INTRODUCTION

ABOUT EVENT :-
“Dil di awaaz” , a musical event, will be organized on 6th april 2019 in haveli heritage,
jalandhar. The singer for the night will be gurdas maan. The main aim of this event is promoting
the punjabi folk music. Target audience for this event is age group of 16 and above. Which is
ranging from the students to the old age people of punjab and expected audience in this event is
about 2600.

ABOUT SINGER :
Gurdas maan is an indian singer, songwriter, choreographer and actor mainly associated with
punjabi music and films. He is considered one of the most notable figures in punjabi music.
 PLANNING

GOALS -
 We are going to organise a music concert named “ Dil Di Awaaz”

 We are organising this event to promote the folk music of Punjab

 Target audience : Age group 16 and above

 Our mission is to entertain people and promote folk music

STRATEGY
 Get support from local radio stations

 Get funds from selling of tickets and sponsors

 Plan an eye – popping decoration

 Plan an effective promotional approach

PLAN
 Date - 6th April 2019

 Timing - From 8 Pm To 11 Pm

 Venue - Haveli Heritage, G.T Road , Jalandhar (Punjab)

 Performer - Gurdas Maan

 BUDGETING
Budgeting is the process of creating a plan to spend your money. This spending plan is called a
budget. Creating this spending plan allows you to determine in advance whether you will have
enough money to do the things you need to do or would like to do.

This is our budget for the event “Dil Di Awaaz”.

TOTAL BUDGET - 31 LAKHS

 Cost of venue – 6 lakhs

 Budget for singer – 15 lakhs

 Security – 2 lakh

 Promotional activities – 2.5 lakh

 Sound – 1.5 lakh

 Safety equipment’s – 70,000

 Lighting cost – 1 lakh

 Decorations – 1.5 lakh

 Chairs rent – 10,000

 Miscellaneous expenses – 70,000

 FINANCIAL SOURCES

SOURCE AMOUNT

Title sponsor (ADV CO.) Rs. 12 Lakh

Co. Sponsor ( Radio Mirchi) Rs. 3 Lakh
Ticket Selling
 Vip ticket (200*1600) Rs. 3.2 Lakh
 Normal ticket (2400*1100) Rs. 26.4 Lakh

TOTAL Rs. 44.6 Lakh

 MARKETING
Marketing is the action or business of promoting and selling products or services, including
market research and advertising.

We have decided the following ways for marketing of our event

 RADIO ADVERTISING BY :RADIO MIRCHI IN EVERY 2 HRS

 HORDING TO BE PUTTED -

 5 Hording In Phagwara

 8 Hording In Jalandhar

 10 Hording In Ludhiana

 12 Hording In Amritsar

 7 Hording In Bathinda

 9 Hording In Patiala

 NEWSPAPER ADVERTISEMENT IN –

 Punjab Kesari

 Dainak Bhaskar

 Punjabi Tribune

 Jag Bani

 Ajit

 ONLINE ADVERTISING BY -

 Facebook

 Instagram

 Online Ads On Youtube

 HUMAN RESOUCE
Human resources is used to describe both the people who work for a company or organization
and the department responsible for managing resources related to employees

PARTICULAR NO. OF PEOPLE

Show Host 02
Security
 At Entrance 06
 Inside The Venue 30
 At Parking 06

Decorations 20
Health Services
 Doctor 02
 Nurses 04

Advertisement 50
TOTAL 120
.
 SAFETY AND SECURITY

 Each entrance would be having 2 walk through metal detector.

 6 persons at entrance : 2 persons at each entrance for checking.

 30 persons inside the venue: Each person with the gap of 10mtr inside the venue, these
people are to keep the check upon the audience.

 6 persons at parking : 4 persons are for guiding the people

2 persons at the entrance of the parking
 We would be having 4 fire extinguisher inside the venue.

 2 ambulances for emergency purpose, each ambulance would be having 1 doctor and 2
nurses.

 1 fire brigade outside the venue.

BANNER OF OUR EVENT