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Cresta, Joseph CV
Cresta, Joseph CV
PROFESSIONAL EXPERIENCE
JPMorgan Chase & Co. Wilmington, DE
Associate – Credit Card Acquisition Strategy June 2018–Present
Work with Analytics, Finance, Risk and Campaign Management to build and maintain the quarterly Marketing
Roadmap, establish account goals, and accurately forecast and budget quarterly investments
Provide due diligence for Affiliate partnerships and digital paid channel investments which includes analyzing
product and partnership P&L performance, marginal/sensitivity analysis and CPA management
Leverage relationship with a top-tier Marketing Agency to create data-driven consumer analytics to develop
innovative bounty pricing models and to identify new Card Acquisition partnership opportunities
Support business case development for new strategic initiatives by performing investment analysis and market
research for digital channel testing, new credit card premium offers and new product launches
Maintain vendor relations with Marketing Agencies and Creative Agencies to monitor campaign performance,
ensure timely and accurate invoicing, and generate recommendations based on learnings
Stay up-to-date on the latest credit card and consumer lending industry trends and evolving SEO/digital
marketing strategies in order to provide senior management with innovative marketing solutions
Senior Financial Analyst – Consumer and Community Bank June 2016–June 2017
Worked directly with the Controller to perform detailed financial statement analysis of the Credit Card and
Merchant Services LOB to provide management and regulators with monthly key metrics and variance drivers
Managed relationship with a third-party Data Analytics partner to break down large amounts of customer loan
data in order to prepare concise presentation materials for monthly Card Services Executive Reviews
Analyzed customer account level data with Oracle Hyperion software to perform ad-hoc profitability analysis for
Consumer Brand, Co-Brand, and Business Banking credit card products for the CFO and Controller
LEADERSHIP EXPERIENCE
JPMorgan Chase Delaware Food Drive Wilmington, DE
Team Lead November 2017
Received a Chase 4th quarter “Five Keys” Recognition Award for winning the 2017 firm-wide food drive in which I
organized and led a team of 50+ individuals that raised over 1,500 pounds of canned goods in one month
EDUCATION
University of Notre Dame – Mendoza College of Business Notre Dame, IN
Bachelor of Business Administration, Accounting August 2012–May 2016