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1) Which variable is least likely to be regarded as ratio data?

Select one:

a. Length of time required for a randomly-chosen vehicle to cross a toll bridge


(minutes).

b. Student's evaluation of a professor's teaching (Likert scale).


c. Number of fatalities in a randomly-chosen traffic disaster (persons).
d. Weight of a randomly-chosen student (pounds).

2) A Likert scale

Select one:
a. must have a verbal label on each scale point.
b. is rarely used in marketing surveys.
c. yields interval data if scale distances are equal.
d. must have an odd number of scale points.

3) Which of the following is false?

Select one:
a. Surveys posted on popular websites suffer from selection bias.
b. Coverage error is when respondents give untruthful answers.
c. Mail surveys are cheap but have low response rates.
d. Focus groups are non-random but can probe issues more deeply.

4) Which of the following is true?

Select one:
a. The number of Nobel prize-winning faculty at Oxnard University is continuous
data.
b. The duration (minutes) of a flight from Boston to Minneapolis is ratio data.
c. The type of charge card used by a customer (Visa, MasterCard, AmEx) is ordinal
data.
d. The number of regional warehouses owned by Jankord Industries is ordinal data.
5) When we are choosing a random sample and we do not place chosen units
back into the population, we are

Select one:

a. sampling without replacement.


b. using a systematic sample.
c. using a voluntary sample.
d. sampling with replacement.

6) A random sample is one in which the

Select one:
a. items to be selected from the population are specified based on expert judgment.
b. probability that an item is selected for the sample is the same for all population

items.
c. population items are selected haphazardly by experienced workers.
d. probability of selecting a population item depends on the item's data value.

7) Which of the following is a correct statement?

Select one:
a. An advantage of a systematic sample is that no list of enumerated data items is
required.
b. Convenience sampling is a used to study shoppers in convenience stores.
c. Choosing the 3rd person listed on every 5th page of the phone book is stratified
sampling.
d. Judgment sampling is an example of true random sampling.

8) The number of passengers "bumped" on a particular airline flight is


____________ data.

Select one:
a. ordinal
b. ratio
c. nominal
d. interval

9) Which is least likely to be regarded as a ratio variable?

Select one:
a. Number of customer complaints per day at a cable TV company office.
b. Automobile exhaust emission of nitrogen dioxide (milligrams per mile).
c. A critic's rating of a restaurant on a 1 to 4 scale.
d. Cost of an e-Bay purchase.

10) A sampling technique used when groups are defined by their geographical
location is

Select one:
a. random sampling.
b. convenience sampling.
c. judgment sampling.
d. cluster sampling.

11) Histograms generally do not reveal the

Select one:

a. exact data range.


b. degree of skewness.
c. modal classes (bins).
d. relative frequencies.

12) Which is a reason for using a log scale for time series data?

Select one:

a. It helps compare growth in time series of dissimilar magnitude.


b. The axis labels are usually easier to read in log units.
c. General business audiences find it easier to interpret a log scale.
d. On a log scale, equal distances represent equal dollar amounts.

13) To classify prices from 62 recent home sales, Sturges' Rule would recommend

Select one:
a. 9 classes
b. 10 classes

c. 7 classes
d. 8 classes

14) A column chart would be least suitable to display which data?

Select one:
a. Annual compensation of 500 company CEOs.
b. Exxon-Mobil's quarterly sales for the last 4 years.
c. One-year CD interest rates paid by the 8 largest U.S. banks.
d. U.S. exports to its 6 largest trading partners.

15) Which is not a tip for effective column charts?

Select one:
a. Time usually goes on the horizontal axis.
b. Label data values at the top of each bar unless graphing lots of data.
c. Bar height should be proportional to the quantity displayed.
d. The non-zero origin rule may be waived for financial reports.

16) The distribution pictured below is

Select one:
a. bimodal and skewed left.
b. skewed left.
c. skewed right.
d. bimodal and skewed right.

17) If you have 256 data points, how many classes (bins) would Sturges' Rule
suggest?

Select one:
a. 6

b. 9
c. 7
d. 8

18) Which is considered a novelty chart in Excel?

Select one:
a. Pie chart.
b. Pyramid chart.
c. Line chart.
d. Column chart.

19) Which is not considered a deceptive graphical technique?

Select one:
a. Elastic graph proportions.
b. Axis demarcations.
c. Non-zero origin.
d. Dramatic title.

20) Which criterion is least likely to be used in choosing bins (classes) in a


frequency distribution?

Select one:
a. Following Sturges' Rule.
b. Using aesthetic judgment.
c. Selecting "nice" class (bin) limits.
d. Always starting at zero.
Answer: 1.B 2.C 3.B 4.B 5.A 6.B 7.A 8.B 9.C
10.D 11.A 12.A 13.C 14.A 15.D 16.B 17.B 18.B
19.B 20.D

21) Which of the following is true?

Select one:
a. The number of Nobel prize-winning faculty at Oxnard University is continuous
data.
b. The type of charge card used by a customer (Visa, MasterCard, AmEx) is ordinal
data.
c. The number of regional warehouses owned by Jankord Industries is ordinal data.
d. The duration (minutes) of a flight from Boston to Minneapolis is ratio data.

22) A random sample is one in which the

Select one:
a. probability that an item is selected for the sample is the same for all population

items.
b. items to be selected from the population are specified based on expert judgment.
c. population items are selected haphazardly by experienced workers.
d. probability of selecting a population item depends on the item's data value.

23) To measure satisfaction with its cell phone service, AT&T takes a stratified
sample of its customers by age, gender, and location. Which is not an advantage
of this type of sampling, as opposed to a attempting a census of all AT&T
customers?

Select one:
a. It gives faster results.
b. It can give accurate results.
c. It is less intrusive.
d. It is more expensive.
24) From its 32 regions, the FAA selects 6 regions, and then randomly audits 25
departing commercial flights in each region for compliance with legal fuel and
weight requirements. This is an example of

Select one:
a. simple random sampling.
b. judgment sampling.
c. stratified random sampling.
d. cluster sampling.

25) Measurements from a sample are called

Select one:
a. variables.
b. inferences.

c. statistics.聽
d. parameters.

26) Your telephone area code is an example of a(n) ____________ variable.

Select one:
a. interval

b. nominal 聽
c. ratio
d. ordinal

27) Sampling bias can best be reduced by

Select one:
a. using appropriate data coding.
b. taking a judgment sample.

c. utilizing random sampling.


d. having a computer tabulate the results.
29) Before deciding whether to assess heavy fines against noisy airlines, which
sampling method would the Federal Aviation Administration probably use to
measure the peak noise from departing jets as measured by a ground-level
observer at a point one mile from the end of the departure runway?

Select one:
a. Simple random sample.
b. Cluster sample.

c. Systematic sample.
d. Radio survey of pilots.

30) Automobile exhaust emission of CO2 (milligrams per mile) is ____________


data.

Select one:
a. ordinal
b. interval
c. nominal

d. ratio

31) Which is not a poor graphing technique?

Select one:
a. Gratuitous pictures.
b. 3D bar charts.

c. Labeled axis scales.


d. Rotated axis.

33) Which is not a reason why pie charts are popular in business?

Select one:
a. They can display major changes in parts of a whole (e.g., market share).
b. They can convey a general idea of the data to a non-technical audience.

c. They are more precise than line charts, despite their low visual impact.
d. They can be labeled with data values to facilitate interpretation.

34) When using a dot plot with a small sample, which is least apparent?

Select one:
a. Central tendency of data in the data set.

b. The overall shape of the distribution.


c. Dispersion of data values within the array.
d. Location of data values within the array.

36) Effective summary tables generally

Select one:
a. have the raw data listed in a footnote for clarity.
b. use plenty of heavy vertical lines to separate the columns.
c. have very detailed column headings and footnotes.
d. round their data to 3 or 4 significant digits.

37) The width of a class in a frequency distribution is known as the

Select one:
a. midpoint.
b. bin frequency.
c. class limit.
d. class interval.

38) The ______________ can be used to differentiate the "vital few" causes of quality
problems from the "trivial many" causes of quality problems.

Select one:
a. scatter plot

b. Pareto chart
c. histogram
d. box plot
39) Which is a reason for using a log scale for time series data?

Select one:
a. The axis labels are usually easier to read in log units.

b. It helps compare growth in time series of dissimilar magnitude.


c. On a log scale, equal distances represent equal dollar amounts.
d. General business audiences find it easier to interpret a log scale.

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