CONSUMER BUYING BEHAVIOUR TOWARDES BRANDED SHIRTS

QUESTIONNAIRE

Respected madam/sir,
As a part of my project I would like to gather some information
from you which will help me in an in depth study of project. The information
provided by you will be kept confidential and will be used for academic purpose
only. I would be obliged if you co-operate with me in filling the questionnaire.

Name: ____________________________Contact no. _______________

Age: ______ Gender: ________ Department ___________________

1. When do you usually buy shirts?

a) Regular b) occasional c) Offer d) Others (Please Specify) ___________

2. How often do you go for shopping?

a) once a week b) once in 15 days c) once a month
d) once every in 3 months e) once a year

3. Where do you like to go for shopping?

a) super market b) mall c) traditional shop d) online shopping

4. Why do you purchase from here ?

a) Convenient place b) dealer acquaintance c) more discounts

d) good environment e) other_________

5. Need of branded shirts for

a) Recognition b) satisfaction c) value of money d) prise from friends

e) social capability f) others ________

6. Rank the brands according to your preferences

FORMAL BRANDS
Brands Ranks (1 to 7)
Peter England
John Player
Koutons
Arrow
Raymond
Provouge
Park Avenue

CASUAL BRANDS
Brands Rank (1 to 10)
Levi’s
Tommy Hilfiger
Numero Uno
Pepe Jeans
Nike
Puma
Mufti
Killer
Lee
Polo

7. What is your expected price range of the brand of shirt you use_______________

8. How many shirts do you buy while shopping at one time?

a) 1 b) 2 c) 3 d) 4 and more e) none

9. Factors affecting your purchase decision:

Price

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

Quality

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

Design
a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

Colour

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

Material

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

Variety

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

Comfort

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

Location

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

Brand name of the company

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

Sales promotional activities

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

10. What are the types of fabric do you prefer most?

a) Cotton b) Polly cotton c) denim d) silk e) other_____

11. Who accompanied you while shopping?

a) Family b) Friends c) colleagues d) Others (Please Specify) _________

12. From where do you aware about clothing brands?

a) T.V. b) Shopping mall c) Posters d) Newspaper or

Magazines e) others ______

13. Do you think the advertisement of branded shirts has a major influence in your
buying decision?

a) Strongly disagree b) Disagree c) Neither disagree nor agree

d) Agree e) Strongly agree

14. Some advertisements featured the celebrities, would it has an impact on you?
a) Yes b) No

15. Would presentation & packaging of the shirt help pressurized you in your purchase
decision?

a) Yes b) No c) May be

16. Will you intend to purchase the same brand that you have previously purchased?

A) Yes b) no c) may be

17. Do you recommend brands that you have purchased?

a) Yes b) No

Thanking you for spending your valuable time