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ARECA ECO-CONCEPT

“Sustainability is our lifestyle.”


Our Idea
 Creation Of Sustainable Areca Leaf
Plates.

 Will capitalize in Nandrul village,


Himachal Pradesh.

 To address the waste issues in the local


areas.

 An alternate to plastic or paper plates.

 Use of shreded areca leaves.

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CONSULTANTS
K
A
N
G
R
I

D
H
A
A
M
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CONSULTANTS
Philosophy
• We love to care for our
environment where waste is the
major concern.
• Disposables are the part of our
daily life and one of the major
source of waste.
• Ensuring the use of completely
biodegradable disposables.
• As the population and the
consumption of food and hence
the disposables is growing.

FIRSTUP 4
CONSULTANTS
Company Ownership
•Areca eco-concept will be based in Nandrul village of
Kangra district privately owned by four principal creators.
•The startup costs would be financed equally by four
principal creators.

Mission
To provide excellent quality leaf plates and create rural
employment opportunities.

FIRSTUP 5
CONSULTANTS
FEASIBILITY ANALYSIS

Smart
Market Cooperating
selection of
No penetration with recent
location-
competitors. pricing environment
Nandrul
strategy. trends.
village

FIRSTUP
CONSULTANTS
RAW MATERIALS
Sal
Leaves

Bamboo
sticks

Areca Tree
Leaves

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CONSULTANTS
MACHINE
LEAF PLATE MAKING MACHINE

Model: LPM2 (automatic)

Machine cost: Rs. 15000.

Machines purchased: 4

Average output: 80 plates per hour.

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CONSULTANTS
PERSONNEL PLANNING

 3 workers for preparing the leaves that


are to be fed in the machines.

 4 operators for operating the leaf-plate


making machines.

 2 workers for packaging and cleaning of


the prepared finished goods.

 1 supervisor

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CONSULTANTS
P
R
O
C
E
S
S
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CONSULTANTS
WHY ARECA/SAL?
• Perfect alternative to
plastics/polymer.
• Light weight, sturdy and non-
crushable.
• Can hold liquid items for 4 hours
without leakage.
• Good for hot and wet food items.
• Healthy and hygienic.

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CONSULTANTS
MARKET ANALYSIS
FIRSTUP
CONSULTANTS
• Target Market : It will comprise of
Himachal tourism tie-ups including
hotels and restaurants.

• Market Trend: due to the increase in


disposable plates, there is a major
focus on sustainable disposables.

• Competitors- other disposable plate


manufacturers.

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CONSULTANTS
TARGET MARKET

21% 30% 29% 7% 13%

Local Himachal Other cities Students Local


Residents tourism Businesses
tieups
M
PRODUCT A
Leaf Plates
R
K
E
T
4 P’s
PROMOTION
PRICE
Word to mouth
advertising.
Rs 3 Per Unit I
N
G
PLACE
Kangra district, M
Himachal
tourism tie ups. I
X
SWOT ANALYSIS
Threat
Weakness
• Organic, • Heavy demand for
Sustainable, sustainable
• Product range products, • Competition from
waste to wealth. other disposable
uniqueness,
availability of raw manufacturers.
material.

Strength Opportunities

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CONSULTANTS
FINANCIAL
ANALYSIS
FIXED CAPITAL COSTS

S.No Description Quantity Value


Rs.

1 Scissors 5 500

2 Carpet 5 1500

3 Racks ( 5 rows ) 2 1600

4 Machine 4 60000

Total 63600

FIRSTUP
CONSULTANTS
WORKING CAPITAL.
Labor cost: 53000

Material cost: 21000

Overheads cost: 3350

Rent :5000

Total estimated cost per month: 82,350

Total estimated cost per year: 9,88,200

Total investment per year: 10,51,800

Estimated revenue/year: 15,12,000

ROI: 43.75 % FIRSTUP 19


CONSULTANTS
Website Layout For Areca -
eco Concept
FIRSTUP 20
CONSULTANTS
FIRSTUP 21
CONSULTANTS
EXPANSION GOALS
 Partition plates.

 Variable sizes

 Customized products

 Online sellers

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CONSULTANTS
THANK YOU

Team Members Jaismin Kaur


Neetu Saini
Aashita Jhamb
Yatin Dhingra