FRESH FOODZ SRL CANVAS MODEL

1. CUSTOMER SEGMENTS

 Young adults (18-35 years old)

 Adults

 Busy People – people that are working more than 8 hours a day

 Companies – IBM, Oracle, eMag

 Bucharest Only – only people from Bucharest can order food

The population of people between 25 and 64 years old from

Bucharest represents over 61,1% of the total number of over 1.9 million

people. This means a huge segment of people that we can target.

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2. VALUE PROPOSITION

 Saving Time – People do not waste time going to different markets

 Getting the product that you want – when you like the tomatoes

from market X, but prefer the carrots from market Y

 Promoting a healthy lifestyle – we promote foods from the local

market that are good for the body

 Environmentally Friendly – we use bikes to transport the groceries

Let us take care of your groceries list and enjoy more

time with your loved ones.

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3. CUSTOMER RELATIONSHIPS

 Promotions and coupons – in order to build a strong relationship

based on trust between us and the customers

 Newsletter – so that people can keep up with the promotions

 Referral System – people share our product with others and they get

10 lei coupons

As more and more of our lives are going high-tech, so are coupons! We are

going to create an app that will offer discounts for loyal customers, like Ibotta or

Checkout 51, that will allow our clients to receive a lower transportation cost when

they make an order from our company. These app and benefits will create a better

connection between us and the clients that will create a percentage of loyal clients.

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4. DISTRIBUTION CHANNELS

 Website – freshfoodz.ro

 Online Advertising – Facebook and Instagram Advertising, Google

AdWords

 Social Media – Facebook And Instagram Videos

 TV – commercials

Marketing isn't simply an important part of business success – it is the

business. Everything else in the business depends upon marketing, so we

are going to reinvest almost 50% of the profit in ads because we all know

how important it is to have a strong marketing strategy.

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5. KEY RESOURCES

1. Physical assets

 Groceries – are the products that we need to deliver to

the customer

 Bicycles – the way of delivering the food to the client

 Thermo-Isolating Backpacks – a modality to keep the food

at the desired temperature

 Laptops and mobile phones – this is how we will receive

the orders and keep the evidence of cots and revenues

2. Intellectual assets

 The brand name – using paid commercials we are going to build

an important name in this delivering industry

 Proprietary knowledge – our personal knowledge and skills

 Customer databases – records about customers and their

preferences

3. Human assets

 15-20 bikers – that will deliver the food

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  1 online marketing person – will take care of the promotion c

 photo & video editing persons – will make photos or videos

for our social media posts

 2 people at customer service – will answer the calls from the

customers

6. KEY ACTIVITIES

 Groceries Delivery – we will deliver what the customer needs from

 specific markets and people in order to bring him all the desired

products

  Marketing – we will promote the business to gain more clients

 Customer Service – we will answer every question that our clients

 might have

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7. KEY PARTNERSHIPS

  Local Market – small shops that can benefit from our collaboration

 Local Producers – for example the people that grow their vegetables

on their own and which are selling their products in public markets

 Environmentally Friendly Bags Producers – the place where we will

gather the bags with our brand on them

 Bike Repair Shop – the place where we will maintain the bikes in the

proper condition

8. REVENUE STREAMS
C

 Contracts with companies - that can benefit from our collaboration

 15% fee - from the total cost of the products we will charge the client

15% (for example if the cost of the product is 50 lei he will have to pay

for the goods

 Delivery Costs – transportation costs

 Multiple Areas Fee – when a customer wants specific products from

specific markets we will charge him more

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 Revenues

Delivery Costs
15% fee
Contracts
Multiple Areas Fee

Percentage of revenues in the next 4 years

100%

90%

80%

70%

60% Multiple Areas

50% Delivery
15% fee
40%
Contracts
30%

20%

10%

0%
2018 2019 2020 2021

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9. COSTS

 Variable Costs – the amount paid to workers

 Marketing – the costs for online and tv advertisements (50% of the
revenues)
 HQ with Pcs – the electricity bills
 Bikes maintenance - the cost of repairing a bike

Costs

Salary of workers
Marketing ads
Electricity
Bike maintenance

☐ Environmentally Frie ndly Bags

☒ Fixed costs:

☐ Employees

☐ Rent & Utilities

Thank you!