Customer Research

We conducted a Convenience Sampling technique over 125 respondents in order to

understand the viability and feasibility of the business.

Our sample consisted of male and female ranging from 17-69. Out of which 66% of
them belonged to the age group of 19-21.

Out of our sample there were 66.4% of them who had a garden at their place.

When asked about the problems they faced while buying plants, their major concern
pointed towards lack of information and transportation problem.
Which would be very well dealt by us by putting out blogs time to time and doorstep
delivery for them.

When asked about the reasons for buying plants, majority of them responded
aesthetic to be the prima reason followed by reasons such as religious use, plants
being a source of freshness and medicinal use.

We wanted to know the maintenance side of the garden/ plant. Majority (54.2%) of
the sample maintained it by themselves and rest of them had a gardener and a
domestic help taking care of it.

In order to gauge the problem of difficulty faced by them in maintain plants, 57% of
them said lack of time from their busy schedule and proper gardening knowledge
being the 2nd reason. Few of them also had a problem with finding adequate
resources too.

When asked about the service of someone going to their place at regular intervals
and taking care of their plants/garden, 55% of them were positive about it and were
happy to delegate this work.

In order to know about the sample’s willingness to pay for the service we asked
them a range they would be willing to pay for the maintenance service, 48% of them
were willing to something in the range of 500-1000 and 27% were willing to pay an
amount between 1000-1500.
This would help us in understanding what the consumers are willing to offer and
what we can charge them fairly for the service we will offer.

It was good to know that 72% of the sample knew about the different uses of the
plants as well.

We asked them about the expected time of delivery for plants if they ordered online
to which most of them wanted it in 2-4 days.
We asked about the current alternatives to understand out the prevailing
competition in the market. 68% of the sample got their necessities from the nursery,
through a gardener directly or through a hawker. Only few of them got it online.

53% of them were willing to learn more about the plants through workshops and
experience centers.