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Swisscom Ltd
Group Environmental Management
GMS-GEM
CH-3050 Bern
However, the rapid pace of technical development also has its drawbacks: The life cycles of end user
equipment are becoming shorter and shorter. New developments are replacing equipment that is in
principle still in perfect working order. This produces more waste on the one hand, and increases the
consumption of resources in production on the other. Furthermore, the use of the new technologies
requires extensions to the network infrastructure systems, which also use resources.
Jens Alder
President and CEO
Further information:
ETNO Environmental Charter: http://www.etno.be/charter_text.html
öbu Homepage: http://www.oebu.ch/neu/index1.htm
Bluewin
For about four years now, Bluewin has been offering a comprehensive Internet service for residential and
SOHO (small office/home office) customers. In the rapidly growing online market, Bluewin is positioned as an
intermediary between consumer needs and business offerings.
Bluewin presents comprehensive information and content on different subjects, such as news, sport,
finance, chat, telecom directories, music, games, cinema, TV, etc., using a well-structured Internet portal.
For additional content, Bluewin relies more on co-operation with professional partners and so is constantly
increasing the value added it offers to its customers. A good price/performance ratio, simple installation,
consistent user-friendliness and the constant product innovation are the building blocks of the success
Bluewin has achieved since its launch in 1996. In 1999, Bluewin customers spent around 30 million hours on
the net. At the end of June 2000, Bluewin was the leading Swiss Internet provider, with over 500,000
registered access customers and over 40 million pageviews per month.
Bluewin Homepage: http://www.bluewin.ch/index_e.html
HostCenter
With HostCenter, a new service from Bluewin, it is possible to have a web presence without an independent
infrastructure. Need-oriented hardware and software solutions are available here, including all the services
required for the smooth operation of websites.
Connecting a server to the Internet is expensive and requires a great deal of know-how. HostCenter opens
up a new approach that makes it possible for every customer to transfer data onto a Bluewin server.
Features on offer range from memory capacity of any size, through e-mail services, multimedia support and
e-commerce, to database access. Altogether, eight different hosting offers are available to residential and
business customers.
Host Center page: http://hostcenter.swisscom.com
GLOBE
Commitment of Swisscom to a world-wide school and environmental project
Environmental management in a company cannot be viewed separately from its business activities. The more
deeply integrated it is, the better.
Business activities are guided by a management system. The environmental management system forms an
additional tool within this management system. It enables Swisscom to continually improve its environmental
performance in a way that takes both ecological and economic requirements into account, to achieve the
best possible results for the combined interests of environment and company.
1. Environmental requirements
The environmental requirements are all recorded and evaluated: from the legal provisions to the wishes of
customers and employees. The environmental aspects relevant to Swisscom are also included, as well as all
environmental risks.
2. Environmental enabling
Important prerequisites must be in place before the environmental requirements can be met. These include
the environmental policy and strategy, approval of the environmental programmes, and also environmental
communication and training.
3. Environmental performance
Environmental measures take concrete shape here: implementation includes carrying out environmental
projects, monitoring them, making measurements and checking on success as well as implementing
corrective action and extraordinary emergency measures (for unbudgeted activities).
ENVIRONMENTAL REQUIREMENTS
Environmental policy/
Environmental aspects
F1 General group guidelines
Legal
requirements F2
ENVIRONMENTAL ENABLING
Requirements of
interested circles F3
Environmental policy and
Emergency preparedness environmental strategy B1
and response F4
every 3
years
Fields of action/ Environmental programmes /
Priorities Approval
F5 B2
Communication
B3
ENVIRONMENTAL PERFORMANCE
Elements of environmental
programmes / Projects L1
Monitoring
and measurement L2
Results
Nonconformance, corrective
and preventive action L3
Extraordinary emergency
measures L4
Organisational structure
Operational control
S5 and responsibility S1
UMS documentation
Environmental management S2
system audits S6
Document
Control S3
Records
Management S4
review S7
Ground/Buildings
Accidents Consumption of raw materials
Importance:
Swisscom's environmental ratios are more than just statistics:
– They clearly establish which environmental aspects are relevant to the company.
– They reflect the year-on-year changes and demonstrate Swisscom's environmental performance.
– They form a basis for informing and motivating the employees.
– They form the basis of external communication on environmental issues.
– They enable benchmarking with other companies.
System boundaries:
The environmental ratios listed apply to the geographical radius of operation of Swisscom Switzerland. The
time period covers 1997/98/99.
→ Swisscom annual report (Company profile)
Methodology:
The environmental ratios are established in accordance with the environmental aspects relevant to Swisscom
(according to ISO 14004 and 14031).
“Environmental impact points (EIP) are used as a general measure of damage creation. For CO2 emissions
and energy consumption, these amount to:
1 g CO2 = 0.2 EIP (BUWAL SR 297)
1 MJ = 1.0 EIP (BUWAL SR 297)
200000 3500000
CHF / CO2 Tonnes
3000000
160000
2500000
CHF /TJ
120000 2000000
80000 1500000
1000000
40000
500000
0 0
1997 1998 1999 1997 1998 1999
Swisscom examines the (environmental) books once a year and defines key points for the environmental
strategy on an annual basis. The direction of the environmental programmes is determined on this basis.
Focal point 1999: Reduction of environmental risk, conservation of energy and raw materials
Focal point 2000: Incorporation of environmental aspects in the products
Focal point 2001: Implementation of environmentally friendly services
In addition to the general environmental focal points, Swisscom also pursues long-term quantitative
objectives to reduce energy consumption.
By the end of 2000, the following energy conservation objectives should have been reached in relation to
the base year 1995:
14000
120 12000 6000
100 10000 5000
CHF
recycled
80 8000 4000
white
60 6000 3000
40 4000 2000
20 2000 1000
0 0 0
1997 1998 1999 1997 1998 1999 1997 1998 1999
80
600000
(millions)
60
400000
40
200000 20
0 0
1997 1998 1999 1997 1998 1999
500
Lifts 1% 32%
400 50
40 Radio
GWh
40000 80%
300 district heating
30000 60%
200 gas
20000 40%
100 heating oil
10000 20%
0 0 0%
1997 1998 1999 1997 1998 1999 1997 1998 1999
MJ / CHF (millions)
30000 80
250
km (millions)
Terajoules
200 60
Diesel
20000
150 40
Petrol
100 10000
20
50
0
0 0
1997 1998 1999 1997 1998 1999 1997 1998 1999
Emissionen in die Emissions into the air: NOX Emissions into the air: SO 2
L u f t : C O2
80 35
40000 30
60
Tonnes
25
Tonnes
38000
Tonnen
20
36000 40
15
34000
20 10
32000 5
30000 0 0
1997 1998 1999 1997 1998 1999 1997 1998 1999
Telecom
waste
Other
waste
0.10
0.05
0.00
1998 1999
Figure 1. Schematic of a model with small cells at a distance of 2km or micro cells at a distance of 500 m (in
the model, twice as many stations were used as are shown here).
Figure 2. Result for the network capacity and the average immissions (field strength) for small and/or micro
cells.