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Christopher M.

Vollmer
1594 South Oakdale Square Drive • Bloomington, IN 47403 • (812) 454-8315
christopher.vollmer2@gmail.com • vollmeradvertising.weebly.com

Education
Indiana University – Bloomington; Media Bachelor of Arts, Advertising
Concentration, Advertising Strategy and Persuasion Specializations
▪ Graduation Date: May 2018
▪ Marketing Minor through the Kelley School of Business
Work Experience
Hanapin Marketing, Production Associate (June 2018 – June 2019)
▪ Collaborated on five small teams to execute pay-per-click initiatives as
directed by team leads for ecommerce and lead-generation XL-
enterprise and enterprise-size accounts.
▪ Managed and grew two small business accounts, which involved bid
and budget management, client communication, routine optimization
execution, audience research, keyword and negative keyword research
and implementation, and strategy implementation.
▪ Produced daily, weekly, and monthly reports for accounts I supported
and exclusively managed.
▪ Published articles for Hanapin’s blog, PPCHero, which garnered over
1,500 views.
Hanapin Marketing, Intern (January 2018 – April 2018)
▪ Collaborated with a small team to compile pay-per-click ad reports,
complete bid changes, write and test ad copy, and research keywords
for account expansion.
▪ Completed specialized projects dealing with campaign tracking and
budget projection while communicating with my team in order to select
the best strategies and maximize return.
Daniel Knight Studio B Photography, Intern (May 2017 – August 2017)
▪ Managed Facebook and Instagram social media accounts and
accumulated over 1,800 likes across posts on both accounts.
▪ Coordinated a restructured business model to increase revenue and
generate new clients.
Organizations
Bloomington Ad Club
Previously a member of the National Student Advertising Competition
team, which competed against other participating universities to create
an entire marketing plan and present it to the representatives of a
corporate client.
Honors/Awards
Eagle Scout with Boy Scouts of America (May 2012)
Skills
▪ Microsoft Office Suite
▪ Google Ads Platform
▪ Microsoft Advertising Platform
▪ Ninjacat and Optmyzr Reporting Platforms

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