HEAD-UP DISPLAY SOLUTIONS

BOOST THE DEVELOPMENT OF

AUGMENTED REALITY IN AUTOMOTIVE

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 BOOST T H E D E V E LOPM E N T
OF AU G M E N T E D R E ALIT Y IN AU TOM OT IV E

AUGMENT THE DRIVING EXPERIENCE

By supplementing the exterior view of the traffic conditions with information in real
IMG PPT time for the driver, HUDs take comfort, safety and automotive experience to a new level.
Permanently in the driver’s line of sight, the HUD becomes the key feature to convey and
boost your brand image. This is also the best way to make the drivers see that their smart
car is perceiving the environment in a better way than themselves. By inspiring driver’s
confidence, head-up displays are essential to ease the adoption of Autonomous Driving.

DESIGN IN MINUTES
ANSYS OPTIS Head-Up Display Solutions bring cutting edge features specifically
dedicated to HUD development. Embedding optical knowledge and providing seamless
integration in the CAD/PLM environment, it enables drastic improvement with the current
development process by anticipating issues at a very early development stage.

REACH YOUR PERCEIVED QUALITY TARGETS

By offering a reliable lifelike visual experience of a HUD system still in its virtual state,
you create a complete simulation of the driver’s perception very early in the process and
without a physical prototype. Eye to eye with the drivers, you guarantee the HUD image
will reach the perceived quality targets.

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 CREATE
HUD OPTICAL DESIGN

For each new vehicle in development, the challenge
is early stage validation of the technical feasibility,
according to the style of the windshield shape and
packaging constraints: engineers must be able to
efficiently design an optical system and optimize the
perceived quality of the image.
SPEOS HUD Optical Design is an intuitive application
dedicated to optimizing mirror layout and shapes
directly in your CAD environment.
The resulting optical shapes are generated as
native CAD surfaces. SPEOS HUD Optical Design
provides a seamless solution to achieve a
complete optical system and avoids the inevitable
drawbacks caused by the usage of separate tools.
It takes advantage of the standard capabilities of the
CAD platform such as parametric design and features
associativity enabling rapid propagation of design
changes and quick investigation of ‘what if’ scenarios.
It also takes advantage of the PLM integration
(concurrent engineering, security storage, versioning)
facilitating the collaboration between departments,
and between customers and suppliers.
Thanks to a dedicated user interface, HUD Optical Design
is not restricted to optical specialists. Automotive
engineers are able to perform feasibility studies during
the concept phase and iterate quickly with packaging,
human factors, and glazing departments. HUD Optical
Design also supports the engineering phase, allowing
experts to refine the optical design.

With SPEOS HUD Optical Thanks to CAD/PLM Fast learning curve

Design, you create an integration, you take usable by casual CAD
optical concept and advantage of a unified engineer thanks to the
validate the feasibility of DMU for mechanics and embedded software
a HUD in minutes. optics. knowledge.
We use ANSYS OPTIS solutions all along the HUD development process from
optical system design, through design performance evaluation to tolerance
analysis.We have saved a lot of time and we have the guarantee of a high quality.
Sanghyeon OH | Optical Engineer - HUD development team | LG ELECTRONICS
ansys optis | head-up display solutions 5
 There is no need for optical
expertise to prepare, simulate and
build a report in a few minutes.
Thus, you are able to quickly qualify
and validate the performances of
a HUD design, taking into account
assembly variations.
Thanks to CAD/PLM
integration, there is a
seamless interface between
mechanics and optics, as well
as car makers and suppliers.
SPEOS HUD Optical
Analysis offers an intuitive
visualization directly in your
CAD environment. And the
reports are customizable
to fit with your own HUD
specifications.
QUALIFY
HUD OPTICAL ANALYSIS
When designing a HUD, the first challenges are to objectively
qualify the image quality and then compare the performances
of several technical options.
SPEOS HUD Optical Analysis is an intuitive application
dedicated to scoring optical and vision performances.
Integrated into CAD platform, with a dedicated user
interface, SPEOS HUD Optical Analysis is operable by a
casual CAD engineer and doesn’t require specific optical
knowledge. Within the CAD environment, it provides intuitive
visualization to analyze and understand advanced optical
concepts associated with virtual image defects.
Fully automated, HUD Optical Analysis performs in a
few minutes a complete analysis based on thousands of
measurements. And it checks the compliance against your
own acceptance criteria.
Additionally, HUD Optical Analysis creates warping data
to feed the pre-distortion image correction. Warping
information can also be imported. In both cases, optical
metrics are calculated simulating the warping processing
of the vehicle’s embedded software, reflecting the optical
performance of the complete HUD system.
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 Simulate driver’s perception very
early in the process and without

EXPERIENCE
a physical prototype. You save
time and you can try any what-if
scenario and dynamically compare
HUD VISUAL EXPERIENCE different design options
in lifelike conditions. 

For car manufacturers, HUDs today are a masterpiece to

convey their brand image. More than satisfying ergonomic
requirements, they have to reach their specific Perceived
Quality targets.

ANSYS OPTIS offers a reliable lifelike 3D visual experience

of a HUD system still in its virtual state, very early in the Effortlessly plug the real-time
process. optical simulation into VR
systems, to make an immersive
As soon as the design of the dashboard, pillars, and instrument true-to-life experience. Assess a
panel are available, you can create a complete simulation of reliable image thanks to stereo
the driver’s perception to see how the virtual image will be display and head tracking.
perceived in dynamic and in usage conditions. Iteration loops
between design and experience now take just a few minutes.

Thanks to HUD Visual Experience you are eye to eye with the
drivers and you ensure very early in the development process
that your HUD will reach the Perceived Quality targets.

Facilitate communication
between stake holders
SPEOS intuitive 3D interface immediately shows the optical analysis of data in the and specialists to support
3D environment; this significantly improves the effectiveness of communication and decision making.
coordination between the customers and the optical department in the company.
Mping Lai | Optical Design Manager - Smart Vehicle Application | LITE-ON
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 THEY TRUST ANSYS OPTIS
BMW - Mini | Audi | Mercedes-Benz | Jaguar - Land Rover | Mazda | Ford | Aston Martin
General Motors | Bentley | SAIC | Yazaki | Nippon Seiki | Continental | Visteon
Denso | Mitsubishi Electric | Valeo | LG | Hyundai Mobis | Ricoh | Carlex | Lite-On
Panasonic Automotive Systems America | Panasonic Automotive Systems Europe
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