Professional Documents
Culture Documents
Cindy Alvarez
@cindyalvarez
How do you change a culture of 8,000
people across the world?
https://thenounproject.com/kozin
https://thenounproject.com/mordariu
NO:
Top-down mandate
Organic bottom-up adoption
Consistent roll-out to everyone
Flip the switch
TRY:
Set cultural expectations
Experiment
Offer different paths
Embrace skepticism
Highlight best practices
Practitioner evangelists
QUESTIONS:
Is your budget tiny, big, or non-existent?
Do you have top-down executive support?
Are you under a deadline?
How skeptical are people?
What types of expertise do people trust?
What we’ve tried
Pros and cons
Investment required
https://thenounproject.com/crumen
If you want to be a gardener, start by
keeping a potted plant alive.
https://thenounproject.com/deepika8
MVP: We sent a team through an external
startup accelerator program
https://thenounproject.com/Bloom
Plant a few seeds early so you can
watch how they grow.
https://thenounproject.com/yummin
MVP iteration: We shortened the training and
brought it in-house
https://thenounproject.com/zidney0
Endorsing cultural change from top-
down is necessary (but not sufficient)
https://thenounproject.com/korawan_
Endorsing cultural change: Workshops for all
of senior leadership, attendance expected
https://thenounproject.com/grega.cresn
Propagate faster growth through
cuttings.
https://thenounproject.com/suji.rs1
Coaching: Teams embedded with internal
customer development ‘experts’
https://thenounproject.com/jmkeuni
Every plant has different ideal growing
conditions.
https://thenounproject.com/julia.kita
Customize: Meet small teams where they are
today
https://thenounproject.com/lerem
After some progress, there’s
still an uphill battle.
Now what?
https://thenounproject.com/lerem
Foster community: Peer mentoring to share
best practices
https://thenounproject.com/lerem
Share the love: Newsletter to praise the
people who are learning and taking risks
https://thenounproject.com/wkwan
Try a ninja: Bring in an expert with minimal
constraints
https://thenounproject.com/lerem
What will happen next? We
don’t know.