Streamlyn Academy Digital Marketing Course Description

Basics
 Evolution of Internet
 Overview of Marketing
 What Is Digital Marketing
 Evolution of Digital Marketing
 Channels of Digital Marketing
 Marketing in The Digital World
 Global Trends in Digital & Annual Spend
 Digital Channels-Paid, Owned and Earned
 Job Prospects in Digital Marketing
 Device, Browser, Cookie
Web Hosting & Blogging
 Domain
 Website Creation
 Web Hosting
 Blogging
 WordPress
Data Analytics
 Landing Page Optimization
 Sitexml
 Heatmap
 Keyword Strategy
 Google Analytics
 Alexa
 Similar Web
 SEMRUSH
 Majestic
  AHrefs
Advertisement Metrices
 Impressions
 Clicks
 CTR
 Conversions
 Attribution
 User Engagement
Data Tracking and Behavioral Analytics
 User Behavior
 User Tracking
 Pixel Types & Tracking- All About Pixel
 Google Tag Manager
SEO And Search Engine Marketing
 Search Engine
 Indexing
 Deep Web
 HTTP Vs FTP
 robot.txt
 Meta Tags
 SEO
 Site linking
 Backlinking
 SEM
 PPC
 Google Keyword Planner
 AdWords
Promoting and Monetizing Web-Sites and Mobile Applications
 AdSense
Multiple Marketing Channels
 YouTube Channel & Monetization
  Affiliate Marketing
 Email Marketing
 Content Marketing/Paid/Unpaid
 Social Media Marketing/Management
 Online Reputation Management
Digital Advertising Channels
 Display
 Mobile
 Video
 Text Ad
 Creatives
Managing A Campaign
 Campaign Management
 Account Management

Extra Skill Set Provided to Students

 Web Site Designing using HTML.
 Basic HTML Tags
 Creating Lists
 Creating Table
 Images in HTML
 Making a web page responsive
 Meta tags in HTML
 Forms
 Hyper references
 Cascading Style Sheets
 Basics of Java Scripts
 Event Handling in HTML
 Optimizing HTML web pages
 Interview preparation
 Preparing your CV
  Mock Interviews
 Presentation skills

 Communication Skills
 Excel for reporting
 Using Excel
 Functions in Excel
 Aggregate functions
 String functions
 Mathematical Functions
 Pivot Table
 VLOOKUP
 HLookup
 Linking worksheets

Contact no: +91 9883790299 Website: academy.streamlyn.com

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