Points Consumer statement Needs statement

Texture - The texture need to be the same as normal pasta. So it needs to be Pasta with al dente texture
soft, but not to be soft. Just the same as normal pasta. What can we provide?
- It shouldn't be grainy and preferable as close to normal pasta as it can - Wheat and fibre content will make the texture of
be. pasta is soft
- soft, not chewy pasta with taste as normal pasta
Taste - it doesn’t matter if it is a little bit different. The pasta has plain taste and flavour
- I wouldn't mind an added flavour given by fruit peel as long as it is not What can we provide?
too strong - The fibre from fruit pulp and peel wouldn’t give
- If it has taste of fruit, it shouldn’t be strong significant taste and flavour because it is already
- It doesn't matter much, I will welcome some new flavours but still extracted into fibre flour
must stay close to pasta flavour.

Claim - I don't look much into claims,but it should have high in fibre and Vegan and high in fibre claims
protein. What can we provide?
- I am a vegan, so I hope it can provide vegan pasta - Fista contains no egg or any animal product in the
- Vegan would be the most important claim for. I’m vegetarian but I’m ingredients
trying to limit the consumption of animal products to the minimum. - Fista incorporate 6g fibre in every 100g of the pasta to
- For me the claims are not very important. However, out of these have high in fibre claim
claims, high in fibre would be the most important.
- Not really important is vegan. I think high in fibre, low in sugar, low in
fat are important. I don’t care if the GI is high.
Eco-friendly - I would like to see that the product is made from waste on the Putting the ‘made from fruit pulp and peel waste’ label on
label package the package
- I would be more interested in the product if I know it is made out of What can we provide?
waste products - Label with information that Fista is made from fibre
- I would want to know that the fibres are coming from the extracted from fruit pulp and peel waste
fruit/vegetable juice waste products.

Packaging - I would like to see the product. Because it is a ‘new’ product, I want The package is designed as see-through, made from eco-
to see what I’m eating. friendly material, and user friendly design
- I would like to see it through the package to have an idea of how it What can we provide?
looks like - The package is see-through
 - easy to lock package - Made from recyclable plastic
- I prefer sustainable packaging - The package is a box with easy-to-close lid
Looks - It would be good as long as the dye used is natural and the color is Pasta is dyed with natural food dye
not too intense What can we provide?
- I like idea of colourful pasta if the colour comes naturally from - Natural food dye
ingredients from which the pasta is made
- it will be interesting, but only with natural color
 6g of Normal
Information Easy- Whole
House of Wheat High- No animal- fibre See- fresh
about food- Recyclable to- Natural wheat Eggless
Quality and fibre quality sourced per through pasta
waste the plastic close food dye fresh pasta
Fista content fibre ingredients 100g package (with
product use lid pasta
pasta egg)
Al
dente/soft ○ ○ + + +
texture
Plain taste
and ○ + + +
flavour
Vegan
claim ○ - - +
High-in-
fibre claim ○ - + -
Eco-
friendly
product
label ○ - - -
(made
from juice
waste)
See-
through ○ ○ + + +
package
Eco-
friendly
material ○ - - -
package
Tight and
easy-to-
close ○ - - -
package
Colourful ○ - - -