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Cresta, Joseph CV
Cresta, Joseph CV
PROFESSIONAL EXPERIENCE
JPMorgan Chase & Co. Wilmington, DE
Associate – Credit Card Acquisition Strategy June 2018–Present
Work with Analytics, Finance, Risk and Campaign Management to build and maintain the quarterly Marketing Roadmap,
establish account goals, and accurately forecast and budget quarterly investments
Provide due diligence for Affiliate partnerships and digital paid channel investments which includes analyzing product
and partnership P&L performance, marginal/sensitivity analysis and CPA management
Leverage relationship with a top-tier Marketing Agency to create data-driven consumer analytics to develop innovative
bounty pricing models and to identify new Card Acquisition partnership opportunities
Support business case development for new strategic initiatives by performing investment analysis and market
research for digital channel testing, new credit card premium offers and new product launches
Maintain vendor relations with Marketing Agencies and Creative Agencies to monitor campaign performance, ensure
timely and accurate invoicing, and generate recommendations based on learnings
Stay up-to-date on the latest credit card and consumer lending industry trends and evolving SEO/digital marketing
strategies in order to provide senior management with innovative marketing solutions
LEADERSHIP EXPERIENCE
JPMorgan Chase Delaware Food Drive Wilmington, DE
Team Lead November 2017
Received a Chase 4th quarter “Five Keys” Recognition Award for winning the 2017 firm-wide food drive in which I
organized and led a team of 50+ individuals that raised over 1,500 pounds of canned goods in one month
EDUCATION
University of Notre Dame – Mendoza College of Business Notre Dame, IN
Bachelor of Business Administration, Accounting August 2012–May 2016