CUSTOMER PERSONA GRID

Fill this grid out for your imaginary ideal customer. Next, add a stock photo to represent
him or her, and print the whole page out, so you can glance it every now and again, to keep
your copy on track.

Personal details: Male/female, married/single, kids

Demographics: Age, gender, education, income

Career background: Job title and responsibility, skills, experience,

career path

Career goals: More money, more recognition, industry awards,

more time

Personal interests: Sports? Hobbies?

Attitude and values: Eco-friendly, budget-conscious, status-seeker?

Challenges What keeps your customer awake at night?

Potential bottlenecks: What could be his/her objections about using

your product or service?