Professional Documents
Culture Documents
Contents
Our lifesaving values 2
Service delivery 4
Incidents attended in 2016 5
People aided in 2016 6
Training 7
Community engagement 8
International 9
Awareness and fundraising 11
Equipment and infrastructure 12
Media 13
News 14
Casualty care in action 15
Photo: RNLI/Andy Perryman
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RNLI Lifeguards Report 2016
Marina Wilson
Lifeguard Services Coordinator
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RNLI Lifeguards Report 2016
Missing/found 1,777
Other 325
Photo: RNLI/Nathan Williams
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RNLI Lifeguards Report 2016
Service delivery
Beach safety assessments Service development
The RNLI offers a beach safety assessment • signage audit reports were provided for The total number of RNLI beach lifeguard units • Three Cliffs – National Trust
consultancy service to all local authorities 12 beaches, bringing the total of non-RNLI in 2016 was 240. • Newgale Central – Pembrokeshire
and private beach owners. beaches to 216 County Council
The assessment process is designed to • we responded to requests for public rescue The 16 new beaches were: • Ballycastle – Causeway Coast
help facilitate a comprehensive beach safety equipment audit reports for 3 beaches; • Swanage – Swanage Town Council and Glens District Council.
management strategy by highlighting hazards, and 111 non-RNLI beaches have now benefitted • Perranuthnoe – Cornwall County Council
assigning ratings and suggested control measures. from this service. • Lusty Glaze – Private Owner Other changes that took place were:
A beach safety assessment is completed for
each RNLI lifeguarded beach every 5 years, with • St Andrews West Sands and Elie Harbour – • Bognor Regis had two lifeguard units
Plymouth University has now concluded their Fife Countryside Trust and this was reduced to one.
annual reviews of the full beach safety assessments. research to quantify beach risk. The RNLI will be
For non-RNLI beaches, the following were • West Runton – North Norfolk District Council • Burgh Island was relocated
working throughout 2017 to test the research
completed in 2016: • Lowestoft North – Sentinel Leisure Trust to Bigbury-on-Sea North.
findings in order to inform and assist future rollout
• 3 beaches were fully assessed, bringing the total of the lifeguard service. • Rhyl and Prestatyn – Denbighshire
number of non-RNLI beaches assessed to 413 County Council Additionally, following five fatalities on
• Pink Bay, Rest Bay, Coney/Sandy Bay 24 August 2016 at Camber Sands, the RNLI
• 29 quick scans (short-version beach safety
and Trecco Bay – Bridgend County responded by setting up an additional lifeguard
assessments) were completed
Borough Council service patrol at this beach. The service ran from
27 August to 11 September 2016.
Photo: RNLI/Nigel Millard
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RNLI Lifeguards Report 2016
Total 90 1,270 1,338 1,195 10,966 197 205 1,777 376 17,414
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RNLI Lifeguards Report 2016
Major Minor
RNLI lifeguard Lives Missing/
Rescue Assistance casualty first Search Near miss Other Total
management area saved found
care aid
Dorset, and Jersey 10 142 262 213 1,570 36 211 336 43 2,823
Total 127 2,082 2,876 1,210 10,966 197 978 1,777 325 20,538
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RNLI Lifeguards Report 2016
Training
The RNLI produces a range of training resources and
courses, and reviews them throughout the season.
Our lifeguard trainers meet regularly as a working
group to review best practice and prioritise future
developments in lifeguard training.
A new Operational Command course was delivered
to lifeguard supervisors and senior lifeguard managers
as part of their induction training.
Operational
Training
Leadership
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RNLI Lifeguards Report 2016
Community
engagement
In 2016 RNLI lifeguards were out and The Meet the Lifeguards programme
about delivering the RNLI Community was delivered to 116,783 children from
Engagement programmes – Meet the 1,002 schools during the summer and
Lifeguards, Beach to City and Hit the winter months. RNLI lifeguards worked
Surf – to primary and secondary schools, in schools raising awareness of general
youth groups and the wider community water safety and particularly the dangers
throughout the UK and Jersey. of walking on frozen ponds, lakes
These programmes covered the three and rivers.
elements of the drowning chain – lack of The Beach to City teams were also
safety advice, lack of education and the out and about delivering interactive
inability to cope – and are contributing beach safety sessions to 7–11-year-
towards the RNLI’s aim to influence, old pupils in London, Birmingham,
educate and reduce drownings by 50% Manchester and Cardiff, as well as
by 2024 in UK and Irish waters. in Chester and Preston, which are
In 2016, lifeguards delivered core two new venues. Lifeguards visited
beach safety messages and safety advice 131 schools and spoke to nearly
to more than 148,000 children in more 20,000 children, providing children
than 1,500 schools via the community from inland communities with basic
engagement programmes. A major knowledge to stay safe when they visit
milestone was reached when the the coast as well as highlighting dangers
total number of children who have on inland waters. The Beach to City
taken part in these programmes since programme has now been delivered
2003 reached 1 million – the total now to over 163,000 children in more than
being 1,046,535. 880 schools across the UK.
Events 761
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RNLI Lifeguards Report 2016
International
SeaSafe
Cox’s Bazar, Bangladesh
The RNLI has been working with the Centre for
Injury Prevention and Research Bangladesh (CIPRB)
since 2012. Originally this partnership was formed
in order to produce and pilot the International
Lifeguard Manual. The RNLI then provided lifeguard
training to a small group of people who, in turn,
started to provide voluntary lifeguard patrols during
the weekend and on busy public holidays.
In 2014 the RNLI formalised this work into
a project called SeaSafe at Cox’s Bazar. Cox’s Bazar
is in the south-eastern corner of Bangladesh, and
has one of the world’s longest natural beaches
– stretching 125km, with Cox’s Bazar town itself
covering approximately 10km.
The current SeaSafe team consists of 5 senior
lifeguards and 12 lifeguards, supported by a local
manager and a supervisor. The service runs 8 hours
a day in the winter, and increases throughout the
season up to 12 hours a day in the summer, with the
day being split into morning and afternoon shifts.
For many people, it is their first visit to the
beach and the majority of beach goers are unable
to swim. As with all lifeguard services, the bulk of
the SeaSafe team’s work is raising awareness and
trying to prevent people needing to be rescued in
the first place.
During quieter periods of a shift, typically from
11am to 2pm, some lifeguards will be engaged in
community education work in various local primary
and secondary schools.
Photo: RNLI/Darren Williams
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RNLI Lifeguards Report 2016
Lifeguards around the UK and Jersey objective of a 50% reduction in drowning the first contact the public has with the
also attended many of the lifeboat by 2024. RNLI on beaches, simple advice such as
station open days, providing both static The face-to-face teams’ success is swim between the red and yellow flags
and live displays in addition to behind- made possible due to fantastic support supports our lifeguards to manage
the-scenes support of the events. from RNLI lifeguards, volunteer lifeboat the beaches.
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RNLI Lifeguards Report 2016
Equipment and
infrastructure
The RNLI has 507 lifeguard assets.
As the demands of lifesaving evolve, the RNLI must adapt to provide facilities
for lifeguards that they need and deserve. Operating in harsh coastal environments,
the challenge is to provide the perfect space for lifeguards that is capable of
withstanding the elements with minimal maintenance and can be positioned
anywhere from cliff tops to shingle beaches.
All lifeguard equipment and facilities are designed to support their lifesaving
activities and ensure that their safety and wellbeing are cared for in a dynamic
beach environment.
Both environmental and aesthetic criteria also need to be satisfied when
integrating buildings and temporary infrastructures within the natural and urban
environment in which they are located.
During 2016, three new permanent lifeguard units were added to the existing
assets. Each permanent lifeguard unit offers a self-contained lookout with power,
water, gas stove and storage solutions so that effective lifeguard cover can be
provided on the beaches.
The permanent buildings include 30 support centres plus ancillary buildings
and fixed container stores. The transient lifeguard units include rescue board bins,
wheeled units and shipping containers, some of which are hired seasonally.
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RNLI Lifeguards Report 2016
Media
• An article in the Evening Gazette, Total volume of coverage
Teeside, described how a lifeguard Real-life footage In 2016, lifeguards across the
different regions were trained to use The volume of coverage for lifeguards
rescued a boy who had been trapped News and radio websites used footage Snapchat and took over the RNLI from 1 January to 31 December 2016
on rocks due to an incoming tide at online from our Contour cameras. Actual account during the summer. Each
During 2016, the RNLI Communications was 1,928 items of print and broadcast
West Scar, at the Redcar Beacon end rescue footage of Bantham lifeguards lifeguard was responsible for the account
Team continued to raise awareness coverage. A peak of 42% of the coverage
of the beach. rescuing a young boy, who had drifted for 1 week. Content included safety
about lifeguards, the work they do was in August, which was linked to
• An interview with a senior lifeguard, out to sea on an inflatable toy, was advice, footage of training exercises and
and the importance of beach safety. several drownings, including the five
who treated a child with a weever- viewed on YouTube 2,721 times and was getting to know the lifeguards.
Between 1 January and 31 December deaths at Camber Sands.
fish sting, was played on BBC Good used by the Daily Mail and Daily Mirror
there were 1,928 of print and broadcast
Morning Ulster and Q Radio. and other nationals. Regional television Opportunities to see
coverage in national and regional media.
• North Norfolk News reported a rescue broadcasts continued to use helmet Media training Opportunities to see (OTS) is defined
These reached 37.8 million people
by lifeguards at Sea Palling after three camera footage to illustrate news stories Media training was delivered throughout as the potential total of readers/viewers/
with an advertising value equivalent
adults started drifting out to sea in about lifeguards and rescues. the year by the RNLI Communications listeners that might see each article.
of £6.5 million.
a dinghy. Team so that lifeguards are equipped This means that if, for example, an article
Highlights Social media with the necessary skills and confidence
to deal with the media. An integral part
appears in The Telegraph, BBC Online
and Radio 4, OTS would count the
• BBC Wales TV and radio, ITV Wales, Camber Sands There was significant positive activity on of operational training, the sessions reader/viewer/listener three times.
Western Mail and the South Wales the RNLI’s social media channels such as recognise the important role that
Following five drownings that happened From 1 January to 31 December, lifeguard
Evening Post all covered the launch Facebook and Twitter. A post in August lifeguards play as the face of the RNLI.
in one day at Camber Sands, there was coverage provided over 607.5 million
of a new lifeguard service at Three about a lifeguard at Trevone beach
a great deal of coverage about the safety (607,527,498) OTS.
Cliffs Bay. rescuing a bodyboarder caught in a rip
• National and media broadcast and
of that beach and whether it should have
RNLI lifeguards. A temporary service
current received 27,000 video views and Media evaluation Advertising value equivalent
print media attended a media morning reached 88,000 people. Media coverage was evaluated at the end It is notoriously difficult to accurately
was provided by the RNLI from August
at Boscombe beach in August where Footage captured by a Penwith of 2016 and, although not exhaustive, it calculate the equivalent monetary value
Bank Holiday weekend for just over
RNLI spokespeople gave interviews lifeguard of basking sharks that visited provides a useful snapshot of PR activity of PR and communications compared
2 weeks. This was reported by national
urging people to respect the water Porthcurno beach in June reached and media coverage secured during with paid-for advertising. Although the
and regional media, such as Sky, BBC,
following a number of drownings. 1.6 million people and received 402,000 the year. advertising value equivalent (AVE) is
ITV, 5live, The Guardian, The Telegraph
• The Daily Mail and The Sun covered views. Both posts received a number a crude measurement, it does provide
and Kent Online.
a Newquay lifeguard’s rescue of three of positive comments and likes on a useful benchmark. From 1 January
teenagers who had drifted out to sea Facebook. Other links to videos and to 31 December, the advertising value
on a makeshift raft. pictures of lifeguard rescues received of the 1,928 items of lifeguard coverage
many hundreds of click-throughs. was estimated at £6.5 million.
Photo: RNLI
Photo: RNLI
Photo: RNLI
Photo: RNLI
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RNLI Lifeguards Report 2016
News
21 July
Photo: RNLI
raising awareness and funds has been from the promenade into the water.
reported in the news. Here is just Two lifeguards were first on the scene
a snapshot of their activity. and helped free one man from the
vehicle and onto a rescue board. Once
13 May all the casualties were safe, lifeguards 24 August
Photo: RNLI
assessed their condition. One of the
Off-duty casualties was given oxygen due to RNLI lifeguards assist
concerns about her rate of breathing
RNLI lifeguard and one casualty had a leg injury treated. 91-year-old with
rescues teenage 1 June 18 July
suspected stroke
24 August
bodyboarder Lifeguards at Two bodyboarders Lifeguards at Roker beach were quick
A senior RNLI lifeguard on the Causeway Boscombe rescue trapped on rocks Drifting teenagers to attend the scene of a distressed
elderly lady on the promenade who was
Coast was cycling home when he
16 paddleboarders When two bodyboarders were
rescued off suspected to have had a stroke. After an
saw two teenagers on bodyboards.
Knowing the dangers of the water in
Quick-thinking lifeguards from
trapped on the rocks 500m offshore Swansea beach assessment the lifeguards administered
oxygen and placed the lady into the
that area and seeing how far out they at Whiterocks beach, RNLI lifeguards
Boscombe beach put their training to launched their rescue watercraft. Heavy Despite a red flag being raised at recovery position. They carefully
were, he sensed they might come into
the test when 16 paddleboarders found swell meant it was impossible to get Langland Bay and lifeguards advising monitored her condition and kept her
difficulty. He advised their parents on
themselves in difficulty. A strong wind the craft close to the bodyboarders. three teenagers not to enter the water stable until the paramedics arrived
the shore to wave them back in. One
caused the paddleboarders to drift out to With waves breaking over their heads, with their surf and bodyboards, they did when they then carried her on
of the bodyboarders struggled so the
sea and they were struggling to paddle the lifeguards waited for a lull in the anyway. Before long they were being a stretcher into the ambulance.
off-duty lifeguard grabbed a rescue board
back in. The lifeguards launched their set before one jumped in the water swept away from the beach by a rip
from the lifeguard unit and pulled the
rescue watercraft and were able to ferry and swam to the rocks. He retrieved current and strong winds. A lifeguard
bodyboarder out of the water. 23 September
the paddleboarders in pairs back to the each man to the watercraft before they paddled 300m out to the boys and
beach on the craft. returned back to shore. brought them onto the rescue board
26 May
and returned them to shore. Paddle do nicely!
Two swimmers – lifeguard crosses
caught in strong channel in just
rip current 5 hours
While carrying out lookout patrols, RNLI An RNLI lifeguard supervisor from Anglia
lifeguards at Whitsand Bay spotted two crossed the English Channel in an
swimmers in a rip current. The lifeguards amazing 5 hours using just a paddleboard
quickly swam out with a rescue tube to and the power of his arms. Nick Ayers
Photo: RNLI
Photo: RNLI
the swimmers in trouble and they were did the challenge to raise money for the
all picked up by the inshore rescue boat RNLI and raised around £1,000 after
from Tregonhawke and taken to shore. paddling from Dungeness to Boulogne.
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RNLI Lifeguards Report 2016
Casualty care
in action
Norfolk lifeguards treat man
with suspected heart attack
On the last Tuesday in August 2016, lifeguards on
a north Norfolk beach were alerted by a young boy to
his father who he suspected of having a heart attack.
On arrival, lifeguards assessed the man was in cardiac
arrest and immediately started chest compressions.
Prompt arrival of the lifeguard defibrillator allowed
them to successfully shock and bring the man back
to full level of consciousness, 15 minutes after he had
gone into cardiac arrest.
Lifeguards continued post-resuscitation care with
assistance from an off-duty paramedic and nurse until
the air ambulance arrived. They then helped to clear
the landing zone for the helicopter before assisting in
evacuating the casualty onto the helicopter.
Rob Willmore, RNLI Senior Lifeguard, said: ‘I’m very
proud of the lifeguards whose extensive casualty care
training immediately kicked in and provided the man
with immediate lifesaving interventions. Without this
high-quality medical care and the rapid recognition of
cardiac arrest, and early call for help from the young
boy, his father may not have survived.
‘Many people are unaware that lifeguards perform
lifesaving work not only in the water but also on the
beach in our role as first responders for all medical
emergencies, both major and minor. All RNLI lifeguards
are highly trained in casualty care, which is a form
of advanced first aid. The remoteness of the north
Norfolk coast and the nature of the environment
we work within often makes it inaccessible to road
ambulances hence the lifeguards provide a vital role
in the immediate response to look after injured or ill
casualties until further help arrives.’
Photo: RNLI
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RNLI Lifeguards Report 2016
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RNLI Lifeguards Report 2016
RNLI lifeguarded
beaches 2016
Photo: RNLI/Nigel Millard
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RNLI Lifeguards Report 2016
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RNLI Lifeguards Report 2016
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RNLI Lifeguards Report 2016
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RNLI Lifeguards Report 2016
Ramsgate (Thanet)
and Chichester
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RNLI Lifeguards Report 2016
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RNLI Lifeguards Report 2016
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RNLI Lifeguards Report 2016
Scarborough
Southport – Sefton
Ainsdale – Sefton
Formby – Sefton
Crosby – Sefton New Brighton (Perch Rock) – Wirral
The Plateaux – Wirral
Prestatyn – Denbighshire Harrison Drive – Wirral
Rhyl – Denbighshire
Moreton – Wirral
West Kirby – Wirral
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RNLI Lifeguards Report 2016
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RNLI Lifeguards Report 2016
Northern Ireland
Northern
Ireland
Key:
Tyrella – Newry City, Mourne and Down District
RNLI lifeguard management area
Beach name – Local authority/Beach owner Murlough – Newry City, Mourne and Down District
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RNLI Lifeguards Report 2016