DESIGN THINKING TEMPLATE

Team members:
Empathize Learning and facts

Define Create point of view

Brainstorming and
Ideate
prioritize

Team name:
Prototype Build a representation

Test Compare and results

 Empathy
PERSONA, who are the end-users?

Lifestyle Characteristics

Goals Habits / Behaviors

Fears Influencers
 Empathy
General Observations
• Please write all the observations you are find when you look the people using the “product”:

Interviews:
• Question / Feedback

What other data or statistics are available in order to help us to do a

better design:
Empathy mapping Empathy
 Define
Let´s start defining the issue:
• What is the most important need of the customer? Maybe 2 or 3.
• What is our problem statement? This is the point of view
*example: _____ needs a _____ because ______
• Objetives/Design goal.
• Design requirements

Define the team we need to solve the problem statement:

• What kind of person is needed to be part of the team.
 Define
Context / What technology is available:
• And what kind of technology is needed.
• Business factors.
• Trends.
• Doubts or uncertains.
 High benefit Ideate
Marcas para los Pavimento
cajones y hidráulico
señalamientos
Easy to Difficult to
implement implement
Plumas para
Repavimentar con sitios
material barato preferenciales

Low benefit

Evaluation criteria Marcas Pavimento Repavimentar Plumas

Customer impact 5 5 3.5 2
Business impact 4 2 4 2
Feasibility 5 3 5 3
Innovativeness 1 4 0 2
 Prototype & Testing

Prototyping & Testing

• Storyboard
• Sketch
• EndUser Feeback

Evaluation criteria Proto 1 Proto 2 Proto 3 Proto 4

Functionality
Cost
Aesthetic
Usability