According to research, customers at convenience stores typically purchase packaged beverages, snacks, candy, and ready-to-eat foods. Students are satisfied by the availability of items they need, WiFi, and seating areas, but some feel food is frozen or prices are too high compared to supermarkets. The document recommends further research into student behaviors and satisfaction levels at convenience stores near schools to identify factors that attract students and inform recommendations around services, prices, and new products.
According to research, customers at convenience stores typically purchase packaged beverages, snacks, candy, and ready-to-eat foods. Students are satisfied by the availability of items they need, WiFi, and seating areas, but some feel food is frozen or prices are too high compared to supermarkets. The document recommends further research into student behaviors and satisfaction levels at convenience stores near schools to identify factors that attract students and inform recommendations around services, prices, and new products.
According to research, customers at convenience stores typically purchase packaged beverages, snacks, candy, and ready-to-eat foods. Students are satisfied by the availability of items they need, WiFi, and seating areas, but some feel food is frozen or prices are too high compared to supermarkets. The document recommends further research into student behaviors and satisfaction levels at convenience stores near schools to identify factors that attract students and inform recommendations around services, prices, and new products.
- According to the research, when coming to convenience store, customers
usually buy + Packaged beverages (including soda, water, energy drinks, etc) + Confectionery product (candy, jar) and gum/mint products + Packaged snacks, sweet bread... +Ready-to-eat/packaged-to-go foods + Learning tools Satisfied Unsatisfied Have what they need (beverage, Food in stores is frozen and not food, etc.) tasty Have wifi and seats to relax, Some items have price that are study or have meal for breakfast, higher than supermarkets or luch (rice, noodle, hot pot,...) groceries Have diversity stationeries for Sometimes stores haven’t students enough seats for them Wifi network is less connection and narrow space.
- Convenience stores in front of trading words or holes
- Space rent at schools Each objectives need detail infornation - Investigating the student's behaviour + coming to convenience store, customers usually buy + Satisfied and Unsatisfied - Identifying as factors that attracting students more + Near school is convenient for students + wifi and seats to relax + diversity stationeries for students - Recommend about services, prices, some new products, or discount for students + Some items have price that are higher than supermarkets or groceries
- Investigating the satisfaction of students when using convenience stores