NTT DoCoMo, Inc.

http://www.nttdocomo.co.jp/english/index.shtml

For communications regarding this report

NTT DoCoMo, Inc. Corporate Citizenship Office
Sanno Park Tower, 11-1, Nagata-cho 2-chome
Chiyoda-ku, Tokyo, 100-6150 Japan
Phone: +81-3-5156-1440
Fax: +81-3-5156-0301
E-mail: eco@nttdocomo.co.jp
The DoCoMo homepage for environmental
conservation and social contribution
http://www.nttdocomo.co.jp/corporate/eco/

Action guidelines for

environmental protection in the 21st Century
I“M-stage,” “M-stage music,” “M-stage visual,” “FOMA,” the “FOMA” logo, “i-mode,” the “i-mode”
Printed on 100% recycled paper.
logo, “QUICKCAST,” “DoPa,” the “DoPa” logo, “Mobile Ark,” “mopera,” and “sigmarion” are all
registered trademarks of NTT DoCoMo This Environmental Protection Activity Report uses
I“e-billing” and the “M-stage” logo are trademarks of NTT DoCoMo 100% recycled paper and is printed using soybean
I“Moppet” is a trademark of NTT East and NTT West oil-based ink and dry offset.
 I n d e x
Interview with the President . . . . . . . . . . . . . . . . . . . . . . . 1
Environmental Impact and Contribution . . . . . . . . . 4
Environmental Contribution in the
Course of Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
DoPa: Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
M-stage: Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Image Distribution: Case Study. . . . . . . . . . . . . . . . . . . . 9
FOMA: Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Reducing Environmental Impact in
Business Operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Collecting and Recycling Mobile Phone
Handsets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Reducing Waste and
Conserving Paper Resources . . . . . . . . . . . . . . . . . 14
Preventing Global Warming . . . . . . . . . . . . . . . . . . . . . . 16
Research and Development . . . . . . . . . . . . . . . . . . . . . . 18
Environmental Management System. . . . . . . . . . . . 20
DoCoMo’s Environmental Charter . . . . . . . . . . . . . . . 20
Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
NTT DoCoMo, Inc. Environmental Policies . . . . . . 22
Environmental Conservation Activity
Promotion System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Environmental Objectives and Results. . . . . . . . . . . 23
Complying with Laws and Regulations . . . . . . . . . . 24
Environmental Auditing . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
PCB Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Educational Awareness and Training . . . . . . . . . . . . 25
Green Purchasing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Obtaining ISO 14001 Certification . . . . . . . . . . . . . . . 25
Environmental Accounting. . . . . . . . . . . . . . . . . . . . . . . . 26
Environmental Communication Activities . . . . . . 28
Activities to Conserve the Natural
Environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Regional Clean-Up Activities . . . . . . . . . . . . . . . . . . . . . 29
Events and Seminars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Releasing Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Internal Environmental Communications. . . . . . . . . 31
Donations and Contributions. . . . . . . . . . . . . . . . . . . . . 32
Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Survey Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Forging Better Relations with Society. . . . . . . . . . . . 34
Environmental Performance Data . . . . . . . . . . . . . . . 36
History of DoCoMo’s Environmental
Activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Overview of Activities in Fiscal 2002 . . . . . . . . . . . . 39
Corporate Outline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Interview with the President
Editorial Policy Pursuing Possibilities:
The NTT DoCoMo Environmental Protection Activity Report openly
discloses all the information expected of a fully accountable corporate MAGIC and DREAMS
citizen and member of the global community. While the report for fis-
cal 2002 included information relating to only to DoCoMo and the
eight DoCoMo Group regional companies, the fiscal 2003 report
additionally covers the 36 consolidated DoCoMo subsidiaries.
The mobile communication services provided by DoCoMo conserve
environmental resources by improving efficiency in the flow of people
and things. The efficiency enhancements attained through information
services such as DoCoMo’s are vital to the creation of a sustainable
society. This report includes descriptions of specific environmental
conservation activities and pertinent business activities specifically tar-
geting reduced environmental impact. Readers will also learn of the
environmental contributions of DoCoMo Woods and other communi-
cation activities undertaken both in and outside of the company, as well Keiji Tachikawa
as the various efforts underway at DoCoMo branches and subsidiaries. President and CEO
The website listed below is another good source of information on NTT DoCoMo, Inc.
DoCoMo’s environmental conservation and contributions to society,
designed for perusal in conjunction with this report. The English ver-
sion of this environmental report is available in downloadable form.
The DoCoMo homepage on environmental conservation and social
contributions
http://www.nttdocomo.co.jp/corporate/eco/ — How do mobile communication information The three basic policies set forth in the DoCoMo Environ-
technologies (IT) relate to environmental problems? mental Charter are linked to three concepts that underpin our
Improvements in this Year’s Environmental Protection Activity
IT and mobile communication services have both expanded business expansion, namely, “Multimedia,” “Ubiquitous net-
Report
This year’s report is the first to compile and present various data from dramatically over the past decade. Services that once catered working,” and “Globalization.” In the future we hope to pro-
the 36 consolidated DoCoMo subsidiaries. The format, design, and to limited markets now make up a vital infrastructure for soci- pose new lifestyles and ways of doing business that reduce
content of the report have also been improved to reflect the com- ety, and this growth has translated into an increase in the our environmental impact while realizing those three con-
ments and suggestions from readers in earlier years. consumption of energy and resources in the telecommunica- cepts. This is the best course of action, I believe, for actually
To more precisely convey DoCoMo’s own views on the proactive tions industry. In the wider context of society as a whole, realizing a sustainable society.
environmental efforts the company has been undertaking, the “Message however, mobile communications and IT are reducing the envi-
from the President” has been replaced with an “Interview with the ronmental impact, and they will do so increasingly in the future.
President” — a Q&A style discussion arranged by the Corporate This reduction in environmental burden comes in many — You just mentioned the frequently touted ideal of
Citizenship Office, the office responsible for this report. The contents
forms. The most obvious example is the reduced need for the a sustainable society. What are some of the issues
of the report have also been rearranged by moving sections that for-
movement of people and materials. The ability to exchange involved in realizing one?
merly appeared under the heading “Fulfilling Corporate Responsi-
bilities” in last year’s report to separate sections under three different information via mobile, multimedia technologies reduces the Global warming prevention and the reduction of waste are
headings: “Reducing Environmental Impact in Business Operations,” need for journeys by automobiles, which in turn reduces the certainly major issues. Global warming and waste have
“Research and Development,” and “Environmental Management System.” emission of greenhouse gases such as CO2. Another example already inflicted great harm to the environment, and no busi-
1
While this report generally refers to our organization as “DoCoMo,” is the introduction of mobile multimedia to inventory control, ness organizations can afford to ignore them. DoCoMo is
the term “DoCoMo Group” is also used in some places. When which saves resources by streamlining both production and tackling these issues by curbing the growth in its power con-
describing the activities of a single company within the Group, this distribution. sumption as business operations expand and collecting and
report uses the name of the company itself. Environmental progress hinges on the commitment of indi- recycling used mobile phone handsets and related hardware.
About this Report viduals to reduce environmental impact in their immediate sur- The realization of a sustainable society will also hinge on
Companies covered NTT DoCoMo, Inc. and its 36 consolidated roundings, as well as the commitment of society to reduce efforts taken on an individual basis. Individuals and companies
subsidiary companies environmental impact on a macro level by developing ideal must take the initiative and act independently. While no single
Time period April 1, 2002–March 31, 2003 infrastructures. In the course of its business activities, DoCoMo path of action will lead us to a sustainable society, we can ulti-
Scope Case studies of DoCoMo mobile communi- carefully considers its important role as a corporate citizen mately succeed by cultivating a strong sense of the issues
cations services that contribute to environ- with control over a large share of the mobile communications and taking appropriate action as individuals.
mental conservation, as well as information industry.
on the company’s activities specifically tar-
geting reductions in environmental conserva-
tion and reductions in environmental impact.
— How did DoCoMo’s environmental conservation
Published August 2003 — What are some of the concrete policies adopted by activities progress in fiscal 2002? What is your
Scheduled release DoCoMo to tackle environmental problems? outlook for the future?
of next edition July 2004 The business activities of our company, particularly our heavy DoCoMo takes a dual approach to conserve environment
use of energy, have considerable impact on the environment resources: reducing the environmental impact of its business
NTT DoCoMo Environmental Logo at all levels. From the very beginning our management has activities, and taking actions directly within the environment
recognized the importance of addressing environmental prob- through programs such as DoCoMo Woods.
lems in enduring ways. In June 1999, we established the The reduction of environmental impact is mainly achieved
DoCoMo Environmental Charter (described on page 20), a by conserving energy, recycling waste, and reducing waste
Earth ...............Global
Radio waves....Communication
declaration of our commitment to help construct a sustainable generation. DoCoMo’s energy conservation efforts are mainly
Leaf .................Nature society while shaping our own business activities into forms focused on our networks and base stations. In spite of the
highly amenable to the global environment. steady decreases in the amount of power consumed per sub-
These three keywords symbolize
DoCoMo’s environmental conservation
activities.
 Interview with the President

scriber contract, the increases in
subscription phone contracts and
the construction of new facilities
for new services still prevent us
from curbing the increases in
electrical power consumption by
the desired margin within the
Group. This calls for renewed
efforts in energy consumption,
and DoCoMo will continue devel-
oping newer energy conserva-
tion technologies to this end. An
example of progress can be
seen in the power consumption of mobile phone handsets,
which today consume only 1/40th as much power as they did
in 1992.
Part of our resource recovery efforts involve the combined
tasks of reducing waste and recycling the resources used in
mobile handsets. In fiscal 2002 we recovered 9.08 million
handsets. Though this represents a decrease from the fiscal
2001 level, we achieved 100% recycling of the items recov-
ered. Another category of materials to be recovered are the
wastes generated by the construction of base stations and
Another important task is to inculcate our environmental
aims and awareness amongst our own ranks, our employees
and other stakeholders, through communication activities. At
every turn we work to do this, especially through the publica-
tion of written reports. DoCoMo will also continue to serve
society through various policies targeting environmental con-
tribution, such as its DoCoMo Woods program.
— How do you envision the growth of DoCoMo in the
days ahead?
As facets of our long-running mission of “Creating a New
Communication Culture,” DoCoMo took steps in 1998 to for-
mulate two new frameworks for fulfilling its corporate ideals:
DoCoMo’s 2010 vision “MAGIC,” a set of five themes tar-
geted for practical implementation, and DoCoMo’s “DREAM,”
a set of action guidelines to realize those five themes. Industry
commentators often contend that our mobile communications
has entered a stable period with limited expansion potential.
In rebuttal, DoCoMo contends that wide-ranging business tar-
gets can and will emerge if we remove the constraints of tradi-
tional mobile telephony and embrace the concept of mobile
multimedia depicted in our 2010 vision “MAGIC.”
Another point to consider is the route for expanding mobile
industry agree that third-generation services will begin in
earnest. When DoCoMo more fully realizes its concepts of
“Multimedia,” “Ubiquitous networking,” and “Globalization” as
the axes of its business development strategy, the market will
awaken to these third-generation services. This will generate a
strong demand for diversity in non-voice content such as text
and images.
We will also be witnessing the debut of multimedia com-
munication technologies with extremely high capacities and
transmission speeds into the realm of mobile media. When
these technologies appear, more and more of the communi-
cation tools in use will adapt non-voice communication func-
tionality involving exchanges from device to device, including
Expanding Businesses that Help Conserve the Environment
Text data
(mail)
household appliances. This is all part of the “ubiquitous net-
working” that DoCoMo foresees and targets: an age of ubiq-
uitous communication for anything that moves.
The international roaming service launched by our com-
pany in June 2003 is the first DoCoMo service on a network
operating outside Japan on a global scale. This has strength-
ened and broadened our cooperation with partner companies
and heightened our global presence.
This IT revolution now impacting our lives also brings
opportunities to change society. In developing our mobile
communications networks and services, we at DoCoMo are
working to build an infrastructure that will underpin the sus-
tainable society of tomorrow.
Within Japan Ub
and abroad iq
ui
(FOMA) t

n
io

ou
at
the installation of facilities. DoCoMo is effectively handling this multimedia. In my opinion, the real growth will come through

s
z

Ne
recovery effort by introducing a thorough waste manifest increases in traffic rather than growth in the number of sub-

ali
b

tw
voucher system and promoting reuse and recycling within the scriber contracts. The expansion will occur not just in the

Glo

ork
DoCoMo group. “person-to-person” voice communication prevalent today, but
Internet
DoCoMo is also making steady progress in reducing office also “person-to-device” and “device-to-device” non-voice

ing
(i-mode)
waste, conserving energy in offices, and introducing low- communication in the future. Reducing environmental impact
Music
polluting vehicles. (M-stage music) Remote monitoring
of facilities
Perhaps the most tangible contribution we pass on to the (DoPa)
environment comes from the services we offer via mobile mul- — What developments do you foresee in the mobile
2 Environmental 3
timedia technologies. DoCoMo has heightened efficiency levels communications industry as a whole?
in many segments of society, particularly with respect to the To begin with, I think fiscal 2003 will be a breakthrough year Issues
movement of people and materials (described on pages 6–11). for the mobile communications industry. Most people in the Picture images
(M-stage visual)
Vehicle movement
monitoring
Video phones (DoPa)
(FOMA, PHS)

The Five Pillars of DoCoMo’s 2010 Vision DoCoMo’s Action Guidelines

Parking lot
information
Mobile Multimedia Driven mobile multimedia Dynamics Drive Change
(DoPa)

Anytime, Anywhere, Anyone At any time, to any location,

for any individual Relationship Broaden the circle of communication

Global Mobility Support Support on a global scale Ecology Conserve the environment
Multimedia

Integrated Wireless Solution
Customized Personal Service
Wireless technology solutions Action Begin with action
Multimedia
I Reduce the movement of people and materials
Personalized support for
crucial information Multi-view Adopt a broad outlook and
long-term approach Ubiquitous Networking I Reduce the use of energy and raw materials
I Reduce greenhouse gases and air pollutants
Globalization
 Environmental Impact and Contribution

OUT
•Packing
• Energy materials, etc.
• Construction •Used mobile
In providing our mobile communications services, materials OUT IN handsets, etc.
DoCoMo assumes responsibility for the telecommu- • Switching • Industrial
OUT equipment waste
nications infrastructure of the community. DoCoMo •Energy • Cables
•Industrial (scrap metal,
remains ever conscious of its important role in waste
• Energy waste plastic)
reducing the environmental impact of its business IN •CO2 IN • CO2
activities and mitigating the environmental burdens
Customers
imposed by our business activities.

Main Input Main Output

OUT

IN P.18 P.14, 16, 17

Research and Transmission

Development Facilities
gs
erin
Off
ice
S erv
and
d uct
Pro

DoCoMo Comeback

P.12

DoCoMo Comeback Campaign

4 5
P.21 Green Procurement Guidelines

INPUT
Aggregated Input
IN

Item FY 2002
Business Offices Sales Energy Electric (MWh) 1,896,305
s
d uct Fuel (kL) 3,249
Manufacturers Pro P.14, 15, 16, 17 P.15, 16 Gas (1,000 m3) 10,215

Water Supply (1,000 m3) 614

Reused (1,000 m3) 29

Product Manufacture Paper (t) 35,327

OUTPUT
Aggregated Output
OUT

Item FY 2002
IN IN IN • General waste
• Raw • Promotional • CO2 Greenhouse gases CO2 (t-CO2) 721,444
materials •Office supplies tools
•Office •Waste OUT Waste General waste (t) 4,936
• Energy
equipment •CO2
Industrial waste (t) 3,003
•Energy OUT
•Fuel
 Environmental Contribution in the Course of Business
The mobile communication services provided by our company are immeasurably useful
to customers in resolving the broad range of environmental issues that confront them.
The advanced data communications backed by DoCoMo’s mobile multimedia technologies
reduce the environmental impact of society as a whole.
DoPa: Case Study
Hi-BIRDTM — a remote gas monitoring and distribution system from Hitachi Oxygen Co., Ltd.
Hitachi Oxygen, a producer and distributor of liquid oxygen and nitrogen, delivers the gases it sells in special storage tanks. The
Hi-BIRD™ system uses DoCoMo’s DoPa data transmission system to remotely monitor and distribute liquid gases, providing an
easy solution for managing supply, preventing gas shortages, and improving distribution efficiency. The system has reduced
environmental impact and cut down operating costs by improving the efficiency of delivery and enabling reductions in the trans-
port frequency.
Hi-BIRD DoPa
Hi-BIRD is a remote monitoring and physical distribution sys- DoPa is a mobile data communications network based on
tem developed and deployed by Hitachi Oxygen Co., Ltd. The packet communications. Data transmitted through the net-
two main functions of the system are to remotely monitor liq- work is divided into small packets, each containing a header
uid gas storage tanks and plan out the dispatch of delivery specifying destination and control information. As data charges
trucks based on the conditions of gas stored. The liquid gas are based on the amount of data (number of packets) trans-
storage tanks are equipped with specialized sensors that mitted, this system is suited to telemetric, remote monitoring,
monitor internal gas pressure and storage levels. The system and mobile settlement applications.
checks this information every two hours, then sends gas stor-
age tank data to service centers via the DoPa packet commu-
nications service network. Delivery dispatch systems installed Implementation Results
at the service centers receive this data and analyze it together
with records on gas level fluctuations and past deliveries to The remote monitoring of storage tanks has eliminated con-
predict gas usage trends, calculate gas refill dates, and for- cerns that companies will run out of gas due to forgetfulness
mulate delivery plans. or neglect. The 24-hour remote monitoring function also
The system also provides 24-hour automatic monitoring and improves the precision of supervision.
sends measurement data to mobile handsets when necessary. In traditional gas inventory systems, empty tanks can only
be avoided if purchases are ordered well before the gas runs
out. By combining the real-time monitoring with the dispatch
planning system, the Hi-BIRD system uses synchronized data
on delivery and usage status to boost delivery efficiency.
6 Director Business Center Chief
Hi-BIRD (Remote monitoring and distribution system)
Hi-BIRD Service Center
Customer
Delivery
Past usage data accumulated via remote monitoring is used
Pressure to forecast future levels
DoPa
level sensor
Network
“Mobile Ark,”
a DoPa-based packet IData storage service
communication terminal (refill data storage, level data
storage, pressure data storage)
IBlow service
Service IExtended holiday maintenance
service
IPhone notification service for Automated calculation of
abnormal levels or pressure optimized dispatch plans
(dispatch planning system)
The improved delivery efficiency is tangibly reducing the
environmental impact of goods delivery, a growing concern
throughout all societies. The reductions in fuel consumption
and emissions of environmentally damaging CO2 are esti-
mated to have decreased environmental impact of gas deliv-
ery by some 33 percent below previous levels.
The transmission of data to mobile handset systems also
improves the effectiveness of risk management, enabling faster
response to abnormalities such as sudden drops in liquid gas
levels or increases in gas pressure.
Benefits for the Environment
The higher precision of shipping plans in the new system has
reduced the total number of deliveries by a full one-third. The
greatest benefit is reduced impact on the environment in
transport-related areas such as fuel consumption, exhaust
emissions, and traffic congestion.
Hiroshi Takaoka
Hitachi Oxygen Co., Ltd.
With recent technological advances
in our industry, the cost of produc-
ing liquid gas is now just about
the same for most enterprises. In
our efforts to reduce operating
expenses at Hitachi Oxygen, the
focus has shifted to transport, an operation that accounts for
an extremely large portion of our overall costs.
Even when liquid gas is shipped at the optimal storage
temperature of minus 196°C, vaporization inevitably results in
a 3 percent loss of gas per day. The only way to improve the
shipping efficiency is to reduce the shipping time.
The IT technologies used to manage shipment logistics
also give us the wherewithal to offer value-added services to
customers.
The round-the-clock gas monitoring capability of the Hi-
BIRD system has enabled 33 percent reductions in deliveries
and delivery costs by allowing us to deliver gas more effi-
ciently, strictly on an as-needed basis. Companies anxious
about empty gas tanks no longer have to rely on inefficient
shipments of gas far advance of actual use. In concrete
Dispatch center Exhaust gases Fuel consumption Customer
Distribution and administration by forecast
implementation
Before
implementation
After
Distribution frequency
Dispatch center and fuel consumption Increased
Service center reduced by one-third safety
Efficient distribution with Hi-BIRD
Tasks prior to implementation of Hi-BIRD
and DoPa
• To bring down costs and reduce losses in the gas
distribution process by improving efficiency
• To offer value-added service using IT technologies
terms, deliveries that previously required 30 tank lorries can
now be completed with 20. Besides providing obvious eco- 7
nomic benefits, this substantially lightens the environmental
load by reducing fuel consumption and CO2 emissions.
The advantage of adopting DoPa for our transmission
devices is the reduced communication costs. While the 24-
hour monitoring system remains active round the clock, each
data transmission is extremely small. Using a conventional
charged line, the usage fee for a single unit would be several
thousand yen per month. With DoPa packet communications,
the monthly charge drops to less than a thousand yen, and
the wireless system is much easier to install.
The increased efficiency of Hi-BIRD has also freed up per-
sonnel, allowing us to assign more people to the collection of
sulfur hexafluoride (SF6), a compound with an extremely high
global warming potential. This provides further benefits for the
environment, and allows our company to cultivate a new envi-
ronmental business.
In the future, Hitachi Sanso may begin selling the Hi-BIRD
system to gas service companies. We also may apply the
system to storage tanks for materials other than gases, such
as petroleum and milk. If 3,000 tank lorries are operated
throughout Japan, for example, the full-fledged adoption of
our system would enable a downscaling to 2,000 vehicles.
CO2 emissions would be remarkably reduced, and the advan-
tages for environmental conservation would be tremendous.
 Environmental Contribution in the Course of Business

M-stage: Case Study Image Distribution: Case Study

TRU-SAM System Overview

Ministry of the Environment’s Internet Nature Research
TRU-SAM Institute Frontline Seasonal Nature Update
The Ministry of the Environment runs
The M-stage data streaming platform used under TRU-SAM a website for its Internet Nature The site is regularly updated with information and images
allows ASPs and content providers to efficiently distribute Research Institute*, an excellent uploaded by users from all over Japan via PCs or mobile
content and business applications to mobile platforms. The online resource for information on phones, providing visitors with views of seasonal events such
service can distribute content of all kinds, including news and Japan’s natural environments. as the blooming of cherry blossoms, the planting of rice fields,
weather, restaurant information, music and images, or enter- DoPa and the first snowfall.
Network The site is designed to increase
prise support tools such as location-based information and awareness of the diverse natural Within seconds of receipt,
Driving
business applications. instruction, environments in different areas of Japan, and to broadly publi- newly submitted data is aggre-
Casio Computer Co., Ltd. offers TRU-SAM, a service man- distribution
cize policies to conserve them. gated with location data using a
information,
agement system for trucking companies jointly developed by etc. The creation of this system and provision of these services geographical information system
Casio and Toward Logistics. PDAs mounted in trucks trans- Data Center utilize a wide range of the DoCoMo’s IT technologies, includ- (GIS) and displayed on the web-
mit service information such as the GPS positions, traveling Data such as page map.
onboard ing the global positioning system (GPS), the geographic infor-
speeds, fuel consumption, and bay temperatures to trucking temperature mation system (GIS), remotely operated cameras, and FOMA.
company control centers in real time via the DoPa packet readings Internet
This site can also be accessed via i-mode on mobile phones. Nature Observation Self-Guiding System
communications network. Real-time information flows in both
directions: controllers in busi- Trucking Company Control Center
Live Pictures of National Parks and Wildlife The Internet Nature Research Institute is also developing a
ness offices can monitor the
self-guiding system that will allow mobile phone to access
delivery status of every truck in
newly updated maps, information on points of interest, and
a company’s fleet, and drivers Live cameras installed at 43 locations throughout the country
other forms of guidance useful for nature touring in national
on the road can view the same Effects on the Environment provide views of national parks such as Kushiro Marsh and
parks, coastal areas, and so on.
data on their PDAs. TRU-SAM Iriomote Island, and wildlife such as the protected Iriomote
The first generation version of the self-guiding system is
can also monitor navigation data, The key feature of TRU-SAM is its ability to share information wildcat and black-tailed gulls in their breeding ground on the
now offered at the Shinjuku Gyoen National Garden for use on
temperatures in bays equipped in real time between drivers and control centers via the use of Sanriku Coast.
specialized phones configured with both FOMA-based high-
with cooler rooms or freezers, PDAs (data sent and recorded is also displayed on vehicle- Images taken hourly by remote camera are relayed to the
capacity transmission technology and GPS location-based
and personnel management data The system displays on-screen mounted PDAs next to the drivers). Real-time data on driving Internet Nature Research Institute website via the DoCoMo
information functionality.
on drivers. warnings and sounds alarms status allows control officers provide well-informed instruc- network and published online. All images are viewable by
when a driver surpasses the Our goal for the future is to develop a highly versatile sys-
tions to truck crews, and it gives the drivers themselves an mobile phones as well as personal computers.
8 speed limit or brakes too hard tem offering real-time information on mountain climbing and 9
enhanced awareness of safe and economical driving practices. sightseeing to visitors of national parks.
In recent experiments using Toward Logistics trucks, TRU- National Parks,
Advantages of M-stage SAM increased mileage by an average of 20% (peak gain of Wildlife, etc.
40%)*. This sharp improvement in fuel efficiency is already
Besides offering functions for the display and management of benefiting the environment by reducing fuel consumption,
sundry information via PDAs, M-stage allows the TRU-SAM CO2 emissions, and the discharge of air pollutants by trucks
GPS
system to acquire and process much larger amounts of data on the road. The gains for the environment and reductions in Personal Computer
than a standard wireless instruction system. Greater flexibility operation costs and traffic accidents exceed those attained
can be built into the management system, and the driver’s by traditional and dynamic service management systems.
themselves gain a stronger awareness of the big picture. The Location
*According to demonstrative experiments done using Toward Logistics trucks Internet Information
added function of ID management also simplifies the manage- i-mode
ment of comprehensive data on individual drivers and the
Typical Progress under Enhanced Driving Efficiency
administrative work required to operate the TRU-SAM usage Normal Driving Conditions
fee system. Average reduction of 800 kg of CO2 Mobile Phone
per vehicle
Lastly, the use of the DoPa network for data transfers
ensures stable transmissions nationwide, and packet-based
Information/
charges allow for incredibly low transmission costs. Guidance on
Mobile Server
Mileage Max. 149 Handset Current Location
Comparison 121
Min. 111
100

*http://www.sizenken.biodic.go.jp/ (in Japanese)

Before After
Installation Installation
Before Installation = 100
(Results of tests performed by Toward Logistics in fiscal 2001)

FOMA: Case Study
A system for sharing and utilizing information among workers on-site Taisei Corporation
Taisei Corporation, a major general construction corporation, introduced a FOMA-based information-sharing system
at the construction site for the new MITSUBISHI JUKO BUILDING. This system has allowed the implementation of
unified data administration and broad incident support from business offices.
A FOMA-based System for Sharing and Using
Information
This system combines FOMA videophone handsets, Moppet*1
videophones using ISDN lines, and CYBERBOARD*2 large
touch-panel display screens to allow precise, high-speed
information sharing between construction sites and business
offices. People working in business offices can contact on-site
workers equipped with FOMA handsets to discuss construc-
tion status while viewing real-time images of the site. The
enhanced flow of information between offices and construc-
tion sites ensures the rapid and accurate receipt of instruc-
tions at worksites and improves the awareness of overall
operations among individual workers.
The time and effort employees lose in transit between loca-
tions has also been greatly reduced through high quality tele-
meetings conducted with digital CYBERBOARD pens that
can write freely over documents and images on PC displays.
The sharing of information mainly in form of electrical data
has streamlined process management and simplified the
issuance of updated information.
10
An information sharing system using FOMA
Accumulation of various data
(news, weather info, etc.)
Worksite Internet
Image output from
Moppet
Moppet
Image input to
Moppet
FOMA
network
(to CYBERBOARD speakers)
ISDN line
Implementation Results
Besides reducing travel from the main offices to construction
sites, the system has drastically improved the work efficiency
of administrators and supervisors by sparing them frequent
trips from site to site. The movement from offices to worksites
or between worksites is essential to provide appropriate
instructions and smoothly control the processes.
The environmental benefits considerably exceed the
energy savings gained from the reduced use of elevators and
other transport devices. The more accurate capabilities in pro-
ject management help planners reduce construction sched-
ules, which in turn reduces the use of energy and raw
materials.
The system has brought many corollary benefits in on-site
operations, including enhanced workplace safety and deeper
communication among workers.
Business office
Large monitor
Image input
Administration PC
CYBERBOARD
Audio input
50″ V-type high-resolution
plasma handwriting system
Handwriting input
possible by digital pen
*1 Moppet is a trademark of NTT East and NTT West
*2 CYBERBOARD is a trademark of Pioneer Corporation
Environmental Benefits
Real-time information sharing between worksites and offices
in separate locations has curbed vehicle and elevator use
and shortened construction schedules by streamlining work
processes. The chief benefits to the environment are reduced
energy use and reduced emissions of pollutants and green-
house gases.
A highly effective system for verifying and inspecting operation status
Naohito Ohba
Project Manager
Construction site of MITSUBISHI
JUKO BUILDING
Taisei Corporation
Information on large worksites can be very difficult to accu-
rately follow when relayed mostly by word of mouth. To
ensure such information is understood, it has to be seen with
the eyes. Until now, administrators and managers had to take
special trips to the worksite even for the simplest checks. This
was a waste of both time and energy.
The administrator benefits chiefly from his newfound abili-
ties to monitor operation status using FOMA and to obtain
reports incorporating detailed images in real time. By project-
ing these images onto large displays, we can accurately
Environmental Contribution in the Course of Business
Process management relying on the movement of people
Prior to implementation
Construction site
Main offices Business offices
Process management eliminating the movement of
people using FOMA
After implementation
Monitor
Construction site
Main offices Business offices
11
Issues prior to implementation of FOMA,
Moppet, and CYBERBOARD
• The limits of telephone communication by voice alone
• The time and energy wasted traveling between offices
and high-rise construction sites
• No efficient way to distribute information to everyone at
the worksite
understand worksite conditions and discuss them in real-time
meetings to forestall problems. The streamlining in operations
gained through the use of this system has considerably light-
ened our tight schedules at the worksite.
In my opinion, the construction sites of the future will
adopt more highly effective image- and information-sharing
systems of this type. I think it will be very effective to install
this system at our head offices as a base station to verify and
report operation status.
 Reducing Environmental Impact in Business Operations
The mobile communications services provided by the DoCoMo Group require the consumption of energy and
raw materials. As a responsible corporate citizen, we are proactively working to reduce the environmental impact
of this consumption.
Collecting and Recycling Mobile Phone Handsets
DoCoMo Comeback
The mobile phone industry in Japan
ships over 40 million handsets per year.
As most of these are sold as replace-
ments units, the fate of the older models
is an issue of growing concern. A good
many rare metals are used in mobile
phone handsets, including copper, gold,
silver, and palladium. As mobile hand-
sets are said to contain far higher levels
of rare metals than freshly mined ore,
the recovery of used mobile phone
hardware has become one of the main
environmental activities undertaken at
DoCoMo. The effort began in October
of 1993 with the recovery of batteries,
and gradually expanded to include other
selected products. Under the DoCoMo
Comeback Campaign, the company cur-
rently recovers all cellular and PHS phone
handsets, batteries, and chargers.
In a departure from the earlier trend,
the number of collected handsets
decreased to 9.08 million units in fiscal
2002. Customers are apparently keep-
ing their phones for longer, in most cases
to retain information such as mail, or to
use functions unrelated to communica-
tions such as built-in camera functions.
12
Recycling Items such as Mobile Phone Handsets
DoCoMo recycles 100% of mobile phone previous year. This will have no environ- why customer cooperation is so vital
handsets and other items collected in mental effects as long as customers to the success of our collection activi-
cooperation with the manufacturers of keep their older phones, but it will have ties. DoCoMo will continue its PR efforts
■ Efforts in Fiscal 2002 non-ferrous metals. an impact if at some point the phones to inform customers of the need for
In June 2002, NTT DoCoMo, Inc. began Alongside our ongoing efforts in recy- are discarded as garbage. DoCoMo’s recycling.
awarding fifty additional DoCoMo Point cling, our major task in the future will efforts to achieve 100% recycling target “Visit any DoCoMo Shop to turn in
Service* bonus points to customers be further progress in collection. As the maximum possible reduction in this your old mobile hardware.”
who return used phones when upgrad- mentioned above, the number of mobile burden.
ing to new models. We have also intro- phones collected by the company As soon as a customer purchases a
duced programs to increase awareness decreased in fiscal 2002, reaching only mobile phone or similar item, it becomes
among users, such as the recurring 86% of the number collected during the the property of that customer. This is
DoCoMo Comeback Campaign and the
One Voice Movement to convince cus-
tomers to bring in their old handsets
Recycling Flow
during upgrades to new models at
DoCoMo Shops.
*Under the DoCoMo Point Service, points are Comeback campaign poster
awarded to customers who use mobile phones
and other services based on usage charges. Retail shop
Collected points can be used towards discounts
Recovery of Mobile Phones Handsets and
when purchasing DoCoMo goods
Batteries
(10,000
units)
Mobile phones Batteries
1,100
1,057
1,000
974
933 908
816
758 Intermediate Recycle
Customer Collection Separation Processing Processing
590
500 488
0
1999 2000 2001 2002 13
Mobile Recycling Network Concrete, cement Gold, silver, copper,
raw materials palladium, slag, etc.
From April 2001, the various mobile
communication companies doing busi- Electronics,
ness in Japan began participating in the electrical parts
Mobile Recycling Network, a program
under which the retail shops of all of
the mobile service providers (such as Dentistry,
Speakers Manufacturer
medical use
DoCoMo shops) collect all phones,
regardless of the issuer. Product manu-
facturers are also joining the network Mobile Recycling Network
and researching ways to effectively reuse Automobile
Jewelry Plating, film Batteries Nickel, cadmium, cobalt, etc.
the rare metals in recycled mobile phone parts
handsets.
Recycled products Recycled raw materials
 Reducing Environmental Impact in Business Operations

Reducing Waste and Conserving Paper Resources Increasing the Rate of Recycled Paper

DoCoMo separates waste materials generated from its office operations and equip- At DoCoMo’s request, the agencies and The soy-based printing inks used to
ment renovations at wireless base stations, and reuses or recycles them to the maxi- printing companies that produce our print DoCoMo materials also have a low Envelopes for
sending invoices
mum extent possible. The company also saves resources by asking printing companies catalogs, pamphlets, and invoices use environmental impact. Traditional print-
and others to increase the rate of recycled paper used to produce items as such pam- high ratios of recycled paper. The com- ing inks are made with petroleum oil-
phlets, catalogs, and invoices, as well as by offering e-billing services to reduce the pany also solicits cooperation from the based solvents, some of which contain
amounts of paper used. manufacturers of its mobile phones and VOCs (volatile organic compounds), a
other devices by having them use paper major source of air pollution. However, DoCoMo TELECA
containing high proportions of recycled the soy-based printing inks contain no Mobiler’s Check
Reducing Waste Output from Offices Reducing Paper Use in the Office material in the user manuals and other oil-based solvents or VOCs, and the
printed materials for their hardware. materials printed with soy inks are highly
■ Thorough Trash Separation ■ Reuse of Office Equipment All photocopies in DoCoMo offices are In addition to increasing the use of recyclable, as soy ink separates from
To reduce the portions of office waste NTT DoCoMo, Inc. actively recommis- produced on 100% recycled paper. recycled paper, we use various raw paper more easily than conventional
that end up not being recycled, the sions out-of-service office equipment by Efforts are also underway to decrease the materials in DoCoMo’s printed matter to inks made with petroleum-based sol-
categories of waste separated for dis- diverting it to other divisions within the use of paper through both-side copying reduce environmental impact. In the vents. The shopping bags distributed at
posal continue to increase, extending company or donating it to worthy recipi- and usage of on-line content as an alter- envelopes for sending out bills, the film DoCoMo shops are made with recycled
considerably beyond the fundamentals ents. A list of bulletins advertising out- native to printed materials. Although the Catalogs and
over the window portion is made from a polyethylene, a material that releases no shopping bags
such as paper, cans, and plastic and of-service equipment is provided on total amount of paper used increased in plant-based film that burns with a low dioxins or other toxic substances when made from
glass bottles. Most of these separated EMS ON-line, the in-house homepage fiscal 2002, the amount used per calorific value, releases no toxic sub- incinerated. environment-
friendly materials
waste materials are consigned to waste on environmental management, and employee decreased by 19.9% com- stances during combustion, and is
treatment agencies for recycling, though equipment drawing no interest for reuse pared to the level in fiscal 2001. The quickly decomposed into water and
small portions of general wastes are within the company is offered for dona- company’s next steps will be to intro- CO2 by microbes when buried.
added into composts and used in tion through our Corporate Citizenship duce an e-learning system and discon-
fertilizers. Office. DoCoMo donated 70 used com- tinue the use of paper-based pay slips.
puters to social welfare organizations
and the others in fiscal 2002.
Recycling from Transmission
Facilities and Construction Waste
Out-of-use office equipment
e-billing Service
When renovating wireless base stations,
EMS ON-line the company reuses the remaining fix-
e-billing is an online invoicing informa- paper used for advanced billing sheet/
tures, switching equipment, transmis- Reduction of paper resources (t)
tion service for customers who pay fees receipts and credit card payment notices due to e-billing* 300
Listed on reuse page Branches sion lines, cables, and construction
for mobile phones by bank transfer or sent every month, the service reduces 270.0
and Offices wastes whenever possible, or has them
credit card. Instead of receiving advanced the energy spent sending that paper by
Interest fractionated, collected and recycled by 200
in reuse billing sheet/receipts and credit card post and the volume of paper waste 173.4
No interest recycling agencies. The legitimacy of all
Recycle containers for bottles, cans, etc. in reuse payment notices through the regular that customers are forced to discard.
14 third-party recycling agencies is con- 100
15
post, customers who contract e-billing The number of e-billing users in fiscal
Reused firmed through the strict issuance of
Office waste: Amounts recycled and service receive information on monthly 2002 reached 1,070,000, translating 37.8
amounts discarded
waste manifest vouchers.
charges via email, i-mode, mopera, or into savings of about 77,000,000 sheets 0
(Nine DoCoMo companies) Donation recipient inquiries
websites. In addition to reducing the of paper (A4 size) for the year. 2000 2001 2002
Waste and recycle amounts generated from *Based on the number of contracts at the end of
amount recycled Recipient Interested Corporate transmission facilities each month multiplied by the weight of receipts,
(t) amount discarded not found recipient found Citizenship (Thirty-seven DoCoMo companies) envelopes, etc.
Office
386.0 Disposed
2,000 8.5% (255 t)
420.9 Waste
401.4 Donated Number of e-billing contracts at end of each quarter
disposal
1,000 110 (per 10,000)
1,159.6 1,164.8 1,723.0 Generated 100
3,003 t
Waste To donation Branches
0 disposal recipient and Offices Recycled
2000 2001 2002
91.5% (2,748 t) 50

0
Mobile phone screen
Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. Jun. Sep. Dec. Mar. (This is an example only.
FY 2000 FY 2001 FY 2002 PC screen The actual display will be
(This is an example only. The actual different)
display will be different)
 Reducing Environmental Impact in Business Operations

Preventing Global Warming Constructing Environmentally

Friendly Buildings Amounts of Solar, Wind, and CGS Power Generated by DoCoMo Group

As part of DoCoMo’s efforts to reduce In the future we plan to sustain our CO2 emission volumes by source (t-CO2) Solar Power Wind Power CGS Power
the use of electric power through all energy conservation efforts by encour- Under the Green Building Design Generation Generation Generation
(Thirty-seven DoCoMo companies)
operations, DoCoMo office workers are aging employees to switch off unneces- Guidelines, we are constructing environ-
Communications facilities Boilers, etc.
turning off office equipment, using power sary lighting, cooperating with companies Offices Vehicles ment-friendly buildings and introducing
saving settings, procuring energy-effi- located in DoCoMo buildings to save facilities that reduce the environmental
20,748 7,680
cient office equipment, selecting optimal energy, and instituting overtime-free work- 2.9% 1.1% impact in existing buildings. In fiscal
settings for their air conditioners, and so days to promote well-balanced working 103,328
2002, we commissioned a co-generation
on. Every employee in every office is schedules. 14.3%
Total
system (CGS) at our Kawasaki Building
working individually to conserve energy. emissions and a solar power generation system at
volume
721,444 589,688
our Shinagawa Building.
81.7% DoCoMo is also taking the important
step of requesting collaborating compa-
nies to curb the use of halon and other
30 facilities 6 facilities 8 facilities
such materials.
FY 2000
142,177 kWh 3,973 kWh 14,755,025 kWh
Preventing Global Warming: Electric Power Use in Offices

In fiscal 2002, the Group’s 37 compa- equipment, switching off lights in unused Office power use per subscriber contract
32 facilities 6 facilities 9 facilities
nies used about 270,000 MWh of elec- rooms, procuring energy-efficient office (Nine DoCoMo companies) FY 2001
trical power for office activities. Looking equipment, choosing optimal air condi- Rate of increase/decrease 118,769 kWh 6,109 kWh 29,181,366 kWh
at recent usage of our nine companies, tioner settings — add up to tremendous (kWh) (%)
11 110
a comparison with fiscal 2001 reveals a power savings that make up an impor- 100 101.9 39 facilities 7 facilities 12 facilities
10 100
5% reduction in power consumed. tant part in DoCoMo’s energy conserva- 88.5 FY 2002
On a per subscriber contract basis, tion efforts. 161,575 kWh 4,658 kWh 62,760,036 kWh
power use dropped 13% compared with DoCoMo offices consume only 15%
fiscal 2001 and 11% compared with fis- of the total energy consumed through- 5.8 6.0
cal 2000. out the company, and efforts are under- 5 5.2 50
Monthly power consumption of
The steps taken individually by employ- way to reduce this ratio further.
554 households*
ees working in offices — turning off office Total Solar and
Wind Power Generation
0 0 166,233 kWh
2000 2001 2002
*Based on an estimated monthly power consumption of 300 kWh per household

16
Preventing Global Warming: Electric Power Use in Operations
In fiscal 2002, the communication facili-
ties and other service-related operations
of the 37 Group companies consumed
1,560,000 MWh of power. Looking at
recent usage of our nine companies as
a basis, power use increased 11% from
the fiscal 2001 level. On a per subscriber
contract basis, power use increased
1.5% compared with fiscal 2001 and
0.2% compared with fiscal 2000.
The number of mobile phone con-
tracts has increased 7.5% in comparison
with fiscal 2001 and 21.7% in compari-
son with fiscal 2000. The energy used
for DoCoMo services has also increased
due to the construction of new facilities
such as the hardware for the launch of
FOMA. Fortunately the number of con-
tracts is increasing faster than the
power consumed, and we will continue
to improve our energy efficiency through
R&D and the introduction of solar power,
wind power, co-generation systems, and
energy-efficient equipment.
Introduction of Low-polluting Vehicles
Power use of communication facilities per To limit the amount of CO2 emissions
subscriber contract from gasoline and diesel fuels, DoCoMo
(Nine DoCoMo companies)
is converting company cars to low-pollut-
Rate of increase/decrease ing vehicles and equipping diesel-pow-
(%)
(kWh)
100 100.2 ered vehicles already in our fleet with
40 98.9 100
systems to reduce emissions of air pollu-
36.9
tants. With the introduction of 235 low-
36.5 37.0
polluting vehicles (NTT DoCoMo, Inc. and
the eight regional DoCoMo companies) in
fiscal 2002, the total number of the low-
20 50
polluting vehicles in the group has
become 576. Low-emission gasoline
vehicles now make up more than 47 per-
cent of the DoCoMo fleet. As a further
0 0 step to conserve energy and reduce
2000 2001 2002
greenhouse gas emissions, we are also
carrying out a strict anti-idling campaign
by reminding drivers to turn their engines
off during extended stops. Measures
include warning posters in parking lots
and stickers affixed to the sides of cars.
Low-polluting vehicles
17
Prohibiting Ozone-depleting
Substances
The introduction of halons, fluorocarbons,
and other ozone-depleting substances
is now banned. NTT DoCoMo, Inc. still
uses halon fire extinguishing equipment
at four locations — the Nakano Building,
the Jujo Building, the Shinonoi Building,
and the Shinyotsuya Building — but the
Jujo Building and Shinyotsuya Building
are scheduled to upgrade to new gas
extinguishing equipment in fiscal 2003.
 Research and Development
NTT DoCoMo conducts all of its research and development in conformance with its Green R&D Guidelines for
environmental protection, from the basic technologies of mobile communication and cell phones, to application
technologies designed to support an assortment of mobile multimedia services.
To provide its services with absolute confidence, the company is also reconfirming the safety of mobile phones
for customers by extending its research on the physiological effects of radio wave exposure.
Research and Development
Power Conservation and Weight Reduction
The convenience of mobile phones
comes from their portability, their ready
use at any time or any place. But cus-
tomers continue to seek smaller models
that weigh less and have longer standby
times. As NTT DoCoMo works to meet
these demands, environmental con-
cerns such as energy and material con-
servation play an important role in all of
its development research and design
engineering. Smaller and lighter phones
require fewer materials for manufacture,
and increased standby times generally
translate into greater energy conserva-
tion. Phones with a reduced number
also consume less power, as the
smaller size and simpler design gener-
ate lower electric resistance.
Besides reducing the required volt-
age of IC Chips and related mobile
phone parts in order to prolong standby
times, steps are also being taken to
eliminate waste in circuit designs and
reduce the total numbers of compo-
nents needed. Our efforts also focus on
the efficiency of transmissions carried
out at fixed intervals between mobile
phones and base stations. Mobile
phones perform these transmissions
automatically about once per second,
even when the phones are on standby.
In earlier mobile phones, the reception
circuitry required a constant power
source to carry out this operation. More
recently, however, NTT DoCoMo suc-
ceeded in sharply reducing the power
18 consumption in standby by developing
Intermittent Reception technology. By
synchronizing the system with the timing
of transmission, the reception circuitry
draws power for only 0.01 seconds for
each transmission to the base station.
These strategies to conserve electric-
ity have reduced the power consump-
tion of a single mobile phone down to
0.8 Wh per day, only about one-fortieth
of the power consumed by a typical
mobile phone in 1992.
NTT DoCoMo has also taken steps
to reduce the power consumption of AC
The current mobile phones are only about one-sixth
the weight of the original models
Change in standby power for mobile phone
AC adaptors
(mW)
1,000 1,000
500
350
0 10
−1998 1999− 2001−
2000
adaptors on standby. AC adaptors are
often left plugged into wall sockets
when idle, resulting in the wasteful dis-
charge of electricity as heat. With the
use of an intermittent operation control
system developed by NTT DoCoMo, the
adaptors intermittently check whether
the chargers are connected to mobile
phones and minimize the flow of current
when no connection is present.
Radio Waves from Mobile Phones
Since their discovery at the end of the
19th century, radio waves have been
employed by a great many predeces-
sors of the mobile phone, including tele-
visions, radios, car navigation systems,
microwave ovens, even thermotherapy
medical devices. As radio waves grow
more pervasive in daily life, so grow
concerns over their effects on human
health, particularly the radio waves
transmitted between mobile phones and
base stations.
Effects of Radio Waves on Living
Organisms
DoCoMo has teamed up with three
other mobile phone companies (KDDI
CORPORATION, J-PHONE Co., Ltd. and
TU-KA Cellular Tokyo, Inc.) to investi-
gate how the radio waves emitted from
mobile phones affect living organisms.
The World Health Organization (WHO)
and other organizations have found no
firm scientific evidence suggesting that
radio waves from mobile phones and
base stations are detrimental to health.
Nonetheless, the WHO recommends
that further research be undertaken to
guarantee the safety of such radio
waves. DoCoMo and the other mobile
phone companies have proactively
decided to perform this research.
Initially, the four mobile phone com-
panies will invite specialists to analyze
the results of current DoCoMo investi-
gations on the effects of radio waves on
living organisms at cellular and genetic
levels.
Electronic Medical Devices Such as
Cardiac Pacemakers
In response to requests by the medical
equipment industry and related medical
organizations, DoCoMo supports a num-
ber of projects seeking to protect car-
diac pacemakers and other medical
implants from radio wave interference.
The company is also working with rele-
vant organizations to investigate the
effects of radio wave interference on fire
alarms, devices installed on aircraft, and
so on. Efforts with cardiac pacemaker
manufacturers have included the devel-
opment of accurate methods for mea-
suring the effects of radio waves and
the assessment of the specific effects of
radio waves on every type of cardiac
pacemaker used in Japan. The joint
research conducted by DoCoMo has
helped form the guideline stipulating
that mobile phones should never be
used within 22 cm from an implanted
cardiac pacemaker.
Every year, DoCoMo experimentally
verifies that its mobile phones and
FOMA-enabled transmissions do not
interfere with the functions of the newest
cardiac pacemakers being introduced
to the market. Individuals with implanted
cardiac pacemakers may continue to
use mobile phones without worry, pro-
vided that they follow the guideline
described above.
Measuring Radio Waves from
Mobile Phone Handsets
On June 1, 2002, the Japanese govern-
ment began enforcing a regulation stip-
ulating a maximum permissible SAR
(specific absorption rate) of 2 W/kg for
radio waves emitted by mobile phone
handsets used in the vicinity of the tem-
poral region of the head (around the
temples). In conjunction with the regula-
tion, Japan has also stipulated methods
used to measure SAR in this region of
the body. DoCoMo has collaborated
widely with the research group that
mandates these testing methods, draw-
ing on its knowledge base of mobile
phone technology and research into
radio wave testing methods. This work
initially included collaborations to estab-
lish testing methodologies in the private
sector that later served as reference for
the international standardization bodies
in their work to establish SAR testing
methods.
DoCoMo is now researching testing
methods to simplify SAR testing, and
working with international standardiza-
tion bodies to standardize methods for
testing radio waves from mobile phones.
Regulations Related to Radio
Waves
Based on decades of investigative
research both within and outside of the
country, Japan passed a guideline to
protect humans against EMF exposure
in 1990 and 1997 (Radio-Radiation Pro-
tection Regulation for Human Exposure
to EMF). The guideline instates a strict
safety regime on a level comparable to
the international guidelines drafted by
the International Commission on Non-
Ionizing Radiation Protection (ICNIRP)
and recommended by the WHO. The
guidelines cover cases relating to radio
wave exposure over the entire body, as
well as exposure to specific body parts
from sources such as mobile phones.
Japan has since built on these guide-
lines by passing two new regulations:
one regulating the strength of radio
waves from mobile phone base stations
(October 1999), and one regulating the
SAR of radio waves from mobile phone
handsets (June 2002).
DoCoMo ensures compliance with
the above regulation by monitoring radio
wave emissions from its base stations
using government-stipulated calculation
methods. The company is now provid-
ing its branch offices and regional com-
panies with newly developed equipment
Measurements performed in a radio wave darkroom
to rapidly verify whether radio waves
from base stations comply with the
standards by measuring field intensity.
New models of mobile phones can
only go on sale after a governmental
authority certifies their compliance with
SAR standards. DoCoMo stringently
verifies that its older models conform to
the private standards set under the
Radio-Radiation Protection Regulation
for Human Exposure to EMF discussed
above. The company has also con-
tracted an outside testing body to pro-
ceed with a second round of SAR
measurements on older phones using
new measurement methods stipulated
along with the recent SAR regulations.
Through the efforts described above,
DoCoMo fully complies with govern-
mental regulations on mobile phones and
base stations, and its mobile phones are
completely safe to use. The company
will continue to strictly comply with all
regulations related to radio waves and
SAR, as well as to provide timely infor-
mation on radio waves in the future.
19
SAR measurement facilities for verifying
conformity to technical specifications
 Environmental Management System
In keeping with its environmental charter, DoCoMo formed its environmental management system to
facilitate accurate response to the broad challenges entailed in forming a global ecological community.

DoCoMo’s Environmental Charter Guidelines

In recognition of the mounting chal-
lenges in global environmental protec-
tion, the NTT Group launched a bold
new chapter in its environmental protec-
tion strategy in 1999 by establishing the
NTT Group Ecology Program 21 and
drafting the DoCoMo Environmental
Charter as an expression of its tenets.
To this day, DoCoMo continues to artic-
ulate the basic concepts under this
strategy and translate them into action
both within and outside of the company.
Throughout the DoCoMo Group as a
whole, each company is also forging its
own environmental policies as concrete
action guidelines on which to base its
environmental efforts.
NTT Group Ecology Program 21 The three sets of environmental guidelines established by the NTT Group focus on Business
expansion Research and
business activities thought to have the greatest impacts on the environment: procure- Products development
ment and purchasing of goods, construction and use of buildings, and research and Green Procurement Guidelines Green R&D Guidelines
development on communications systems. Based on these guidelines, DoCoMo (Established September 1998) (Established March 2000)
Reducing
assesses environmental impact from both positive and negative aspects. the environmental
Regional Research and Purchasing impact of equipment Future
guidelines and facilities guidelines
contributions development into
to environmental the latest Buildings
protection NTT Group environmental
global technologies
Green Building Design Guidelines
(Established October 2000)
environmental
charter
N TT G a
roup Ecology Community Plaz
Green Procurement Guidelines
The Green Procurement Guidelines reflect its business operations in explicit and tion, energy conservation, and simplified
the fundamental philosophies of the thorough terms. The guidelines request packaging methods. In selecting suppli-
C on NTT Group on green procurement. The that suppliers not only perform product ers, DoCoMo reviews factors such as
t ri b u t
io n to e e ar eas
nvironmental communities over wid evaluation criteria set forth in the guide- assessments (impact assessment), but the status of their environmental man-
lines target the ongoing reduction of also establish environmental manage- agement systems and their practices
C o n tri environmental impact through coopera- ment systems of their own. Product in environmental product assessment.
b u ti o n t o t h nity
e environmental commu tion with suppliers. assessments have increased in scope In the future, DoCoMo is considering
To expand upon these guidelines, each year, encompassing features such expanding current assessments to
DoCoMo established its own set of as the disclosure of raw materials used, encompass complete life cycles of
green procurement guidelines tailored to the ease of recycling, material conserva- products and raw materials.

DoCoMo Environmental Charter Green Building Design Guidelines Green R&D Guidelines

DoCoMo owns many buildings, includ-
ing offices and wireless base stations.
Basic Philosophy The Green Building Design Guidelines
To harmonize business activities with the environment and help create a better world to live in, we will are established for assessing the envi-
contribute to the building of social systems that benefit the ecosystem of the planet, our home now and ronmental impacts of buildings over their
forever. entire life spans in order to minimize
environmental impact during the planning
stages. The guidelines are organized into
Basic Policy seven concepts applicable not only to the
1. Fulfilling Corporate Responsibilities design of new buildings, but the contin-
As a provider of mobile communication services that play an interactive role in people’s lives, we will ued use of existing buildings as well.
continuously assess the environmental effects of our business activities and work to curtail any effects Examples include the Yoyogi Building,
discovered to be unsound. We will also cooperate with suppliers, manufacturers, and sales shops in our which has been equipped with solar
activities, enlisting their cooperation in environmental compliance. panels, a co-generation system (CGS),
and rainwater storage tanks that pre-
2. Building Social Systems Fitted to People and Nature vent excessive discharge to the sewage
Utilizing our development capability in mobile multimedia technologies, we will actively propose solutions system during periods of heavy rainfall.
20 to environmental problems and social systems that benefit the environment. At the R&D Center, DoCoMo is intro-
ducing a garbage processing system to
3. Supporting Environmental Protection and Coexistence in Harmony with the Environment as a reduce garbage waste, as well as an
Global Citizen
automated lighting control system that
We support environmental protection and coexistence in harmony with the environment aimed at using turns lights on and off as staff come and
The seven concepts of the Green Building As a company with no manufacturing
Design Guidelines
division of its own, DoCoMo relies heav-
ily on manufacturers and collaborating
IProlong the lives of buildings
Ensure flexibility, emphasize maintainability,
companies in the development of its
support renewal, increase durability services, systems, and products. This
IRestrict the use of ozone-depleting halon is why DoCoMo’s guidelines apply to
and fluorocarbons independent companies with whom the
Prohibit the use of facilities that rely on
restricted halons, specified fluorocarbons,
company negotiates or consults, in
and materials made from fluorocarbons addition to the research and develop-
IRestrict or abandon the use of hazardous ment centers within the DoCoMo Group.
materials Besides establishing assessment points
Restrict, cease use of, and dispose of
hazardous materials
for environmental targets, we are creat-
IConserve energy and resources
ing Practical Assessment Status Reports
Save resources and energy during whenever specification documents are
construction and use, adopt natural energy revised.
resources, and increase energy efficiency
The measures in these guidelines
IReduce the amount of waste produced
apply to reduce environmental impact
Reduce the generation of redundant materials
and waste over all stages of the product life cycle, 21
IPromote reuse and recycling from R&D, through to production, use,
Expand the reuse and recycling of byproducts, and disposal, forming part of DoCoMo’s
expand the use of reusable CEPT
ON S
general outlook in contributing to the
and recyclable materials
C social environment. We are conducting

resources efficiently and reducing impacts on the environment. We will also cooperate with people
go. In planning base stations throughout
around the world to protect and regenerate the global ecosystem. the country, the guidelines also call for
thorough consideration of scenery and
local environments.
7
ISupport the environment
Analyze specific characteristics wide-ranging assessments covering not
of the environment and reduce only hardware such as products and
environmental impact
devices, but also services and software.
 Environmental Management System

NTT DoCoMo, Inc. Environmental Policies Environmental Conservation Activity Promotion System

NTT DoCoMo, Inc. has established a Top

Management
promotion system headed by top man-
ECO Activity
agement to drive targeted environmental Internal Auditing Team
Promotion Committee
activities and ensure that the company’s
DoCoMo Environmental Policies environmental policies are put into action. Environmental
Management Supervisor Specialist Groups
Five specialist groups working under
• Paper Resource Conservation
As a telecommunications company, we recognize that one of the most important issues facing us is to the Eco Activity Promotion Committee • Greenhouse Gas Reduction
continuously support the building of environment conservation-oriented social systems. In line with our provide expert guidance in different • Waste Reduction and Recycling
Environmental Management • Environmental IT
Environmental Charter and Environmental Policy, we will try to protect the environment in all aspects of our environmental activities affecting the Executive Committee • Social Collaboration
business activities. company as a whole.
DoCoMo is also working to fulfill its
1. Fulfilling Corporate Responsibilities social responsibilities as a leading cor- Section Manager, Section Manager, Section Manager,
Continuous improvement, preventing pollution porate citizen by organizing groups Division Manager, Division Manager, Division Manager,
such as the DoCoMo ECO Committee, Office Manager, Office Manager, Office Manager,
Starting with conservation of paper resources, reduction of wastes, and prevention of global warming,
Branch Manager Branch Manager Branch Manager
we will work to continuously improve our response to environmental issues and prevent environmental a body that supports the environmental
pollution in all our business. To achieve this, we will build environment management systems, set and activities of the DoCoMo group regional
Environment Environment Environment
apply environmental aims and objectives, and try to achieve those aims and objectives through regular companies. Management Management Management
reviews. Officer (Eco-leader) Officer (Eco-leader) Officer (Eco-leader)
Promoting recycling
We actively promote efforts to recycle used mobile phone handsets. Environment Environment Environment
Promoters (Eco-staff) Promoters (Eco-staff) Promoters (Eco-staff)
Respecting laws and regulations
We will observe environment-related laws and regulations and other relevant requirements.
Releasing environmental information Staff Staff Staff
We are committed to broad-based communication both inside and outside the company and to disclo-
sure of necessary information. We thoroughly familiarize staff with our Environmental Policy so they
understand and act in accordance with it, and release that policies externally.
Environmental Objectives and Results
2. Social Systems Fitted to People and Nature
Make active proposals for building environment-sensitive social systems NTT DoCoMo, Inc. has established a set of prioritized environmental challenges for the medium term and is pursuing them by setting
Using mobile multimedia technologies for an environment-conscious society, we seek to streamline yearly targets. The company is now tackling its targets for fiscal 2005.
the movement of people and goods and propose alternative systems that respect the needs of the
environment. Contents of Effects Environmental Objectives Reference

1. Paper Resource 1-1. Stabilize the amount of paper used by employees in the office to the fiscal 1998 level (9,000 A4-size sheets per employee). P.14
3. Supporting Environmental Protection and Coexistence in Harmony with the
Conservation
Environment as a Global Citizen 1-2. Use recycled paper for 98% or more of all business uses by fiscal 2005. P.15
Living in harmony with the local regions and communities 1-3. Further reduce paper use through e-billing, etc. P.15
As a good corporate citizen we strive to live in harmony with the local regions and communities and 2. CO2 Reduction 2-1. Reduce the amount of electricity used in offices (and other rooms). P.16
encourage and support, as individuals and a Group, voluntary participation in environmental conserva-
tion activities. We also promote the building of environmentally sensitive facilities. 2-2. Quantify the electricity used in business operations and promote policies to reduce greenhouse gases. P.16

Cooperating with Group and partner companies 2-3. Closely adhere to Green Building Design Guidelines when constructing new buildings. P.17
We believe in collaborative efforts, for example communication with Group and partner companies to 2-4. Introduce low-polluting vehicles on a large scale. P.17
obtain their understanding and cooperation in operating green purchasing and procurement policies.
3. Waste Reduction and 3-1. Reduce the amount of office waste. P.14
Recycling
formulated May 18, 2000, revised June 20, 2002 3-2. Properly dispose of defunct telecommunications facilities and promote their recycling. P.14
22 3-3. Recover and recycle used mobile handsets and batteries. P.12
23
President and CEO
3-4. Promote green purchasing and procurement. P.25
NTT DoCoMo, Inc.
Keiji Tachikawa 4. Protecting the Ozone 4-1. Protect the ozone layer by prohibiting the introduction of new equipment or processes that use ozone-depleting
P.17
Layer substances.
5. Low Environmental 5-1. Promote environmentally friendly R&D. Fully implement the Green R&D Guidelines by fiscal 2005. P.21
Impact
5-2. Encompass mobile systems in environmental protection efforts. P. 6

6. Social Cooperation 6-1. Support environmental conservation and coexistence. P.28

6-2. Promote public dialog on the environment and actively publicize environmental information. P.28
 Environmental Management System

Complying with Laws and
Regulations
The ratification of the Kyoto Protocol
was followed immediately in fiscal 2002
by a strengthening of laws and regula-
tions related to energy use and the ris-
ing problem of illegal dumping of waste
materials.
In addition to complying with all cur-
rent laws, DoCoMo keeps close track of
the latest environmental information and
strictly observes all regulations targeting
reduced environmental impact. Through
education and training, all employees
are imparted full knowledge of pertinent
regulations and the status of the com-
pany’s compliance.
Monitored Items (partial listing)
Environmental Auditing
To improve its environmental manage-
ment system, DoCoMo regularly audits
and reviews the validity of its programs
and the appropriateness of its current
applications. The company’s internal
environmental audits receive especially
close attention. If management were to
review the company’s environmental
management system without the rele-
vant and impartial information provided
by the internal environmental audits, the
reviews would be one-sided and incom-
plete. The CEO directly appoints the
inspectors who perform the audits, and
the company implements a cross
checking system whereby inspectors
only audit departments unrelated to
their own.
In the internal environmental audits
performed by NTT DoCoMo in
November 2002, auditors identified 35
deficiencies and omissions in regulated
documents. Corrections of these defi-
ciencies are now underway. In February
2003, DoCoMo passed a series of
inspections to maintain the company’s
ISO 14001 certification (Surveillance).
The audits also include regular inspec-
tions and measurements on items cov-
ered under laws and regulations on waste
matter and chemical substances.
ISO 14001 Surveillance
PCB Control
PCB (polychlorinated biphenyl) is a highly
toxic substance formerly used in the
manufacture of items such as fluorescent
light stabilizers. In accordance with the
PCB Special Measures Law, DoCoMo is
now obligated to strictly store and
process all decommissioned PCB to
protect against its loss or leakage.
PCB storage
Green Purchasing
Educational Awareness and Training
To ensure the effective operation of
the Environmental Management System,
DoCoMo conducts environmental edu-
cation and training for all employees in
accordance with their duties.
Starting in fiscal 2003, DoCoMo
moved from traditional group-based
training to e-learning over the company
intranet in order to reduce individual General employee training
labor and cut down on paper use when
distributing documents. Environmental
management seminars are also held for
eco-leaders and eco-staff to raise envi-
ronmental consciousness.
Management training
Obtaining ISO 14001 Certification

Item Legal Requirements Relevant Facilities

Monitoring and Frequency of DoCoMo purchases items preferentially DoCoMo is working to obtain ISO 14001 within companies had obtained the cer-
Measuring Items Implementation based on environmental considerations. certification in every group company as tification as of March 2003. The three
Prevention of Law Concerning the Rational Use of Energy R&D Center Building, Nakano Amount of electric power Once a year The principal evaluation criteria for office a support for the environmental man- remaining companies are working to
global warming Building, DoCoMo Hirade used supplies are whether it bears the Eco- agement system. Of the 37 companies obtain certification as well. Our final goal
Building, Harumi Park, Amount of fuel used
KR Toyosu Building, (crude oil equivalent) Mark and whether it passes the require- consolidated in the DoCoMo Group, 27 is to have all sections in all 37 compa-
Telecom Center Building ments of the Green Purchasing Network. companies and seven individual sections nies obtain the certification.
Air pollution Air Pollution Control Law Gas engine for power Smoke and dust Twice a year
Kanagawa Prefecture Ordinance on Conservation of cogeneration systems (CGS), concentration,
Living Environment Ordinance on Environmental (R&D Center, Yoyogi Building, Nitrous oxides (NOx) NTT DoCoMo Hokkaido, Inc. 6/1999
Preservation to Secure the Health DoCoMo Nagano Building), concentration, ISO 14001 Certification Status DoCoMo Service Hokkaido Inc.
Boiler (R&D Center) Sulfur oxides (SOx) of the DoCoMo Group
(as of March 2003) DoCoMo Engineering Hokkaido Inc. 6/2000
emission
DoCoMo Mobile Hokkaido Inc.
Safety of Citizens of the Tokyo Metropolitan Area Vehicles for Tokyo offices Number of vehicles, Once a year
(Ordinance on Environmental Preservation) Mileage,
Amount of fuel used, NTT DoCoMo Hokuriku, Inc. NTT DoCoMo Tohoku, Inc. 6/2000
Use of low-polluting 5/2000 DoCoMo Service Tohoku Inc. 3/2002
vehicles, etc. DoCoMo Service Hokuriku Inc.
DoCoMo Engineering Hokuriku Inc. 12/2003 DoCoMo Engineering Tohoku Inc. 6/2000
Measures for Waste Disposal and Public Cleansing Law Industrial waste, Industrial Manifest docket control At each waste
wastes waste products subject to disposal
special control NTT DoCoMo Chugoku, Inc. 5/2000 NTT DoCoMo, Inc. 2/2001
DoCoMo Service Chugoku Inc. DoCoMo Service Inc. 10/2002
Law Concerning Special Measure against PCB waste PCB waste Storage and disposal Once a year
6/2001 DoCoMo Engineering Inc. 2/2001
Ordinance Relating to Reduction, Recycling, and Major building for operations Reduction and recycling DoCoMo Engineering Chugoku Inc.
Proper Disposal of Yokohama City Wastes (Yokohama Media Tower) of wastes DoCoMo Mobile Chugoku Inc. 7/2002 DoCoMo Mobile Inc. 7/2000
24 Ordinance Relating to Reduction, Recycling, and Major building for operations Reduction and recycling
DoCoMo Support Inc. 3/2003 25
Proper Disposal of Utsunomiya City Wastes (DoCoMo Hirade Building) of wastes NTT DoCoMo Shikoku, Inc. 6/2000 DoCoMo Sentsu, Inc. 2/2001
DoCoMo Service Shikoku Inc. DoCoMo Systems, Inc. 6/2001
Law for Promotion of Sorted Collection and Recycling Containers and packaging for Amount of paper,
5/2001 DoCoMo Technology, Inc. 9/2003
of Containers and Packaging retail products plastic containers, DoCoMo Engineering Shikoku Inc.
and packaging used
NTT DoCoMo Kyushu, Inc. 12/1999 NTT DoCoMo Kansai, Inc. 12/2002 NTT DoCoMo Tokai, Inc.
DoCoMo Service Kyushu Inc. 11/2002 DoCoMo Service Kansai Inc. 9/2001 DoCoMo Service Tokai Inc.
6/1999
DoCoMo Engineering Kyushu Inc. 12/1999 DoCoMo Engineering Kansai Inc. 7/2001 DoCoMo Engineering Tokai Inc.
DoCoMo i Kyushu Inc. 12/2004 DoCoMo Mobilemedia Kansai Inc. 10/2002 DoCoMo Mobile Tokai Inc.

Key: Company name (left), certification obtained (right)

All sections have obtained certification Some sections have obtained certification Scheduled certification
 Environmental Management System

Environmental Accounting

Environmental costs Effects of environmental protection*

Unit: million yen

Details of main implementation Describing FY 2001 FY 2002 Indices reflecting effects of environmental protection
Category
and effects page Investment Expense Investment Expense Content of effects Change vs. fiscal year
Describing
(1) Business area costs 4,280 8,964 Index type (rate of change vs. fiscal year)
(1,503) (7,713) page
(4,279) (8,793) (for the nine DoCoMo companies)

(1)-1 Pollution prevention • PCB storage examination, etc. — 17 (1) Effects of meeting costs within qEffects of resources used • Electricity used P.16 147,762 MWh (9.1%)
P.25 (—) (33) business areas in business activities
costs (—) (17) • Electricity used per mobile phone
P.16 –0.25 MWh (–0.6%)
(1)-2 Global environmental • e-billing system development subscription
costs • Introduction of solar and wind power systems • Paper used as a result of e-billing P.15 –97 t (–56.1%)
P. 6–11 4,097 3,903
Breakdown

• Introduction of co-generation systems (1,317) (2,076)

P.15–17 (4,096) (3,876) wEffects of environmental • Greenhouse gas emissions P.16 91,587 t-CO2 (15.2%)
• Introduction of low-polluting vehicles
• Use of mobile multimedia impact and wastes
• Greenhouse gas emissions per mobile
produced by business — 0.78 t-CO2 (5.0%)
(1)-3 Resource circulation • Re-use of defunct telecommunications facilities phone subscription
activities
costs • Recycling related to replacement of communications • Industrial waste produced by
183 5,044
facilities and buildings P.14 (186) (5,604) communication facilities and P.14 69,611 t (18.4%)
(183) (4,900)
• Proper disposal of wastes construction-related activities
• Introduction of reused water treatment facilities
(2) Effects of meeting eEffects of goods and Used mobile handsets and other items
(2) Upstream/downstream costs • Collection and processing of used mobile phone upstream/downstream costs services produced by recovered P.12 –4.19 million items (–18.4%)
handsets and other items business activities
P.12 516 1,517
• Collection campaigns for used mobile phone (118) (1,752)
P.13 (516) (1,517) *Year-on-year comparison to show changes of environmental protection effects of NTT DoCoMo, Inc. and
handsets and peripherals
• Containers and Packaging Recycling Law the eight DoCoMo Group regional companies to show changes from fiscal 2001
(3) Management activity costs • ISO reviews and obtainment of certification
• Operation, control, and maintenance of
environmental management systems 728 4,557 Economic effects associated with environmental measures (actual effects)
P.23–25 (2,026) (2,919) Unit: million yen
• Environmental training and education of staff (727) (2,979)
• Management of new construction and upkeep of
green facilities Describing Value
Contents of main effects page FY 2001 FY 2002
(4) Research and development • Research into energy and resource efficiency in
costs communications facilities Earnings • Income from sale of recycled items such as used mobile
P.18 2,959 5,118 P.12–14
• Research into radio wave environments (7,552) (4,389) handsets and defunct telecommunications facilities (577) 732 (729)
P.19 (2,959) (5,118)
• Research into design/construction of landscape
• Communications income from e-billing service P.15
conscious facilities
Cost savings • Savings from reduced printing, postage, and other costs as a result of e-billing P.15
(5) Social activity costs • DoCoMo Woods program
— 123
• Local volunteer activities P.28–35 (—) (111) • Energy cost savings from introduction of in-house generation facilities P.17 (1,172) 1,959 (1,851)
(—) (115)
• Environment-related fund-raising and donations
• Energy cost savings from introduction of low-polluting vehicles P.17
(6) Environmental damage costs —
— — • Cost savings from reduction of new purchases due to re-use of
(—) (—) P.14 (14,129) 11,116 (11,116)
(—) (—) defunct telecommunications facilities

Total 8,483 20,279 Total (15,878) 13,807 (13,696)

(11,199) (16,884)
(8,481) (18,522)
( ) Parentheses denote cumulative values for NTT DoCoMo, Inc. and the eight DoCoMo Group regional companies
( ) Parentheses denote cumulative values for NTT DoCoMo, Inc. and the eight DoCoMo Group regional companies

■ Important Basic Points
■ Target period
Fiscal 2002 (April 1, 2002–March 31, 2003)
■ Scope of data collection
The 37 DoCoMo Group companies, including NTT DoCoMo, Inc.
and the eight DoCoMo Group regional companies (Hokkaido, Tohoku,
Tokai, Hokuriku, Kansai, Chugoku, Shikoku, and Kyushu)
26 *For fiscal 2001, nine consolidated companies, i.e., NTT DoCoMo,
Inc. and the eight DoCoMo Group regional companies
■ Data collection standards
•NTT DoCoMo Group’s Environmental Accounting Guidelines
(Guidelines referenced)
•Ministry of the Environment’s Environmental Accounting Guidelines
(2002)
•NTT Group’s Environmental Accounting Guidelines
■ Calculation standards for environmental protection costs
•Depreciation costs were calculated based on facilities completed
after fiscal 2000
•While compound costs were based on the difference remaining
after subtracting non-environmental protection costs, some com-
pound costs were calculated as the full amount (not the difference
remaining after subtracting non-environmental protection costs)
because the environmental protection component could not be
clearly identified
■ Calculation standards for environmental protection results
•In identifying the main quantitative impact, the change from the
previous year was used
•Some of the environmental impact shows both the total difference
in correlation to the previous fiscal year and the difference in com-
parison of basic units
•Construction-related wastes are items removed in the construc-
tion of DoCoMo buildings and defunct telecommunications facili-
ties. Though DoCoMo is not legally classified as a company that
discharges industrial wastes, the volume of construction-related
waste is calculated in an effort to identify and control the indirect
effects on the environment of DoCoMo’s business activities
■ Calculation standards for the economic effects accompanying
environmental protection measures
•Disclosure for actual effects divided into earnings and cost savings
■ Explanation of Data Collection Results in
Environmental Accounting
■ Environmental costs
Investment expenditures increased due to the construction of co-
generation facilities, systems for recycled water treatment, and so
on, but overall expenditures for the year fell as a result of the energy
saved through the use of FOMA services, the leveling off of expen-
ditures incurred from research and development policies for
resource conservation, and the decrease in newly constructed
green facilities.
While expenses for the re-use of defunct telecommunications
facilities and related items fell, expenses rose overall as a result of
the increased costs incurred by co-generation systems, e-billing
services, and other items, as well as the inclusion of more items in
the calculations.
■ Effects of environmental protection
Though electricity usage increased as a result of expanded FOMA
services and related changes, we managed to reduce electric power
usage by 0.6% per mobile phone subscription.
While most greenhouse gas emissions by DoCoMo are the
result of electrical power use, greenhouse gas emissions increased
at a sharper rate than electric use in fiscal 2002 (15.2% versus
10.9%) due to an increase in the factor used for calculation of
greenhouse gas emissions based on electrical power use by the
Ministry of the Environment.
One reason less mobile phone hardware was collected in fiscal
2002 was the reluctance of customers to part with their older 27
phones. Besides retaining important data such as address books
and mail messages, older models still offer functionality unrelated to
communications, such as built-in camera functions.
■ Economic effects associated with environmental measures
Major savings in electrical power costs were achieved through the
increased establishment of in-house power generation facilities such
as co-generation systems, as well the reduced use of power for print-
ing, postage, and other costs as a result of e-billing. Notwithstanding,
the overall savings decreased from the 2001 level due to a lower rate
of re-use of defunct telecommunications facilities.
 Environmental Communication Activities
DoCoMo proactively communicates with stakeholders both from within and outside the company.
The company also proceeds with efforts such as Universal Design, in keeping with its role as
a responsible corporate citizen.
Activities to Conserve the Natural Environment
DoCoMo Woods
DoCoMo Woods is a forest manage-
ment program implemented under the
Corporate Forests*1 program of the
Forestry Agency and the Green Fund-
Raising Campaign*2 of the National Land
Afforestation Promotion Organization.
DoCoMo Woods was inaugurated in
1999 as a program to preserve the
abundant ecosystems and beautiful
scenery of forests through activities
such as tree planting, forest thinning,
and trail maintenance, while also deep-
ening exchanges between local com-
munities and DoCoMo employees and
their families.
In commemoration of its tenth year of
operations in fiscal 2002, NTT DoCoMo
expanded the scope of the DoCoMo
Woods program to 10 locations over
the Kanto-Koshinetsu region, including
Tokyo and nine prefectures, as well as
two new locations in Ehime and Mie
Prefectures. Overall, about 700 DoCoMo
employees and their families engage in
forest maintenance works at 17 loca-
tions nationwide.
*1 Corporate Forests: A program implemented by
the Forestry Agency to allow corporations and
other enterprises to participate in afforestation
activities in national forestlands as a form of
social contribution. Beyond the chief benefit of
preserving national lands and the living environ-
ment, the program provides opportunities for
employee education and time group activities to
bring DoCoMo families closer together
Forest Conservation Activities
DoCoMo also carries out forest conser-
vation activities at various locations
independently from its DoCoMo Woods
program.
28
Three-thousand black pines were planted in
Okagaki, Fukuoka Prefecture (Kyushu)
Regional Clean-Up Activities
DoCoMo encourages its employees to Major Regional Clean-Up Activities
volunteer in various regional clean-up Throughout year Clean-up activity for building surroundings (5,000 participants yearly) (Shikoku)
activities in different regions of the coun- April 2002 Participant: Yamato River Clean Operation (Kansai)
*2 Green Fund-Raising Campaign: Fundraising per-
Future schedule April 2002 Organizer: Tottori Sakyu Total Clean-Up (Chugoku)
formed by the National Land Afforestation Pro- try. This allows DoCoMo to contribute to
motion Organization and regional afforestation Spring 2003 NTT DoCoMo Kansai, Inc. May, July 2002 Organizer: Regional Clean Campaign (Chuo)
Fall 2003 NTT DoCoMo Tohoku, Inc. the surrounding environment, as well as
promotion bodies to allow volunteers and citizens January 2003
to participate in afforestation activities either Fall 2003 NTT DoCoMo Shikoku, Inc. to promote environmental conscious-
Spring 2004 NTT DoCoMo Kyushu, Inc.
June 2002 Participant: Kotobikihama “Barefoot Concert” Beach Clean-Up (Kansai)
through monetary donation or volunteerism ness in employees. June 2002 Participant: Shinjiko Clean-Up (Chugoku)
June 2002 Participant: Love Earth Clean-Up 2002 (Kyushu)
June, October 2002 Organizer: Bayside Beach Hill Clean-Up activity (Chugoku)
July 2002 Participant: Clean Otagawa City River, and all rivers in the city Clean-Up (Chugoku)
July, December 2002 Participant: Adopt Program Yoshinokawa (Shikoku)
qHokkaido Prefecture — DoCoMo Tarumae Woods March 2003
wNiigata Prefecture — DoCoMo Naeba Yasuragi Woods August 2002 Participant: Mt. Fuji Clean Operation (Chuo)
1
eYamanashi Prefecture — DoCoMo Fureai Woods September 2002 Participant: Beach Clean-Up in SUMA (Kansai)
rNagano Prefecture — DoCoMo Toyota Mountain Woods September 2002 Participant: Nara Clean-Up Campaign (Kansai)
tSaitama Prefecture — DoCoMo Tokigawa Sankyo Woods Mt. Fuji Clean Operation (Chuo)
October 2002 Participant: Baishinji Seawater Bath Clean-Up (Shikoku)
yTochigi Prefecture — DoCoMo Nikko Tanze Mountain Woods November 2002 Participant: Kakogawa Two Day March (Kansai)
uKanagawa Prefecture — DoCoMo Tanzawa Seiryu Woods January 2003 Participant: Lake Biwa Reed Gathering Activity (Kansai)
iGunma Prefecture — DoCoMo Gunma Woods
January– Participant: JR Kyoto Station Area Clean-Up Beautification Activity (three times) of
oIbaraki Prefecture — DoCoMo Yamizo Woods March 2003 the Kyoto City Environmental Office (Kansai)
!0 Chiba Prefecture — DoCoMo Kano Mountain Woods March 2003 Organizer: Yashima Clean Operation (Shikoku)
March 2003 Organizer: Region 33 on Earth Clean Operation (Shikoku)
2
6
13
4 8 5 9
3 11 Bayside Beach Hill Clean-Up activity (Chugoku)
7 10
17
12
14
16 15
Events and Seminars
DoCoMo holds a diverse range of Major Events and Seminars
!1 Tokyo — DoCoMo Okutama Woods events, seminars, and open houses to Throughout year Organizer: Monthly Open Houses at the R&D Center (Chuo)
!2 Mie Prefecture — DoCoMo Sakura Bansho Woods
apprise stakeholders of its environmen- June 2002 Organizer: Environmental Seminar during Environmental Month (Kyushu)
!3 Ishikawa Prefecture — DoCoMo Tarubi Woods July 2002 Organizer: 5th DoCoMo Shikoku Global Environmental Forum (Shikoku)
tal conservation activities, as well as to
!4 Kagawa Prefecture — DoCoMo Kashihara Fureai Woods August 2002 Joint Sponsor: Eco-Action Sapporo, an environmental event for Sapporo City
!5 Tokushima Prefecture — DoCoMo Awa Ryuo Woods
deepen insight on a broad range of
(Hokkaido)
!6 Ehime Prefecture — DoCoMo Iyo Seiryu Woods environmental issues. The company August 2002 Participant: Miyagase Fiesta 2002 in Summer (Chuo)
!7 Yamaguchi Prefecture — DoCoMo Tokuji Namaramatsu Woods also collaborates proactively in various August– Joint Sponsor: ’02 Youth Science Festival (Hokkaido)
regional events. November 2002
October 2002 Joint Sponsor: 2002 DPI Global Conference Sapporo Event (Hokkaido)
November 2002 Joint Sponsor: Oita International Wheelchair Marathon 2002 (Kyushu)
November 2002 Participant: Ota-ku Environmental Exhibition (Chuo)
Main Forest Conservation Activities
November 2002 Participant: 5th River Environmental Exhibition (Chuo)
Throughout the year Horikawa Woods, Satoyama conservation activities December 2002 Joint Sponsor: Winter Vacation Hokkaido Children’s Go Tournament (Hokkaido)
(Seven events planned for fiscal 2002, two cancelled due to rain) (Kansai)
December 2002 Participant: Conference on the Prevention of Global Warming, Fukuoka City, 2002
May 2002 2nd Green Dream Activities, 1,002 trees planted (Hokkaido) (Kyushu)
November 2002 DoCoMo Chugoku Aki Noro Woods 4,800 trees planted January 2003 Presenter: Management Seminar, Hokkaido Public School Manager Conference
(five varieties, including cypress) (Chugoku) (Hokkaido)
January 2003 Contribution to green promotion organizations in all Kyushu Prefectures: 5,535 February 2003 Organizer: Exhibition on Remote Monitoring Solutions (twice) (Kansai)
trees planted (Kyushu)
February 2003 Participant: Kochi Eco Products (Shikoku)
March 2003 Organizer: Seminar on Environmental Laws and Regulations for business partners
(Kyushu)
March 2003 Joint Sponsor: 17th Fukuoka International Cross Country (Kyushu)
5th DoCoMo Shikoku Global Environmental Forum 29
(Shikoku)

Releasing Information
Public Relations Activities such as Environmental Protection Activity Reports
DoCoMo issues regular reports on its
environmental conservation activities in
order to fulfill its disclosure responsibili-
ties as a corporate enterprise and imple-
ment full, open communication. Each of
the regional companies also discloses
environment-related information in reports
on specific undertakings.
30
NTT DoCoMo, Inc. Environmental Website
Environmental Communication Activities
Major Environmental Advertising
Environmental Advertising August 2002 A series of newspaper advertisements publicizing DoCoMo’s environmental
conservation activities (Chuo)
DoCoMo uses mass media such as August 2002– Magazine advertisement publicizing DoCoMo Woods (Chuo)
television, radio, newspapers, and mag- March 2003
azines to disclose environmental infor- September 2002 Commercial television broadcast publicizing NTT DoCoMo’s work for Izumikatsuragi
Mountain (Kansai)
Environmental protection activity mation and encourage recycling efforts. October 2002 Newspaper advertisements publicizing Mobile Phone Recycling (Chugoku)
reports and other sources of environ-
December 2002– Commercial television broadcast publicizing Mobile Phone Recycling (Fortunate
ment-related information are also March 2003 Mobile Phone version) (Hokkaido)
released on various DoCoMo home- March 2003 Newspaper advertisements publicizing Mobile Phone Recycling (recycling version)
pages (NTT DoCoMo, Inc. and the (Hokkaido)
DoCoMo Group regional companies). March 2003 Commercial television broadcast promoting awareness of environmental issues
(classroom version) (Shikoku)
Mobile Phone Recycling
(recycling version) (Hokkaido)
The Forest of Life and Life of the Forest (DoCoMo Woods) (Chuo)
Environmental protection activity reports
Internal Environmental Communications
Complete details on the environmental Major Internal Communications
efforts taken by NTT DoCoMo, Inc. are May–September Five nature observation tours in the woods of Abura Mountain, (Environmental
2002 Experience Learning Program, Kyushu)
URLs for DoCoMo Environmental Websites (in Japanese)
posted internally on our intranet via EMS
June 2002 Launch of Eco no Koe, the in-house environmental website (Kyushu)
ON-line. August 2002 Produced environmental education videos for company employees (Shikoku)
NTT DoCoMo http://www.nttdocomo.co.jp/corporate/eco/
In addition, the company’s internal August 2002 Environmental training (Chuo)
NTT DoCoMo Hokkaido http://www.nttdocomo-h.co.jp/ecology/environment/index.html information publication, “alles,” educates November 2002 Environmental Leadership Training Program (observation at Eco-town in
NTT DoCoMo Tohoku http://www.docomo-tohoku.co.jp/main/corp/ident/kankyo.html employees on environmental conserva- Kitakyushu, etc.) (Kyushu)
tion activities and other social contribu- March 2003 Seminar on treatment of industrial waste (Chuo)
NTT DoCoMo Tokai http://www.docomo-tokai.co.jp/2003/normal_hp/main/profile/eco/index.html
tions of all companies in the DoCoMo
NTT DoCoMo Hokuriku http://www.docomo-hokuriku.co.jp/company/eco/eco.html Group.
NTT DoCoMo Kansai http://www.docomo-kansai.co.jp/corporation/company/environment/index.html DoCoMo also runs Eco Net to dis-
NTT DoCoMo Chugoku http://www.docomo-chugoku.co.jp/v/plofile/eco/index.html
tribute environmental information and
facilitate information sharing within the
NTT DoCoMo Shikoku http://www.docomo-shikoku.co.jp/ja/kigyou/chiiki/chikyu.html
extranet linking the 37 consolidated 31
NTT DoCoMo Kyushu http://www.docomokyusyu.co.jp/ecology/index/top01.html companies of the DoCoMo Group. A
great many efforts are also taken offline
to educate and train employees on envi-
ronment-related issues.
EMS ON-line alles
 Environmental Communication Activities

Donations and Contributions Survey Results

DoCoMo provides support in diverse Group regional companies in the estab- A total of 41 persons responded to
Contents Design Number of pages
areas, including environmental ones, to lishment of a Mobile Communication the evaluation survey included in NTT
facilitate the realization of a flourishing, Fund NPO to compound their contribu- DoCoMo Environmental Protection Activity
Too many
healthy society. In 2002, NTT DoCoMo, tions to society and increase the bene- Report 2002. These opinions have pro- Inadequate Poor Not enough
2.4%
4.9% 2.4% 7.3%
Inc., collaborated with the eight DoCoMo fits rendered. vided valuable guidance in the produc-
tion of the current report, and they are
Major Donations and Contributions expected to serve as an important refer- Average
Average
Throughout year Supported the albatross ecosystem surveillance system (remote monitoring ence in future environmental efforts. 36.6% Above average 41.5% Strong
technology) (Chuo) 58.5% 56.1% Adequate
May 2002 Supported the Everest cleaning and mountain climbing program (Chuo) 90.2%
June 2002 Supported the construction of the Kyushu national museum (Kyushu) Customers .................................7
Donation to fund the establishment of a public Persons with environment-
June 2002 Supported the Fukuoka office of the United Nations Centre for Human Settlements
children’s hospital in Miyagi Prefecture (Tohoku) related duties at businesses
(Habitat) (Kyushu)
and associations ..................11
July 2002 Established the Mobile Communication Fund NPO
Students ....................................6
July 2002 Donated 70 used computers (Chuo) Environmental NGOs and How do you rate the environmental
August 2002 Donated funds to establish the DoCoMo Shikoku Woods in Kuma Town, Ehime NPOs.....................................1 Understandability activities of NTT DoCoMo?
Prefecture, (Shikoku) Business partners ......................5
October 2002 Donated funds to four prefectures in proportion to the numbers of used mobile Banking, institutional investors ...2 Difficult
phone handsets collected* (Green Fund-Raising Campaigns, Tokai) Not very good
Shareholders, investors..............2 4.9% 2.4%
October 2002 Donated funds to natural environment protection funds (Chuo) Government agencies ................1
December 2002 Donated funds to help establish a public children’s hospital in Miyagi Prefecture News media...............................0
Average Excellent
(Tohoku) Environmental specialists ...........3 Average 12.2% 31.7%
January 2003 Supported the Youth Ambition Movement (Kyushu) Certified Investigative Bodies......0 34.1%
February 2003 Donated funds to support the recovery of areas damaged by the illegal dumping of Easy
Other .........................................3 61.0% Good
industrial waste (Chuo) 53.7%
March 2003 Collaborated in the planning of the Hokkaido Heritage (Hokkaido)
March 2003 Donated funds to the albatross ecosystem study program (Chuo) Donation to fund the establishment of
March 2003 Donated funds to five prefectures in proportion to the numbers of used mobile DoCoMo Shikoku Woods (Shikoku) Other Opinions and Comments
phone handsets collected (Green Fund-Raising Campaigns, Chugoku)
*Continuously since fiscal 1999
• This was an excellent reference, though it may not directly • Your report taught me a lot about the work you’re doing for
apply to fields outside of manufacturing the environment in many areas. In future years, however, I
Awards • I laud the use of organic plastics for the envelope windows recommend that you make your descriptions less qualitative.
in invoicing. Most enterprises understand the environmen- Quantitative information can impart a much clearer picture
tal benefits to be gained from that type of measure, but of the improvements you are making in each area
DoCoMo’s various activities have received
don’t follow through with them because of the costs. I • I’d like to know the details on the promotion activities per-
considerable recognition from outside
admire DoCoMo for bucking the trend formed with partner companies
the company.
• When a company describes its environmental goals in • Why not provide URLs for the Environmental protection
In fiscal 2002, the company was
concrete detail, it proves its commitment to actually pur- activity reports of every company in the DoCoMo Group?
conferred the 41st Japan Industrial
suing them • The graphs of actual results were well made and easy to
Advertising Award, the 32nd Fujisankei
• Your activities seem well rooted in communities understand, but the pictures were a bit too small
Communications Group Advertising
Award for Excellence in the Newspaper • I first learned about DoCoMo’s environmental efforts on • I’d like to see DoCoMo do more as a model business for
Osaka Environmental Gold Award in the SP Category ACC Award from the All Japan
Category, the Osaka Environmental the company’s website. Most impressive were the com- promoting environmental activities in Japan
Incentive Award (Kansai) from the Fukuoka Advertising Radio & Television Commercial
Association (Kyushu) Confederation (Chugoku) pany’s carefully laid plans, elaborate content, and ambi- • It would be interesting to learn more about conserving the
Incentive Award, the Gold Award in the
tious goals. Concrete efforts such as these are all too rare global environment from a communications perspective
Sales Promotion (SP) category from the in telecommunication enterprises
Fukuoka Advertising Association, and the • Efforts toward environmental conservation advance due to
• It’s good to see DoCoMo encourage the recycling of IT. The example of FOMA was clear. Future efforts should
ACC Award for television commercials
mobile phones in its commercials focus on quantitatively evaluating the advantages for the
from the All Japan Radio & Television
Commercial Confederation. • I first learned about your environmental efforts when you user (cost reductions)
sent me a letter explaining your new e-billing service. I • How were the environmental goals and targets chosen?
NTT DoCoMo will continue organiz-
signed up immediately, delighted to save paper and I’d like more information on that selection process, as well
ing environmental activities that it hopes reduce my monthly bill. I think it’s a wonderful idea as the results derived from EMS
will merit further commendation in the
• As a company with deep connections to younger genera- • The report would be easier to understand if the font sizes
32 future. 33
tions, I’d like to see you contribute more to environmental were changed or bolded in sections explaining terminol-
education in society ogy. In this report, the information seemed less explained
• I want to see more contributions to society than enumerated. The prose was stiff and monotonous

41st Japan Industrial Advertising Award (Chuo)

32nd Fujisankei Communications Group Advertising Award for
Excellence in the Newspaper Category (Chuo)
 Environmental Communication Activities

Forging Better Relations with Society Universal Design

Fewer Headaches for Mobile Phone Users
For several years now, batch transmis-
sions of “single-ring hang-up calls” and
“spam” e-mails to mobile phones have
jammed the airwaves and annoyed
phone users. Fortunately, countermea-
sures taken by the government and
mobile phone companies are yielding
results.
To contend with single-ring calls,
DoCoMo began offering a set-time silent
ring service on September 26, 2002 (free
service). By visiting the DoCoMo i-mode
homepage, users can reset their phones
to a silent ring for the first two to six sec-
onds of incoming calls. On October 31,
2002, the company began offering a sin-
gle ring caller block function that blocks
all calls from pre-registered telephone
numbers. Before connecting to a cus-
tomer’s mobile phone, blocked callers
are automatically diverted to an auto-
mated voice guidance system, a service
for which they are charged.
To contend with spam e-mails, the
company began offering a fully legal*
mail receipt blocking function for unso-
licited advertisements on October 1,
2002. Further, DoCoMo’s specified
domain receipt function for i-mode has
been introduced for FOMA as well, and
the function is now more convenient for
all phones, with 20 specifiable domains
instead of just 10.
Information on these services can be
accessed from catalogs and the DoCoMo
homepage. Help at configuring them is
available in all DoCoMo Shops.
DoCoMo will bolster its efforts to
block spam e-mail and enhance the
experience of i-mode communications
without hassle or care.
*The “Law on Topics Including the Appropriateness of
Sending Specified E-Mail Messages” and the
“Partial Amendment to the Specific Commercial
Transaction Law”
From the concept of Communication
with all People, DoCoMo is pursuing
Universal Design*1 and Barrier Free*2
products and shops.
Starting with our “Hearty Discount” for
the physically challenged in fiscal 2003,
DoCoMo is launching DoCoMo Hearty
Style, a set of activities using DoCoMo
products and services to encourage
personal exchanges between individuals
and develop understanding based on
our relationships with customers.
Poster with information on
unsolicited advertisements
and mail
i-mode without worries:
A guidebook for users
Homepage on the DoCoMo Hearty Style
(in Japanese)
http://www.nttdocomo.co.jp/b_free/
■ Barrier Free Products
DoCoMo adopts the principles of
Universal Design to develop products
and services that can be easily used by
all people. Functions for improved con-
venience and usability include voice
recognition, speech-enabled controls,
large-character displays, easy-to-under-
stand guides for operation, and vibration
alerts to announce incoming calls (some
models may not support all functions).
FOMA video phones support communi-
cation in sign language, and sigmarion II
enables real-time chats using handwrit-
ing input.
To allow convenient mobile phone
use for the visually impaired, user’s
manuals are provided in Braille or on
cassette tape, and mobile phone carry-
ing cases with the key positions marked
in Braille are available free of charge. In
addition, billing sheets and receipts can
be provided in Braille (charged service.)
*1 The design of products, environments, and services that can be used by all persons, regardless of impairment
or age
*2 Freedom from barriers that impede the impaired or elderly
■ Barrier Free Shops
DoCoMo shops are built with Barrier
Free Support to enable more customers
to use them.
Besides meeting fundamental criteria
to do with shop locations, our shops
are provided with wheelchair-accessible
parking spaces, entry ramps, and rest-
rooms. For convenient communication
with hearing- or voice impaired cus-
tomers, some shops are provided with
tablet writing devices (Kakipon-kun)
and wireless vibrating paging devices
(Aizu-kun).
DoCoMo is also offering a variety of
free mobile phone clinics to help cus-
tomers who have been unable to use
their phones do so with confidence and
skill. Examples include mobile phone user
seminars aimed at the visually impaired
and mobile phone clinics (Rakuraku
Mobile Clinic) for the elderly.

Homepage on the annoyances of mobile telephony

(in Japanese)
http://www.nttdocomo.co.jp/info/meiwaku/

Calling for Etiquette

“Where are you?” isn’t just a question

for phone friends. When riding on the
train, it’s a question you should ask
yourself.
DoCoMo and the other mobile com-
Braille manuals
munications companies are working with
the Telecommunications Carriers Asso-
ciation to draw up a collection of slo-
gans to improve mobile phone etiquette. Poster calling for etiquette slogans
One-touch button
Despite the freedom of mobile Homepage on mobile phone etiquette Kakipon-kun
phones, it can be inappropriate to talk (in Japanese)
http://www.nttdocomo.co.jp/info/manner/
on them or use them in certain situa-
tions, for example, on the train, in hospi-
tals, or when driving a car. DoCoMo
calls for improved mobile phone eti- Handicapped parking space

quette through channels such as cata- Voice recognition button

34 35
logs, television commercials, and the
DoCoMo homepage.
F671iS
Ramp-equipped entrance
 Environmental Performance Data

■ Inputs ■ Principal Data Trends (Nine DoCoMo companies)

FY 2000 FY 2001 FY 2002 FY 2002 Volume of electric power used Volume of paper resource used
Major
Item Minor classification Unit (Nine DoCoMo (Nine DoCoMo (Nine DoCoMo (Thirty-seven
classification
companies) companies) companies) DoCoMo companies) Purchased Generated in-house Recycled paper Virgin pulp
2,000,000 60,000
Electric power use Total amount MWh 1,407,930.5 1,659,528.9 1,840,914.8 1,896,304.8
15,189.6
For communication facilities MWh 1,202,780.9 1,401,423.0 1,560,021.0 1,560,021.0
62,930.0
For offices MWh 190,248.4 228,799.7 217,963.8 273,353.8
40,000
Purchased volume MWh 1,393,029.3 1,630,222.6 1,777,984.8 1,833,374.8 29,306.2 3,690.2
2,554.0
Generated volume Solar power generation MWh 142.2 118.8 161.6 161.6 1,500,000

Wind power generation MWh 4.0 6.1 4.7 4.7 14,901.2

1,777,984.8 20,000 41,368.0
Co-generation MWh 14,755.0 29,181.4 62,760.0 62,760.0 1,630,222.6 34,918.7 31,993.0
Hybrid MWh — — 3.7 3.7 1,393,029.3
Fuel use Total volume (crude oil equivalent) kL 7,834.4 9,520.0 11,745.8 13,826.3
1,000,000 0
For boilers, etc. Fuel oil kL 299.1 181.2 73.7 141.9
(MWh) 2000 2001 2002 (t) 2000 2001 2002
Diesel kL 75.3 20.3 117.2 118.6
Gas 1,000 m3 5,702.5 7,563.8 9,864.4 10,214.7
For vehicles Gasoline kL 1,460.3 1,333.0 1,124.3 2,841.9
Diesel kL 69.9 78.0 73.0 146.3
Water use Total volume 1,000 m3 533.5 473.5 495.0 643.6 Volume of greenhouse gases emitted Volume of general wastes
Water supply 1,000 m3 475.1 435.4 465.6 614.2 From electric power From fuel From vehicles Recycled volume Disposed volume
Reused water 1,000 m3 58.4 38.1 29.4 29.4 800,000 5,000
Paper use Total weight t 56,557.6 38,608.9 34,547.0 35,327.0
Operations-use paper t 55,798.6 37,990.1 33,898.0 33,988.0 4,000

Copy paper t 759.0 618.8 649.0 1,339.0 3,224.0

3,000
Recycled Paper Weight used t 41,368.0 34,918.7 31,993.0 32,733.0
600,000 3,410.9 19,855.0
Rate of recycled paper % 73.1 90.4 94.4 92.7 386
18,169.0 2,000
3,695.4 672,078.0 420.9 401.4
14,370.6 581,989.5 1,000
■ Outputs 1,723.0
497,311.5 1,159.6 1,164.8
FY 2000 FY 2001 FY 2002 FY 2002 400,000 0
Major
Item Minor classification Unit (Nine DoCoMo (Nine DoCoMo (Nine DoCoMo (Thirty-seven (t-CO2) 2000 2001 2002 (t) 2000 2001 2002
classification
companies) companies) companies) DoCoMo companies)

Greenhouse gases* Total volume emitted t-CO2 515,377.5 603,569.5 695,157.0 721,444.0
From electric power t-CO2 497,311.5 581,989.5 672,078.0 693,016.0
From fuel t-CO2 14,370.6 18,169.0 19,855.0 20,748.0
From vehicles t-CO2 3,695.4 3,410.9 3,224.0 7,680.0
Number of handset equipment recovered Volume of industrial wastes
Waste Total weight t — 6,547.9 5,065.0 7,939.0
Handsets Batteries Chargers Reused/recycled volume Disposed volume
General waste produced t 1,580.5 1,566.2 2,109.0 4,936.0
2,300 5,000
292 502.2
General waste recycled t 1,159.6 1,164.8 1,723.0 3,770.0
2,000
Rate of general waste recycled % 73.4 74.4 81.7 76.4 161
197 4,000
Industrial waste produced t — 4,981.7 2,956.0 3,003.0
Industrial waste reused or recycled t — 4,479.5 2,723.1 2,748.0 933 3,000
816 232.9
139 758
Rate of industrial waste reused or recycled % — 89.9 92.1 91.5
1,000 4,479.5
2,000
Handset recovery Total number 10,000 units 1,951.0 2,282.0 1,863.0 1,863.0
488
Handsets 10,000 units 974.0 1,057.0 908.0 908.0 1,057 2,723.1
974 908 1,000
Batteries 10,000 items 816.0 933.0 758.0 758.0 590
Chargers 10,000 items 161.0 292.0 197.0 197.0 0 0

*The calculation of emission volumes for FY 2002 uses a conversion factor based on the results of the Review of Methods for Calculating the Emissions of Greenhouse (10,000 1999 2000 2001 2002 (t) 2001 2002
units)
Gases issued in 2002 by the Ministry of the Environment
The Environmental Protection Activity Report 2002 included cumulative values for NTT DoCoMo, Inc. and the eight regional DoCoMo companies. From this year on,
reports will include cumulative values for all 37 companies in the DoCoMo Group. To help readers understand the transition, the cumulative values for just the nine
36 regional companies are also covered in the charts this year. 37
 History of DoCoMo’s Environmental Activities
Major business activities
INTT Mobile Communications Planning Co., Ltd. changes its name
to NTT Mobile Communications Network Co., Ltd. (April)
INTT’s mobile communication sales operations transferred to NTT
Mobile Communications Network Co., Ltd. The latter company
begins operations (July)
IDoCoMo Group mobile/car phone subscriber agreements exceed
one million (February)
IDigital mobile/car phone services at 800 MHz commence (March)
ISales operations transferred from NTT Mobile Communications
Network Co., Ltd. to regional subsidiaries (July)
IMerger with NTT Central Mobile Communications Co., Ltd.
(October)
ISell-out system for mobile/car phones introduced (April)
IDigital mobile/car phone services at 1.5 GHz commence (April)
ISales of cordless Passage system for offices commence (April)
ISell-out system for Pocket Bell pagers introduced (March)
IHigh-speed data communications services (9,600 bps) for
mobile/car phones launched (April)
ISatellite mobile communications services launched (March)
IPocket Bell pagers and Next service (FLEX-TD system) introduced
(March)
IPocket Bell pagers and Info-Next service (character display)
introduced (July)
IDoCoMo Group mobile/car phone subscriber agreements exceed
10 million (February)
IPacket communications services launched (March)
IDoCoMo Group mobile/car phone subscriber agreements exceed
20 million (August)
IInternational calling services (World Call) launched (September)
IListed on the 1st section of Tokyo Stock Exchange (October)
ITransfer of PHS phone sales from NTT Personal Group (December)
IPocket Bell pager caller-pay (02-DO) service launched (February)
Ii-mode service launched (February)
ICompany name changed to NTT DoCoMo, Inc. (April)
IDoCoMo Group mobile/car phone subscriber agreements exceed
30 million (May)
Ii-mode service agreements exceed 10 million (August)
IPocket Bell services restyled as QUICKCAST services (January)
Ii-mode service agreements exceed 20 million (March)
IFOMA third-generation (3G) mobile communications experimental
service launched (May)
IFOMA third-generation (3G) mobile communications full service
implemented (October)
Ii-mode service agreements exceed 30 million (December)
IDoCoMo Group mobile/car phone subscriber agreements exceed
40 million (February)
IListed on the New York and London Stock Exchanges
IThe Mobile Communication Fund NPO established (July)
IDoCoMo Digital Library opened (July)
Ii-shot service launched (May)
Ii-shot service agreements exceed 8 million (March)
38
Year Major environmental activities
1992
1993 ICollection of used batteries commences (October)
IEnvironmental Steering Committee established
1994
ICommencement of Super Save Power campaign (June)
1995
IUse of CFCs eliminated
I“Come Back Battery” promotional campaign for battery collection
1996
launched (February)
ICorporate Citizenship Office established (March)
1997 IStart of participation in Torishima Island albatross ecosystem study
project (October)
ITotal Power Revolution (TPR) program commences (October)
ICollection/recycling of handsets and other items commences (July)
1998
IGreen Procurement Guidelines formulated (September)
IProcurement and Supply Dept. obtains ISO 14001 certification
(November)
1999 IDoCoMo Woods tree-planting programs commence (May)
IDoCoMo Environmental Charter formulated (June)
IYamanashi Branch obtains ISO 14001 certification (October)
IGreen R&D Guidelines formulated (March)
2000
IEnvironmental accounting introduced (April)
IDoCoMo Environmental Policies formulated (May)
IGreen Building Design Guidelines formulated (October)
2001 IHead office and DoCoMo R&D Center obtain ISO 14001
certification (February)
IDoCoMo Environment Forum held (May)
IRanked as top telecommunications company by U.S. environmental
ratings firm (June)
INTT DoCoMo Environmental Protection Activity Report 2001
published (September)
IISO 14001 certification extended to entire Group (February)
2002
I“Bonus Point” policy to encourage recovery of used mobile phone
handsets introduced (June)
IDoCoMo Woods program commemorating the DoCoMo Group’s
10th year of operation carried out in 10 locations, including Tokyo
and 9 prefectures (September–October)
I NTT DoCoMo Environmental Protection Activity Report 2002
published (September)
I 34 of the 37 in the Group obtain ISO 14001 certification (as of
2003
March)
Overview of Activities in Fiscal 2002
Looking Back on Environmental Activities in Fiscal 2002
Senior Executive Vice President
Activities in fiscal 2002
In the broadest terms, DoCoMo’s environmental conservation
activities pursue two principal objectives. The first is to stream-
line the movement of people and materials and enhance
energy and resource conservation in society as a whole by
focusing on the company’s three axes of business develop-
ment: Multimedia, Ubiquitous networking, and Globalization.
The second is to limit waste and use resources more effec-
tively by reducing the power consumption of the DoCoMo
Group and recycling items such as mobile phone handsets.
As the implementation of the Kyoto Protocol draws near, we
are more aware of these issues than ever before.
Though our gross power use increased by 200,000 MWh
in fiscal 2002 due to increased subscriber contracts and the
construction of equipment and facilities for new services, our
activities to reduce the power consumption in industrial and
office facilities continue to make headway, and the level of
power consumed per subscriber contract continues to fall.
Through the combined efforts of all DoCoMo employees,
power consumption in DoCoMo offices fell by as much as
13% compared to fiscal 2001. To help prevent global warm-
ing, we are also introducing co-generation systems and har-
nessing green energy from solar and wind power.
In spite of our bolstered efforts to recover used mobile
handsets, the increased functionality of the devices has led to
a decline in the total number collected throughout the entire
DoCoMo Group, down from 10.57 million units in fiscal 2001
to 9.08 million handsets in fiscal 2002. Even after the phone
functions are discontinued, many customers hold onto their
old devices to take advantage of their other functions, such
as games and digital imaging. The non-ferrous metals and
other materials used in the corrected handsets are completely
recycled. DoCoMo’s record in the use of resources is out-
standing, and the company is establishing a nearly perfect
recycling system.
Toyotaro Kato
Director for the Environment
NTT DoCoMo, Inc.
Future efforts
We will continue to reduce power consumption through
efforts to conserve power in the use our equipment and facili-
ties, combined with the individual efforts of all DoCoMo
employees to work with greater efficiency.
Our work to collect items such as mobile handsets will be
spearheaded by communication activities. Given the count-
less reports we’ve received on used electronic items mixed in
with household garbage, we realize that many individuals are
unaware of our company’s collection efforts. DoCoMo will
seek the understanding and cooperation of customers
through appeals and campaigns at our retail shops.
DoCoMo will also continue contributing to society at all lev-
els by developing effective mobile multimedia systems that
reduce environmental burdens and accurately respond to
customer needs.
DoCoMo’s mission is to satisfy customers and society
while offering useful services that reduce environmental
impact. An equally important challenge is to limit the environ-
mental effects of our expanding business operations. The
DoCoMo Group’s environmental activities will continue to
move in these directions.
39
 Corporate Outline
(as of March 31, 2003)

Company name NTT DoCoMo, Inc. Group Network

Head office location Sanno Park Tower, 11-1, Nagata-cho
2-chome, Chiyoda-ku
Tokyo, 100-6150 Japan
Phone: +81-3-5156-1111 DoCoMo Group regional companies 8
INTT DoCoMo Hokkaido, Inc. INTT DoCoMo Kansai, Inc.
Established August 1991 NTT DoCoMo, Inc.
INTT DoCoMo Tohoku, Inc. INTT DoCoMo Chugoku, Inc.
Paid-in capitol 949,679.5 million yen INTT DoCoMo Tokai, Inc. INTT DoCoMo Shikoku, Inc.
Service commissioned INTT DoCoMo Hokuriku, Inc. INTT DoCoMo Kyushu, Inc.
Number of employees 5,632 subsidiaries 7
IDoCoMo Service Inc.
Principal businesses The company’s primary activities,
IDoCoMo Engineering Inc.
operating a mobile phone business, PHS
IDoCoMo Mobile Inc.
business, and QUICKCAST business,
IDoCoMo Support Inc. Service commissioned subsidiaries 21
consist of the services listed below.
IDoCoMo Systems, Inc. IDoCoMo Service Hokkaido Inc. IDoCoMo Engineering Tokai Inc.
Business Content of business IDoCoMo Service Tohoku Inc. IDoCoMo Engineering Hokuriku Inc.
IDoCoMo Sentsu, Inc.
Mobile phone Cellular services, FOMA services, packet
business communications services, satellite mobile IDoCoMo Technology, Inc. IDoCoMo Service Tokai Inc. IDoCoMo Engineering Kansai Inc.
communications services, in-flight telephone IDoCoMo Service Hokuriku Inc. IDoCoMo Engineering Chugoku Inc.
service, and equipment sales for each service
IDoCoMo Service Kansai Inc. IDoCoMo Engineering Shikoku Inc.
PHS business PHS service and PHS equipment sales
IDoCoMo Service Chugoku Inc. IDoCoMo Engineering Kyushu Inc.
QUICKCAST business QUICKCAST service and QUICKCAST equipment
sales (formerly paging service and paging IDoCoMo Service Shikoku Inc. IDoCoMo Mobile Hokkaido Inc.
equipment sales) IDoCoMo Service Kyushu Inc. IDoCoMo Mobile Tokai Inc.
Miscellaneous International dialing service and other miscellaneous IDoCoMo Engineering Hokkaido Inc. IDoCoMo Mobilemedia Kansai Inc.
businesses businesses
IDoCoMo Engineering Tohoku Inc. IDoCoMo Mobile Chugoku Inc.
IDoCoMo i Kyushu Inc.
Financial Indicators
(Consolidated)
FY 2000 FY 2001 FY 2002 Other subsidiaries 27
[Overseas]
Operating revenues (yen, millions) 4,178,056 4,659,254 4,809,088
W DCM Investment Inc.
Recurring profit (yen, millions) 778,620 1,000,887 1,056,719
W DoCoMo Communications Laboratories Europe GmbH
Net income/net loss (yen, millions) 401,755 –116,191 212,491
W DoCoMo Communications Laboratories USA, Inc.
Number of mobile phone
36,026 40,783 43,861 W DoCoMo Europe (France) S.A.S.
subscriber agreements (thousands)
Number of i-mode subscriber W DoCoMo Europe Limited Affiliates 10
21,695 32,156 37,758
agreements (thousands) W DoCoMo i-mode Europe B.V. [Overseas]
W NTT DoCoMo Telecomunicações do Brasil Ltda. W AT&T Wireless Services, Inc.
Prefectures covered Tokyo, Kanagawa, Chiba, Saitama, W NTT DoCoMo USA, Inc. W Hutchison 3G HK Holdings Limited
by services Ibaraki, Tochigi, Gunma, Yamanashi, and 11 additional companies W Hutchison 3G UK Holdings Limited
Nagano, Niigata W Hutchison Telephone Company Limited
[In Japan] W KG Telecommunications Co., Ltd.
Branches Marunouchi, Shinjuku, Shibuya, Tama,
W e-Engineering Inc.
Kanagawa, Chiba, Saitama, Ibaraki,
W D2 Communications, Inc. [In Japan]
Tochigi, Gunma, Yamanashi, Nagano,
Niigata W DoCoMo.com, Inc. W NTT Travel Service Co., Ltd.
W DoCoMo Machine Communications, Inc. W DoCoMo AOL, Inc.
W Trinotes, Inc. W Nippon Telecommunications Network Co., Ltd.
W Business Expert Inc. W Japan Datacom Co., Ltd.
W Mobi Magic Co., Ltd. W Mobile Internet Capital, Inc.
and one additional company

Iindicates consolidated subsidiaries of NTT DoCoMo

40