Welcome.

You're minutes away…

…from seeing how the top six platforms compare based on your individual needs.

You’ve decided to invest in a marketing automation platform, and now comes the challengin
This Vendor Comparison Tool will help by showing you a side-by-side comparison of the p
ratings, reviews, and additional considerations to help in your decision. Recommendations
business needs, including features, integrations, terms and conditions, and total cost of own

How to Use This Tool

1. Enter details about your company's needs on the Your Needs tab.
2. Review custom pricing comparison on the Your Pricing tab.
3. Check out what real users are saying on the Product Reviews tab.
4. Ask the right questions before you buy. Check out the Things to Consider tab.
5. Sign up to see marketing automation in action on the Request a Demo tab.

Click the 'Your Needs' tab below to get started.

Your Business Needs
Complete the fields below to the best of your ability. If you’re not sure of a few va
come back to this tab and run the numbers again.

What is your expected usage?

How many marketing users?

How many sales users?

How many admin users?

Total Users (calculated): 0

How many contacts/leads are you currently managing?

How many new contacts/leads do you expect to add over the coming year?

Total Contacts (calculated): 0

What features are you looking for?

The features below are some of the core functions of a marketing automation pla
you’ll want to select them all.

✘
Behavior-Based Automation ✘
✘
Behavior-Based Lead Scoring ✘

✘
Behavior-Based List Building ✘

✘
Built-in CRM ✘

✘
Integration with 3rd-Party CRMs (like Salesforce)

Select the 'Your Pricing' tab below to see your

Recommendations will be made based on which platform best suits all of your a
and conditions, and total cost of ownership.
’re not sure of a few variables, put in your best guess – you can always

the coming year?

arketing automation platform. If you're not familiar with them, chances are

✘
Email A/B Testing
 ✘
API Access

✘
Google AdWords Integration

✘
Revenue Reporting

w to see your results.

best suits all of your agency's needs, including features, integrations, terms
 USD ($) Euros (€) Pounds (£)

SharpSpring Column2 Column3 Column4 Column5 Column6

Annual Cost * $ 5,400 $ 38,400 $ 28,800 $ 7,200 $ 24,000 $ 4,548

Upfront Commitment** $ 2,250 $ 43,400 $ 33,300 $ 9,200 $ 27,000 $ 7,547

Contract Terms Monthly Annual Annual Annual Annual Annual

3rd-Party CRM Integration Available Available Available Available Available Not Available

Additional Charge
CRM Included Free Free Not Available Not Available Free
for Salesforce

Trust Radius
(See Product Reviews tab for more)

Base Monthly License Fee $ 450 $ 3,200 $ 2,400 $ 600 $ 2,000 $ 379
Contacts Overage Cost
(included in annual $ - $ - $ - $ - $ - $ -
cost/upfront commitment totals)

Rate for Additional Contacts $0 per 1000 contacts $10 per 1000 contacts $20 per 1000 contacts $75 per 1000 contacts $100 per 10,000 contacts $10 per 1000 contacts

Phone Support Free Free Price Varies Limited Additional Fee Free

Included Users Unlimited Unlimited Unlimited 3 marketing, 50 sales Unlimited 5

Additional Users NA NA NA Varies NA Varies

Visit Vendor Pricing Page SharpSpring Pricing HubSpot Pricing Marketo Pricing Act-On Pricing Pardot Pricing Infusionsoft Pricing

Onboarding/Training Fees $ 1,800 $ 5,000 Not Required $ 2,000 Not Required $ 2,999

Annual Cost * $ 5,400 $ 38,400 $ 28,800 $ 7,200 $ 24,000 $ 4,548

Upfront Commitment $ 2,250 $ 43,400 $ 33,300 $ 9,200 $ 27,000 $ 7,547

Contract Terms Monthly Annual Annual Annual Annual Annual

Based on overall value and total cost of
* This data is based on research gathered from vendor websites and review sites. Links to vendor sites go directly to pricing pages.
ownership, SharpSpring is the best option for Request Demo **Upfront commitment includes onboarding fee + the total license fee vendor requires at signing.
your business needs.

WARNING: Not all providers offer support for 3rd-Party CRM integration. This means that you can't hook
up to the CRM you're already using, and that once you're there, you're stuck.

Page 8 of 16
 Column2 Hubspot Marketo Act-On Pardot InfusionSoft

Annual Cost * $ 5,400 $ 38,400 $ 28,800 $ 7,200 $ 24,000 $ 4,548

Annual & Monthly Annual Contract Annual Contract Annual & Monthly
Contract Terms Annual Annual
Options Paid Upfront Paid Upfront Options

Trust Radius

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G2 Crowd

Software Advice

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Annual Cost * $ 5,400 $ 38,400 $ 28,800 $ 7,200 $ 24,000 $ 4,548

Based on overall value and total

cost of ownership, SharpSpring is * This data is based on research gathered from vendor
the best option for your business Request a Demo websites and review sites.
needs.

Page 9 of 16
10 Key Questions to Ask Before You Sign
Picking the right marketing automation platform can feel overwhelming. Here are a few key

Are the key features you need included?

Don’t pay more for features you aren’t going to use. Know what you really need, and make

Are you looking at both the price and the total cost of ownership?
Don’t be enticed by lower tiers that limit functionality. You’ll want the full power of marketing
specific features add to the total cost. Also, pay attention to the limits. If a lower tier has limi
especially if your business is in a growth phase.

What's the word on the street?

There are several great sites where you can go to hear what actual users are saying about
sites, like TrustRadius, MarTech, Capterra and others, allow you to get insights that profess

Is it an "open" or "closed" platform?

An open system allows you to use any CRM, content management system, blogging tool, la
– it can cost you more in the long run, especially if you decide to leave.

Are there integrations available to work with the tools you already use?
Look for a platform with its own ‘ecosystem’ of providers that it integrates with – either nativ
PieSync. This will allow you to seamlessly extend the power of your investment and lower t

Do the built-in analytics meet your business needs?

Choose a solution that provides clear, concise reports that show the end-to-end ROI you're
sample and shop it around internally to make sure it’s going to be impactful.

Can you get up and running quickly?

Look at the interface. Is it user-friendly? Is there contextual help (e.g. videos, virtual tours, a
save you countless hours both upfront and long-term.

Is there quality support, both initially and ongoing?

Some providers hide fees here, so beware. Does the vendor provide comprehensive onboa
what's the cost? Is ongoing support unlimited and free, or are there caps and additional cos
support can’t help.
Some providers hide fees here, so beware. Does the vendor provide comprehensive onboa
what's the cost? Is ongoing support unlimited and free, or are there caps and additional cos
support can’t help.

Should you work with an agency or manage this in-house?

While many platforms are user-friendly, there's legwork involved in setting up a marketing a
needed to maintain and update your campaigns, add new ones, and produce regular report
consider using a marketing agency that specializes in these services. Ask the marketing au
can help you achieve your goals.

What's the long-term outlook for the platform?

There have been some notable acquisitions in the marketing automation space recently. Be
long-term success and is investing in platform innovation, support, and other services.
 Request a Demo

aluation.

vers on those.

d, and third-party add-ons for

k of how often you’ll have overages,

rket. These independent review

er, etc. Be wary of a closed system

ing a provider like Zapier or

nd sales efforts. Ask to see a

t stuck? An intuitive platform will

nce in using the platform? If so,

ed person you can call when
nce in using the platform? If so,
ed person you can call when

es results. And ongoing efforts are

in-house to lead the charge,
network of agency professionals that

vendor that is committed to your

See marketing automation in action. Get a demo.
As you evaluate the different platforms, it helps to see a live demo. Our team is av
the powerful features in SharpSpring. We'd love to give you a personalized tour b
specific needs. You'll get a full look at the power of marketing automation and how
marketing to the next level.

Request a Demo
mation in action. Get a demo.
latforms, it helps to see a live demo. Our team is available to show you
Spring. We'd love to give you a personalized tour based on your
look at the power of marketing automation and how it can take your