Definition of Terms:
A. Floor Area Ratio (FAR) - is a key development control (DC) that limits the right over the
Gross Floor Area (GFA) that can be lawfully generated/developed for a
new/adapted/existing building/structure in relation to the applicable total lot area (TLA)
of a property (or piece of land) on which it shall stand. The generated GFA excludes
parking areas/driveways/ramps and service/utility areas c the 2004 Revised IRR of the
NBCP, where FAR is termed Floor to Lot Area Ratio (FLAR), whichever is more stringent.
For new buildings, the FAR is determined by multiplying the TLA by the assigned FLAR
designations/rights to arrive at the GFA. For existing buildings, the FAR can be determined
by dividing the GFA of the structure/building by the TLA. The GFA of any
proposed/existing structure/building must not exceed the prescribed FAR/FLAR multiplied
by the TLA. As per the HLURB definition, the FAR of any zone should be based on its
capacity to support development in terms of the absolute level of density that the
transportation and other utility networks can support.
B. Gross Floor Area (GFA) - Consistent with the HLURB definition contained in the 1996 Model
Zoning Ordinance (MZO) and with the 2004 Revised IRR of the NBCP, whichever is more
stringent, the GFA of a structure/building is the total floor space within the perimeter of the
permanent external building walls (inclusive of main and auxiliary buildings), where
measurements are reckoned from the exterior faces of the building walls, and occupied by:
Office areas;
Residential areas;
Corridors;
Lobbies;
Mezzanine Level/s;
Vertical penetrations which shall mean stairs, fire escapes, elevator
shafts, pipe shafts, vertical shafts, vertical ducts, and the like and their
enclosing walls;
Machine room and closets;
Storage rooms and closets;
Covered balconies and terraces; and
Interior walls and columns and other interior features.
The HLURB 1996 MZO also defines the GFA as excluding the following:
This Site
5. Principal Uses:
4.01 all uses permitted in R-1, R-2, R-3 and C-1 districts;
4.02 hardware and auto supply stores, auto sales, storage rhinecraft and aircraft retail stores;
accessory, spare parts, equipment and rental and sale yards; warehouses and storage facilities
for non-hazardous and non-obnoxious material
4.03 amusement centers, theaters, off-fronton stations; off-track stations, dance halls or
cabarets restaurants, beerhouses, delicatessen, confectionary shops and automats, soda
fountains, groceries, super clubs, night and day clubs and discohouses; reducing saloons; health
studios, massage and sauna parlors;
4.04 sign and billboard shops; engraving and photo development shops; printing, blue/white
printing and publishing shops and other allied industries; watch sales and services; locksmith
and other related services; building materials stores such as electrical and electronic stores,
plumbing supply stores; ceramics, clay cement and other similar products;
4.05 dry goods stores; haberdasheries, ready-made and knitted wear stores; apparel repair
and other related repair services; and footwear shops;
4.08 battery repair and recharging shops, upholstery shops; and second hand
stores;
4.10 other storage and shops for conducting retails business and local shopping
establishments;
4.12 radio, phono graphs and record shop; musical instrument stores;
printing/bookbinding shops; publishing shops and other related activities;
4.15 taxicab services; carbarns; trucking and hauling services; common carriers and
other similar transportation offices;
4.16 building materials storage yards; hollow blocks and other concrete products
without machineries;
1. Project Location
The city of Cebu is located in the central part of the Central Visayas region, Balamban City on the
north, Talisay City in the south, Toledo City in the west, Mandaue/Consolacion City on the east,
Compostela City on the north-east. The project is located in one of the biggest populated cities in
Cebu Island. The city is a significant center of commerce, trade and education in the Visayas that
is near several business districts including Cebu IT Park,
Location relationship with major cities around:
• 10 km from Lapu-Lapu City, 40 minutes by car
• 16 km from Talisay City, 49 minutes by car
• 2.6 km from Mandaue City, 12 minutes by car
• 10.7 km from Mactan City, 43 minutes by car
Project
Project Location
Location
Project
Location
Cebu Business Park – 1.4 km
2. Nearest Establishments
Townships
At present, there are many real estate projects that are located nearby the prospect site. Most of
the neighboring condominiums are from the projects of Cebu Landmasters, Primary Homes, and
Grand Land. There are several schools present, commercial establishments, and hospital present.
The site is near Central Business Districts which is only 8-9 minutes away.
Schools
• 0.1 km from University of Southern Philippines, 1 minute by car
• 0.14 km from STI College Cebu, 1 minute by car
• 0.11 km from Cebu Aeronautical Technical School, 1 minute by car
Business Districts
• 0.65 km from Cebu IT Park, 9 minutes by car
• 2 km from Cebu Business Park, 8 minutes by car
Airport
• 12 km from Mactan-Cebu International Airport, 40 minutes by car
Commercial Establishments
• 2 km from Waterfront Hotel & Casino, 9 minutes by car
• 0.55 km from Jy Square Mall , 2 minutes by car
• 2 km from Ayala Center Cebu/Ayala Terraces, 10 minutes by car
• 3.4 km from SM City Cebu/Robinsons Galleria Cebu, 15 minutes by car
• 3.8 km from Fuente Osmena Circle, 13 minutes by car
Hospital
• 3.6 km from Cebu Doctor’s University Hospital, 13 minutes by car
• 2.4 km from Perpetual Succour Hospital, 9 minutes by car
Project
Location
Office/Condominiums
Schools
Residential Houses
Residential Houses
3. Project Traffic
The project site is located in front of Salinas Drive, a road connecting to Cebu Transcentral
Highway/Gorordo Ave. and Archbishop Ave. going to Cebu IT Park.
Prospect Site
At present, the overall average price of surrounding new real estate market is P130,000/m2.
Marco Polo Residences (Federal Land) – 1.8km Avida Towers Riala (Avida Land) – 1.1km
Unit Sizes: 38-148sqm Unit Sizes: T1/T2/T3 – 23056.82sqm
Unit Types: 1, 2, 3, 4BR Unit Types: T3 – S-70%, 1BR-22%, 2BR-9%
Number of Floors: 23 Storeys Number of Floors: 35 Storeys (31 Residential, 1
Parking: Covered/Podium Amenity, 3 Podium)
Average Price: P135-P140k Parking: 3 Podium
Delivery Date: T1-2015, T2-2016, T3-2018 Average Price: P130-P135k
Delivery Date: T1/T2-2018, T3-2019, T3-No date
The Trillium Residences (RCAB Properties Inc.) – Meridian by Avenir (King Properties) – 800m
1.7km Unit Sizes: 29.65-192.72sqm
Unit Sizes: 24-69.10sqm Unit Types: Studio, 1BR, 1BR Loft
Unit Types: Studio, 1BR, 2BR Number of Floors: 21 Storeys (8 Office, 7 SOHO)
Number of Floors: 17 Storeys (1 Function Hall, 1 Office, Parking: 5 Podium
14 Residential, 1 Amenity) Average Price: P100-P130k
Parking: 2 Basement Delivery Date: 2016
Average Price: P125-P130k
Delivery Date: 2016
5. Market Conditions (Real Estate – Old)
At present, the overall average price of surrounding new real estate market is P113,125/m2.
La Guardia Flats I (Primary Homes) – La Guardia Flats II (Primary Homes) – Calyx Centre (Innoland Development Corp.)
300m 110m – 400m
Unit Sizes: 22sqm Unit Sizes: 22-27sqm Unit Sizes: 25.94-107.8sqm
Unit Types: Studio Unit Types: Studio Unit Types: Studio, 1BR, 2BR, 3BR
Number of Floors: 14 Storeys Number of Floors: 16 Storeys Number of Floors: 26 Storeys (3 Office, 14
Parking: Ground Floor Parking: GF/Basement Residential, 6 Podium, 1 Amenity, 1
Average Price: P70-P80k Average Price: P90-P100k Basement)
Delivery Date: 2009 Delivery Date: 2012 Parking: 1 Basement
Average Price: P140-P145k
Delivery Date: 2012
Residencia Edades (Fifth Avenue
Development Corp.) – 220m Asia Premier Residences (Cebu
Unit Sizes: 12-24sqm Landmasters) – 650m
Unit Types: Studio, 1BR Unit Sizes: 28.86-102.35sqm
Number of Floors: 12 Storeys Unit Types: S-35%, 1-33%, 2-19%, 3-13%
Parking: Ground Floor Number of Floors: 16 Storeys
Average Price: P85-P90k Parking: 4 Podium/1 Basement
Delivery Date: 2010 Average Price: P140-P150k
Prospect Site Delivery Date: 2011
The Padgett Place (Duros Land
Properties Inc.) – 1.8km
Unit Sizes: 45-89.50sqm The Sentinel (Sta. Lucia Land
Unit Types: 1BR, 2BR Incorporated) – 850m
Number of Floors: 22 Storeys Unit Sizes: -
Parking: - Unit Types: 1BR, 2BR, 3BR
Average Price: P130-P140k Number of Floors: 12 Storeys
Delivery Date: 2014 Parking: Outdoor/Basement
Average Price: P75-P80k
Delivery Date: 2006
Grand Cenia Filinvest (Filinvest Land) – 1.5km
Unit Sizes: Condotel – 24.54sqm/Residential – 57-
110sqm
Unit Types: 1BR, 2BR, 3BR
Number of Floors: 25 Storeys (GF, 2 Office, 3
Mabolo Garden Flats (Primary Homes) –
Podium, 12 Condotel, 7 Residential) Avalon Condo Cebu (Primary Homes) –
1.6km
Parking: 2 Basement 1.7km
Unit Sizes: 22.3-66.5sqm
Average Price: P140-P150k Unit Sizes: 59.5-230sqm
Unit Types: Studio, 1BR Loft
Delivery Date: 2012 Unit Types: 1BR, 2BR, 3BR, 4BR
Number of Floors: 25 Storeys
(Penhouse)
Parking: Podium/Basement
Number of Floors: 19 Storeys
Average Price: P110-P115k
Parking: 4 Basement
Delivery Date: 2014
Average Price: P135-P140k
Delivery Date: 2012
6. Project Survey
• The project is located along the main highway Salinas Drive which has a Shuttle/Jeepney
route present right in front of the site.
• The site is within the close vicinity of Central Business Districts which is only walking
distance from Cebu IT Park offices which may increase the value of the property.
• Residential condominiums that are nearest the site are all old buildings (2009-2012).
• Old Residential condominiums ranges from P70,000-P150,000 depending on the
closeness to the Central Business Districts while the new condominiums’ price ranges
from P100,000-P150,000 at maximum for the area.
• The site is surrounded by prominent schools, hospitals, BPO offices and residential houses
which makes the buying population and foot traffic high.
7. Upcoming Projects
The Cebu Bus Rapid Transit System is a planned mass transit system for Cebu City located within the
greater Cebu Metropolitan Area. It is expected to become the first operational bus rapid transit project in
the Philippines. Only one line has been planned in detail so far, but scheme developers note the potential
to develop a larger network comprising the adjacent cities Lapu-Lapu, Mandaue and Talisay. Leadership in
both Lapu-Lapu and Mandaue have shown interest in the network. This will be constructed at the end or
last quarter of 2017 and the first route could be operational by the end of 2019.