PROTOTYPING

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An Introduction
to how we
prototype our
ideas.

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PROTOTYPING

Prototyping is about building to think. This means creating the

solution so that it can be communicated to others and making the
idea better. Prototyping allows you to quickly and cheaply make ideas
tangible so they can be tested and evaluated by others - before you’ve
had time to fall in love with them.

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What is prototyping ?
» BUILD TO THINK:
Prototypes are disposable tools used throughout the concept development process, both
to validate ideas and to help generate more ideas. Prototypes are a powerful form of
communication and force us to think in realistic terms about how someone would interact
with the concept.

» ROUGH, RAPID, RIGHT:

Prototypes are not precious . They should be built as quickly and cheaply as possible.

» ANSWERING QUESTIONS:
It is essential to know what question a prototype is being used to answer, for
example about desirability, usefulness, usability, viability, or feasibility.

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WHY PROTOTYPE?
» To develop a deeper understanding of what an idea means and to reveal questions the
team needs to answer.

» To create an internal dialogue about how the concept works and external communication
about the concept.

» Gain counter-intuitive insights. You don’t know what you don’t know - try something and
make a discovery.

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Types of
prototypes...

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HANDMADE CONSTRUCTION

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MACHINED CONSTRUCTIONS

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SPACE

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TIME-BASED PROTOTYPES

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VIRTUAL MODELS

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FOOD

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MENTAL MODELS

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3 STAGES OF PROTOTYPING

# IDEAS
• Expect Changes • Manage changes
• Prototype as • Prototype is
experiment specified
• Integrated model
• Have an expert build
it

• Embrace failure
• Prototype to
specify
• Low resolution
• Targeted model
• Build it yourself
• Build it with an
expert
TIME

INSPIRE EVOLVE EXECUTE

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We are now
ready to
prototype!

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