MATS Institute of Management and Entrepreneurship

(MIME)
First B- School of JGI (AICTE Approved, New Delhi)

ORGANIZATIONAL STUDY

A report with reference to

KALPATARU MULTIPLIER LIMITED
GTB complex bhadbada road, new market, TT nagar bhopal-madhya
Pradesh 462003,India
Submitted by
SHIVAM SHARMA
18MIME13077
From 04-12-2018 to 04-01-2019

In partial fulfillment of the requirements for the award of

Post Graduate Diploma in Management (PGDM)

Under the supervision and guidance of

Prof .sanjeev mathur Mr. Anupam tamrakar
Faculty Member branch head

Submitted to
MATS Institute of Management and Entrepreneurship
(MIME)
First B-School of JGI (Approved by AICTE, New Delhi)
Jakkasandra Post, KanakapuraTaluk, RamanagaraDist - 562112, Karnataka

Academic Year 2018 – 2020

COMPANY CERTIFICATE
 COLLEGE CERTIFICATE

Will be issued by the office once the project is

approved by the respective faculty mentor
Prof. Sanjeev mathur
Professor

CERTIFICATE

I certify that this Organizational Study undertaken at kalpataru multiplier ltd, submitted
to MATS Institute of Management and Entrepreneurship (MIME), in partial fulfillment
of the requirements for the award of Post Graduate Diploma in Management is a
record of original study carried out by Mr. shivam sharma under my supervision and
guidance.

This work has not been submitted previously to any other College/University.

Bangalore Prof. Sanjeev mathur

Date: Mentor
 DECLARATION

I, shivam sharma, Reg. No.: 18MIME13077, hereby declare that this report on the
organizational study undertaken by me at kalpataru multiplier ltd. bhopal, submitted
to MATS Institute of Management and Entrepreneurship (MIME), in partial fulfillment
for the award of Post Graduate Diploma in Management is a record of original study
conducted by me form 04-12-2018 to 04-01-2019 during the academic year 2018 –
19.

Place: Signature of the candidate

Date:

Shivam sharma
 ACKNOWLEDGEMENTS

First and foremost, I am deeply indebted to MATS Institute of Management and

Entrepreneurship (MIME) and the Director, for having admitted me to undergo the
PGDM program during the academic year 2016 – 2017 in this temple of learning.

I would also like to thank my mentors, Prof. Sanjeev mathur and Mr. Anupam
tamrakar for their constant guidance and support for the successful completion of this
study.

I am also thankful to all the respondents in the organization who have extended their
cooperation in providing me with the necessary data for completing this study on time.

Shivam sharma

EXECUTIVE SUMMARY
The increasing trends towards globalization and industrialization has increased the
trend of competition in the financial market, intensified by the coming of non banking
financial company (NBFC), like master trust, and so as the need for the marketing of
financial instruments has intensified.

The project is completely focused to study and analyse the Indian broking industry. the
tools used for studying the attractiveness of the industry are Michael E. porter five
forces model and PESTEL analysis. It also undertakes the study some of the demand
drivers and supply factors that affect the working of the Indian broking industry, and in
this regard what are various differentiating factors that provide masters trust a
competitive edge over other players in the market.

There has been an emphasis on the various aspects aspects of master trust that make
it standout in the league, rather than being a me too product. In words of A1 Ries and
jack trout, ‘’differentiate or die’’ .

The securities brokerage industry is cyclical and comprised of two distinct types of
business, brokerages, also known as financial services companies, strive to meet the
investing needs of their clients, and exchanges facilitate securities trading. Net profits
correlate to the performance of the broader equity market.
CHAPTER -1 INDUSTRY
PROFILE
1.1INTRODUCTION TO PRINT INDUSTRY
Printing is one of the human race’s most far-reaching cultural achievements and a
medium that is ideally suited to our senses. As the first means of mass
communication, paper opened up a world of information and education to huge
swathes of the population. Because print, has been necessary for businesses
throughout history, the printing industry has been an integral part of life. A large
number of innovations have changed the operations of the printing industry
Heidelberger Druckmaschinen AG (2004). Whereas printing was originally hard work,
controller by the printer, the introduction of the printing press made it an industrial
process. Today, printing and digital media complement one another and are spawning
new applications. Printing material is easy to handle; it can explain, entertain, provide
guidance, and appeal to feelings. And it is highly likely that some of the products you
hold in your hands every day have been printed on printing presses. This chapter
discuss about history, trends, challenges, with an overall analysis.

1.2HISTORY OF PRINT INDUSTRY

The saga of the growth of printing in India began with the arrival of missionaries. The growth
of printing in West Bengal, when Calcutta was the capital of the British Empire, is attributable
to meeting the growing needs of the British Raj for its government and administration purposes.
Several government owned printing presses came up all over India. The newspapers press, to
start with, was owned by the British, but with the growth of the nationalist movement the India
Press, particularly the vernacular, became active in the freedom struggle, and was to become a
major pillar of support in the realization of the nation’s dreams for independence. The
commercial printing centrers came up in Kolkata Mumbai and Chennai to meet the needs of
the growing industry. However, the printing industry in India only gained momentum after
independence.

WOODBLOCK PRINTING
Block printing is a technique for printing text, images or patterns used widely
throughout East Asia both as a method of printing on textiles and later, under the
influence of Buddhism, on paper. As a method of printing on cloth, the earliest
surviving examples from China date to about 220.Ukiyo-e is the best known type of
Japanese woodblock art print.

IN INDIA
In Buddhism, great merit is thought to accrue from copying and preserving texts. The
fourth century master listed the copying of scripture as the first of ten essential religious
practices. The importance of perpetuating texts is set out with special force in the
longer Sukhavativyuha Sutra which not only urges the devout to hear, learn, remember
and study the text but to obtain a good copy and to preserve it. This ‘cult of the book’
led to techniques for reproducing texts in great numbers, especially the short prayers
or charms known as dharanis. Stamps were carved for printing these prayers on clay
tablets from at least the seventh century, the date of the oldest surviving examples.
Especially popular was the pratityasamutpadaGatha a short verse text summing up
Nagarjuna’s philosophy of causal genesis or dependent origination. Nagarjuna lived
in the early centuries of the current era and the Buddhist Creed, as the Gatha is
frequently called, was printed on clay tablets in huge numbers from the sixth century.
This tradition was transmitted to China and Tibet with Buddhism. Printing text from
woodblocks does not, however, seem to have been developed in India.

1.3OVERVIEW OF PRINTING INDUSTRY

The compounded annual growth rate of the Indian Printing Industry is estimated to be
12.2% for the period 2007-12. The objective is to achieve 60% growth by the year of
2014. The printing industry of India is highly fragmented. Newspapers and magazine
publishing section have the large printers apart from a few in package, label and
commercial printing. About 77% of the printing houses are family owned. From 2002
inwards the government allowed foreign investment. Foreign investors can now invest
up to 26% in daily newspapers and 100% in scientific or other publications with
government approval. Printing sector has evolved from manufacturing industry into a
service industry in India of late. Publishing have come up to the international
standards as well.
Most of the large printers are found in big cities of Delhi, Kolkata, Mumbai, Hyderabad,
Chennai, and Siva kasi, which has emerged as a commercial printing hub and
accounts for a major share of exports from the Indian printing industry.
The Indian printing industry will reach nearly $20.9 billion by 2015, a government
official said at the ninth edition of the international exhibition on printing and allied
machinery industries ( PAMEX) which was inaugurated at Greater Noida. With the
exponential growth, the organisers expect India to become the largest printing market
by 2015 aided by low cost production and ready to adopt new technology.
The event is also being supported by the Indian Newspaper Society (INS) and the
Federation of Indian Publishers. It is the only dedicated international exhibition for the
industry organised in Asia. The printing industry in India is slowly progressing from
the heavy machinery using industry to a more software centric business. The Indian
printers are today equipped with the latest computer controlled printing machines and
flow lines for binding while state of the art digital technologies are used in prepress.
UV digital printing and inkjet technology are also on the rise in India.

1.4GROWTH OF PRINTING INDUSTRY

The growth of this sector attributes to the two main reasons, First is the spread of
education according to the 2001 census report literacy growth in India touched nearly
66 per cent. This amazing growth in literacy together with rising educational levels
and rapidly progressing trade and industry in India make the current situation a happy
note. Literacy re is growing; increase in the literacy rate has direct positive effect on
the rise of the circulation of the regional papers. The people are first educated in their
mother tongue as per their state in which they live e.g. students in Maharashtra are
compulsory taught Marathi language and hence they are educated in their state
language and the first thing a literate person does is read papers and gain knowledge
and hence higher the litearacy rate in a state the sales of the dominating regional
paper in the state rises.
There’s little doubt about India’s market potential in print media. According to a
national survey, 248 million literate adults still don’t read any publication. But
readership of newspapers and magazines is up by 15% since 1998 to 180 million. It’s
a reflection of a younger, more educated population, especially in small -town India,
feel experts. India has 49,000 publications, but annual revenues total just $1.1 billion.
While they can be vibrant and gutsy, most are starved for technology, marketing, and
capital to expand. So a handful of publications dominate.
With the growth in literacy, the Indian print media industry is expected to grow at CAGR
of 5.7% for the period 2009-13 to reach Rs.213.6 billion from Rs.161.8 billion in 2008.

1.5PRESENT STATUS
Currently printing sector is all set to become booming in India due to available
technology, resource at a very economical cost. Also government is encouraging
foreign direct investment into this sector. Lot of MNC’s are expected to invest in this
sector due to favorable working conditions. There are numerous jobs are expected in
this industry due to overall growthing percentage of 12% per annum. worldwide, the
annual revenue of the printing industry is voer $600 billion. The United States
accounts the major share for over 25% of this business, at $160-Billion a year.

1.6FUTURE OF PRINT INDUSTRY

We all know that technological concepts in and around the world are changing rapidly.
Today what we learn is insufficient or obsolete tomorrow. This is not just the case of
printing industry but applicable to most of the conventional industries. As Printing
Technology contributes major percentage of the media industry, we also have to
understand clearly these these changes to be there in the market. There are three
important factors which will certainly help the Asian Graphic Arts Industry to boom in
this Millennium are (i) Growth of Educational level, (ii) Emergence of large middle
class, (iii) Population increase. The “ Manthra” of success in this 21st century is “Learn
Unlearn and Relearn” and Reduce, reuse, Recycle and Recover”.

1.7MAJOR PALAYERS
1. Thomson Press India Limited
Thomson Press India Limited, Faridabad is the largest commercial printer in South
East Asia and is a part of the prestigious India Today Group. It is engaged in printing,
publishing, radio, television and internet services. It is an ISO 9001:2008 certified
company.
2. Jaipur Printers Private Limited
Feature next on the list of top 10 offset printing press companies in India is Jaipur
Printers Private Limited, which is based in Jaipur and has a 65 years experience in
this field. It specializes in printing books, magazines, journals, calendars, brochures,
wedding cards and much more.

3. PratiroopMudran
PratiroopMudran is a company located in Pune and it is pioneering name is the printing
sector. The supplier is known for using innovative machines coupled with the latest in
technology, which makes it a trusted name in the field of offset printing services.

4. Lovely Offset Printers Private Limited

The next name in the list of top 10 offset printing press companies in India is that of
Lovely Offset Printers Private Limited, which has its headquarters in Sivakasi, Tamil
Nadu. The company boasts of a fifty years extensive experience in the industry. It
needs global standards with its strong team of professionals and two latest printing
units.

5. Replikapress Private Ltd., Unit-2

Replikapress Private Ltd is a Delhi based offset printing press company, which has an
excellent track record in book printing as well as commercial printing. It has received
ISO 9001:2008 certification because of its high quality service.

1.8 PEST ANALYSIS:

Political Factors
 International trade agreements
 Low trade restrictions
 Government policy

Economic Factors.
 Rising costs erode margins
  Competitive market
 Sustainable growth rates

Social Factors
 Workforce .
 Customer preferences

Technological Factors
 Development risks .
 Introduction of new printing devices .
 technological scale effects
 CHAPTER- 2

COMPANY PROFILE
2. 1 HISTORY

Parksons started in 1954 in Mumbai as a producer of deluxe playing cards and in

1959, the Kejriwal family took over. An illustrious business house with 150 years of
business history, the Kejriwals build Parksons into a reputed company and over the
years it has grown into a brand synonymous with quality and reliability. Parksons
branches out into the high quality commercial print segment in the 1970s. It has lately
expanded its capabilities and diversified into books production, Parksons Graphics,
with its focus on book production, and its recent investments in the best of plant and
machinery, now caters to the growing demand of high quality printing and binding
requirements Parksons Graphics is a print company specializing in commercial
printing and book production. It is based in Mumbai, India and services the print needs
of corporates, export houses, advertising agencies and problishers. In addition to its
high quality printing capabilities, it is known for its reliability, quality and innovative
culture, nurtured over half a century.

Having carved a niche for itself in the playing cards industry with its quality work
speaking for itself on the domestic and international front, parksons graphics set sight
on immense potential in the commercial printing segment by chalking out a gradual
uprising plan for itself. Technologically and financially.Parksons has served the print
requirements of diverse industries-ranging from real estate, automobile, exporters,
media and entertainment, appareal and textile companies, cosmetics and FMCG.
The last five decades at parksons graphics has been testimonial for the milestones it
has achieved which has culminated into an integrated print conglomerate that caters
to its clients requirements from conceptualization to timely deliveries. The following
are milestones achieved by parksons graphics.

MILESTONES
1954 Parksons, a playing cards company, is started in Mumbai
1959 Playing cards unit taken over by Kejriwal family
1988 Entered commercial printing
1996 Parksons adds a new unit at Daman for manufacturing playing cards
2004 Parksons begins to offer prepress and CTP services in house
2011 Parksons offers books production with the commissioning of its Taloja plant.
2012 Parksons is able to offer short print run services, with the installation of the HP
Indigo press
2.2. BOARD OF DIRECTORS
MR. SUNIL KEJRIWAL, DIRECTOR
MR. ARHAM KEJRIWAL, CEO
MR. AJINKYA, MARKETING MANAGER
MR. MAHENDRA JAIN, HUMAN RESOURCE MANAGER
MR. KUMARPAL SINGH, PRODUCTION MANAGER
MRS. SAKSHI JAIN, FINANCIAL MANAGER

2.3 MISSIONS AND OBJECTIVES

The primary objective of PARKSONS GRAPHICS PVT LTD. is to be a preeminent
company. For which the company is committed to:
1. Fair and ethical trade practices with the customers and suppliers
2. Quality and timely material supply to customers.
3. Development of new business opportunities
4. Development of well trained and qualified employees
5. Environmental protection and safety. 6. Increase of sales of the company
7. Providing wide range of products.

2.4 VISION
 To offer our customers superior craftsmanship and integrity in all products and
services that are offered.
 Our focus on the future is to supply the business market in the region as well
as in the world with our outstanding design solutions that would grow together
the firm and our clients success.

2.5 PRODUCT PROFILE

1. Annual Reports
2. Magazines
3. Calendars
4. Diaries
5 Catalogues
6. Posters
7. Coffee Table Books
8. Hard Case Books
9. Flexi Bound Books
10. Soft Bound Books
11. Marketing Collaterals
12. Custom – made boxes
13. Playing cards
14. Corporate Stationery
15. Jigsaw Puzzles
16. Danglers
17. Manuals
18. Labels and Tags
19. Folders
20. Greeting Cards
21. Board Games
22. Directories
23. House Journals

2.6 MARKETS
 Websites
 Cosmetics
 Automobile sector
 Hotels
 Apparel and Textile agencies
 Marketing companies
 Bank sector
 Media and Entertainment
 Corporations
 FMGC
 Real estate
Anyone and everyone who needs visual communications, page design, book design,
report design, branding, info graphics, signs, POS banner ads, billboards, printed
material etc. Virtually every business on the planet.

2.7 CLIENTS OF PARKSONS GRAPHICS.PVT.LTD.

1. MIRA ADITI CENTRE
2. RUPA
3. JELLYFISH PUBLISHING
4. SCHOLASTIC
5. LEAD START PUBLISHING
6. TATA
7. TAJ HOTELS RESORTS AND PALACES
8. RAYMOND
9. RELIANCE INDUSTRIES LIMITED
10. HINDUSTAN UNILEVER LIMITED
11. JOHNSONS INDIA LIMITED
12. NIVEA VISAGE
13. MERCEDES-BENZ
14. CEAT
15. MAHINDRA
16. FORBES
17. LOREAL
18. HINDUSTAN PETROLEUM
19. HERO
20 L &T
21. LODHA
22. SONY ENTERTAINMENT TELEVISION
23. STAR
24. ZEE ENTERTAINMENT INDIA LIMITED
25. DHL EXPRESS
26. SIYARAMS
27. SHAPOORJI PALLONJI & CO LIMITED
28. PIDILITE
29. ACC
30. J&K BANK

2.8 AWARDS
2009
Print Week point of Purchase (POP) Printer of the Year.
This award was given for the L Oreal standees which were printed on a Heidelberg
CD 102 along with an Invercoate, duly UV finished with pasting.
The POP was fabricated in such a way that from a distance, it looked like on single
piece.
4th National Awards for Printing Excellence
Leaflets & Folders Gold Award
Annual Reports Gold Award
Posters & Show cards Gold Award
Packaging Cartons Gold Award
2010
6th National Awards for Excellence in Printing
Gold Award for Hard bound books\
Silver Award for Brochures
Silver Award for Poster
Social Stationary commendation
Packaging (Cartons Duplex) commendation
Business magazine commendation
Calendars commendation
Print week Post-press company of the year
Parksons Graphics ws given an award in this category for innovation in quality and
financial performance. This was an award for business performance as much as for
quality. The net current assets and the current ration of the company both increased
significantly compared to other print companies during the year.
Printweek Social Stationery Printer of the Year
Parksons Graphics produced some superb and remarkable stationery items, which
were stated to be “fresh, had engaing designs and pleasing imagery”, The judges
loved the Kalpataru Desk Calendar and the Roff Planner. The 13-leaf calendar with a
flyleaf and envelope strictly followed the client’s instruction, use special effects solely
for enhancement and not for interference of the design.
While reviewing Parkson’s samples, a judge said “such jobs are indicative of a printer’s
role., Print is not merely reproduction. It is geated towards exploring ideas, techniques
and design collaborations.” Kodak plates outputted on a Creo 8-up Trendsetter and
powered by Prinergy workflow through a Heidelberg CD 74-5 LX four color press,
producted these samples for Parksons.

2011
Print Week Annual Report Printer of the year award
The prestigious Print Week India awards saw a record
number of entries in the year 2011. Once again, Parksons was among the winners.
ABCI Gold Award for the printing of Table Calendar
ABCI Gold Award for the printing of Pictorial Volume

2012
Print Week Awards
Print week Innovative Printer of the year Award
Print Week Annual report printer of the year award
Print week Brochure Printer of the year award
National Awards for Excellence in Printing
Gold Award for Point of Sales - Matrix
Gold Award for Best Foil Stamped job - Panchatantra
Silver Award for Paper Bags
Silver Award for Wall Calendar
ABCI Awards 2012
Gold Award for Wall Calendar
Silver Award for Coffee Table Book
Bronze Award for Desk Calendar

2013
Print week Awards
Print week Innovative Printer of the year Award
Print week Annual Report Printer of the year Award
National Awards for Excellence in Printing
3 Gold Awards
2 Silver Award
2.9SWOT ANALYSIS
STRENGHTS
1. Provides quality printing service to businesses through skilled book printers and
manufactures
2. Highly experienced owner operator
3. Hi-tech technology to meet the demands on time with a target of 24- hour circle
time and excellen distribution centre.
4. Ability to sell online
5. Limited start up risk.

WEAKNESSES
1. Competitors can offer similar products quickly
2. No own brands under publications.
3. High transportation cost
4. Limited flexibility in printing.

OPPORTUNITIES
1. Continued expansion for online sales
2. Establish its own brands to increase its growth.
3. Acquisition of additional rounds of capital
4. Affiliate relations with related vendors
5. Development of wholesale distribution relationships
THREATS
1. Changes in regulations can impact the business
2. Product are already sold by major competitors
3. Increasing raw materials costs and technological changes.
 CHAPTER -3

STUDY OF ORGANISATION DESIGN

ORGANISATIONAL STRUCTURE

CEO

Managing
Director

GM

Production Finance Marketing

HR Department Priniting Department
Department Department Department

Executive Executive Executive Executive Executive

Bindery/Finishing
Services

Customer Service

Delivery

Printing & Digital

Imaging

Professional graphic
design & Type setting
 CULTURE AT PARKSONS GRAPHICS

At Parksons graphics, they believe in enabling their people. They do this by ensuring
that they have the right environment to work and live, the best of facilities to produce
results, and the respect and recognition of their peers and industry.

Almost all the authority to take decision is kept reserved at the top level. Here, process
of delegation of authority is used to the minimum and distance is maintained between
the place of work and place where decision are taken.

At Parksons graphics, performance is rewarded with incentives, challenging

assignments and recognition. They follow a sustainable model of growth that links
people, strategy and operations the three core processes of any business
7 S McKinsey framework
Introduction
The 7-S framework of McKinsey is a management model that describes 7 factors to
organize a company in a holistic and effective way. Together these factors determine
the way in which a corporation operates management should take into account all of
these factors, to be sure successful implementation of strategy. Large or small, they
are interdependent, so if you fail to pay proper attention to one of them, this may affect
all others as well. On top of that the relative importance of each factor may vary over
time.

The 7-S framework was first mentioned in ―The art of Japanese management‖ by
Richard Pascale and Anthony Athos in 1981. They had been investigating how
Japanese industry had been so successful. At around the same time that Tom Peters
and Robert Waterman were exploring what made a company excellent. The 7-S model
was born at a meeting of these four authors in 1978.
Description of 7‘S in McKinsey Model
Hard S

Structure
Organization structure gives concrete shape to the organization. The structure
specifies division of work activities and shows how different functions or activities are
linked. It also indicates the organization's hierarchy and authority structure, and shows
its reporting relationship. It provides the stability and continuity that allow the
organization to survive the comings and goings of individuals and to coordinate its
dealings with the environment.
The company follows functional organization structure. The director is the head of the
company followed by CEO and then followed by different departmental heads. Human
resource head report to the director directly. It follows a traditional hierarchy system.
The various department have department heads or managers who take care of the
task that is given to them which should be completed and if not they are responsible
for the delay and they should give their answers to the directors. Decision making is
centralized where the head takes the decisions.
The work is divided into the manageable segments and allocated to the employees.
The channels of communications are directive they follow open door policy where
every employee is open to share or ask any questions.

Systems
The Company has adopted strong and automated internal business controls and a
process framework that is not only adequate for its current size of operations but can
effectively support increases in growth and complexity across our business operations.
A well-established and empowered system of internal financial audits and automated
control procedures ensures prudent financial control, flexibility in terms of process
changes to enable course correction.

Strategy
Right people, right processes, right change management and right technology. The
main strategy followed is ‘consumer first’, where customers are given prior
preference.

Shared Values
Shared values are organizational values that are usually developed by the
organization's leadership and then adopted by the other members of the organization.
The values are shared and followed by all members of the organization when acting
on behalf of the organization. They may also be referred to as core values.

Discipline

 The company is much disciplined as it is an IT company the employees are

overloaded the work and they like to have discipline and like to maintain a standard
decorum.
 Unity

 The company works in a team and are always help full to each other in any task.
 Team work

 This is the main value the company are friendly and good at working in team.
 Belongingness

 The employees in the organizations treat themselves as a part of the big

organization and put their efforts to make it successful.

Coordination

 There is coordination between different levels, departments to works towards the particular
desired goal.
 Aim for excellence in every area.

 The organizations main aim at the end is the be successful and excellent in each and
every field or area

Soft s

Style
In this organization, there is a democratic style of working. There is a good quality of
co-operation between the top level management, middle level management and lower
level management for the smooth running of the business activities. Ideas and
suggestions which are helpful for the organization are considered from the middle &
lower management. The projects of the company are accomplished by the employees,
working in a team. Top-Level management takes decisions considering the goals of
the organization.

Skills
The organization has good skills and they represent it towards the project and make it
success full which adds the value to the organization. The gap is between the
employees who are good in technology and the employees who are not good in
technology but good in management.

Staff
The Director is responsible for running and managing the organization as well as the
chief officers of different sectors is also responsible for their own sectors. Freshers are
trained for a month of how work carries on in the organization. They are also
continuously trained with up-to date technology. They follow job rotation policy within
department where employees enjoy working as well as they are flexible of doing any
work in organization.
 CHAPTER- 4

STUDY OF KEY BUSINESS LEVEL FUNCTION &

PROCESS

BUSINESS FUNCTIONS
Human Resource :
Recruitment:
Recruitment is ‘hiring’ the candidates. This is the process of attracting, choosing and
recruiting the right candidates for the job.HR manger; HR generalist and recruitment
specialist carry out the task of selecting the right candidates for the right job.
Before recruitment the organization need to do the job analysis to find vacancy in
organization. If there is any vacancies then the organization need to prepare the job
description and job specification in of the particular job and then find a right candidate
for the job. Candidates can be sourced through internal source and external sources.
Sources of recruitment:
 Internal sources: the candidates are recruited within the organization by giving the
promotion transfer and by employee recruiting through these sources is internal
source.

 External sources: The candidates are recruited from outside the organization they
are sourced through advertisement, web portals and consultancy.

Recruitment process:
Recruitment process starts when there is the need of manpower in the organization.
When the organization is unable to reach the goals the organization go for a hiring the
candidates to reach the goals then the process starts before staring the process job
analysis is done.
Step1: Analyze the requirements: the organization should analyze the requirement of
the job.
Step2: Preparing and publishing the opening position: The organization should
analysis the job vacancy and prepares the requirements of the job and publishes it of
the candidates to apply for the job.
Step3: Collecting and analyzing applicants: The organization will receive the response
from the candidates then the organization will analysis the candidates through there
CV’s and then selected candidates will be sent to the next step of the process.
Step4: Short listing Applicants: When the candidates receive the response from the
company that means the candidate is short listed. These candidates will be selected
to attend the further process of the recruitment.
Step5: Interviews: The short listed candidates will be interviewed. There are 2
methods in the interviews such as:
 Structured

 Unstructured

Through these methods the interview is conducted and there are several rounds in
the interviews such as:

 written test
  Technical round

 Group discussion

 Psychological test

 HR Interview

Step6:: Final selection: When the candidate’s completes all the rounds of interview
finally that candidate will selected for that job then the candidate will be provided the
offer letter to join the company.

Selection process:

Preliminary screening
Application blank
Written test
Interview
Back ground verification
Final selection

Step 1: Preliminary screening:Selection process starts with the preliminary

screenings. The organization will search the candidates who are eligible to the
position.

Step 2: Application blank:The candidates who clear the preliminary interview are
required to fill the application blank. It contains name, Age, qualification, reason for
leaving the previous job and experience etc...

Step 3: Written test:: After filling of the form the written test is conducted to the
candidates to check the verbal communication, logical reasoning etc...

Step 4: Interview:The conversation between the employer and the candidate to know
the ability of the candidates the interview is taken. The interviewer will ask the
questions to the candidates to know the strength, skills etc... When the candidate is
selected in the interview then he will be suitable for the job.
Step 5: Back ground verification: When a candidate is selected in the interview then
the back ground verification of the candidate is necessary. This verification is done to
know the back ground of the candidates this is done by the reference which is given
by the candidates.
Step 6: Final selection: When there is no issue in the candidate back round then the
candidate will be selected to the job. This is the last step in the selection process.

Marketing Function

The marketing functions are taken care by the head of Marketing department , he have
an upper hand on it and he has given rights to take the needful decision which favours
the company and contribute to the companies objectives and goals.
The company is concentrating more on the digital marketing concept.
There is a delicate balance between the marketing department, which develops
marketing promotions based on a calendar including floor sets, printed in-store signs
and other marketing collateral a process that takes time and is carefully and
thoughtfully planned at digital departments, which are designed to react quickly to
current trends or inventory.
In examining marketing priorities, what it comes down to is this: integration.
Considering all of the elements that contribute to transactions, company has teams
who manage merchandising, planning and allocation, digital marketing.

Develop Pricing Strategies

Pricing strategy development is another marketing manager responsibility. During this
process, you start by studying prices competitors charge for like products or services.
You might then conduct surveys to determine price elasticity among consumers. Price
elasticity studies determine how sensitive consumers are to price changes. Marketing
managers also determine prices by calculating raw material and production costs, and
then adding the percentmarkups they desire. In this role, you might also price products
relatively low to gain market share, or use higher prices to quickly recover production
costs.

Supervise People
Some marketing managers are responsible for supervising employees, such as
assistant marketing managers, marketing coordinators or clerical workers. As a
marketing manager, you hire and train these professionals and conduct their annual
performance reviews. You are also responsible for assigning them various marketing
projects or tasks, and ensuring they meet important deadlines.
Sponsored links.
Finance Function
Financial function means planning, organizing, directing and controlling the financial
activities such as procurement and utilization of funds of the enterprise. It means
applying general management principles to financial resources of the enterprise.

Functions of Financial Management

 Estimation of capital requirements:

A finance manager has to make estimation with regards to capital requirements of the
company. This will depend upon expected costs and profits and future programmes
and policies of a concern. Estimations have to be made in an adequate manner which
increases earning capacity of enterprise.

 Determination of capital composition:

Once the estimation has been made, the capital structure have to be decided. This
involves short- term and long- term debt equity analysis. This will depend upon the
proportion of equity capital a company is possessing and additional funds which have
to be raised from outside parties.

 Investment of funds

The finance manager has to decide to allocate funds into profitable ventures so that
there is safety on investment and regular returns is possible.

 Management of cash

Finance manager has to make decisions with regards to cash management. Cash is
required for many purposes like payment of wages and salaries, payment of electricity
and water bills, payment to creditors, meeting current liabilities, maintenance of
enough stock, purchase of raw materials, etc.
Financial controls

The finance manager has not only to plan, procure and utilize the funds but he also
like ratio analysis, financial forecasting, cost and profit control, etc
Printing function:
 Bindery / Finding services
 Our entire binding and finishing department is capable of virtually every finish
technique available.
 Books can be bound five ways-saddle stitching ,perfect binding, plastic comb,
plastic coll and tape bound. Our customer representatives will be able to guide
you to the best option for your printed material.
 Finishing services include stapling, Folding, collating, trimming, numbering,
drilling,padding, laminating and wrapping. Die cutting is also available.
  Printing & Digital Imaging
 Lips printing services a wide variety of printing procedure to meet your
individual specifications and budget. Our colour processing system is a cost
effective way to reproduce true colour in smaller quantities. The black & white
digital press also is an efficient way to print your greyscale documents.
 Professional Graphic Design & Typesetting
 Our designers have extensive knowledge of all major computer page layout
and graphic applications including indesign , illustrator and photoshop.
 Efficient creation of originals
 Ability to accept files from all formats and work in a cross-platform
environment
 Through electronic archiving of clinet jobs
 Awareness and implementation of new technologies
 Delivery

Our delivery staff is in constant communication with our delivery manager through the
day which allows us to respond to emergency needs. we also maintain alliances with
major shipping vendors who can deliver your jobs to anywhere in the world to
competitive prices.
 Customer service

Our main customer service representative is always available for questions,

estimates, ordering and when you want to pick up your job up.
 FINDING AND SUGGESTIONS

Findings:
 It is found out that the products of the company are so simple that the
competitors are able to copy and produce the same in no-time.

 It is found that the products which the firm sells, are already sold by major
competitors resulting to threat ...

 It is found that high transportation cost are charged by the company for the
delivery. .

 It is found that the company finds one of its strength in online selling. .

 The company has no own brands under its publication.

Suggestions:
 It is suggested to use more compatible ways to design their stuff which would
be hard for the competitors to produce and copy.

 It is advisable to the company to start looking for new and innovative ways to
design their products so that they are not already sold by competitors.

 The company should revise its transportation system in order to lessen the
transportation cost.

 Since selling online is marked as a strength of the company it would be

preferable if the company expands more of its online market for higher
profits.

 It is suggested that the company should have its own brands for more
recognition.

Key learnings
During the four weeks of organization study we have learned things which has
enriched as a person as well as a professional. At the personal level, we have learnt
many soft skills like working in a team, sharing of knowledge, patience, listening skill,
co-operating and hardworking capacity. Internship provided an opportunity to know
what it is like to work in an office and perform in a professional manner, and to apply
professional skills and Talents.

It was the opportunity to apply the concepts of various contemporary management

practices in the organization, studied during the course. It was a chance that
developed communication skills and interpersonal skills, that helped to build the
knowledge base. We had been given an opportunity to understand the process flow
of marketing management, sales, finance and human resource. This experience has
enabled me to understand the functions of planning, organizing and prioritizing the
work assigned based on the guidelines established by the company. It also enables
me to categorize the assignments by due dates and level of priority.

CONCLUSION
After conducting a depth study in one of the India’s most admired companies in
printing, we find that the company has many strengths and opportunities which may
capitalize the company to become a world leader in printing along with setting high
standards for Corporate Citizenship and Social Responsibility towards a long term
sustainable growth.
 BIBLIOGRAPHY

1. www.parksonsgraphics.com
2. www.slideshare.net