TARGET PERSONA

Age: 12 – 60
Social Status: Student, Employees, Parents, Elders
Gender: Male & Female
Allowance / Income: 100 – 15,000

Food Interests:
Students – Affordable, Tasty, Worth the price or even more and aesthetically looking
Employees – Affordable, Tasty, Convenient and Worth the price or even more
Parents – Affordable, Tasty, Convenient, Worth the price or even more, healthy
Elders – Affordable, Tasty but not that salty, Soupy, Healthy, Easy to eat and Worth
the price
 TARGET PERSONA

Products and Service that they consume:

Students – Value Meals, Unli Meals, Samgyupsal, Chicken Wings, Sizzling, Beverages
Employees – Value Meals, Unli Meals, Samgyupsal, Chicken Wings, Sizzling,
Beverages
Parents – Value Meals, Sizzling, Lutong Bahay
Elders – Value Meals and Lutong Bahay
 TARGET PERSONA
What are their challenges and needs:
Student – Most of students doesn’t have large amount of allowances so when it
comes to selecting food they want something affordable yet has good quality there
also some student who has good allowances so when it comes to selecting food they
are picky but most likely they love appetizing foods.
Employees – As much as possible they want affordable and worth it foods especially
if their wages are not that high but just like some of students they also want
appetizing looking food
Parents – Affordability is really important to them and they also prioritize eating
foods that is healthy since they have a lot of responsibility
Elders – They are very picky but its understandable since some food may cause
something to their health but most of the time they prefer soupy foods.
 Consumer Journey

Factors can drive the customer for searching information about the product:
Curiosity
Lack of knowledge about the product
Unpopularity
Interest

Where do the target persona go for information:

Internet
Vendor/Seller itself
Customers that also consumes the same product
 Consumer Journey

How do they react with potential vendors: How do they make decisions:
Talkative Reviews
Interactive Price and value of the product
Curious Influence/Recommendations
Full of questions Convenience
Observant

Different stages in their purchase product

Think for something new to eat
Search
Buy for take out / Eat & Pay
Go home
 VALUE PROPOSITION

“A mystery unpopular food introduced with quality, affordability: a flavorful

pancit bato that anyone can enjoy”