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Cresta, Joseph CV
Cresta, Joseph CV
PROFESSIONAL EXPERIENCE
JPMorgan Chase & Co. Wilmington, DE
Associate – Credit Card Acquisition Strategy June 2018–Present
• Work with Analytics, Finance, Risk and Campaign Management to build and maintain the quarterly Marketing
Roadmap, establish account goals, and accurately forecast and budget quarterly investments
• Provide due diligence for Affiliate partnerships and digital paid channel investments which includes analyzing
product and partnership P&L performance, marginal/sensitivity analysis and CPA management
• Leverage relationship with a top-tier Marketing Agency to create data-driven consumer analytics to develop
innovative Affiliate pricing models and to identify new Card Acquisition partnership opportunities
• Support business case development for new strategic initiatives by performing investment analysis and market
research for digital channel testing, new credit card premium offers and new product launches
• Maintain vendor relations with Marketing Agencies and Creative Agencies to monitor campaign performance,
ensure timely and accurate invoicing, and generate recommendations based on learnings
• Stay up-to-date on the latest credit card and consumer lending trends and evolving SEO/digital marketing
strategies in order to provide senior management with innovative marketing solutions
Senior Financial Analyst – Consumer and Community Bank June 2017–June 2018
• Worked directly with the Controller to perform detailed financial statement analysis of the Credit Card and
Merchant Services LOB to provide management and regulators with monthly key metrics and variance drivers
• Managed relationship with a third-party Data Analytics partner to break down large amounts of customer loan
data in order to prepare concise presentation materials for monthly Card Services Executive Reviews
• Analyzed customer account level data with Oracle Hyperion software to perform ad-hoc profitability analysis for
Consumer Brand, Co-Brand, and Business Banking credit card products for the CFO and Controller
LEADERSHIP EXPERIENCE
Chase Delaware Thanksgiving Food Drive Wilmington, DE
Team Lead November 2017
• Received a Chase 4th quarter “Five Keys” Recognition Award for winning the 2017 firm-wide food drive in which I
organized and led a team of 50+ individuals that raised over 1,500 pounds of canned goods in one month
EDUCATION
University of Notre Dame – Mendoza College of Business Notre Dame, IN
Bachelor of Business Administration, Accounting August 2012–May 2016