Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Suzi Dafnis
Australian Businesswomen’s Network

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

1
Invisible Selling Machine
5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Twitter
Use Hashtag: #abnbooked
Follow Suzi: @suzidafnis
Follow Ryan: @ryandeiss

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Q&A

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

2
 Invisible Selling Machine
5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Ryan Deiss
bit.ly/abninvisible Author, Invisible Selling Machine

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

POLL
How are you using email marketing right now?

•  I do not email my prospects or clients

•  I have standard communications (e.g. newsletter) that I
send regularly
•  I have some automated email marketing
•  I use automated email marketing extensively

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

How to Create
MONEY
out of thin air

3
 Invisible Selling Machine
5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

The Big Fat

LIE
about Email Marketing

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

The 5 Phases of
Invisible
Selling
Indoctrination • Engagement • Ascension •
Segmentation • Re-Engagement

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Indoctrination

4
Invisible Selling Machine
5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Engagement

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Ascension

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Segmentation

5
Invisible Selling Machine
5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Autoresponders VS
Broadcast
Emails

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Re-Engagement

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

How to Craft
Emails
that
Convert

6
 Invisible Selling Machine
5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

“I love this little Facebook tool!”

“[Urgent] Marketing webinar starts tomorrow.”

Subject Line

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Purpose:
Sell the CLICK

Body Copy

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Landing Page

7
Invisible Selling Machine
5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

bit.ly/trafficandconversionsummit

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Q&A
Use the Question Box to Ask Your Questions

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Q&A

Ryan Deiss
bit.ly/abninvisible Author, Invisible Selling Machine

8
 Invisible Selling Machine
5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

POLL
What are you most excited to do next with
what you’ve learned?
•  Segment my database
•  Create a great lead magnet
•  Create better landing pages
•  Develop email campaigns
•  Other

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Thank you

Ryan Deiss
invisiblesellingmachine.com
bit.ly/abninvisible @ryandeiss

Invisible Selling Machine

5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

bit.ly/trafficandconversionsummit

9
Invisible Selling Machine
5 Steps to Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep

Australian Businesswomen’s Network

The Australian
Businesswomen's Network
is an online membership
community designed to
teach women the skills to !
start, manage and !
grow a business.

Discover the benefits!

of membership!

www.abn.org.au

10